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Curating the writing of pharma's digital prescription
Curated by Andrew Spong
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Novartis crowdsources CardioEngagement Challenge

Novartis crowdsources CardioEngagement Challenge | Pharma | Scoop.it

'Cardiovascular disease kills more people than cancer every year. In fact, heart disease is the leading cause of death in the US. And that’s why we need your help.

 

This is a call to all the big brains out there — we need a game-changing, world-changing, life-changing idea. Watch the video to learn exactly how you can help.'

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Turf wars: where does social media belong in the corporate landscape?

Turf wars: where does social media belong in the corporate landscape? | Pharma | Scoop.it

'Eventually it all has to blend.

 

Public relations, marketing and advertising have always been about talking to people to get them to think about (your) stuff, they're just now merging as they must.'

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Vertex's HepC.tv campaign mixes installations with video

Vertex's HepC.tv campaign mixes installations with video | Pharma | Scoop.it

Yellow Cs have appeared in well-known locations in NYC from 13th September as part of 'Find Hep C', a campaign designed to raise awareness among New Yorkers about hepatitis C and to provide information on testing. The installations include a QR code.

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Healthcare 2025: what the future may hold for pharma

Healthcare 2025: what the future may hold for pharma | Pharma | Scoop.it

'A new age of healthcare innovation:

 

• Technology enables widespread use of remote diagnosis, health monitoring and self-management shifting the point of care

• Real-time data enables individual patient risk profiling and disease and medication alert systems combined with centralised health records enable true co-ordinated care

• Access to cheaper diagnostics, personalised healthcare and genetic screening'

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Strategy, enablement, content: Social Media lessons for pharma

Strategy, enablement, content: Social Media lessons for pharma | Pharma | Scoop.it

* It starts with strategy

* Enablement is part of your DNA

* Content through effective storytelling

 

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Pharma Influence: Tactics and Metrics for Klout and PeerIndex

Pharma Influence: Tactics and Metrics for Klout and PeerIndex | Pharma | Scoop.it

What potential do PeerIndex and Klout’s ratings have to affect patients, consumers, healthcare professionals, and investors’ perceptions of pharma? How should the industry respond?

 

A new commercial report from social business development and healthcare communications consultancy STweM

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Seeking work in the life sciences using Social Media

Seeking work in the life sciences using Social Media | Pharma | Scoop.it

Social media allow job seekers in the life sciences to present a fuller image of themselves and to interact directly with potential employers.

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Using free Social Media tools to predict marketing trends

Using free Social Media tools to predict marketing trends | Pharma | Scoop.it

'In 'The Matrix', Keanu Reeve’s Neo uses, in the opening scenes of the film, a search algorithm to track down Morpheus and try to understand the reality of the eponymous matrix.

 

It has taken just twelve years for reality to catch up.'

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How can pharma really understand patient needs?

How can pharma really understand patient needs? | Pharma | Scoop.it

In this interview with pharmaphorum (@pharmaphorum), patient advocate Kathi Apostalidis (@kgap) observes:

 

'Pharma could also help patient organizations in knowledge transfer. Patient organizations would gain a lot from training in basic management, marketing, accounting skills. This could be achieved through offering seminars or other resources on basic management and financial management of non-profits or through sponsoring participation of patient organisation members to continuous education, training in management and leadership seminars.

 

Pharma could also assist patient organisations by offering credible, unbiased, independent disease specific information in their native language. Patient organisations offer only very basic disease specific information rather than the in-depth knowledge that the empowered patient looks for.'

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Social media crisis management: 6 tips

Social media crisis management: 6 tips | Pharma | Scoop.it

'If you find yourself in the middle of a social media crisis, how should you cope?

 

1. Take it seriously

2. Don't ignore it

3. Remember all the channels

4. Engage

5. Act on complaints

6. Develop a plan'

 

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Access to medicine: the EU crisis, Pharma and Social Media

Access to medicine: the EU crisis, Pharma and Social Media | Pharma | Scoop.it

'In Europe, access to medicines has, so far, been regarded a “non-issue”. Given that most treatments are reimbursed by national health coverage, patients usually did not have to worry about obtaining a drug once it had been prescribed to them. Yet, this summer, we witnessed a shift of paradigm. The European economic crisis has shaken one of the pillars of the EU healthcare system: free access to prescribed drugs.

 

This summer, Greek patients became hostages in a struggle opposing health authorities unable to pay their debts and pharma taking a strong stance against this by withholding delivery of some treatments to patients.'

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'Because we can make a difference': Pfizer's social media commitment

'Because we can make a difference': Pfizer's social media commitment | Pharma | Scoop.it

Andrew Widger (@dawidge), Director, Media Relations, Pfizer in conversation with Paul Tunnah (@pharmaphorum), Managing Director, pharmaphorum

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PharmaDrive™ webkeys embed nano chip tech into print media

PharmaDrive™ webkeys embed nano chip tech into print media | Pharma | Scoop.it

'PharmaDrive™ webkeys utilize proprietary nano chip technology which allow the micro-size chips to be embedded and die-cut in virtually any customizable physical print media such as patient brochures, physician direct mail, medical tradeshow handouts, as well as medical journal and magazine ad inserts, onserts, covers and belly bands.

