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Google Trends data highlights medical and healt...

Google Trends data highlights medical and healt... | Pharma: Trends in e-detailing | Scoop.it
Interest in medical apps is experiencing strong growth according to a Google Trends analysis in a an emerging technology only five years old.

Via eMedToday
eMedToday's insight:

medical app means a e detailing app for Pharma

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eMedToday's curator insight, August 21, 2013 7:51 PM

key hot word

 

The trend for keyword medical app search only emerged in 2007 but has had a steady consistent rise in search interest. For comparison purposes, weight loss app and diabetes app show similar increases but are less frequently searched than the general term medical app.

eMedToday's curator insight, August 21, 2013 8:02 PM

Pharma need to recognize medical apps are HOT

 

 

Pharma: Trends in e-detailing
Learn what is happening in e-detailing
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Who Needs What From Pharma E-Detailing? | Actua...

Who Needs What From Pharma E-Detailing? | Actua... | Pharma: Trends in e-detailing | Scoop.it
There are more hands in the circle than HCPs and reps. E-detailing programs connect players with a range of motivations.
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e-Detailing and ROI: Planning, Metrics, and Best Practices

e-Detailing and ROI: Planning, Metrics, and Best Practices | Pharma: Trends in e-detailing | Scoop.it
The state of the pharmaceutical union has meant massive marketing effort put toward detailing, but a dramatically less receptive audience.
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The Sorry State of Pharma Mobile Health Apps & What To Do About It

© 2015 Pharmaguy™ The Sorry State of Pharma Mobile Health Apps & What To Do About It PharmaGuy Social Media in the Pharmaceutical Industry 21 - 22 Jan 2015…

Via Celine Sportisse, eMedToday
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eWizard. Integrated Platform for eDetailing Management in Saleforce.com

Customize eDetailing, publish it directly in CLM, work online, as well as offline, browsing the mobile app and sharing the ready-made presentation with your ...
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ePharma Summit: The (Ongoing) Integration of Digital with Pharma Sales

ePharma Summit: The (Ongoing) Integration of Digital with Pharma Sales | Pharma: Trends in e-detailing | Scoop.it
RT @AmandaCicc: The (Ongoing) Integration of Digital with Pharma Sales http://t.co/COK7ZGMhk6 via @epharma

Via Ricard Robledo, Lionel Reichardt / le Pharmageek, eMedToday
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Bettina Gifford's curator insight, January 8, 5:59 PM

Pfizer, Merck, Astra Zenica and Novartis taking lead...

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Physician communities’ map: reaching doctors in the virtual world

Physician communities’ map: reaching doctors in the virtual world | Pharma: Trends in e-detailing | Scoop.it
The professional social networks represent an efficient opportunity to share info and experiences, keeping up-to-date and boost earnings. The result is a very complex social landscape and a map is needed to navigate.

Via Plus91, Lionel Reichardt / le Pharmageek, dbtmobile, Olivier Delannoy, eMedToday
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Alexandre Gultzgoff's curator insight, January 5, 5:44 AM

Physicians dedicated social networks raising up also in Europe....

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E-Detailing Compendium

E-Detailing Compendium | Pharma: Trends in e-detailing | Scoop.it
Has your organization heard the latest news about the state of pharma's e-detailing technology? Learn how tablet CLM platform tools are changing everything.
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How marketers will win: Six marketing visionaries describe how in five years marketing will be transformed

How marketers will win: Six marketing visionaries describe how in five years marketing will be transformed | Pharma: Trends in e-detailing | Scoop.it
Marketing is on the ascent. It has frequently led at big consumer products companies. Now its influence is growing everywhere: at B2B companies, professional services firms, companies dominated by engineering or logistics. You can see marketing's rise on business bestseller lists, on YouTube playlists, in the new brands that have broken away and differentiated themselves, and in the explosion of marketing start-ups (and what investors are paying for them). Marketing is becoming a more powerful a

Via Lionel Reichardt / le Pharmageek, eMedToday
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Wide Angle | E-Detailing | Closed Loop Marketing | Digital

Wide Angle | E-Detailing | Closed Loop Marketing | Digital | Pharma: Trends in e-detailing | Scoop.it
We are happy to announce SwaaS's highly anticipated 'Wide Angle' closed loop marketing (CLM) software suite will include full support for Windows 8. The inclusion of Windows 8 support means that Wide Angle clients can ...
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Pharma companies want to add an app to your next prescription

Pharma companies want to add an app to your next prescription | Pharma: Trends in e-detailing | Scoop.it
Pharmaceutical companies reported to be establishing a digital health collaborative; may add apps to your next prescription.

Via Celine Sportisse, eMedToday
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nostatiK media » iPad 180 degrees: Upside-down e-detailing

nostatiK media » iPad 180 degrees: Upside-down e-detailing | Pharma: Trends in e-detailing | Scoop.it
We see lots of e-detail aids that look good up close, but are completely ineffective when presented in a doctor's office. We tend to forget that unlike when we browse on our own iPads, a sales rep will often be sitting across the ...
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Social Media Monitoring and Engagement in Pharma | InTouchMD

Social Media Monitoring and Engagement in Pharma | InTouchMD | Pharma: Trends in e-detailing | Scoop.it
Social Media Monitoring and Engagement in the Pharma Industry

Via Lionel Reichardt / le Pharmageek, eMedToday
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10 Digital Health Trends Over The Next 20 Years

10 Digital Health Trends Over The Next 20 Years | Pharma: Trends in e-detailing | Scoop.it
Earlier this week I participated in the world’s first online digital health conference, Digital Health Pulse, organized by digital health consultancy, Enspektos. Speaking at the ...

