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Google Trends data highlights medical and healt...

Google Trends data highlights medical and healt... | Pharma: Trends in e-detailing | Scoop.it
Interest in medical apps is experiencing strong growth according to a Google Trends analysis in a an emerging technology only five years old.

Via eMedToday
eMedToday's insight:

medical app means a e detailing app for Pharma

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eMedToday's curator insight, August 21, 2013 7:51 PM

key hot word

 

The trend for keyword medical app search only emerged in 2007 but has had a steady consistent rise in search interest. For comparison purposes, weight loss app and diabetes app show similar increases but are less frequently searched than the general term medical app.

eMedToday's curator insight, August 21, 2013 8:02 PM

Pharma need to recognize medical apps are HOT

 

 

Pharma: Trends in e-detailing
Learn what is happening in e-detailing
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How marketers will win: Six marketing visionaries describe how in five years marketing will be transformed

How marketers will win: Six marketing visionaries describe how in five years marketing will be transformed | Pharma: Trends in e-detailing | Scoop.it
Marketing is on the ascent. It has frequently led at big consumer products companies. Now its influence is growing everywhere: at B2B companies, professional services firms, companies dominated by engineering or logistics. You can see marketing's rise on business bestseller lists, on YouTube playlists, in the new brands that have broken away and differentiated themselves, and in the explosion of marketing start-ups (and what investors are paying for them). Marketing is becoming a more powerful a

Via Lionel Reichardt / le Pharmageek, eMedToday
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Wide Angle | E-Detailing | Closed Loop Marketing | Digital

Wide Angle | E-Detailing | Closed Loop Marketing | Digital | Pharma: Trends in e-detailing | Scoop.it
We are happy to announce SwaaS's highly anticipated 'Wide Angle' closed loop marketing (CLM) software suite will include full support for Windows 8. The inclusion of Windows 8 support means that Wide Angle clients can ...
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Pharma companies want to add an app to your next prescription

Pharma companies want to add an app to your next prescription | Pharma: Trends in e-detailing | Scoop.it
Pharmaceutical companies reported to be establishing a digital health collaborative; may add apps to your next prescription.

Via Celine Sportisse, eMedToday
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nostatiK media » iPad 180 degrees: Upside-down e-detailing

nostatiK media » iPad 180 degrees: Upside-down e-detailing | Pharma: Trends in e-detailing | Scoop.it
We see lots of e-detail aids that look good up close, but are completely ineffective when presented in a doctor's office. We tend to forget that unlike when we browse on our own iPads, a sales rep will often be sitting across the ...
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Social Media Monitoring and Engagement in Pharma | InTouchMD

Social Media Monitoring and Engagement in Pharma | InTouchMD | Pharma: Trends in e-detailing | Scoop.it
Social Media Monitoring and Engagement in the Pharma Industry

Via Lionel Reichardt / le Pharmageek, eMedToday
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10 Digital Health Trends Over The Next 20 Years

10 Digital Health Trends Over The Next 20 Years | Pharma: Trends in e-detailing | Scoop.it
Earlier this week I participated in the world’s first online digital health conference, Digital Health Pulse, organized by digital health consultancy, Enspektos. Speaking at the ...

Via Giuseppe Fattori, eMedToday
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Despite eroding access to Physicians, opportunities for digital reach is increasing

Despite eroding access to Physicians, opportunities for digital reach is increasing | Pharma: Trends in e-detailing | Scoop.it
High-tech companies everywhere are scrambling to hire "data scientists"—but they struggle to find personnel who can crunch numbers and interpret the business implications.

Via Olivier Delannoy, COUCH. , eMedToday
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e-Detailing and ROI: Planning, Metrics, and Bes

e-Detailing and ROI: Planning, Metrics, and Bes | Pharma: Trends in e-detailing | Scoop.it
The state of the pharmaceutical union has meant massive marketing effort put toward detailing, but a dramatically less receptive audience. Source: www.scoop.it
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Global Health and Life Sciences Trends in 2015

There are presently massive shifts occurring in the competitive global landscape of health, and particularly in the life sciences.


Via Celine Sportisse, eMedToday
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Who Needs What From Pharma E-Detailing?

Who Needs What From Pharma E-Detailing? | Pharma: Trends in e-detailing | Scoop.it
There are more hands in the circle than HCPs and reps. E-detailing programs connect players with a range of motivations.
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The History of E-Detailing - Turbine Magazine

The History of E-Detailing - Turbine Magazine | Pharma: Trends in e-detailing | Scoop.it
E-detailing is an exciting new technology for pharma sales. We'll show you where it was born.
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ePharma Summit: Digital Pharmaceutical Marketing Growth Requires New Industry Standards

ePharma Summit: Digital Pharmaceutical Marketing Growth Requires New Industry Standards | Pharma: Trends in e-detailing | Scoop.it

Pharmaceutical companies currently spend 25 percent of their marketing budgets on digital technologies, such as websites and social media,” the authors wrote.  “Electronic health records (EHRs), social media and mobile applications represent new ways for pharmaceutical companies to conduct market research and to market directly to physicians.”


