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More pharma companies using more social and mobile without concomitant budget hikes

More pharma companies using more social and mobile without concomitant budget hikes | Pharma | Scoop.it
Cegedim’s annual industry survey, 2012 US Pharma Insights, reveals that while more pharma companies are using social media and mobile platforms to enhance their sales and marketing initiatives, budgets did not reflect an increase in social media spend. Internal alignments are also shifting, with more people citing executive management as the main sponsors of investment in new technology platforms rather than traditional IT departments.

Pharma employees have more readily embraced key social media venues in the past year, with 96% of participants present on LinkedIn, 70% on Facebook, and 37% on Twitter, compared to 54%, 32%, and 9% in 2011, respectively. Together, they account for an average 36% increase in use of these platforms. While social media use among survey respondents have shot up, budgets fail to reflect an enthusiasm for such exploits: 29% of companies spent less than 5% of their budgets on social media in 2011 and 50% have spent only that much in 2012; spend in the 5-10% range increased by a mere one percent and declined in the 10% and beyond range by an average of 4.5%. Overall, it means that while more companies are participating in the medium, as companies engage they tend to spend the same or less.

Another interesting find in this survey is that companies have undergone a marked shift in priorities. Compared with 29% the previous year, 55% of participants cite strategy/business planning/business development as the primary driver of business model and process change. Marketing/brand teams, commercial operations and regulatory/compliance all saw declines in the neighborhood of 11% in terms of leading the pace of change. This aligns with executive management being seen as the primary driver of technology changes, growing from 28% to 46% in 2011, in contrast to IT’s decline in influence, sliding from 28% to 18%. What is clear here is that the imperative for a more robust technological infrastructure comes from those with the primary role in allocating capital investment and assessing budget spend.

With social media and mobile use becoming more prevalent in the marketplace, pharma is coming to embrace new communications and information technology. The big question is how well individual companies do in leveraging this investment to accurately inform the business and create new opportunities with the customer base.
Andrew Spong's insight:

Pharma is doing more with less. Nimble, agile, contextually relevant, cost-effective: not traits you necessarily associate with the industry, but ones that are going to be in increasing demand in 2013.

 

The pharma intrapreneurs and outsourced service providers who can support these strategic objectives can expect to have a busy new year.

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Healthcare is getting better. Let's talk about what you can do to make it even better, faster.

Healthcare is getting better. Let's talk about what you can do to make it even better, faster. | Pharma | Scoop.it

Click on the link above to send me a message.

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Curbing medical errors with the cloud

Curbing medical errors with the cloud | Pharma | Scoop.it

Medical errors lead to hundreds of deaths and 10,000 major complications daily.  It is reported that misdiagnosis affects 12 million patients per year.


Why are medical errors still occurring?


Our healthcare IT systems come along with challenges and revolutionary potential, both of which are addressed by the health data cloud.

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Novartis's 'robotic pill'

Novartis's 'robotic pill' | Pharma | Scoop.it

Novartis is collaborating with Rani Therapeutics, a US start-up in an endeavour to produce a so-called ‘robotic pill’ enabling a convenient administration of complex biotech drugs that are otherwise, normally given by injection.


Rani’s capsule looks very much like a conventional pill, and is swallowed in the same way. However, the underlying mechanism of action differs in that the pill contains tiny needles made of sugar that are pushed into the wall of the intestine to deliver the drug.

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Pacific Cove's curator insight, May 28, 12:19 PM

Rani’s capsule looks very much like a conventional pill, and is swallowed in the same way. However, the underlying mechanism of action differs in that the pill contains tiny needles made of sugar that are pushed into the wall of the intestine to deliver the drug.  #Seniors #SeniorCare #Drugs #Caregivers #Caregiving

Jerome Leleu's curator insight, May 30, 2:46 AM

ajouter votre perspicacité ...

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If the patient is at the centre of pharma's activities, there is no longer room for the brand

If the patient is at the centre of pharma's activities, there is no longer room for the brand | Pharma | Scoop.it
Andrew Spong's insight:

Poring endlessly over digital health data achieves absolutely nothing for the pharmaceutical industry in terms of its evolution towards the much-talked about but seldom delivered upon theoretical goal of 'patient-centricity'.

 

Of course, it's much easier to create infographics and trade statistics than it is to develop and execute reforms.

 

However, it is becoming clear that the age of 'pharmaceutical marketing' as it is traditionally understood is not only over, but that we have reached a point where pharmaceutical marketing has become trust corrosive and counter-productive. Worse still, in the near future it will be seen to be toxic.

 

It comes down to this: if the patient is to be at the centre of pharma's activities, there will no longer be room for the brand.