Via Giuseppe Fattori, eMedToday
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Insight Pharma Reports

Insight Pharma Reports | Pharma: Trends in e-detailing | Scoop.it
Optimal KOL Relationship Management – Leveraging the Digital Approach is an intelligent examination of evolving digital tools and how they can broaden the scope, depth and quality of KOL interaction.
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PwC predicts “DIY Healthcare” will be the top trend of 2015

PwC predicts “DIY Healthcare” will be the top trend of 2015 | Pharma: Trends in e-detailing | Scoop.it
RT @davidmcnierney: Top healthcare trend of 2015: mobile apps & consumer medical devices http://t.co/uLHt4wIGlo #mhealth #pharma #ehealth h…
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HCP prescribing behaviours still strongly influenced by traditional channels despite increased use of digital

HCP prescribing behaviours still strongly influenced by traditional channels despite increased use of digital

Via Lionel Reichardt / le Pharmageek, eMedToday
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Why digital in pharma is worthwhile investment for 2015?

Why digital in pharma is worthwhile investment for 2015? | Pharma: Trends in e-detailing | Scoop.it
Why digital in pharma is worthwhile investment for 2015? http://t.co/pqZ5WZJ2Fg

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Almost Half of Doctors Use Professional Social Networks

Almost Half of Doctors Use Professional Social Networks | Pharma: Trends in e-detailing | Scoop.it

64% of physicians use at least one of the types of social networks listed in the chart, while 36% do not use any, according to the Sources & Interactions Study, September 2013 – Medical/Surgical Edition. This breaks down to 13% of doctors using all three types, 25% using 2 of the 3, and 26% using only 1 of the 3 types.


Other findings related to these specific types of social networks include:

  • Almost half (48%) of doctors say they currently use a professional social network (e.g., Medscape Physician ConnectQuantiaMDSermo, etc.).
  • About 39% of physicians in this study use medical association/society social networks for professional purposes.
  • One-third (30%) of physicians in this study use consumer social networks (e.g., FacebookLinkedInTwitter, etc.) for professional purposes.

Most physicians that use social networks choose to read and follow only as opposed to write and post, suggesting that they view these sites as another information source, rather than a platform to interact with colleagues or share their own expertise.


The number of doctors using social sites shows small increases from 2011:

 

2011

September 2012

September 2013

Medical Association/Society Social Network

31%

32%

39%

Professional Social Network

38%

38%

48%

Consumer Social Network

27%

28%

30%

Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Medical/Surgical edition, conducted every six months, reports on the media preferences and habits of more than 3,000 physicians across 22 specialties; annual studies provide similar perspective on Pharmacy, NP/PA, Eyecare, Dental, Radiology, Managed Care, and Hospital C-Suite audiences. Sources & Interactions was designed to help marketers  and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians’ (and other healthcare professionals’) information inventory.


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Oncologist use of Digital in Q2 2014 [Infographic]

Oncologist use of Digital in Q2 2014 [Infographic] | Pharma: Trends in e-detailing | Scoop.it
[fullwidth_text alt_background=none width=1/1...

Via Mathieu Vaidis, eMedToday
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Pharma, tablets and e-detailing - a prescription for physician engagement

Pharma, tablets and e-detailing - a prescription for physician engagement
PMLiVE
It's taken a while for our industry to get on board, but it appears that tablet detailing has finally arrived.
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Update: In 2015, interesting digital health collaborations on tap for pharma

Update: In 2015, interesting digital health collaborations on tap for pharma | Pharma: Trends in e-detailing | Scoop.it

A report published earlier this year illustrated the number of apps pharmaceutical companies produces and the conditions for which they have developed them. The apps are frequently designed to improve health literacy and motivate patients to take their medication to improve adherence, especially around chronic conditions.


Via Philippe Marchal/Pharma Hub, eMedToday
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Alexandre Gultzgoff's curator insight, December 22, 2014 3:24 AM

patient engagement not in Sanofi's culture? let's change it at our level...

Bettina Gifford's curator insight, December 22, 2014 2:03 PM

Which pharma company is most digitally active? 

malek's comment, December 24, 2014 7:38 PM
Digitally enabled healthcare is here, and most pharmaceutical companies aren’t ready. bit.ly/1B75t8O
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Marketing Masters | eDetailing

Marketing Masters is a specialist Team of Business to Business Marketing and Sales Professionals to deliver innovative B2B programmes.
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How To Increase Inbound eDetailing Opportunities

How To Increase Inbound eDetailing Opportunities | Pharma: Trends in e-detailing | Scoop.it
Today, e-detailing has come as a welcome solution for sales directors looking to connect with physicians in a more efficient manner, and market access managers looking to enhance the impact of their value communication ...
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The third dimension in edetailing to pharma

The third dimension in edetailing to pharma | Pharma: Trends in e-detailing | Scoop.it
So in subsequent stages of edetailing, the very evolvement of the app itself might be the third dimension to create sustainable attractiveness. App and related website(s), must present a dynamic context that proves to be “in ...
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New Remote Detailing Solution Expands Life Sciences' Multichannel

New Remote Detailing Solution Expands Life Sciences' Multichannel ...
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