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Things happen when Pharma applies technology, open data, and social media

Things happen when Pharma applies technology, open data, and social media | Pharma | Scoop.it

Rosina Samadani (@truthoncall) writes:

 

'When big pharma leverages technology, open data and social media to develop innovative patient-facing apps, it's a win to the fourth power (i.e., a win-win-win-win). They win with faster, better, and more efficient ideas; they win again if they apply lessons from the process to other aspects of their organization; start-ups win by getting both a big partner with a vested interest in their success and key early attention; and, most importantly, the patients win with more innovative tools and services.

 

And that's the great thing about pharma getting it. We all benefit.'

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Curating the writing of pharma's digital prescription
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Healthcare is getting better. Let's talk about what you can do to make it even better, faster.

Healthcare is getting better. Let's talk about what you can do to make it even better, faster. | Pharma | Scoop.it

Click on the link above to contact Andrew Spong, Managing Director, STweM Ltd.

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An overview of pharma's health accelerator initiatives and startup support

An overview of pharma's health accelerator initiatives and startup support | Pharma | Scoop.it

Merck, Bayer, GSK, Novartis, Janssen and more are all running digital health accelerator support programmes for startups

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Jim Murphy's curator insight, September 12, 8:53 AM

Incubating only works if the seeds get planted.  When these companies actually bring these solutions to market then it will be more than a branding gimmick.  

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Apple needs healthcare and medical tech companies to help create reasons to wear their devices

Apple needs healthcare and medical tech companies to help create reasons to wear their devices | Pharma | Scoop.it

Apple is trying create 'an iPod experience' in healthcare driven by its wearables, but Apple's wearables need to do things significant enough to persuade health consumers to carry their products around with them.

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Life-Printer "X" can create human tissue and medicines

Life-Printer "X" can create human tissue and medicines | Pharma | Scoop.it

A Singapore startup creates history today with the unveiling of a three-dimensional bio-printer which can produce human tissue, bacterial colonies, dietary supplements and medicine for biomedical and life sciences research.

Andrew Spong's insight:

Now imagine the genome-hacking, file-sharing bedroom coders of five years hence when there's consumer bio-printers are available...

 

 

 

 

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PMCPA commissions The EarthWorks to develop an app to simplify the APBI Code of Practice

PMCPA commissions The EarthWorks to develop an app to simplify the APBI Code of Practice | Pharma | Scoop.it

The UK's Code of Practice regulator is turning to digital technology for a strategic communications programme that will see it launch a new app to simplify the ABPI Code next year. 

 

The PMCPA, which administers the Code, will work with Marlow-based agency The Earthworks to create a strategic communications programme that will also include content marketing on the PMCPA's website and through social media channels.  

 

Vicky Bewer, head of communications at the PMCPA, said: “We are excited about the PMCPA becoming more active in the digital space, with The EarthWorks helping us maximise social media and the quality content we already have.”  

 

The PMCPA has often struggled with its online presence, so anything that can raise its digital game will likely be welcomed by its stakeholders.

 

Through the new partnership The Earthworks will be promoting a strong and positive profile for the PMCPA's work in relation to the Code and helping build awareness of, and promote, the benefits of self-regulation to the industry, health professionals, patients and the public.

Andrew Spong's insight:

I'm pleased to see the PMCPA partnering with a trusted and capable service provider to get this important work done.

 

Good news for all stakeholders.

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Deal between Google and Novartis will see the development of non-invasive smart lenses

Deal between Google and Novartis will see the development of non-invasive smart lenses | Pharma | Scoop.it

Google[x] and Novartis' eye care division Alcon will create smart lenses that feature "non-invasive sensors, microchips and other miniaturized electronics" and focus on two main areas.

 

The first will provide a way for diabetic patients to keep on top of their glucose levels by measuring the sugar levels in their tear fluid, feeding the data back to a smartphone or tablet. The second solution aims to help restore the eye's natural focus on near objects, restoring clear vision to those who are only farsighted (presbyopia).

 

Andrew Spong's insight:

Non-invasive, all-pervasive sensors in health: #NIAP begins here

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rob halkes's curator insight, July 16, 10:11 AM

This certainly is a logical follow up of earlier policy intentions by Mac and Samsung : the health world is changing indeed.

See here and here and here

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The pharma Singularity is near

The pharma Singularity is near | Pharma | Scoop.it

The pharma Singularity is near, and on the basis of the evidence that we have to hand, it appears it will be arriving a good deal sooner than 2045.

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If patients aren't responding to your digital activity, it's probably because they think it's no good

If patients aren't responding to your digital activity, it's probably because they think it's no good | Pharma | Scoop.it
Patients who are slow to respond to pharma's digital healthcare initiatives are not ignoring you. They just think that your existing services don't meet their needs, or are of poor quality, or both
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Digitally Sick is back!

Digitally Sick is back! | Pharma | Scoop.it
Andrew Spong's insight:

A new pod from  the digital pharma podcast Digitally Sick  wherein the resident team of Faisal Ahmed (@cleverpeeps), Alex Butler (@alex__butler), and Andrew Spong (@andrewspong) consider what's new in pharma social media, communications to healthcare professionals, and big data.

