Pharma: Trends in e-detailing
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Canadian consumers ready to adopt mHealth to obtain faster access to care

Canadian consumers ready to adopt mHealth to obtain faster access to care | Pharma: Trends in e-detailing | Scoop.it
Canada is one of the most mobile-connected countries in the world. However, while other industries have become more efficient and customer-centric, the health sector still has some way to go to make the most of the available innovations.
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how is this trend impacting the Pharma sale rep role.

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eMedToday's curator insight, July 23, 2013 11:48 PM

Doctors and patients all over the world now agree not only that virtualisation of healthcare is just around the corner, but first and foremost that it will bring about an improvement in healthcare services


the retail health clinic trend is really about virtualisation of healthcare

Pharma: Trends in e-detailing
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Digital Pharmacist gets $6.5M for pharmacy apps and engagement tools

Digital Pharmacist gets $6.5M for pharmacy apps and engagement tools | Pharma: Trends in e-detailing | Scoop.it
Austin-based Digital Pharmacist, a company that offers prescription management apps, has raised $6.5 million in new funding in a round led by Activate Venture Partners and LiveOak Venture Partners. The company, which was formed in January from a merger of RxWiki and Telemanager, has raised $13.7 million to date.
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Clinicians are people, Platforms inspired by consumers; built for pharma

Clinicians are people, Platforms inspired by consumers; built for pharma | Pharma: Trends in e-detailing | Scoop.it
Clinicians are people – just like us. Like us, most of them are busy, have friends and start their day on social media. In just the last two years, our media habits changed dramatically and there a…

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Pharma's rep with patient groups was on the rise, but not anymore: PatientView | FiercePharma

Pharma's rep with patient groups was on the rise, but not anymore: PatientView | FiercePharma | Pharma: Trends in e-detailing | Scoop.it
After an upswing in pharma's global reputation in 2015, its standing among patient groups has now swung the other way—again. Only 38% of patient groups agree that the industry had either an “excellent” or “good” reputation, down from almost 45% last year.

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Digital Marketing For Pharma Companies | Pharma Online Marketing

Digital Marketing For Pharma Companies | Pharma Online Marketing | Pharma: Trends in e-detailing | Scoop.it
Digital Marketing For Pharma Companies – One cannot deny the power of online marketing for pharma industry is taking the world by storm. As we all know the upcoming generation and time is the era of online business. Even the people all over the world are well versed with internet in their …
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2017 pharma trends: Bon chance! - PMLiVE

2017 pharma trends: Bon chance! - PMLiVE | Pharma: Trends in e-detailing | Scoop.it
A US take on the power shift in Washington and what it could mean for the industry
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Six Top Global Pharma Companies Establish New HCP Technology Standards Group

Six Top Global Pharma Companies Establish New HCP Technology Standards Group | Pharma: Trends in e-detailing | Scoop.it

Six of the top 25 largest global pharmaceutical companies announced the formation of Align Biopharma, a new group dedicated to setting technology standards that will make it faster and easier for healthcare professionals (HCPs) to connect with the life sciences industry. Founding members, with input from across the industry, will develop open standards and solutions for companies to streamline how HCPs get the drug and treatment information they need to deliver improved care to patients.

 

In ophthalmology, Allergan and Novartis, the parent company of Alcon, are members of the group.

 

“Common industry standards can make it more effective and efficient for life sciences companies and healthcare professionals to connect,” Patrick Retif, VP IT, Global Commercial at Allergan, said in a news release. “Working together can help harmonize digital engagement and information access across the industry and create a better experience for our shared customers.”

 

The rise of specialty drugs to treat complex diseases is creating a greater need for HCPs to have more timely and tailored information. As the number of new drugs increases so does the amount of information healthcare professionals require to facilitate patient engagement. There is significant potential for biopharmaceutical companies to use digital technology to inform HCPs on new or more complex treatments.

 

Initially, Align Biopharma will focus on developing two new standards to facilitate seamless digital engagement and simplify the HCP experience:

 

Identity management – definition of an identification and authentication standard to enable a single sign-on for HCPs to access online content – including websites, portals, virtual events, or webinars – across all companies.

 

Consent and communication preferences – definition of standards for consent and preference management so that there is consistency in how HCPs specify communication preferences with each company.

