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Using social data to drive business objectives

Using social data to drive business objectives | Pharma | Scoop.it

It's a familiar litany now, that the openness and transparency of social media will unleash a wide range of compelling outcomes for our organizations, if we'll only embrace it. While there is little doubt that social media is one of the great phenomenons of our age, there are certainly those that think the hype surrounding it is also a bit over-egged.

 

Yet a growing set of compelling examples is showing us unique and vitally useful outcomes that are only possible in social media. For those just catching up with the story, part of the uniqueness and power of social media is that it generaly makes the information that's shared -- using social networks, blogs, and other forms -- public by default.

 

This is in contrast to earlier forms of analog and digital communication, where we were required to have perfect foreknowledge of who should be involved in a conversation, such as their phone number(s), e-mail address(es), or other contact info. Everyone else was automatically excluded from the process and the contents of the discourse itself was largely invisible and left little behind.

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Curating the writing of pharma's digital prescription
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Healthcare is getting better. Let's talk about what you can do to make it even better, faster.

Healthcare is getting better. Let's talk about what you can do to make it even better, faster. | Pharma | Scoop.it

Click on the link above to contact Andrew Spong, Managing Director, STweM Ltd.

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Are Apple and Google staking a claim to pharma’s turf?

Are Apple and Google staking a claim to pharma’s turf? | Pharma | Scoop.it

Google, Apple and others want a share of the value that may emerge from developing partnerships with industry.

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Building online health communities: the journey from virtual to reality

A video from this week's #hccmty event

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Communicating health messages: assess, do, describe

Communicating health messages: assess, do, describe | Pharma | Scoop.it

Click here to edit the title

Andrew Spong's insight:

Excerpted from the World Innovation Summit for Health 2015 report (pp.14-15), available as a free download (without a data scrape) here:

 

http://dpnfts5nbrdps.cloudfront.net/app/media/1426

 

See also #WISH2015

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Sunnie Southern's curator insight, February 20, 2:15 PM

Appreciate this insight graphic.  If we expect patient outcomes to improve with education then we need to be more strategic about our approach to how we educate and what we educate with! Thanks Andrew!

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What would Samsung buying BlackBerry mean for healthcare?

What would Samsung buying BlackBerry mean for healthcare? | Pharma | Scoop.it
Andrew Spong's insight:

Tapping BlackBerry as part of a push into hospitals is a natural fit for Samsung, particularly because Apple just raised the stakes of the enterprise mobility game by inking a high-profile partnership with IBM, and healthcare was a big part of that push.

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68% of patients prefer pharma companies to interact with them through digital channels

68% of patients prefer pharma companies to interact with them through digital channels | Pharma | Scoop.it
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Helen Adams's curator insight, January 23, 4:33 AM

Only 68%!

Tanya Kerr's curator insight, January 23, 6:10 PM
This is a survey of US patients but the trend still has relevance to other markets
Josep Boada Cortes's curator insight, March 19, 6:37 PM

el 68% de los pacientes están en línea varias horas al día y prefieren que las compañías farmacéuticas se comuniquen a través de canales digitales. Estudio de Accenture.

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Five new year's resolutions for digital health

Five new year's resolutions for digital health | Pharma | Scoop.it

Reforming the perverse and inhuman world of digital health

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XPert Patient's comment, December 22, 2014 1:52 PM
A very thought provoking article! I am of the view that 2015 will be the "Year of the Patient" on the social web. Patients are able to tune out of the hype and the "money-driven digital health orthodoxies." However, I do want to tune into news about genetic and genomic technologies which are revolutionising prognosis and treatment.

Regardless of digital health, we must always remember that medicine is a vocation. My late uncle who passed away this year, was a general surgeon working at the height of the Troubles in Northern Ireland. He saved countless lives in the operating theatres as staff attempted to hold the line under extraordinary strain. He frequently worked through day and night to aid victims of the latest shooting or bomb blast. He retired early from Gaelic Football to protect his "hands" - a surgeon of the highest rank, he was renowned for skill and speed. The local press in a tribute to him said " John O'Neill always led the field in things that really matter."

Let's hope that we all too can "hold the line" by standing up for what is right on the social web & just like my late uncle - lead the field in things that really matter in 2015.
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Patient engagement: the core of effective population health management

Engaging patients is not simply about providing them with basic health information, but going beyond this to provide information that is truly relevant and of use to them.

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The mobile health entrepreneur: an endangered species?

