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Canadian consumers ready to adopt mHealth to obtain faster access to care

Canadian consumers ready to adopt mHealth to obtain faster access to care | Pharma: Trends in e-detailing | Scoop.it
Canada is one of the most mobile-connected countries in the world. However, while other industries have become more efficient and customer-centric, the health sector still has some way to go to make the most of the available innovations.
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how is this trend impacting the Pharma sale rep role.

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eMedToday's curator insight, July 23, 2013 11:48 PM

Doctors and patients all over the world now agree not only that virtualisation of healthcare is just around the corner, but first and foremost that it will bring about an improvement in healthcare services


the retail health clinic trend is really about virtualisation of healthcare

Pharma: Trends in e-detailing
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Pharma Marketing Blog: Mobile App Usage Surges. Will Pharma Ads Follow?

Pharma Marketing Blog: Mobile App Usage Surges. Will Pharma Ads Follow? | Pharma: Trends in e-detailing | Scoop.it
We now spend more time using apps than PCs. Surprised? Great stat via @pharmaguy http://t.co/Os5nMxaG9u
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What do patients want in "mobile health" -

What do patients want in "mobile health" - | Pharma: Trends in e-detailing | Scoop.it
there is a big gap in what patients expect and what's available.
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Point-of-care apps: How docs can make the most of eight minutes

Point-of-care apps: How docs can make the most of eight minutes | Pharma: Trends in e-detailing | Scoop.it
When choosing a mobile health app, two simple criteria will increase the chances of the tool actually helping patients. The app should be focused and fast.
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Pharma and Healthcare Sales go digital with e-d...

Pharma and Healthcare Sales go digital with e-d... | Pharma: Trends in e-detailing | Scoop.it
“Last month Pfizer rolled out a new way of marketing medicines, by introducing digital drug representatives.
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Mobile Health Market to Reach $58.8 Billion Globally by 2020

Mobile Health Market to Reach $58.8 Billion Globally by 2020 | Pharma: Trends in e-detailing | Scoop.it
With growing per capita healthcare expenditure, the m-health market is further projected to reach $58.8 billion by 2020.
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What Does E-Detailing Entail? How E-Detailing is Shaping the Pharmaceutical Industry

Pharmafile.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings.
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95 Million Americans Use Smartphones to Access Health Information

95 Million Americans Use Smartphones to Access Health Information | Pharma: Trends in e-detailing | Scoop.it

95 million US adults have used their smartphones to access health tools and information this year, according to the Cybercitizen Health U.S. 2013 survey by Manhattan Research.


Via Philippe Marchal/Pharma Hub, Lionel Reichardt / le Pharmageek
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Medication management goes digital

Medication management goes digital | Pharma: Trends in e-detailing | Scoop.it
Medication management for patients, as well as their physicians and pharmacists, is going digital.

Via Philippe Loizon, eMedToday
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John Lemos Forman's curator insight, August 11, 3:19 PM

São inúmeras as possibilidades de uso das TICs em benefício tanto dos pacientes como dos gestores das unidades de saúde.

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Physicians use their smartphones for drug info |

Physicians use their smartphones for drug info | | Pharma: Trends in e-detailing | Scoop.it
According to the Wolters Kluwer Health 2013 Physician Outlook Survey eight in 10 physicians use Smartphones in their daily practice and six in 10 use tablets. Over half (55%) use both smartphones and tablets in their daily practice. The top use of smartphones is for accessing drug information while tablets are used most to access medical research. In addition, mobile apps are being used by 24% of physicians, making these the top digital/social media channel used for work purposes.
Via Anna Koczorowska
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Anna Koczorowska's curator insight, April 26, 1:14 PM

According to the Wolters Kluwer Health 2013 Physician Outlook Survey eight in 10 physicians use Smartphones in their daily practice and six in 10 use tablets. Over half (55%) use both smartphones and tablets in their daily practice. The top use of smartphones is for accessing drug information while tablets are used most to access medical research. In addition, mobile apps are being used by 24% of physicians, making these the top digital/social media channel used for work purposes.  

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Global Physician Digital Health Engagement Oppo...

Global Physician Digital Health Engagement Oppo... | Pharma: Trends in e-detailing | Scoop.it
Manhattan Research surveyed over 7,000 doctors from 17 countries to understand their technology behaviors, information seeking preferences and ways they research pharma products to identify opportunities for physician digital health engagement.
Via Olivier Delannoy
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mHealth apps: Physicians are going mobile | Pha...

mHealth apps: Physicians are going mobile | Pha... | Pharma: Trends in e-detailing | Scoop.it
mHealth apps: Physicians are going mobile on Pharma Hub curated by Philippe Marchal/Pharma Hub (mHealth apps: Physicians are going mobile | @scoopit via @giomarsi http://t.co/hPzx5UPwVg)...
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What does e-detailing entail? How digital marketing is shaping the pharmaceutical industry

What does e-detailing entail? How digital marketing is shaping the pharmaceutical industry | Pharma: Trends in e-detailing | Scoop.it
A look into what e-detailing is and how it is being applied in the pharmaceutical industry, and outlining the best practices when using e-detailing to support the pharma-physician relationship. (Never heard of #edetailing before?
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Online Pharmaceuticals Marketing Effectiveness