 

“Digital is transforming how life sciences companies and HCPs collaborate and interact,” said Paul Shawah, vice president of commercial cloud strategy at Veeva Systems. “With the proliferation of advanced treatments and digital channels, adhering to industry standards will simplify the challenges doctors face in getting the right information quickly.”


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10 things for pharma marketers to know about Facebook and Instagram

10 things for pharma marketers to know about Facebook and Instagram | Pharma: Trends in e-detailing | Scoop.it

According to Facebook Health industry manager Danielle Salowski, it's the combination of reach, scale, and engagement that make Facebook and Instagram useful tools for healthcare marketers. Facebook reaches 1.7 billion people around the world per month; on mobile, it reaches more than one billion people every day. Similarly, there are 500 million people using Instagram every month and 300 million each day.

 


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Pharma adopts data-science culture in move toward AI

Pharma adopts data-science culture in move toward AI | Pharma: Trends in e-detailing | Scoop.it
To whom does pharma turn when facing cutting-edge research challenges such as designing algorithms to comb unstructured EHR data hunting for undiagnosed pa

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Johnson & Johnson, Rest Devices team up to launch connected sleep coaching system for babies

Johnson & Johnson, Rest Devices team up to launch connected sleep coaching system for babies | Pharma: Trends in e-detailing | Scoop.it

Boston-based Rest Devices has announced a collaboration with Johnson & Johnson to develop a smart, personalized sleep coaching system for babies (and their parents, hovering over their crib with a smartphone). The offering, which consists of a wearable baby monitor called Mimo and a companion app called Nod, was announced during the Consumer Electronics Show in Las Vegas this week.


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Pfizer creates app for patients with depression

Pfizer creates app for patients with depression | Pharma: Trends in e-detailing | Scoop.it
Brand: Pristiq

Owner: Pfizer

Duration: September 2016, ongoing

There are more than 165,000 health apps, according to a 2015 IMS Health report. Of the th

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Pharma brands marketing spends by channels and region

Pharma brands marketing spends by channels and region | Pharma: Trends in e-detailing | Scoop.it
How Pharma Brands are planning to spend across markets: Top 5 trends for research agencies, publishers and adnetworks on the growing healthcare market

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Will More Pharma Marketers Copy Novartis and Use Facebook Live to Tell Patient Stories?

Will More Pharma Marketers Copy Novartis and Use Facebook Live to Tell Patient Stories? | Pharma: Trends in e-detailing | Scoop.it

Marketers are taking to Facebook Live en masse, but can live social video work as a marketing tool for pharma? Yes, experts say—and it might be easier than expected.

 

The easier-than-expected part is that pharma marketers can and should build on live content they already use. For instance, pharma companies could use Facebook Live to stream conference speeches by key opinion leaders with added interactive elements, such as a question-and-answer session after.

 

The recent Novartis Facebook Live chat with Queen Latifah about heart disease (read “Novartis, Queen Latifah, & American Heart Association Team Up on Facebook Live Broadcast”; http://sco.lt/6caCxN) is another good example of a “safe” experiment where pharma can engage with patients and caregivers through disease awareness and community building,said Dave Wieneke, digital strategy practice director at Connective DX.. Patient stories in general are a good use of Facebook Live in both the initial broadcasting and in the ability to access those authentic social stories later, said Wieneke.

 

Another bonus to Facebook Live is audience building. During any particular session, viewers can click to follow all future Live sessions from the marketer.

 

In general healthcare, Wieneke noted several hospitals including the Mayo Clinic, UNC Healthcare and Children’s Hospital of Wisconsin successfully using Facebook Live with live-streaming events such as “ask a doctor” sessions, lectures, fundraisers, and guided tours. UNC Healthcare, in fact, reported results of its Facebook Live streaming that included a 480% increase in daily interactions and a 75% increase of page likes in the first six months. One of its live chats about the Affordable Care Act has been replayed more than 2,000 times.

 

The risks, which pharma companies tend to fall back on when it comes to new forms of media, are more about being live than the use of video. Potential comments made during interactive sessions around off-label use, incorrect information, or the reporting of an adverse event, for example, are the same risks as at any live event, said Wieneke.


