Pharma
44.5K views | +1 today
Follow
Pharma
Curating the writing of pharma's digital prescription
Curated by Andrew Spong
Your new post is loading...
Your new post is loading...
Scooped by Andrew Spong
Scoop.it!

Social business for health: Pharma congress accounts on the social web

Social business for health: Pharma congress accounts on the social web | Pharma | Scoop.it

Pharma has the opportunity to build deeper, more meaningful relationships with the healthcare professionals who attend congresses 365 days a year rather than for just 15

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Social Media crises on the rise: be prepared

Social Media crises on the rise: be prepared | Pharma | Scoop.it

'What’s a crisis? We did analysis on the list of social media crises aka “punkings” to find out what went wrong, why, and what should have been done.'

 

[AS: From one perspective, this is alarmist silliness. As social media use goes mainstream and usage increases, so PR incidents will 'increase' as they migrate from other media. We need not infer that there must as a consequence be 'more crises'.

 

However, the reach, immediacy, scale and ubiquity of Social Media means that the *potential* for 'more incidents, more often, at a greater volume' is increasing.]

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

For pharma marketers, it's time to get social

For pharma marketers, it's time to get social | Pharma | Scoop.it

'Social channels represent an unprecedented marketing opportunity to build and foster customer relationships with existing customers and new audiences, resulting in both increased advocacy and ultimately ROI.

 

The few forward-looking pharma companies, such as Pfizer, GlaxoSmithKline, UCB and Johnson & Johnson, are dipping their toes in social media to proactively engage in healthcare conversations and encourage users to join open discussions.'

 

[AS: UCB? Point out some campaigns other than PLM to me in the comments. Thanks!]

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Mobile apps take priority in Pharma's mHealth push

Mobile apps take priority in Pharma's mHealth push | Pharma | Scoop.it

'Application discovery is a major problem for mobile healthcare marketers.

 

More than 10,000 mHealth apps already exist and pharma companies are continuining to ramp up their efforts considerably.

 

Ernst and Young reports that drug companies spent 78% more last year launching projects that use technology to improve patient health — half of which being mobile health apps - compared with just 16% previously.'

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Pharma people with @Klout

Pharma people with @Klout | Pharma | Scoop.it

From a Twitter list curated by Andrew Spong (@andrewspong).

 

See http://klout.com/#/andrewspong/list/26769

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Pharma: a PeerIndex list

Pharma: a PeerIndex list | Pharma | Scoop.it
The current top 30 pharma accounts on Twitter, according to PeerIndex.

If you do not feature on the source list and would like to be included, please @ or DM me.
more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Simple methods to measure the ROI of Pharma digital initiatives

Simple methods to measure the ROI of Pharma digital initiatives | Pharma | Scoop.it

'How do you actually implement a strategy successfully and how do you know it’s working?

 

Don’t believe those that say you can’t measure the return on investment (ROI) of digital and social media programs – if you can’t measure it you shouldn’t be doing it and there are plenty of ways to assess if what you’re doing is working.'

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Who handles Social Media at your company?

Who handles Social Media at your company? | Pharma | Scoop.it

A SmartPulse poll asked: Are your company’s social media marketing efforts centrally run?

 

Yes — one division handles social media outreach for the whole company 63.16%

No — different divisions handle their own social media outreach 33.83%

Not applicable — my company outsources its social media or doesn’t use it for marketing 3.01%

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

New facebook features for Pharma

Why say 'no' when you can say 'yes, but not here'?

 

Jonathan Richman (@jonmrich) presents a useful video highlighting how safety information footers and question submission forms may be added to facebook pages.

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Why some Pharma companies are shy about facebook sharing

Why some Pharma companies are shy about facebook sharing | Pharma | Scoop.it

'Drug companies are taking down Facebook pages that refer to prescription drugs, fearing the ire of the FDA. But patients may lose out if they can't ask companies about how to use their products.'

 

Featuring Amy Tenderich (@AmyDBMine), Jonathan Richman (@jonmrich) and Tony Jewell (@tonyjewell)

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Can pharma really afford to “be more human”?

Jane Chin (@janechin) writes:

 

"The recent hullabaloo with some pharma companies pulling out of Facebook got me thinking about whether it is even probable for pharma companies to come across as “more human” and therefore viewed as willing to connect with consumers/patients beyond the PR and marketing scripts."

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Social Media and healthcare packaging education

Social Media and healthcare packaging education | Pharma | Scoop.it

'Social media looks like it could play a beneficial role in helping younger healthcare packaging professionals learn the business function.

