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Curating the writing of pharma's digital prescription
Curated by Andrew Spong
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Proposed European Commission legislation could strangle pharma promotion

Proposed European Commission legislation could strangle pharma promotion | Pharma | Scoop.it

'Proposed European Commission rules would allow drug information only in specific places such as on drug packaging, official labels, usage instructions and so on. No drug information would be able to be placed on websites. No pharma campaigns in health-oriented publications would be permissible.

 

"A publication in general print media will not be permitted," the new proposal states. Most communications would have to undergo prior review by health authorities.'

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Human touch: experimentation and diversity at DigiPharm Europe 2011

Human touch: experimentation and diversity at DigiPharm Europe 2011 | Pharma | Scoop.it

Andrew Spong (@andrewspong) writes:

 

'DigiPharm Europe 2011 was characterised by an upbeat, diverse but above all human selection of presentations.

 

The companies and thought leaders that participated demonstrated that there is no short-cut to social, and that it is those enterprises that have already committed themselves to answering the call of the social turn in business that are continuing to deliver the most interesting and engaging work.'

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Two simple ways pharma can use the new facebook features

Two simple ways pharma can use the new facebook features | Pharma | Scoop.it

Jonathan Richman (@jonmrich) writes:

 

'Facebook isn’t a replacement for other sources [of health information], but could be an additional source providing a very specific bit of information into the decision making process.

 

For all of you thinking about commenting that Facebook shouldn’t be a healthcare information source, those last few lines are for you.'

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Between social and mainstream: the rise of hybrid media

Between social and mainstream: the rise of hybrid media | Pharma | Scoop.it

Steve Rubel (@steverubel) writes:

 

'Social-media marketing is getting boring -- at least by itself. It still largely sits in a silo and therefore fails to realize its full potential.'

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Edelman Health Barometer 2011: global findings

Edelman Health Barometer 2011: global findings | Pharma | Scoop.it

'The Edelman Health Barometer explores the specific factors that motivate people to change negative health behaviors and to help others do the same.'

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Is digital pharma innovation in ascent?

Is digital pharma innovation in ascent? | Pharma | Scoop.it

Paul Tunnah of @pharmaphorum offers an up-beat assessment of the recent DigiPharm and PM Society Digital Media Awards and the digital pharma innovation they showcased.

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Is pharma really on board with social media?

Is pharma really on board with social media? | Pharma | Scoop.it

David Moore (davidgtlmoore) of eMedFusion (@emedfusion) writes:

 

'For pharma, social media matters because ultimately healthcare is focused on patient outcomes. Given that we are all patients our growing reliance upon smartphones, tablets and laptops for daily communications is such that social media is now at the very heart of our healthcare.

 

As social media has become ubiquitous so the paradigm has shifted with regard to how we all manage our healthcare needs, as well as how we interact with healthcare providers. Pharma cannot and will not ignore the needs of stakeholders.'

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Can pharma marketing be truly agile?

Can pharma marketing be truly agile? | Pharma | Scoop.it

'Predicting our audience is not an exact science, but reacting to it can get pretty close. Planning too precisely puts digital communication in hand-cuffs and compromises its effectiveness.'

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Social engagement, patient dialogue: two reasons pharma is still on facebook

Social engagement, patient dialogue: two reasons pharma is still on facebook | Pharma | Scoop.it

'For the companies that continue to maintain facebook pages, many do so to give patient communities the chance to have ongoing dialogue about the problems they are facing with their diseases or medical conditions.

 

This route, of course, comes with vigilant monitoring and filtering of comments – via pharma company staff and in some cases third-party maintenance.'

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'The world doesn't care if Pharma gets social media'

'The world doesn't care if Pharma gets social media' | Pharma | Scoop.it

Red Sky Vision in association with the Healthcare Communications Association and pharmaphorum (@pharmaphorum) has produced a film about social media in pharma. The film features key players in healthcare and healthcare communication who provide unique insights, discuss challenges and offer solutions to the industry as a whole.


Release date: 7th October 2011.

Hashtag: #smpharma

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Breaking up is hard to do: what is pharma doing with communities?

Breaking up is hard to do: what is pharma doing with communities? | Pharma | Scoop.it

'In the world of clinical trials, communities -- virtual and otherwise -- are temporary. Recruiting patients for clinical trials can take weeks, months and even years, but eventually the trial will reach its enrollment goal and end.