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Pharma Guy's curator insight, December 14, 2016 2:27 PM

What about Instagram? Read “Pharma on Instagram”; http://sco.lt/4nv5LV 

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The days of the drug rep have come to an end

The days of the drug rep have come to an end | Pharma: Trends in e-detailing | Scoop.it
Pharma should move their marketing and sales efforts to the digital space exclusively.
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Time to engage: How digital expands the appeal of patient engagement for pharma

Time to engage: How digital expands the appeal of patient engagement for pharma | Pharma: Trends in e-detailing | Scoop.it
Adherence and outcome support commercially viable for pharma and primary care, suggests app developer Sebastian Gaede.
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loicpharma's curator insight, April 18, 6:51 AM
Time to engage: How digital expands the appeal of patient engagement for pharma
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The Top 10 Trends for Pharma Marketers in 2016

The Top 10 Trends for Pharma Marketers in 2016 | Pharma: Trends in e-detailing | Scoop.it
We believe these are those issues - the macro-trends that will directly affect pharma in 2016. Here, we describe them, we dissect them, and we break them down into what they mean to you, the pharma marketer.
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Digital influencer marketing can get best result for pharma - World News Report - EIN News

Digital influencer marketing can get best result for pharma - World News Report - EIN News | Pharma: Trends in e-detailing | Scoop.it
The most comprehensive geo-political news service available on the Internet, covering over 263 countries and regions, all U.S. States and Industries.
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Pharma on facebook

Pharmaguy’s Select List of Big Pharma Companies with Corporate Facebook Accounts

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Deloitte - 2017 Global health care sector outlook

Deloitte - 2017 Global health care sector outlook | Pharma: Trends in e-detailing | Scoop.it
Rising demand and associated spending are being fueled by an aging population; the growing prevalence of chronic diseases and comorbidities; development of costly clinical innovations; increasing patient awareness, knowledge, and expectations; and continued economic uncertainty despite regional pockets of recovery are just a few of the key issues and trends impacting the global health care sector. Read on to learn more about trends impacting the global health care sector in 2017 and suggested considerations for stakeholders.

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Harris Poll: Only Nine Percent of U.S. Consumers Believe Pharma and Biotechnology Put Patients over Profits; Only 16 Percent Believe Health Insurers Do

Harris Poll: Only Nine Percent of U.S. Consumers Believe Pharma and Biotechnology Put Patients over Profits; Only 16 Percent Believe Health Insurers Do | Pharma: Trends in e-detailing | Scoop.it

Only nine percent of U.S. consumers believe pharmaceutical and biotechnology companies put patients over profits, while only 16 percent believe health insurance companies do, according to a Harris Poll® study released today. Meanwhile, 36 percent of U.S. adults believe health care providers (such as doctors and nurses) put patients over profits, compared to hospitals (23%).

 

"We are in the midst of a health care maelstrom," said Wendy Salomon, vice president of reputation management and public affairs at Nielsen. "Consumers see no safe port, no place where their interests are truly protected-and that lack of consumer trust is reflected in the reputational risk we see across the U.S. health care landscape."

 

Additionally, the Harris Poll of more than 1,000 U.S. adults ages 18+ indicates that while most are neutral toward health care industries, more consumers rate health insurance (24%) and pharmaceutical and biotechnology companies (20%) with low reputations, compared to hospitals (6%), health care providers (doctors and nurses) (5%) and technology (2%). Fifty-eight percent rate the reputation of the technology industry as high, compared to health care providers (43%), hospitals (37%), pharmaceutical and biotechnology companies (20%), and health insurance companies (15%).

 

"There are undeniable reputational risks for pharmaceutical and health insurance companies – more so than other parts of the health care ecosystem," said Salomon. "Reputation matters to patients, care providers, investors, employees, and potential hires. Positive reputations can pave the way in times of crisis, in times of transition – and when it's critical to have a seat at the policy-setting table."

 

Further Reading:


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SOCIAL MEDIA WILL DETERMINE THE NEXT PHARMA GIANTS

SOCIAL MEDIA WILL DETERMINE THE NEXT PHARMA GIANTS | Pharma: Trends in e-detailing | Scoop.it

The battle for the best pharmaceutical marketing practices has begun. And the big guns are now digital pharma marketing gadgets. Social media has slowly but surely bought its place in the pharma marketing budgets, reducing traditional marketing budgets.

