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Google Trends data highlights medical and healt...

Google Trends data highlights medical and healt... | Pharma: Trends in e-detailing | Scoop.it
Interest in medical apps is experiencing strong growth according to a Google Trends analysis in a an emerging technology only five years old.

Via eMedToday
eMedToday's insight:

medical app means a e detailing app for Pharma

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eMedToday's curator insight, August 21, 2013 7:51 PM

key hot word

 

The trend for keyword medical app search only emerged in 2007 but has had a steady consistent rise in search interest. For comparison purposes, weight loss app and diabetes app show similar increases but are less frequently searched than the general term medical app.

eMedToday's curator insight, August 21, 2013 8:02 PM

Pharma need to recognize medical apps are HOT

 

 

Pharma: Trends in e-detailing
Learn what is happening in e-detailing
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Me Too! Physicians: Study Finds Prescribers Susceptible to Peer Pressure

Me Too! Physicians: Study Finds Prescribers Susceptible to Peer Pressure | Pharma: Trends in e-detailing | Scoop.it

Like teenage girls unsure of the latest fashion, doctors are susceptible to the social influence of their peers when it comes to prescribing both new and repeat drugs, according to a new Wharton School study. And not unlike said teens, peer influencers change over time. With doctors, however, the study found that the changes occur as a drug moves from new and risky to recurrent status.


Via Pharma Guy, Giuseppe Fattori, Philippe Marchal/Pharma Hub, eMedToday
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Alexandre Gultzgoff's curator insight, Today, 2:38 AM

is it true also for vaccines?

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Pharma Digital Marketing - 5 future trends

Digital Marketing within the Pharma Industry: The first and safer way is to summarize the past 12 months, the second, more dangerous but also more exciting is …

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Could the Big Techs kill Big Pharma?

Could the Big Techs kill Big Pharma? | Pharma: Trends in e-detailing | Scoop.it
The notion of “disruptive innovation” was first used in 1997 by Clayton Christensen (Harvard Business School) to describe an innovation that helps create a new market and value network, and then goes on the destroy what went before. Businesses in the sector have to choose between maintaining status quo (risking extinction) or developing a brand new business model to fulfill its clients’ future or unmet needs. In just a few years, digital technology has profoundly destabilized many sectors:
The movie and music industries have been seriously hit by illegal online copies
V

Via Olivier Gryson, Gilles Jourquin, eMedToday
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Big Pharma Eyes iPhone For Drug R&D

Big Pharma Eyes iPhone For Drug R&D | Pharma: Trends in e-detailing | Scoop.it
To develop new drugs, the pharmaceutical industry is thinking about gathering user data through iPhone apps.

Via Sam Stern, eMedToday
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Modern Doctors’ House Calls: Skype Chat and Fast Diagnosis

Modern Doctors’ House Calls: Skype Chat and Fast Diagnosis | Pharma: Trends in e-detailing | Scoop.it
The same forces that have made instant messaging and video calls part of daily life for many Americans are now shaking up basic medical care.

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How Important Will mHealth Be To Pharma

How Important Will mHealth Be To Pharma | Pharma: Trends in e-detailing | Scoop.it
As mHealth continues to evolve from new phenomenon to mainstay marketing strategy, Michelle Vitko and Sarah Ray, predict its importance in the...

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What does e-detailing entail? How digital marketing is shaping the pharmaceutical industry BaseCase

http://t.co/6l7XbeVY3E - What does e-detailing entail? How digital marketing is shaping the pharmaceutical industry BaseCase-PHARMA
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Educational needs and channel preferences of EU cardiologists

Educational needs and channel preferences of  EU cardiologists | Pharma: Trends in e-detailing | Scoop.it

“Helping European cardiologists keep up to date. How they choose to do that is changing fast, however, as digital channels create new options for learning, as opportunities to attend conferences are affected by transparency in the...”


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The Two Important Ways Digital Health Is Impacting Pharma in 2015

There can be no better insight into Pharma’s digital ambition than building a digital agency from scratch with pharmaceutical companies as the core client base. I have been working in pharma my whole career (now some 16 years) and feel very fortunate to have been around at a time of unprecedented change as technology has fundamentally impacted all aspects of the pharmaceutical business; from drug discovery and clinical trial development, through to the very nature of the product as health technology builds an evidence base and the focus moves from illness to wellness.


Having spent the last two years building The EarthWorks I have reflected on how great the impact of digital health has had on pharma companies. When I look at what The EarthWorks are asked to do the strategic direction becomes clear. Over 70% of our output is in health technology design and build. Principally this is focussed on clinically impactful support for patients, however there is also a significant proportion of this work focussed on supporting healthcare professionals - with the best work providing integration and a symmetry between the two. When I first became a marketing manager in a pharmaceutical company, the vast majority of the focus and budget was on marketing materials. This is still an important part of what pharma does but the investment and the excitement seems to have irrevocably shifted.


This got me thinking about how the digital health movement has impacted pharma. There are a great number of examples, including redefining real world data and challenging the nature of the communication between pharmaceutical companies and healthcare professionals. However I think there are two principle pressures stemming from the rise of digital health that is impacting pharma in 2015:


Via Alex Butler, Delphine Lalande, Lionel Reichardt / le Pharmageek
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Many Pharma Digital Marketing Teams Under-Prepared for Mobile and Wearable Era

Many Pharma Digital Marketing Teams Under-Prepared for Mobile and Wearable Era #Mobilemarketing http://t.co/xg5sC5lN5c
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An All-Too-Common Question In Pharma Marketing: What Is Holding Us Back?