Via VAB Traductions, Lionel Reichardt / le Pharmageek, eMedToday
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Rescooped by eMedToday from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
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Mobile Medical Apps: A Market on the Move | MIT Technology Review

Mobile Medical Apps: A Market on the Move | MIT Technology Review | Pharma: Trends in e-detailing | Scoop.it

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Update: In 2015, interesting digital health collaborations on tap for pharma

Update: In 2015, interesting digital health collaborations on tap for pharma | Pharma: Trends in e-detailing | Scoop.it

A report published earlier this year illustrated the number of apps pharmaceutical companies produces and the conditions for which they have developed them. The apps are frequently designed to improve health literacy and motivate patients to take their medication to improve adherence, especially around chronic conditions.


Via Philippe Marchal/Pharma Hub, eMedToday
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Marketing Masters | eDetailing

Marketing Masters is a specialist Team of Business to Business Marketing and Sales Professionals to deliver innovative B2B programmes.
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How To Increase Inbound eDetailing Opportunities

How To Increase Inbound eDetailing Opportunities | Pharma: Trends in e-detailing | Scoop.it
Today, e-detailing has come as a welcome solution for sales directors looking to connect with physicians in a more efficient manner, and market access managers looking to enhance the impact of their value communication ...
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The third dimension in edetailing to pharma

The third dimension in edetailing to pharma | Pharma: Trends in e-detailing | Scoop.it
So in subsequent stages of edetailing, the very evolvement of the app itself might be the third dimension to create sustainable attractiveness. App and related website(s), must present a dynamic context that proves to be “in ...
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New Remote Detailing Solution Expands Life Sciences' Multichannel

New Remote Detailing Solution Expands Life Sciences' Multichannel ...
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"So you're doing e-detailing?"

"So you're doing e-detailing?" | Pharma: Trends in e-detailing | Scoop.it
"Doing e-detailing" seems to be in vogue these days. Every pharmaceutical
company is investing in "e-detailing", "digital", "e-marketing" or some
other e/digital platform.
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Infographic: Today's Digital Patient

Infographic: Today's Digital Patient | Pharma: Trends in e-detailing | Scoop.it
The digital patient is here. From pre-screening potential doctors to viewing their treatment information and tracking their fitness/health data, the digital patient is increasingly embracing mobile health to improve their well-being. Check out the latest infographic from CDW Healthcare to learn about the right of the digital patient.

Via ET Russell, eMedToday
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ET Russell's curator insight, December 7, 2:13 PM

Via @NewVisionsOne

Denise Silber's curator insight, December 11, 1:40 AM

This infographic is in fact an ad for the company that published it but it has interesting stats.

 
Sigalon's curator insight, December 13, 9:52 AM

See also:

http://www.pinterest.com/etorresrussell/

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Pharma Sales: iPads & eDetailing for Digital Sales Enablement

Pharma Sales: iPads & eDetailing for Digital Sales Enablement | Pharma: Trends in e-detailing | Scoop.it
EDetailing holds advantages like remote viewing, analytics and other perks that are unavailable with PowerPoint alone.

Via Skura Corporation, Stephen Dunn
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Skura Corporation's curator insight, December 2, 11:48 AM

Are you looking to keep your pharma reps at the front of the pack?

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ePharma Summit: Digital Pharmaceutical Marketing Growth Requires New Industry Standards

ePharma Summit: Digital Pharmaceutical Marketing Growth Requires New Industry Standards | Pharma: Trends in e-detailing | Scoop.it
“Pharmaceutical companies currently spend 25 percent of their marketing budgets on digital technologies, such as websites and social media,” the authors wrote.  “Electronic health records (EHRs), social media and mobile applications represent new ways for pharmaceutical companies to conduct market research and to market directly to physicians.”

Via Philippe Marchal/Pharma Hub, eMedToday
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mHealth: Pocket healthcare

mHealth: Pocket healthcare | Pharma: Trends in e-detailing | Scoop.it
Mobile health­care might be the next big thing in global health­care indust­ry
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New Remote Detailing Solution Expands Life Sciences' Multichannel

New Remote Detailing Solution Expands Life Sciences' Multichannel | Pharma: Trends in e-detailing | Scoop.it
New Remote Detailing Solution Expands Life Sciences' Multichannel ...
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Digital pharma ads step in where 'detail men' fear to tread eHealth initiative ... - Politico

Digital pharma ads step in where 'detail men' fear to tread eHealth initiative ... - Politico | Pharma: Trends in e-detailing | Scoop.it
Digital pharma ads step in where 'detail men' fear to tread eHealth initiative ...
Politico
Ads run in social media, on mobile apps, and in online continuing medical education materials. ...

Via Josepf J Haslam, Lionel Reichardt / le Pharmageek
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