 


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JEAN PASCAL POISSONNET's curator insight, January 7, 11:41 AM
Social media will become the heart of marketing for Pharma companies. This is a chance to create a true cooperative ecosystem where industry, health profesionals and patients have a chance to interact. Though in Europe, the relationship between health pros and industry is more and more regulated, this is still a chance to reinvent such relationships and a way out sterile conflicts of interest.
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Prognosis for Rx in 2017: more painful drug-price hikes

Prognosis for Rx in 2017: more painful drug-price hikes | Pharma: Trends in e-detailing | Scoop.it
Drug prices will jump by 12 percent in 2017 adding to high medical costs

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Pfizer Shuns “Next Shiny Thing” When Developing Mobile Health Apps

Pfizer Shuns “Next Shiny Thing” When Developing Mobile Health Apps | Pharma: Trends in e-detailing | Scoop.it

NYC-based pharma company Pfizer currently has 15 apps in the US iOS app store, ranging from a chapstick companion app to an app for people with kidney cancer. At the HIMSS Connected Health Summit in National Harbor, Maryland, Pfizer executives talked about two of the company's apps and their broader strategy for developing mobile health interventions.

 

"We recognize that the data shows patients expect meaningful digital solutions from us, and it is our obligation to deliver that," Judy Sewards, vice president of data and digital innovations, said. "When we think about it at Pfizer, we’re not thinking about what's the next shiny thing, or what's the next widget or what everyone else is doing, but looking through the lens of our patients as people."

 

For instance, Pfizer's app for smoking cessation, called Quitter's Circle, was developed in partnership with the American Lung Association. Dennis Hancock, Pfizer VP of global commercial solutions, said all the features of that app were driven by insights into the quitting process.

 

"It would be really easy to talk about buzzwords -- telemedicine, crowdfunding," he said. "While they’re important features to the app, they had to be driven by insights into what the smoker would find useful. I don’t think chasing features is a really good idea in the mHealth space. Let’s start with insights to know what people want and overcome those barriers using the best tools available."

 

Further Reading:

  • “Pfizer Joins the #Pharma Digital Accelerator Club: Offers $250,000 in Prize Funding for Metastatic Breast Cancer “Disruptive” Technology!”; http://sco.lt/6PtsTR
  • “Pfizer and IBM Join the Parkinson's Disease ‘Internet Of Things’ Club”; http://sco.lt/7xdDP7

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JEAN PASCAL POISSONNET's curator insight, January 7, 11:52 AM
Put the patient at the center of R and D regarding ways of developing mobile apps and involve health pros in the process : 2 golden rules applied by Pfizer, in order to market apps with true added value. 
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The World's Most Reputable Pharmaceutical Companies In 2016

The World's Most Reputable Pharmaceutical Companies In 2016 | Pharma: Trends in e-detailing | Scoop.it
Like in most industries, players in the pharmaceutical world get a boost when customers the world over feel that they are innovators, act responsibly and are, generally speaking, a force for good. Recently a survey was published scoring exactly how good people in developed countries all over the world feel about big pharma.

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rob halkes's curator insight, December 27, 2016 11:20 AM

Just discovered the global pharma reputation ranking by the Reputation Institute. Based on 7 dimensions of reputation, defined by the institute, the companies were evaluated by respondents around the world. These were "Products&Services, Innovation, Workplace,Governance, Citizenship, Leadership and Performance". See the RepTrak Institute here

PatientView however has studied the global reputation of pharma companies in the perspective of patients and patient groups since 2011! See here.  Their respondents were also distinguished by those who state to be familiar with a company and  those who really worked with a company, which generates interesting data! PatientView is now preparing data such that companies can retrieve their bespoke ranking data to see how their reputation in the perspective of patients can further be improved

Pharma Guy's curator insight, January 2, 10:27 AM

NOTE: One trend pharmaceutical companies should take note of is the tendency of respondents to be uninformed or neutral about what companies actually do in certain areas. According to the survey, 12% of respondents did not have knowledge or opinion about the companies’ overall performance. Meanwhile, 11% had no knowledge of companies’ citizenship activities (promoting good causes and protecting the environment) and 14% didn’t know anything about the workplaces of the firms they were asked to score.

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2017 digital health predictions from Boston Children's Hospital - Vector blog

2017 digital health predictions from Boston Children's Hospital - Vector blog | Pharma: Trends in e-detailing | Scoop.it
Boston Children's Hospital's digital health predictions: reshaping of the patient journey, more patient-centric care, more clinically impactful technology.
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Five essential ingredients for digital marketing success

Five essential ingredients for digital marketing success | Pharma: Trends in e-detailing | Scoop.it
The world of digital marketing is so vast that marketers find it difficult to prioritise.
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