The mobile health entrepreneur: an endangered species? | Pharma | Scoop.it

What can we learn about the future of mobile health applications by considering the evolution of the website over the last two decades?

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Art Jones's curator insight, November 12, 2014 12:37 PM

This is a thought provoking question. When you look at the history of website design and how easy it is to design a modern website, it is reasonable to expect mHealth APS will take the same accelerated path.


One day APS may develop themselves to meet each of our unique mHealth requirements.


 Does The Future = Personalized mhealth APS ?

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Millennials want to know how companies are solving social problems

Millennials want to know how companies are solving social problems | Pharma | Scoop.it
The millennial generation care less about corporate philanthropy and big cash donations, and more about how corporations are solving social problems.
Andrew Spong's insight:

It's so disappointing to see this important issue addressed within the context of 'corporate social responsibility'.

 

CSR is a PR-driven locked box within which social good is permitted to be pursued in limited contexts whilst the rest of an organisation maintains destructive practices unchecked.

 

Companies committed to reforming themselves should begin by dissolving their CSR units.

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Five steps to building successful digital health interventions

Five steps to building successful digital health interventions | Pharma | Scoop.it

Context. Interoperability. Physician (and patient, presumably) 'engagement'. Evidence. Scale.

Andrew Spong's insight:

All factors worth bearing in mind, certainly, but in a sense this article is simply a reminder that every potential intervention needs to be considered on its merits, and that potentially successful solutions reside in the middle of a complex set of interrelations.

 

Overlooking any one of them is likely to consign your efforts to failure.

 

Oh, and good luck with 'interoperability'.

 

Who can really be said to have 'cracked' this yet, beyond marketing spin?

 

A 'Gordian Knot' solution that addresses the difficulties of legacy providers' EHR interoperability by severing ties with them altogether, and taking a consumer-led view by using the patient's own healthcare records seems only a generation or two of devices away at this point.

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Six ways social media affects your clinical trial - whether you like it, or not

Six ways social media affects your clinical trial - whether you like it, or not | Pharma | Scoop.it

Transparency; recruitment; information sharing; advocacy; learning; support.

 

In short, pretty much everything has changed -- and there's both good and bad, from multiple, and often highly challenging perspectives.

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"Social media and real-time support can be done by pharma, and it’s being done right before your eyes"

"Social media and real-time support can be done by pharma, and it’s being done right before your eyes" | Pharma | Scoop.it
Andrew Spong's insight:

Kai Gait, Global Digital Director, GSK, keeping it real, as usual.

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If the patient is at the centre of pharma's activities, there is no longer room for the brand

If the patient is at the centre of pharma's activities, there is no longer room for the brand | Pharma | Scoop.it
Andrew Spong's insight:

Poring endlessly over digital health data achieves absolutely nothing for the pharmaceutical industry in terms of its evolution towards the much-talked about but seldom delivered upon theoretical goal of 'patient-centricity'.

 

Of course, it's much easier to create infographics and trade statistics than it is to develop and execute reforms.

 

However, it is becoming clear that the age of 'pharmaceutical marketing' as it is traditionally understood is not only over, but that we have reached a point where pharmaceutical marketing has become trust corrosive and counter-productive. Worse still, in the near future it will be seen to be toxic.

 

It comes down to this: if the patient is to be at the centre of pharma's activities, there will no longer be room for the brand.

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ResearchKit: three reasons for pharma to be optimistic

ResearchKit: three reasons for pharma to be optimistic | Pharma | Scoop.it

An excellent summary from Alex Butler of The EarthWorks of the potential impact Apple's ResearchKit could have on the collection of clinical trials data, and more.

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Paulo Machado's curator insight, March 10, 9:12 AM

Long awaited digitization of Clinical Trials will drive down R&D costs & prices will follow...

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The five Ws of health message design

The five Ws of health message design | Pharma | Scoop.it

Click here to edit the title

Andrew Spong's insight:

Excerpted from the World Innovation Summit for Health 2015 report (p.13), available as a free download (without a data scrape) here:

 

http://dpnfts5nbrdps.cloudfront.net/app/media/1426

 

See also #WISH2015

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Digital health in the EU: moving beyond the pill

Digital health in the EU: moving beyond the pill | Pharma | Scoop.it
mHealth is becoming a driving force in the life sciences on both sides of the Atlantic. This contributed commentary examines how the industry is developing in Europe.
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Patients will trade more personal health info with pharma for more relevant services

Patients will trade more personal health info with pharma for more relevant services | Pharma | Scoop.it
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A nanotech application that keeps bacteria from sticking to surfaces

A nanotech application that keeps bacteria from sticking to surfaces | Pharma | Scoop.it

A nanotechnology that exerts a repulsive force on bacterial cells and prevents attachment and biofilm formation.

