Rosina Samadani (@truthoncall) writes:
'When big pharma leverages technology, open data and social media to develop innovative patient-facing apps, it's a win to the fourth power (i.e., a win-win-win-win). They win with faster, better, and more efficient ideas; they win again if they apply lessons from the process to other aspects of their organization; start-ups win by getting both a big partner with a vested interest in their success and key early attention; and, most importantly, the patients win with more innovative tools and services.
And that's the great thing about pharma getting it. We all benefit.'