 

So when the study ends, what happens to the community that you spent countless hours developing, encouraging and motivating?'

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YouTube, JWT collaborate on branded game for Zyrtec

YouTube, JWT collaborate on branded game for Zyrtec | Pharma | Scoop.it

'Google's YouTube took a hands-on role crafting a custom interactive game for allergy medicine Zyrtec that is running on the brand's YouTube channel. "Park Unleashed" is a branded online scavenger hunt in which players can win Samsung Galaxy tablets and share their progress on social media.

 

The YouTube team worked with Zyrtec's ad agency JWT, New York, to adapt the video platform to handle a full-on game that is based on skill instead of chance. It is the first time such a scavenger hunt has appeared on YouTube.'

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Lessons from 3 years of pharma social media

A presentation by Alex Butler (@Alex__Butler), delivered at DigiPharm Europe 2011.

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On iPads and clinical trial adherence

On iPads and clinical trial adherence | Pharma | Scoop.it

'As patient-recorded outcomes (PROs) move from a paper to an electronic platform, new devices such as tablet computers are available for recording patient data.

 

These new devices can increase trial efficiency as well as patient compliance.'

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Social health conversation in India adding 45K users per day

Social health conversation in India adding 45K users per day | Pharma | Scoop.it

Healthcare Social Media India ((#hcsmin) co-founder Dinesh Chindarkar (@dinchin1) offers an excellent overview of implications for pharma of the explosive growth of social media, mobile and internet use in India.

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Executing a digital strategy effectively

Executing a digital strategy effectively | Pharma | Scoop.it

Faisal Ahmed (@sickonthenet) offers a simple digital planning template:

 

* Where are we now? (objectives; existing customer insights; internal capabilities)

* Why are we here? (competitor status; adjacent marketing activities; brand-enhancing digital techs)

* Where could we be? (aims: dominant presence/trusted resource/expert source targets)

* How do we get there? (An eight-point checklist)

* Are we getting there (implement, measure, adapt)

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Rachelle's comment, October 18, 2011 5:47 AM
useful
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FDA sanctioned mobile health apps making an appearance

FDA sanctioned mobile health apps making an appearance | Pharma | Scoop.it

'Medical and health related apps have been a staple of the mobile ecosystem for as long as smartphones have been around.

 

Now that the FDA wants to regulate them, the long process for obtaining FDA clearance means health-related apps and attachments are only now starting to appear in significant numbers.'

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Social Media in Pharma

Social Media in Pharma | Pharma | Scoop.it

'Red Sky Vision(@redskyvision) in association with the HCA(@the_HCA) and PharmaPhorum (@pharmaphorum) has produced a film about social media in pharma. The film features key players in healthcare and healthcare communication who provide unique insights, discuss challenges and offer solutions to the industry as a whole.'

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Evolution will favour Pharma companies that get the balance right

Evolution will favour Pharma companies that get the balance right | Pharma | Scoop.it

Nick Broughton (@nickbroughton) of pharmaceuticalethics.com delivered this outstanding and important message at DigiPharm Europe 2011.

 

A PDF of his full presentation is linked to at the bottom of the blog post that this link resolves to.

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Social business, social brand: different, yet the same

Social business, social brand: different, yet the same | Pharma | Scoop.it

'A true social business will go above and beyond addressing isolated issues. They will take that feedback and fix the root cause of the problem, because they are communicating and working together internally.'

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Physicians social networks are crucial to pharma marketing strategies

A presentation by Len Starnes (@lenstarnes) first given at Digipharm London, 29th September 2011.

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Erectile dysfunction: should pharma be Dancing with the Stars?

Erectile dysfunction: should pharma be Dancing with the Stars? | Pharma | Scoop.it

'15 percent of followers of erectile dysfunction medication brand Cialis also follow "Dancing with the Stars," a larger share than any other brand.'

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Social media is a must in patient recruitment

Social media is a must in patient recruitment | Pharma | Scoop.it

'Early adopters are effectively using social media for patient recruitment and retention but in general the industry is fearful.'

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Mobile: pharma's future strategy

A presentation by Sam Walmsley (@sammielw) of Bluelight Partners (@bluelightp) delivered at a Digipharm Europe 2011 pre-workshop

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