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Thingful: a search engine for the Internet of Things

Thingful: a search engine for the Internet of Things | Pharma | Scoop.it
Thingful is a search engine for the Internet of Things, providing a geographical index of where things are, who owns them, and how and why they are used.
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3D printed meds to be made by pharma and hospitals within five years, and by the public within 10

3D printed meds to be made by pharma and hospitals within five years, and by the public within 10 | Pharma | Scoop.it

UCLan project predicts 3D printed medicine techniques will be used by pharmaceutical firms and hospitals within five years and by the public within a decade.

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On pharma, authenticity, and the expectations of health consumers

On pharma, authenticity, and the expectations of health consumers | Pharma | Scoop.it

Today, consumers of healthcare want authenticity when researching health information, but that means a lot of things to different people.

Andrew Spong's insight:

Rich Meyer makes five compelling points in this concise and useful article. Take a couple of minutes to review it, and reflect on his suggestions (NB one is only relevant to DTC)

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Pharma companies have many apps, relatively few downloads

Pharma companies have many apps, relatively few downloads | Pharma | Scoop.it
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Justin Hipps, MBA's curator insight, October 28, 2014 4:39 PM

Read More Here: http://mobihealthnews.com/37637/report-pharma-companies-have-many-apps-relatively-few-downloads/ ;

Tanya Kerr's curator insight, January 23, 6:27 PM

An interesting review of the Apps currently produced by pharmaceutical companies and why they are currently widely downloaded /used are they too specific?

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Involving people with lived experience: time to choose, because you can't support this, *and* still attend digital pharma conferences

Involving people with lived experience: time to choose, because you can't support this, *and* still attend digital pharma conferences | Pharma | Scoop.it

"A patient and carer viewpoint [will be] represented in every single session and workshop throughout the day, [and] we will be involving people with lived experience in other areas across the conference, including as speakers, chairs and mentors."

Andrew Spong's insight:

There are many reasons to want to attend healthcare conferences.

 

However, when there are options like this available, it's verging on reprehensible for anyone in the pharmaceutical industry to continue to support the lame duck, 'Usual Suspect' digital pharma conferences that reiterate themselves year after year, celebrating their repetition as though having done the same thing for eight years were an achievement rather than an embarrassment.

 

If you're serious about putting the patient at the centre of what you do, you *have* to go to conferences that put the patient at the centre of their programme -- not ones that pay lip service to 'patient engagement' in the absence of their eponymous subjects, and brazenly focus on patients as 'targets' and 'opportunities' rather than as people.


It's time to choose.


Do the right thing.

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Mobile: transcending borders, rendering regulatory frameworks impotent

Mobile: transcending borders, rendering regulatory frameworks impotent | Pharma | Scoop.it

By 2017, 85% of the world’s population is expected to be covered by a commercial mobile signal.

 

Transcending state borders, mobile apps bring about a lot interesting questions for anyone studying regulatory frameworks and state-based policy....

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Six finalists announced in the 'Digital pharmaceutical company of the year' category of the PM Society Digital Media Awards 2014

Six finalists announced in the 'Digital pharmaceutical company of the year' category of the PM Society Digital Media Awards 2014 | Pharma | Scoop.it

Bayer, Boehringer Ingelheim, Genentech (Roche), GSK, Novartis and Sanofi have been shortlisted as finalists in the 'Digital pharmaceutical company of the year' category of this year's PM Society Digital Media Awards

Andrew Spong's insight:

I was pleased that STweM was able to work with our partners Symplur to compile the data behind this year's 'Digital pharmaceutical company of the year' category.

 

Results were derived by collating all tweets published in 2013 using the top ten hashtags in Symplur's Healthcare Hashtag Project associated with ten leading causes of mortality.

 

The top pharma companies within each disease area were identified according to the frequency with which they were mentioned.

 

The final results were determined by subsequently identifying those companies which featured most often in each category, weighting by rank, and ordering accordingly.


The winner will be announced on 25 September. I was kindly asked to present the award by the PM Society, but will be out of the country. PM Society co-chair Carwyn Jones has graciously offered to do the honours in my absence.

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