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Redefining medicine with apps and iPads

Redefining medicine with apps and iPads | Pharma: Trends in e-detailing | Scoop.it

Dr. Alvin Rajkomar was doing rounds with his team at the University of California, San Francisco Medical Center when he came upon a puzzling case: a frail, elderly patient with a dangerously low sodium level.

 

As a third-year resident in internal medicine, Dr. Rajkomar was the senior member of the team, and the others looked to him for guidance. An infusion of saline was the answer, but the tricky part lay in the details. Concentration? Volume? Improper treatment could lead to brain swelling, seizures or even death.

 

Dr. Rajkomar had been on call for 24 hours and was exhausted, but the clinical uncertainty was “like a shot of adrenaline,” he said. He reached into a deep pocket of his white coat and produced not a well-thumbed handbook but his iPhone.

 

With a tap on an app called MedCalc, he had enough answers within a minute to start the saline at precisely the right rate.

 

The history of medicine is defined by advances born of bioscience. But never before has it been driven to this degree by digital technology.

 

The proliferation of gadgets, apps and Web-based information has given clinicians — especially young ones like Dr. Rajkomar, who is 28 — a black bag of new tools: new ways to diagnose symptoms and treat patients, to obtain and share information, to think about what it means to be both a doctor and a patient.

 

And it has created something of a generational divide. Older doctors admire, even envy, their young colleagues’ ease with new technology. But they worry that the human connections that lie at the core of medical practice are at risk of being lost.


Via Andrew Spong, eMedToday
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There is a need on a e detailing platform to have clinical reference material as shown in this post

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How can Pharma organize for agility in the digital age?

How can Pharma organize for agility in the digital age? | Pharma: Trends in e-detailing | Scoop.it
As pharma and healthcare companies embrace the need for digital transformation, how can they ensure that they are set up for success?
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How to use animations in e-detailing

How to use animations in e-detailing | Pharma: Trends in e-detailing | Scoop.it
Do you feel that you have to compete to have the most advanced 3-D model? A gorgeous animation? Relax. E-detailing content doesn’t have to be flashy & fancy – relevant is what counts.
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How to use animations in e-detailing

How to use animations in e-detailing | Pharma: Trends in e-detailing | Scoop.it
Do you feel that you have to compete to have the most advanced 3-D model? A gorgeous animation? Relax. E-detailing content doesn’t have to be flashy & fancy – relevant is what counts.
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Pharma App Benchmarking 2014 – How Pharma Companies Make Use Of Mobile Apps

Pharma App Benchmarking 2014 – How Pharma Companies Make Use Of Mobile Apps | Pharma: Trends in e-detailing | Scoop.it
Pharma App Benchmarking 2014 - How Pharma companies make use of mobile apps provides information on pricing, market analysis, shares, forecast, and company
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Me Too! Physicians: Study Finds Prescribers Susceptible to Peer Pressure

Me Too! Physicians: Study Finds Prescribers Susceptible to Peer Pressure | Pharma: Trends in e-detailing | Scoop.it

Like teenage girls unsure of the latest fashion, doctors are susceptible to the social influence of their peers when it comes to prescribing both new and repeat drugs, according to a new Wharton School study. And not unlike said teens, peer influencers change over time. With doctors, however, the study found that the changes occur as a drug moves from new and risky to recurrent status.


Via Pharma Guy, Giuseppe Fattori, Philippe Marchal/Pharma Hub, eMedToday
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Alexandre Gultzgoff's curator insight, July 29, 2:38 AM

is it true also for vaccines?

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Pharma Digital Marketing - 5 future trends

Digital Marketing within the Pharma Industry: The first and safer way is to summarize the past 12 months, the second, more dangerous but also more exciting is …

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Could the Big Techs kill Big Pharma?

Could the Big Techs kill Big Pharma? | Pharma: Trends in e-detailing | Scoop.it
The notion of “disruptive innovation” was first used in 1997 by Clayton Christensen (Harvard Business School) to describe an innovation that helps create a new market and value network, and then goes on the destroy what went before. Businesses in the sector have to choose between maintaining status quo (risking extinction) or developing a brand new business model to fulfill its clients’ future or unmet needs. In just a few years, digital technology has profoundly destabilized many sectors:
The movie and music industries have been seriously hit by illegal online copies
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Via Olivier Gryson, Gilles Jourquin, eMedToday
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Big Pharma Eyes iPhone For Drug R&D

Big Pharma Eyes iPhone For Drug R&D | Pharma: Trends in e-detailing | Scoop.it
To develop new drugs, the pharmaceutical industry is thinking about gathering user data through iPhone apps.

Via Sam Stern, eMedToday
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Modern Doctors’ House Calls: Skype Chat and Fast Diagnosis

Modern Doctors’ House Calls: Skype Chat and Fast Diagnosis | Pharma: Trends in e-detailing | Scoop.it
The same forces that have made instant messaging and video calls part of daily life for many Americans are now shaking up basic medical care.

Via Richard Meyer
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How Important Will mHealth Be To Pharma

How Important Will mHealth Be To Pharma | Pharma: Trends in e-detailing | Scoop.it
As mHealth continues to evolve from new phenomenon to mainstay marketing strategy, Michelle Vitko and Sarah Ray, predict its importance in the...

