An excellent Pharmaphorum (@pharmaphorum) article by Wendy Blackburn (@WendyBlackburn) of Intouch Solutions identifies the fact that for Pharma companies that decide they still want to be on Facebook, there are a number of options:
1. 24/7 monitoring and moderation or a “community management” model 2. Moderation applications that place a temporary “hold” on comments prior to publication 3. Branded Facebook pages, where Facebook will still allow comment disabling 4. Personal representation or company “spokesperson” 5. Advertising 6. Word filters
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