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Curating the writing of pharma's digital prescription
Curated by Andrew Spong
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What Pharma can learn from Lady Gaga

What Pharma can learn from Lady Gaga | Pharma | Scoop.it
I suppose it had to happen ;) Luckily, this is a fun, engaging piece.

Johanna Skilling (@johannask) invites Pharma to:

1. Understand what really gets its audience moving
2. Love its 'little monsters' (A Gaga-ism, apparently)
3. Meet its monsters where they live (see above; nothing to do with the 15 August facebook night-sweats)
4. Be tireless
5. Change it up
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Connections, referrals, awareness and presence: Chris Brogan's four objectives for Pharma on the social web

Connections, referrals, awareness and presence: Chris Brogan's four objectives for Pharma on the social web | Pharma | Scoop.it
In the final infoburst in a short sequence of videos published ahead of the forthcoming Pharma iQ 'Social Media in Pharma' summit, social opinion leader Chris Brogan (@chrisbrogan) iterates four key objectives for the successful integration of social media into Pharma's activities: connections, referrals, awareness, and presence
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A death knell for Social Media and Pharma?

A death knell for Social Media and Pharma? | Pharma | Scoop.it
While social media may not be ideal for commercial purposes in the prescription life sciences industry, it may be perfectly well suited for pharmacovigilance and adverse event reporting, clinical trial recruitment and management, education, community outreach and employee recruitment and retention.

These are not new ideas. But, because they cost money to implement and don’t contribute the most company’s revenue-driven bottom lines, life sciences companies have not actively explored or embraced them for these purposes.

Whether big pharma and biotech companies like it or not, social media is here to stay. And, if these companies fail to act soon, they eventually will begin to lose their competitive edges and perhaps more importantly, market share.
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