The professional social networks represent an efficient opportunity to share info and experiences, keeping up-to-date and boost earnings. The result is a very complex social landscape and a map is needed to navigate.
Marketing is on the ascent. It has frequently led at big consumer products companies. Now its influence is growing everywhere: at B2B companies, professional services firms, companies dominated by engineering or logistics. You can see marketing's rise on business bestseller lists, on YouTube playlists, in the new brands that have broken away and differentiated themselves, and in the explosion of marketing start-ups (and what investors are paying for them). Marketing is becoming a more powerful a
We are happy to announce SwaaS's highly anticipated 'Wide Angle' closed loop marketing (CLM) software suite will include full support for Windows 8. The inclusion of Windows 8 support means that Wide Angle clients can ...
We see lots of e-detail aids that look good up close, but are completely ineffective when presented in a doctor's office. We tend to forget that unlike when we browse on our own iPads, a sales rep will often be sitting across the ...
About 39% of physicians in this study use medical association/society social networks for professional purposes.
One-third (30%) of physicians in this study use consumer social networks (e.g., Facebook, LinkedIn, Twitter, etc.) for professional purposes.
Most physicians that use social networks choose to read and follow only as opposed to write and post, suggesting that they view these sites as another information source, rather than a platform to interact with colleagues or share their own expertise.
The number of doctors using social sites shows small increases from 2011:
Medical Association/Society Social Network
Professional Social Network
Consumer Social Network
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Medical/Surgical edition, conducted every six months, reports on the media preferences and habits of more than 3,000 physicians across 22 specialties; annual studies provide similar perspective on Pharmacy, NP/PA, Eyecare, Dental, Radiology, Managed Care, and Hospital C-Suite audiences. Sources & Interactions was designed to help marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians’ (and other healthcare professionals’) information inventory.
A report published earlier this year illustrated the number of apps pharmaceutical companies produces and the conditions for which they have developed them. The apps are frequently designed to improve health literacy and motivate patients to take their medication to improve adherence, especially around chronic conditions.
Today, e-detailing has come as a welcome solution for sales directors looking to connect with physicians in a more efficient manner, and market access managers looking to enhance the impact of their value communication ...
So in subsequent stages of edetailing, the very evolvement of the app itself might be the third dimension to create sustainable attractiveness. App and related website(s), must present a dynamic context that proves to be “in ...