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Develop Value Strategy For Doctors With iPad

Develop Value Strategy For Doctors With iPad | Pharma: Trends in e-detailing | Scoop.it
A rep walks into an HCP’s office. He’s relaxed and confident. After all, their last interaction went without a hitch. In fact, the weeks following the visit saw increased prescription rates of his brand.

Via Nikos Papaioannou
eMedToday's insight:

This is key;If deploying iPads to the field is going to really pay off for the long term they are going to have to rethink the once a year “app” program and start building an incremental strategy for delivering value to the HCP.  Give them things they can use in their practice and have something new and particularly relevant to their specialty or situation each time the rep visits.  Think value not message.   This means having a system that can easily distribute and manage content in the field and one that is flexible enough to be used to build tools that help the physician and works the way the rep works.

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Pharma: Trends in e-detailing
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Rescooped by eMedToday from 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
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Even Though There Are Fewer Sales Reps, More Physicians Deny Rep Access

Even Though There Are Fewer Sales Reps, More Physicians Deny Rep Access | Pharma: Trends in e-detailing | Scoop.it
According to the spring 2014 AccessMonitor™ report from global sales and marketing consulting firm ZS Associates, pharmaceutical access to physicians continues to decline.

Via Emmanuel Capitaine , Lionel Reichardt / le Pharmageek
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Why the Time is Ripe for Pharma to Embrace Mobile

Why the Time is Ripe for Pharma to Embrace Mobile | Pharma: Trends in e-detailing | Scoop.it
Medical Marketing and Media
Why the Time is Ripe for Pharma to Embrace Mobile
Medical Marketing and Media
Go beyond the standard 300x50 or 320x50 mobile default. 300x250 ads adapt beautifully to smartphone browsing.
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Bettina Gifford's curator insight, July 24, 3:09 AM

www.hcpmeetings.com.au - perfect for mobile digital marketing

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A Case For Digital Transformation In The Pharmaceuticals Industry

A Case For Digital Transformation In The Pharmaceuticals Industry | Pharma: Trends in e-detailing | Scoop.it
Digital Transformation in the pharmaceutical industry provides the means to, not only revise its business model, but also increase its relevance to its ultimate customers – patients, physicians and other consumers of its products and services.

Via Philippe Marchal/Pharma Hub
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88% of Biz Are Undergoing 'Digital Transformation,' Study Says

88% of Biz Are Undergoing 'Digital Transformation,' Study Says | Pharma: Trends in e-detailing | Scoop.it

A new report, The State of Digital Transformation, released today by Brian Solis of Altimeter Group, discusses the phenomenon of "digital transformation" a


Via Angel Gonzalez, Lionel Reichardt / le Pharmageek, Giuseppe Fattori, eMedToday
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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions | Pharma: Trends in e-detailing | Scoop.it

comScore, Inc. , a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC.


Via Philippe Marchal/Pharma Hub, eMedToday
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Laurent FLOURET's curator insight, July 21, 8:29 AM

"Health marketers continue to use digital channels to reach consumers, and anywhere from three to seven billion display ads are delivered in the drugs and medication sector each month."

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Promoting the digital dialog

Promoting the digital dialog | Pharma: Trends in e-detailing | Scoop.it
“Promotion is no longer directly anywhere; rather it is directly everywhere.” That’s the view of Shaun Holmgreen, who is Head of Customer Insights for the Belgian headquartered com (#Pharma marketing is changing as companies recognize the need to...
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10 Digital Health Trends Over The Next 20 Years

10 Digital Health Trends Over The Next 20 Years | Pharma: Trends in e-detailing | Scoop.it
Earlier this week I participated in the world’s first online digital health conference, Digital Health Pulse, organized by digital health consultancy, Enspektos. Speaking at the ...

Via Sam Stern, eMedToday
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What's pharma's impact on the mobile health app space? These 3 graphs offer some clues

What's pharma's impact on the mobile health app space? These 3 graphs offer some clues | Pharma: Trends in e-detailing | Scoop.it
A report highlighting the mobile health app landscape charts pharma companies that have produced the most apps, such as Bayer, Merck and Novartis.

Via eMedToday
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Mobile apps and pharma: health in your pocket

Mobile apps and pharma: health in your pocket | Pharma: Trends in e-detailing | Scoop.it
Little blog I wrote today on #mHealth - Mobile apps and pharma: health in your pocket #hcsmeu #hcsm #pharma http://t.co/KMUg0xOQqW
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Digital marketing solutions to enhance ROI of Pharma Companies

Digital marketing solutions to enhance ROI of Pharma Companies | Pharma: Trends in e-detailing | Scoop.it

 

Today, Most of the Pharmaceuticals marketing companies adopted digital marketing techniques much lately for expanding their brand awareness. These strategies bring unique opportunity as the pharma marketing company can experience a robust ROI.