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Big Tech as the new Big Pharma: reflecting on Facebook's controversial experiment

Big Tech as the new Big Pharma: reflecting on Facebook's controversial experiment | Pharma | Scoop.it
Research in digital media is turning data science into human subjects research.
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The top 20 pharma app makers

The top 20 pharma app makers | Pharma | Scoop.it

The medical app market is dominated by the big players, since they have the resources to create the best apps and the financial muscle to push their products in the market.

 

The lion’s share of the medical apps market is occupied by established companies with historically strong brands. Bayer leads the pack with 11.2% market share, followed closely by Merck, Novartis, Pfizer, and Boehringer Ingelheim

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Paulo Machado's curator insight, July 9, 11:14 AM

How about a measure of health impact of these apps?  As BioPharma(& other corps) move into health apps shouldn't they be measuring Benefits/Risks like is done with Medicine?

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42 percent of pharma companies are increasing spending on patient-oriented comms in 2014

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Bettina Gifford's curator insight, July 3, 5:35 PM
Www.hcpmeetings.com.au can let your HCPs know about your programs plus meetings...
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Looking beyond patient engagement for pharma and social media

Looking beyond patient engagement for pharma and social media | Pharma | Scoop.it

Mark Senak (@EyeonFDA) writes:

 

"Twitter is the medium for reporting news and at medical meetings there is a lot of news to report, and hence, a good deal to follow.  Reporters, scientists, physicians, patient groups are all commenting and reporting on what they are seeing and hearing that is of interest at meetings and the increase in twitter use at medical meetings from year to year is huge, with particular increases reported for the ASCO and ASH meetings.

 

This is also whypharma web sites (and medical society websties) need to be optimized for mobile,because people aren’t walking around medical meetings using their laptops – they are on their phones."

 

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Patients, pharma, conferences, and the thorny question of 'Return On Investment' in the social age

Patients, pharma, conferences, and the thorny question of 'Return On Investment' in the social age | Pharma | Scoop.it

The evergreen question of what constitutes 'ROI' for pharma in being seen to actively participate in the healthcare conversation on the social web around conference is addressed from many angles in this @CancerGeek article, which reflects on Thomas Lee of Symplur's recent MedX presentation.

 

Do also be sure to read the productive exchanges in the comments.

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It's time for socially-competent US pharma companies to stop DTC advertising

It's time for socially-competent US pharma companies to stop DTC advertising | Pharma | Scoop.it

Why might socially-competent US pharma companies wish to withdraw from DTC marketing?

 

And which of them are ready to do so?

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Social listening: who, why, what, when, where, and how... in one slide

Social listening: who, why, what, when, where, and how... in one slide | Pharma | Scoop.it
Andrew Spong's insight:

HT @eskimon

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What happened when Sanofi US put patients, not products, at the centre of their social strategy

What happened when Sanofi US put patients, not products, at the centre of their social strategy | Pharma | Scoop.it

Sanofi US decided to make the centre of their social strategy their patients, not their products.

 

"We're publishing content by the people, for the people," says Director of Patients Insights Laura Kolodjeski (@lkolodjeski).

 

"It's not to market our products, but to enhance our overall value to our customers"

 

Ms. Kolodjeski explains the approach Sanofi tool to designing "The DX: The Diabetes Experience" (http://diabetes.sanofi.us/), Sanofi US's  content hub for people living with diabetes:

 

"We created The DX to offer a place for the community to engage around life and the aspect of that life with diabetes. We did not want it to be about diabetes, and we certainly did not want it to be about diabetes treatments"

Andrew Spong's insight:

As anyone who follows the content I share will know, I've been a long-time admirer of Sanofi's iterative approach to connecting with communities of interest on the social web.

 

This is just another example.

 

It is important that pharma companies situate their activities in a broader healthcare ecosystem in this manner rather than bringing isolated 'first in class' activities to digital environments which appear to be more about the organisers' desire to place themselves at the centre of a healthcare egosystem.

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Thierry Le Magny's curator insight, August 7, 2:34 AM

Great initiative!

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Tablets vs. paper: how the Philippines halved the cost of healthcare delivery

Tablets vs. paper: how the Philippines halved the cost of healthcare delivery | Pharma | Scoop.it

A project in the Philippines has reduced the cost of collecting healthcare information and delivering public health messages to the poorest families by almost half over five years, a university study has found.

 

ACCESS, a non-profit think tank, has trained the government’s community health teams to collect health information on families using tablets, replacing paper forms which they had been using since 2011.

 

The health workers can now use a mobile and web app to summarise the data collected and automatically generate reports. The City Health Office can also directly access the reports online and share them with other government agencies.

Andrew Spong's insight:

A lesson in how effective technology can be in delivering great results from an HEOR perspective when legacy EHR vendors don't get in the way.

