Semantelli Corporation announced today that a global, multibillion specialty pharmaceutical company has deployed Semantelli's AETracker to detect and manage adverse events and product complaints generated in company sponsored mobile applications.
There are close to 13,000 health apps available for consumers on iTunes and Google Play. Only 100 of them are approved by FDA. According to Microsoft founder Bill Gates, mobile devices are expected to provide health care to over 500 million people by 2015, improving immunization programs and offering cheap diagnostic tools to combat many of the world's diseases.
In August of 2011, Semantelli launched AETracker to help pharmaceutical companies monitor and manage adverse events reported on company owned Facebook pages. Due to customer demand, AETracker was later extended to monitor mobile apps and other sponsored social outlets. Since the launch, AETracker has been deployed by some of the top 10 pharmaceutical and healthcare companies.
Powered by patent pending technology and 24x7 pharmacovigilance support, AETracker helps pharmaceutical companies monitor and respond to potential adverse events, product complaints and off-label comments on company sponsored social media and mobile applications.