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ResearchKit: three reasons for pharma to be optimistic

ResearchKit: three reasons for pharma to be optimistic | Pharma | Scoop.it

An excellent summary from Alex Butler of The EarthWorks of the potential impact Apple's ResearchKit could have on the collection of clinical trials data, and more.

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Paulo Machado's curator insight, March 10, 9:12 AM

Long awaited digitization of Clinical Trials will drive down R&D costs & prices will follow...

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The five Ws of health message design

The five Ws of health message design | Pharma | Scoop.it

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Andrew Spong's insight:

Excerpted from the World Innovation Summit for Health 2015 report (p.13), available as a free download (without a data scrape) here:

 

http://dpnfts5nbrdps.cloudfront.net/app/media/1426

 

See also #WISH2015

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Digital health in the EU: moving beyond the pill

Digital health in the EU: moving beyond the pill | Pharma | Scoop.it
mHealth is becoming a driving force in the life sciences on both sides of the Atlantic. This contributed commentary examines how the industry is developing in Europe.
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Patients will trade more personal health info with pharma for more relevant services

Patients will trade more personal health info with pharma for more relevant services | Pharma | Scoop.it
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A nanotech application that keeps bacteria from sticking to surfaces

A nanotech application that keeps bacteria from sticking to surfaces | Pharma | Scoop.it

A nanotechnology that exerts a repulsive force on bacterial cells and prevents attachment and biofilm formation.

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Thingful: a search engine for the Internet of Things

Thingful: a search engine for the Internet of Things | Pharma | Scoop.it
Thingful is a search engine for the Internet of Things, providing a geographical index of where things are, who owns them, and how and why they are used.
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3D printed meds to be made by pharma and hospitals within five years, and by the public within 10

3D printed meds to be made by pharma and hospitals within five years, and by the public within 10 | Pharma | Scoop.it

UCLan project predicts 3D printed medicine techniques will be used by pharmaceutical firms and hospitals within five years and by the public within a decade.

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On pharma, authenticity, and the expectations of health consumers

On pharma, authenticity, and the expectations of health consumers | Pharma | Scoop.it

Today, consumers of healthcare want authenticity when researching health information, but that means a lot of things to different people.

Andrew Spong's insight:

Rich Meyer makes five compelling points in this concise and useful article. Take a couple of minutes to review it, and reflect on his suggestions (NB one is only relevant to DTC)

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Pharma companies have many apps, relatively few downloads

Pharma companies have many apps, relatively few downloads | Pharma | Scoop.it
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Justin Hipps, MBA's curator insight, October 28, 2014 4:39 PM

Read More Here: http://mobihealthnews.com/37637/report-pharma-companies-have-many-apps-relatively-few-downloads/ ;

Tanya Kerr's curator insight, January 23, 6:27 PM

An interesting review of the Apps currently produced by pharmaceutical companies and why they are currently widely downloaded /used are they too specific?

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Optimising medical device development for the Internet of Things

Optimising medical device development for the Internet of Things | Pharma | Scoop.it

As connected devices begin to permeate the home environment, they can enable smarter consumer decision-making regarding health matters.

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Richard Platt's curator insight, August 14, 1:16 PM

Strategic Curation Of Information:  With the proliferation of fitness trackers and health apps, there is no shortage of personal health information available to caregivers today. This information overload provides substantial opportunity for developers, but it challenges caregivers to efficiently and effectively leverage the correct data in quickly diagnosing and treating underlying patient health issues. In the course of our healthcare research, time and again we’ve heard doctors request “less data, more meaningful content.”   Instead of mining through mountains of all-inclusive health data, caregivers using the platform can be alerted to only the most relevant physiological changes within patients, those which could be early signs of a significant health event to come.   Conclusions:   The success of tomorrow’s medical device developers won’t be a function of cutting-edge technology development alone. Only by leveraging user research can companies uncover the leading opportunities to deliver more meaningful healthcare outcomes, and effectively compete in today’s increasingly dynamic, IoT-influenced industry.

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Disease-specific hashtags for online communication about cancer care presented at ASCO

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IBM acquires cloud-based integrated population health management provider Phytel

IBM acquires cloud-based integrated population health management provider Phytel | Pharma | Scoop.it

Acquisition bolsters IBM’s efforts to apply advanced analytics and cognitive computing to help primary care providers, large hospital systems and physician networks improve healthcare quality.


Phytel will become part of IBM’s new Watson Health unit.

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Are Apple and Google staking a claim to pharma’s turf?

Are Apple and Google staking a claim to pharma’s turf? | Pharma | Scoop.it

Google, Apple and others want a share of the value that may emerge from developing partnerships with industry.