 

A recent LinkedIn discussion exemplifies the possibility. A college student conducting research on pharmaceutical packaging asked about important issues, commonly used packaging materials, and the advantages of packaging in-house vs contract packaging.

 

Several thoughtful responses followed, including one from Greg Davis, a project engineering manager at Nosco. He said, “The largest generation in history will begin retiring this year, so senior-friendly packaging is another area of focus.” Davis also mentioned package design and functionality, the need for packages to comply with regulations, and sustainability as concerns.'

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Pharma mobile apps: a prescription for boosting success?

Pharma mobile apps: a prescription for boosting success? | Pharma | Scoop.it

'Why are mobile apps right for pharma? Apps have many compelling benefits, including accessible content without an internet connection, uniquely rich experiences from integrating mobile device functionality, etc.

 

However, app success will remain elusive unless brands leverage knowledge of mobile behavior and best practices'

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Is Pharma emarketing effectively?

Is Pharma emarketing effectively? | Pharma | Scoop.it

'Consumers and healthcare practitioners have come to rely on digital platforms for medical advice, but as Google trumps nurses, pharmacists, and friends and family as the second most frequently named influencer of health decisions, pharmaceutical companies are disproportionately silent in the digital space.'

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Pharma companies are adding Social Media to marketing plans - cautiously

Pharma companies are adding Social Media to marketing plans - cautiously | Pharma | Scoop.it

'Marketing organizations in highly regulated industries, such as pharmaceuticals and utilities, struggle to incorporate social media into their marketing plans effectively and safely.

 

However, 50% of companies are proactively managing social media through content generation and monitoring on sites, such as Google, Twitter, and LinkedIn.'

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Pfizer's digital operating model

Pfizer's digital operating model | Pharma | Scoop.it

'Pfizer  is increasing its use of digital tools from data analytics to tablets as it responds to changes transforming the pharma industry.

 

The company is currently integrating its analytics systems on a global basis, covering everything from in-house information to secondary market research, category statistics and management science.'

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Pharma people: a PeerIndex list

Pharma people: a PeerIndex list | Pharma | Scoop.it
The current top 30 Pharma people on Twitter, according to PeerIndex.

If you do not feature on the source list and would like to be included, please @ or DM me.
more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Congress inspiration for Pharma from other industries

Congress inspiration for Pharma from other industries | Pharma | Scoop.it

'Now THAT's a congress booth. The 2011 Frankfurt Auto Show is just around the corner and apparently Ford are set to make a big impact.

 

The company is featuring a giant ‘multi sensory’ booth that allows delegates to enhance their experience through spaces dedicated to sight, sound and smell.'

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Big pharma’s changing business model: Inviting academia to take the lead — Vector

Big pharma’s changing business model: Inviting academia to take the lead — Vector | Pharma | Scoop.it

'The Pharma industry is increasingly recognizing that investigators at academic research centers know the 'path to clinic' best.

 

This has brought a shift in how industry interacts with academia, and new and equitable partnership structures are poised to facilitate joint therapeutic development like never before.'

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Health communications, Social Media, and health behaviour

Health communications, Social Media, and health behaviour | Pharma | Scoop.it

Andy Hayley (@andy_hayley) observes that:

 

• Other peoples’ behaviour matters.

• Habits are important.

• Self-expectations influence how people behave.

• People are motivated to ‘do the right thing’.

• People are loss averse.

• People are bad at computation when making decisions.

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Google+ expands Social Media options for Clinical Trial recruitment

Google+ expands Social Media options for Clinical Trial recruitment | Pharma | Scoop.it

'It will be interesting to see if Google + will provide a more favorable environment for the Pharma industry.

 

Without a doubt, another social networking site will provide patients with additional environments for the formation of patient communities, and that’s good news for clinical trial recruitment.'

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Why Pharma brands need to become social

Why Pharma brands need to become social | Pharma | Scoop.it

'Most people think of the social space as a place for friends to connect or a place for retail brands to engage by offering product information or coupons.

 

But one expert suggests that the social space and pharmaceutical brands may find the biggest benefit from a social connection.'

more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Opportunities and Risks: Social Media activities and pharmacovigilance responsibilities

Opportunities and Risks: Social Media activities and pharmacovigilance responsibilities | Pharma | Scoop.it

'The pharmaceutical industry is fast catching on to the possibilities that social media holds, but it must equally quickly realise the challenges it presents.'

more...
No comment yet.