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Does enabling comments help Pharma brands attract viewers on YouTube?

Does enabling comments help Pharma brands attract viewers on YouTube? | Pharma | Scoop.it
Gábor Gyarmati (@gaborgy) and Andrea Kammerer's blog always has sensible things to say. This post is no exception, offering some interesting analysis of Mark Senak's (@eyeonFDA) recent Pharma YouTube channel analysis update. I would like to see some segmentation of the types of user that the channels are attracting, however. If they're mostly employee/analyst/agency followers, then the without-comment user growth is skewed. We only care about 'real' user followers... don't we? ;)

"The percentages of viewer growth presented below show that there is no obvious relationship between the possibility of comments and the popularity of a YouTube channel

This small analysis proves that whether you decide to allow or disable comments on a Youtube channel, whether you monitor it or cancel the commenting feature entirely, there is a different decisive factor that makes your Youtube channel successful: content. Not the content provided by viewers, but content provided by you and your company."
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