 

Physicians and patients are seamlessly driven to microsites and exclusive landing pages where they participate in e-detailing, earn CME credits, or engage in HCP education or patient compliance and adherence programs.'

 

[AS: The weak link here is the expectation that recipients *will* participate. Whether they have chips embedded in them or not, print media are just expensive coffee coasters destined for the waste basket unless they're read and actioned. How does this technology reduce the likelihood of this being the case?]

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Pharma gets social: GSK embraces facebook engagement

Pharma gets social: GSK embraces facebook engagement | Pharma | Scoop.it

Since the 15th August 2011 change in comments policy, GlaxoSmithKline's facebook page has faced comments that may be loosely categorized as one of either positive support for GSK or its consumer brands, or questions about research, products or the post content.

 

Of the questions, these may be categorized either as genuine searches for answers, or provocative attempts to challenge the company.

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Social pharma faces: Len Starnes

Rebecca Aris (@Rebecca_Aris) interviews digital health consultant and former  Head of Digital Marketing and Sales, General Medicine at Bayer, Len Starnes (@lenstarnes) for pharmaphorum (@pharmaphorum)

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Novo Nordisk offers free diabetes e-books

Novo Nordisk offers free diabetes e-books | Pharma | Scoop.it

Titles include 'Diabetes and You', 'Your Better Guide to Better Office Visits', 'Diabetes Medicines', 'Carb Counting and Meal Planning' and 'Your Blood Sugar Diary'.

 

Titles are available in Amazon Kindle, Apple iPad, Sony Reader and Adobe Acrobat formats.

 

[AS: An empowering step towards self-publishing for pharma. Will the archiving of clinical trial data in corporate repositories rather than publishing through academic journals follow?]

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Boehringer's new video will knock you off your perch

This is a real step up for pharma.

 

What's it about? Who knows.

 

What's it for? Who cares.

 

Is it funny? Take a look.

 

Is it good PR? See above.

 

Oh, and John Pugh: I want a #sauerkraut T-shirt.

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Lilly plans social media expansion

Lilly plans social media expansion | Pharma | Scoop.it

One year after launching its corporate blog Lilly is ramping up its use of social media.

 

Last week the company launched a new YouTube channel and tomorrow Lilly will make its official corporate debut on Facebook.

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How to make your conference social

How to make your conference social | Pharma | Scoop.it

'As social continues to permeate every aspect of business, the tapestry of the traditional conference is unravelling.

 

What used to be a didactic structure with a revered presenter and note-taking apostles is evolving into a true knowledge and idea exchange.

 

Not only are views from the physical attendants being incorporated, but views from the virtual audience are now an expected part of a conference discourse.'

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Pharma marketers cannot keep using the Old Playbook

Pharma marketers cannot keep using the Old Playbook | Pharma | Scoop.it

Some of the new rules for the new game:

 

1) Stop feeling personally threatened by the need to keep up with tech trends.
2) See your customers as people you can help vs. audiences you can target.
3) Look for ways to share information rather than control it.
4) Understand that the ability to adopt quickly is no longer optional.
5) As a pharma marketer, understand where the bar is being set.

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Tumblr publishes its 10 billionth post

Tumblr publishes its 10 billionth post | Pharma | Scoop.it

'The past year has been massive for Tumblr, as its grown from 7 to 28 million blogs. And it seems that the majority of Tumblr’s growth happened this summer.

 

Last week, we reported on Tumblr’s hottest summer and that it was approaching its 10 billionth post. On May 1, 2011, Tumblr included more than 5 billion total posts and over 17.5 million total blogs, which means that Tumblr just doubled its total output in just four months.'

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Five steps for managing social media

Five steps for managing social media | Pharma | Scoop.it

'Five key steps for brands looking to improve the way they manage social media and online communities:

 

1. Get senior buy-in for your social media strategy

2. Allocate adequate resources

3. Get the right people for the job

4. Put proper processes in place

5. Review, review, review'

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Pharma Social Media: Social Media: an irresistible force colliding with an unmovable object

Pharma Social Media: Social Media: an irresistible force colliding with an unmovable object | Pharma | Scoop.it

'Take one of the most dynamic transformations in any form of media occurring right now—the rise of social media like Facebook, Twitter and the rest—and factor in that marketing and advertising agencies themselves are heavily vested in exploiting the possibilities of the new, digital cornucopia.

 

Then layer in the reality that almost month by month, the “norms” of social media (if such a concept can be recognized) are changing. Now throw this tidal wave against the careful, deliberate traditions of FDA regulation of healthcare communications.

 

The result: a lot (a LOT!) of sound and fury, but relatively little movement by pharma companies into the social sphere.'

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