"For the second year in a row, researchers surveyed more than 2,000 executives from 25 industries and 99 countries, and conducted interviews with nearly three dozen executives and social-business thought leaders. Their conclusion: The importance of social is growing across all industries. But the emergence of socially-connected enterprises isn't fast. According to the report:
Between last year and this year, respondents from all industry sectors increased the value they place on social business. None remained at the same level. None reversed course. However, progress is slow.
How slow? When asked to rank their company’s social business maturity on a scale of one to ten, more than half of respondents gave their company a score of three or below. Only 31 percent gave a rating of four to six, and just 17 percent ranked their company at seven or above. Aptly described by Gerald Kane, a professor at the Carroll School of Management at Boston College, social business has passed "the peak of faddishness" and companies are "starting to crack social’s code and turning to it for business advantage, intelligence and insight."