Via Sam Stern, eMedToday
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What does e-detailing entail? How digital marketing is shaping the pharmaceutical industry BaseCase

http://t.co/6l7XbeVY3E - What does e-detailing entail? How digital marketing is shaping the pharmaceutical industry BaseCase-PHARMA
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Educational needs and channel preferences of EU cardiologists

Educational needs and channel preferences of  EU cardiologists | Pharma: Trends in e-detailing | Scoop.it

“Helping European cardiologists keep up to date. How they choose to do that is changing fast, however, as digital channels create new options for learning, as opportunities to attend conferences are affected by transparency in the...”


Via Olivier Delannoy
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Top 7 Trends in Pharma Marketing for 2015

Top 7 Trends in Pharma Marketing for 2015 | Pharma: Trends in e-detailing | Scoop.it
Toward the end of 2014 the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends will be big in pharma marketing during 2015.
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Most Health Organizations Lack Digital Health Strategy

Most Health Organizations Lack Digital Health Strategy | Pharma: Trends in e-detailing | Scoop.it

Katie WikeBy Katie Wike, contributing writerBringing Your Health IT Clients Breach-Fighting TechAccording to a Validic survey, more than half of organizations report being behind when it comes to creating a digital health strategy.Four hundred and fifty healthcare organizations recently answered Validic’s call to share their digital health strategies. What researchers discovered was the majority of respondents are either behind or have no digital health strategy in place.According to Validic, “Digital health is information technology, inclusive of both hardware and software solutions, which enables the managing, tracking and analyzing of an individual or population’s health and wellness.”“The purpose of this survey was to provide the healthcare ecosystem with an important update and valuable insights on the progress the industry is making with digital health,” Validic Chief Marketing Officer Chris Edwards said in an announcement.Fifty-nine percent of respondents said they were either behind on their digital health strategy or did not have one in place. The other portion (41 percent) of healthcare organizations say they are on schedule with implementing and executing their strategy.


Via Alex Butler, Lionel Reichardt / le Pharmageek, eMedToday
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Pharma Guy's curator insight, August 14, 8:04 AM

Health organizations can learn how to develop a digital health strategy by reading my book: Socialize Your Patient Engagement Strategy, which I co-authored with Letizia Affinito. The book includes case studies, including one from the Cleveland Clinic. Your can get a 35% discount using the code G15JNY35 when you order online here: www.gowerpublishing.com/isbn/9781472456328

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Make E-Detailing work for you

Make E-Detailing work for you | Pharma: Trends in e-detailing | Scoop.it
Make E-Detailing work for you http://t.co/5cMy4H2qkG #healthcare #healthtech
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In US, UK, and Germany, top 10 pharma apps make up 66 percent of downloads

In US, UK, and Germany, top 10 pharma apps make up 66 percent of downloads | Pharma: Trends in e-detailing | Scoop.it
Sixty-six percent of all pharma app downloads in the United States, the United Kingdom, and Germany, were downloads of the top 10 apps according to an infographic recently released by German app company SmartPatient (not to be confused with Roni Zeiger-founded online patient community SmartPatients).

Via Philippe Marchal/Pharma Hub, eMedToday
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How e-detailing can increase access to HCPs

How e-detailing can increase access to HCPs | Pharma: Trends in e-detailing | Scoop.it
The benefits of digital detailing don’t stop at the cost savings or the rich streams of customer data that it produces. Closed loop marketing can provide more access to healthcare professionals too.
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Why 87% of Life Sciences Marketers are Dissatisfied with Digital and What to do About It

Why 87% of Life Sciences Marketers are Dissatisfied with Digital and What to do About It | Pharma: Trends in e-detailing | Scoop.it

Via COUCH Medcomms, eMedToday
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Exploring full potential of e-detailing data | ...

Exploring full potential of e-detailing data | ... | Pharma: Trends in e-detailing | Scoop.it
Today’s high quality e-detailing data can create better quality conversations with healthcare professionals and result in improved access and relationships.
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Exploring full potential of e-detailing data

Exploring full potential of e-detailing data | Pharma: Trends in e-detailing | Scoop.it
Today’s high quality e-detailing data can create better quality conversations with healthcare professionals and result in improved access and relationships.
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15 Myths In Digital Marketing for Pharma

15 Myths In Digital Marketing for Pharma | Pharma: Trends in e-detailing | Scoop.it

Via COUCH Medcomms, eMedToday
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How e-detailing can increase access to HCPs

How e-detailing can increase access to HCPs | Pharma: Trends in e-detailing | Scoop.it
The benefits of digital detailing don’t stop at the cost savings or the rich streams of customer data that it produces. Closed loop marketing can provide more access to...
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How will Pharma Sales Reps survive in the digital world?

How will Pharma Sales Reps survive in the digital world? | Pharma: Trends in e-detailing | Scoop.it
In a claim made by Pharma industry heads speaking at a recent digital healthcare event in London, pharmaceutical companies need to make more of an effort to move beyond just manufacturing pills and embrace digital health, or “risk failing patie...
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Cell phones have emerged as potentially powerful tools to engage patients in the safety net

Cell phones have emerged as potentially powerful tools to engage patients in the safety net | Pharma: Trends in e-detailing | Scoop.it

Researchers conducted an online survey of community health centers and clinics to assess if and how health care providers in the safety net use cell phones to support patient engagement.


Via Randall L. Carter, Giuseppe Fattori, eMedToday
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