"This is why I say to all the pharma companies who are panicked about the new Facebook rules which will suddenly open up commenting, “so what?” Either let people comment or you may as well not even have a Page. It’s invisible anyway. No one sees it, so why invest the resources in maintaining the Page? If you think you can afford the resources, then open up commenting (you won’t have a choice after August 15 anyway) and actually benefit from what Facebook offers in terms of connecting with people who have a connection with your brand. Otherwise, don’t bother."