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Pharma social media: five best practice examples

Pharma social media: five best practice examples | Pharma | Scoop.it

Phil Baumann proposes that pharma companies planning on supporting activities in social environments:

 

Identify clear and specific objectives that lend themselves to social media outletsMatch the social media platform to the brand’s specific objectivesDevelop guidelines and workflows for interactions and engagement opportunitiesEnsure that qualified staff manage all of your social media activitiesWork with vendors who understand customer care and know how to handle all aspects of social media including adverse event identification, correction of misinformation and patient engagement within the unique parameters of each social media platform
Andrew Spong's insight:

Appropriate aims. Adequate preparation. Purposeful participation. Sure-footed execution.

 

It's a shame that more companies don't feel compelled to follow modest, achievable, and productive agendas such as Phil sets out here.

 

At this stage, one can only assume that it is a lack of desire mixed with a fear of career-limiting mistakes.

 

The manifestation of either of those conditions would be a pity, yet the likelihood is that both of them pertain.

 

People working in the pharmaceutical industry are stewards of more than just their own careers. If they're risk averse, it may be better to find another industry.

 

The pharmaceutical industry matters too much for it to be led by the faint-hearted.

 

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Industry usage of social media in clinical research

Industry usage of social media in clinical research | Pharma | Scoop.it
The Tufts Center for the Study of Drug Development convened 20 pharmaceutical companies and contract research organizations (CROs) to provide insight into how social media was being used in drug research. Some of the findings highlight the worries that pharmaceutical companies have when dealing with social media in general.
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Social entailments: the gulf between patient goals and pharma actions

Social entailments: the gulf between patient goals and pharma actions | Pharma | Scoop.it

Pharma’s participation in digital environments has a price of entry, namely recognising and responding to the necessary consequences of their doing so.

 

Attending to the items described in this post would take any pharma activity in a digital environment some distance towards requiting this debt, although it can never settle it in full.

 

Transactional relationships in digital environments give and take, indefinitely.

 

There is no final reckoning.

 

However, in order to discern where the industry is in debt, and where it may even occasionally be in credit, with regard to patient opinion, pharma need only do one thing:

 

Ask.

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FDA: Regulators can't scale to police mobile health apps

FDA: Regulators can't scale to police mobile health apps | Pharma | Scoop.it
A senior advisor to the FDA said the agency couldn't possibly scale up to meet the challenge of policing the hundreds of new apps appearing every month.
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Joel Finkle's curator insight, July 7, 9:05 AM

This is somewhat sad -- but perhaps those of us who do submit for review can badge our apps with "FDA Approved!"

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Top mobile healthcare apps offer ubiquity and security

Top mobile healthcare apps offer ubiquity and security | Pharma | Scoop.it
Reading into research from Fiberlink Communications, CIOs value mobile healthcare apps that are secure and productive, above all else.
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From beyond the pill to beyond the pixel: twelve digital health companies championed by Apple

Apple features 12 digital health products in its new iPhone 5s ad ranging from apps to track your work out to devices to analyze your form.
Andrew Spong's insight:

There have been many ongoing conversations about threats to pharma's visibility in digital environments emerging from outside the industry.

 

As hardware manufacturers align themselves with companies responsible for apps and peripherals compatible with their devices, another challenge to pharma's visibility and relevance in digital spaces has emerged.

 

 

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Successful mobile health apps: four determining factors

Successful mobile health apps: four determining factors | Pharma | Scoop.it

Mobile research firm research2guidance surveyed more than 2,000 developers and found some common traits among the successful mobile health apps:

 

Their revenue model is service-based, rather than based on paid downloads. More than a third of so-called successful apps, ranging from image sharing to sophisticated remote monitoring, get their revenue primarily from service sales, research2guidance said.

They integrate with other databases or health tracking devices. Open APIs allow apps to access more data that can enrich their value.

They have a large portfolio. More than one-third of the “successful” developers had published more than 20 mobile health apps, the firm said.

IOS is their No. 1 platform. A whopping three-fourths of successful developers had a preference for iOS over Android.

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ChemaCepeda's curator insight, May 20, 5:34 AM

Añadiría otros factores que salieron en #eSaludCyL como la facilidad de uso y la motivación para su utilización a largo plazo

Rowan Norrie's curator insight, May 21, 6:30 AM

Excellent article highlighting key facts about the mobile health sector, with link to free report.

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Samsung the pharmaceutical company, and the coming changes in rheumatoid and psoriatic arthritis

Samsung the pharmaceutical company, and the coming changes in rheumatoid and psoriatic arthritis | Pharma | Scoop.it

In 2016, Samsung will be the first consumer technology company to enter the pharmaceutical marketplace with a biosimilar version of Amgen's moderate to severe rheumatoid arthritis and psoriatic arthritis treatment, Enbrel.

 

If this thought doesn’t focus legacy pharmaceutical companies into throwing everything they have into reforming themselves as social business, nothing will. The survival of even the largest companies is far from certain when giants such as Samsung have set their sights upon entering the industry.

 

Samsung doesn’t think like a pharmaceutical company.

 

Pharmaceutical companies better start thinking like Samsung.

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