Online Pharmaceuticals Marketing Effectiveness | Pharma: Trends in e-detailing | Scoop.it
Online pharmaceutical marketing continue to produce results, says comScore in its latest annual “Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry” study. The study – based on a review of 163 ...
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Novartis' mobile health strategy poised to move from tracking to virtual care - mobihealthnews

Novartis' mobile health strategy poised to move from tracking to virtual care - mobihealthnews | Pharma: Trends in e-detailing | Scoop.it
mobihealthnews Novartis' mobile health strategy poised to move from tracking to virtual care mobihealthnews Iron Invaders While Novartis' recent partnership with Google and its longtime relationship with Proteus have indicated that the pharma...
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Moving the Mobile Needle: Majority of Healthcare Professionals On Mobile Phones, Tablets

Moving the Mobile Needle: Majority of Healthcare Professionals On Mobile Phones, Tablets | Pharma: Trends in e-detailing | Scoop.it
If you've been to a doctor's office recently, you may have noticed some changes. Sure, the stethoscope and tongue depressors are still there. But now, patients
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Bettina Gifford's curator insight, August 24, 6:12 PM

Great news for www.hcpmeetings.com.au, most using mobile now so make it easy for them to keep track of hcp education meetings...

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Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the Pill? | Pharma: Trends in e-detailing | Scoop.it
Medical Marketing and Media
Leadership Exchange: How Do We Get Beyond the Pill?
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E-sampling : Dont Replace Your Sales Force with RoboReps Yet

E-sampling : Dont Replace Your Sales Force with RoboReps Yet | Pharma: Trends in e-detailing | Scoop.it

The statistics don't lie: 91% of Health Care Professionals (HCPs) want more pharmaceutical companies to participate in eSampling. And, among new doctors, proactive sample requests increase the likelihood of a prescription by 81%.


Via Philippe Marchal/Pharma Hub, eMedToday
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Digital Transformation Moves Pharma "Beyond the Pill"

Digital Transformation Moves Pharma "Beyond the Pill" | Pharma: Trends in e-detailing | Scoop.it
Pharmas are looking to move to a range of value-added services under the moniker beyond-the-pill – and most of those new services are digital.

Via Philippe Marchal/Pharma Hub, eMedToday
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Healthcare Professionals Not Stuck in Stone Age, Use Mobile - eMarketer

Healthcare Professionals Not Stuck in Stone Age, Use Mobile - eMarketer | Pharma: Trends in e-detailing | Scoop.it
Nearly all healthcare professionals use PCs every day to do their jobs, but mobile devices are also finding a place in this world, with large majorities of industry professionals picking up mobile phones and tablets daily for work. When turning to digital means for work, healthcare professionals look at independent medical sites or medical news most frequently.

Via COUCH.
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Where Doctors Are(n’t) Spending Their Time Online

Where Doctors Are(n’t) Spending Their Time Online | Pharma: Trends in e-detailing | Scoop.it

According to a new study from M3, you have an average of about 20 hours a week to capture a doctor’s attention while they’re online.


Via Philippe Marchal/Pharma Hub, eMedToday
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Mobile Apps Will Transform All Business: And Pharma?

Mobile Apps Will Transform All Business: And Pharma? | Pharma: Trends in e-detailing | Scoop.it
“ Over the last 12 months I’ve surveyed over 700 companies, asking them if they have developed any mobile apps internally to help them with such things as supply chain management, logistics, purchasing (Mobile Apps Will Transform All Business...”
Via Jérôme Buisson
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Study Shows Telepsychiatry Effective for Alaska Elders

Study Shows Telepsychiatry Effective for Alaska Elders | Pharma: Trends in e-detailing | Scoop.it
“ New America Media is a nationwide association of over 3000 ethnic media organizations representing the development of a more inclusive journalism. Founded in 1996 by Pacific News Service, New America Media promotes ethnic media by strengthening the editorial and economic viability of this increasingly influential segment of America's communications industry.”
Via Valeria Duflot
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Merck Pharma to Pilots a Diabetes SMS Campaign in Kenya, Uganda

Merck Pharma to Pilots a Diabetes SMS Campaign in Kenya, Uganda | Pharma: Trends in e-detailing | Scoop.it
“ Africa Science News Service | Reporting about African science with an African eye”
Via Julie O'Donnell
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Real-time information to sales reps via mobile | simply communicate

Real-time information to sales reps via mobile | simply communicate | Pharma: Trends in e-detailing | Scoop.it
.@biogenidec connects pharma sales reps through #mobile app http://t.co/eaGo0grysj #internalcomms #apps #socbiz
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Are payer portals worth it for pharmas?

Are payer portals worth it for pharmas? | Pharma: Trends in e-detailing | Scoop.it

by Matthew Arnold, Principal Analyst Eisai’s Belviq.com pipes payers through to Belviqmanagedmarkets.com via a tab atop the HCP page. As hospitals and health systems seek to control drug costs through...


Via Olivier Delannoy, eMedToday
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