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Curating the writing of pharma's digital prescription
Curated by Andrew Spong
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Digital Pharma: iPhone and iPad app update

Digital Pharma: iPhone and iPad app update | Pharma | Scoop.it
Dominc Tyer (@Dominic_Tyer) asks:

Which Pharma company has just launched the first non-European language iPhone app? (illustrated; smoking cessation support)
How many iPads has Boehringer Ingelheim ordered for its sales force in Turkey?
Do Novartis’ investors really want their annual reports in iPad app form?
Does Abbott think QR codes are the future?

Those are some of the questions posed by pharma’s latest batch of mobile apps, as the industry’s Apple-focused interest in mobile devices continues apace.
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The iPad and Pharma: a perfect marriage?

The iPad and Pharma: a perfect marriage? | Pharma | Scoop.it
Despite conventional wisdom, several major pharmaceutical companies are putting the cart before the horse by purchasing iPads in large quantities prior to their even owning a single sales force automation (SFA) application to run on the platform
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