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Building online health communities: the journey from virtual to reality

A video from this week's #hccmty event

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Communicating health messages: assess, do, describe

Communicating health messages: assess, do, describe | Pharma | Scoop.it

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Andrew Spong's insight:

Excerpted from the World Innovation Summit for Health 2015 report (pp.14-15), available as a free download (without a data scrape) here:

 

http://dpnfts5nbrdps.cloudfront.net/app/media/1426

 

See also #WISH2015

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Sunnie Southern's curator insight, February 20, 2:15 PM

Appreciate this insight graphic.  If we expect patient outcomes to improve with education then we need to be more strategic about our approach to how we educate and what we educate with! Thanks Andrew!

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What would Samsung buying BlackBerry mean for healthcare?

What would Samsung buying BlackBerry mean for healthcare? | Pharma | Scoop.it
Andrew Spong's insight:

Tapping BlackBerry as part of a push into hospitals is a natural fit for Samsung, particularly because Apple just raised the stakes of the enterprise mobility game by inking a high-profile partnership with IBM, and healthcare was a big part of that push.

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68% of patients prefer pharma companies to interact with them through digital channels

68% of patients prefer pharma companies to interact with them through digital channels | Pharma | Scoop.it
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Helen Adams's curator insight, January 23, 4:33 AM

Only 68%!

Tanya Kerr's curator insight, January 23, 6:10 PM
This is a survey of US patients but the trend still has relevance to other markets
Josep Boada Cortes's curator insight, March 19, 6:37 PM

el 68% de los pacientes están en línea varias horas al día y prefieren que las compañías farmacéuticas se comuniquen a través de canales digitales. Estudio de Accenture.

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Five new year's resolutions for digital health

Five new year's resolutions for digital health | Pharma | Scoop.it

Reforming the perverse and inhuman world of digital health

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XPert Patient's comment, December 22, 2014 1:52 PM
A very thought provoking article! I am of the view that 2015 will be the "Year of the Patient" on the social web. Patients are able to tune out of the hype and the "money-driven digital health orthodoxies." However, I do want to tune into news about genetic and genomic technologies which are revolutionising prognosis and treatment.

Regardless of digital health, we must always remember that medicine is a vocation. My late uncle who passed away this year, was a general surgeon working at the height of the Troubles in Northern Ireland. He saved countless lives in the operating theatres as staff attempted to hold the line under extraordinary strain. He frequently worked through day and night to aid victims of the latest shooting or bomb blast. He retired early from Gaelic Football to protect his "hands" - a surgeon of the highest rank, he was renowned for skill and speed. The local press in a tribute to him said " John O'Neill always led the field in things that really matter."

Let's hope that we all too can "hold the line" by standing up for what is right on the social web & just like my late uncle - lead the field in things that really matter in 2015.
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Patient engagement: the core of effective population health management

Engaging patients is not simply about providing them with basic health information, but going beyond this to provide information that is truly relevant and of use to them.

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The mobile health entrepreneur: an endangered species?

The mobile health entrepreneur: an endangered species? | Pharma | Scoop.it

What can we learn about the future of mobile health applications by considering the evolution of the website over the last two decades?

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Art Jones's curator insight, November 12, 2014 12:37 PM

This is a thought provoking question. When you look at the history of website design and how easy it is to design a modern website, it is reasonable to expect mHealth APS will take the same accelerated path.


One day APS may develop themselves to meet each of our unique mHealth requirements.


 Does The Future = Personalized mhealth APS ?

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Millennials want to know how companies are solving social problems

Millennials want to know how companies are solving social problems | Pharma | Scoop.it
The millennial generation care less about corporate philanthropy and big cash donations, and more about how corporations are solving social problems.
Andrew Spong's insight:

It's so disappointing to see this important issue addressed within the context of 'corporate social responsibility'.

 

CSR is a PR-driven locked box within which social good is permitted to be pursued in limited contexts whilst the rest of an organisation maintains destructive practices unchecked.

 

Companies committed to reforming themselves should begin by dissolving their CSR units.

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Five steps to building successful digital health interventions

Five steps to building successful digital health interventions | Pharma | Scoop.it

Context. Interoperability. Physician (and patient, presumably) 'engagement'. Evidence. Scale.

Andrew Spong's insight:

All factors worth bearing in mind, certainly, but in a sense this article is simply a reminder that every potential intervention needs to be considered on its merits, and that potentially successful solutions reside in the middle of a complex set of interrelations.

 

Overlooking any one of them is likely to consign your efforts to failure.

 

Oh, and good luck with 'interoperability'.

 

Who can really be said to have 'cracked' this yet, beyond marketing spin?

 

A 'Gordian Knot' solution that addresses the difficulties of legacy providers' EHR interoperability by severing ties with them altogether, and taking a consumer-led view by using the patient's own healthcare records seems only a generation or two of devices away at this point.

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