An All-Too-Common Question In Pharma Marketing: What Is Holding Us Back? | Pharma: Trends in e-detailing | Scoop.it
A quick scan of pharma industry articles and blogs often get me excited with all the chatter of new app features, hot new social communities offering patients deeper ways to connect, or the promise of
robust and actionable data we can incorporate from all of our quantified-self gadgets. With all that vigor and excitement we strive each day to deliver the best thinking for our client, embracing all
these elements as we counsel and guide strategy. But all too often I see brand managers holding bac

Via Richard Meyer, eMedToday
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Top 7 Trends in Pharma Marketing for 2015

Top 7 Trends in Pharma Marketing for 2015 | Pharma: Trends in e-detailing | Scoop.it
Toward the end of 2014, the Blue Latitude team got together to discuss how pharma marketing will change and what trends will be big in pharma marketing in 2015.
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Many Pharma Digital Marketing Teams Under-Prepared for Mobile and Wearable Era

Many Pharma Digital Marketing Teams Under-Prepared for Mobile and W #websitetraffic #digitalmarketing #freetraffic http://t.co/NynnxTgYNt
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Why 87% of Life Sciences Marketers are Dissatisfied with Digital and What to do About It

Why 87% of Life Sciences Marketers are Dissatisfied with Digital and What to do About It | Pharma: Trends in e-detailing | Scoop.it

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Exploring full potential of e-detailing data | ...

Exploring full potential of e-detailing data | ... | Pharma: Trends in e-detailing | Scoop.it
Today’s high quality e-detailing data can create better quality conversations with healthcare professionals and result in improved access and relationships.
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Exploring full potential of e-detailing data

Exploring full potential of e-detailing data | Pharma: Trends in e-detailing | Scoop.it
Today’s high quality e-detailing data can create better quality conversations with healthcare professionals and result in improved access and relationships.
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15 Myths In Digital Marketing for Pharma

15 Myths In Digital Marketing for Pharma | Pharma: Trends in e-detailing | Scoop.it

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How e-detailing can increase access to HCPs

How e-detailing can increase access to HCPs | Pharma: Trends in e-detailing | Scoop.it
The benefits of digital detailing don’t stop at the cost savings or the rich streams of customer data that it produces. Closed loop marketing can provide more access to...
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How will Pharma Sales Reps survive in the digital world?

How will Pharma Sales Reps survive in the digital world? | Pharma: Trends in e-detailing | Scoop.it
In a claim made by Pharma industry heads speaking at a recent digital healthcare event in London, pharmaceutical companies need to make more of an effort to move beyond just manufacturing pills and embrace digital health, or “risk failing patie...
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Cell phones have emerged as potentially powerful tools to engage patients in the safety net

Cell phones have emerged as potentially powerful tools to engage patients in the safety net | Pharma: Trends in e-detailing | Scoop.it

Researchers conducted an online survey of community health centers and clinics to assess if and how health care providers in the safety net use cell phones to support patient engagement.


Via Randall L. Carter, Giuseppe Fattori, eMedToday
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Digital Pharma Marketing: Overview and How To Build Integrated Digital Services - Merqurio En

Digital Pharma Marketing: Overview and How To Build Integrated Digital Services - Merqurio En | Pharma: Trends in e-detailing | Scoop.it
Digital Pharma Marketing is certainly a more cost-effective way of communicating with customers, than traditional marketing
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Pharma Digital Marketing - 5 future trends | Ma...

Pharma Digital Marketing - 5 future trends | Ma... | Pharma: Trends in e-detailing | Scoop.it
Digital Marketing within the Pharma Industry: The first and safer way is to summarize the past 12 months, the second, more dangerous but also more exciting is …
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Pharma: Trends in e-detailing

Pharma: Trends in e-detailing | Scoop.it: I was sent an email from a reader of… http://t.co/jqvZpZeZuP #pharmacist
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10 disruptive technologies that will transform pharma

10 disruptive technologies that will transform pharma | Pharma: Trends in e-detailing | Scoop.it
Bertalan Mesko highlights some of the key trends that are set to change our approach to health and wellbeing – and the way pharma does business. It's fascinating to witness how disruptive innovations can truly change the way healthcare is delivered...

Via Dinesh Chindarkar, Lionel Reichardt / le Pharmageek, Philippe Marchal/Pharma Hub, eMedToday
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Pharma Digital Marketing - 5 future trends

Digital Marketing within the Pharma Industry: The first and safer way is to summarize the past 12 months, the second, more dangerous but also more exciting is …
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Pascal Kerhervé's curator insight, June 5, 3:36 AM

Digital is not a nice to have anymore, Patients & HCPs expect and seek for services and information there!

Chloe Paltrow's comment, June 15, 3:55 AM
Nice slides. Good one. Would you like to know power of videos on Bio-pharma industry. You can check this infographic to get a clear vision http://www.b3netbio.com/the-power-of-videos-in-your-bio-pharma-industry/