Via jaymin aegis, eMedToday
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Internet Trends for mHealth Marketers

Internet Trends for mHealth Marketers | Pharma: Trends in e-detailing | Scoop.it
If you’re over 40 years old, you probably remember the iconic E.F. Hutton ads: “When E.F.Hutton talks, people listen.” Today, [...]

Via Sam Stern, eMedToday
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How do doctors spend their time online?

How do doctors spend their time online? | Pharma: Trends in e-detailing | Scoop.it
As part of a new series of thought leadership essays, based on online research with doctors, the CEO of M3 Europe, Dr Tim Ringrose, takes a look into the virtual habits of doctors, including their digital relationship with the pharmaceutical...

Via Ash Rishi
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What's pharma's impact on the mobile health app space? These 3 graphs offer

What's pharma's impact on the mobile health app space? These 3 graphs offer | Pharma: Trends in e-detailing | Scoop.it
MedCity News
What's pharma's impact on the mobile health app space? These 3 graphs offer ...
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ZS associate report exec summary : rep access keeps decreasing opening opportunities to new channels

Despite incipient signs of leveling off, pharmaceutical rep access to physicians continues to decline, particularly in certain specialties and areas of the country. Overall, close to half of all doctors in the United States are now considered “access restricted” to varying degrees. Does that figure constitute a point of no return for physician access, a need for pharma companies to reinvent access strategies, a reconsideration of “access” entirely—or all of the above?


Via Olivier Delannoy
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Bettina Gifford's curator insight, July 25, 4:31 PM
New ways to communicate with physicians are needed...digital anyone?
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Pharma Rep Access Down 33 Per Cent Since 2008

Pharma Rep Access Down 33 Per Cent Since 2008
PharmExec.com (blog)
As many as 50 channels exist today, including e-detailing, in-office promotions, virtual speaker programs and webinars, and social media communities.
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“The Digital Doc” today's mhealth, and what doctors ...

“The Digital Doc” today's mhealth, and what doctors ... | Pharma: Trends in e-detailing | Scoop.it
In a recent study conducted by MedData Group, a healthcare marketing firm in Massachusetts, 2/3 of American doctors surveyed use mhealth apps while on the job. Nearly 50% of these doctors say they use mobile apps to ...
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Channels of Pharmaceutical Marketing; Calgary Digital Marketing ...

Channels of Pharmaceutical Marketing; Calgary Digital Marketing ... | Pharma: Trends in e-detailing | Scoop.it
Most pharmaceutical services are being delivered online too such as guidance and counseling services, public pharmaceutical education among others. Many people visit the internet daily in search of knowledge ...
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For pharma, the era of multi-channel marketing, closed loop marketing, sales force effectiveness, and market access is over

For pharma, the era of multi-channel marketing, closed loop marketing, sales force effectiveness, and market access is over | Pharma: Trends in e-detailing | Scoop.it
The era in which pharma could expect to be able to speak of 'multi-channel marketing', 'closed loop marketing', 'sales force effectiveness', or 'market access' without being called out as to their ...
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Digital Marketing Budgets Increase, Reflecting ...

Digital Marketing Budgets Increase, Reflecting ... | Pharma: Trends in e-detailing | Scoop.it
Digital marketing spend is rising. How does yours compare?
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The Doctor's Office of 2024: 4 Predictions for the Future

The Doctor's Office of 2024: 4 Predictions for the Future | Pharma: Trends in e-detailing | Scoop.it
What’s next on the horizon for doctors and patients? Medical experts predict the biggest changes likely to occur in primary care over the next decade.
[...]
- Doctors will rely on Wearbale tech for Real-time Insights..

Via Pharmacomptoir / Corinne Thuderoz, Celine Sportisse, eMedToday
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Laurent FLOURET's curator insight, July 9, 1:19 AM

Cannot wait for this one: "Waiting Rooms Will Be Phased Out"...

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Digital resources – bridging the gap between HCP demand and pharma supply

Digital resources – bridging the gap between HCP demand and pharma supply | Pharma: Trends in e-detailing | Scoop.it
In the year (2014) that we reached the tipping point of medical professional ‘digital natives’, how well is the pharma industry keeping pace with HCP demand for digital resources?

Via Olivier Delannoy, eMedToday
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Accenture Mobility Digital Trends 2014

Digital Trends Craig McNeil / Philippe Bonneton February 2014 Accenture Digital

Via Philippe Marchal/Pharma Hub
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Bettina Gifford's curator insight, July 3, 2:33 PM

Mobile communication campaigns  have to be  in budget...

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The Evolving Landscape Of Medical Apps

The Evolving Landscape Of Medical Apps | Pharma: Trends in e-detailing | Scoop.it
The Evolving Landscape Of Medical Apps Health IT Outcomes (press release) As pharmaceutical companies begin to offer cutting edge healthcare services, a report by HIT Consultant with graphs from Pocket.MD has added color to the biggest mobile...
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When the “Digital Physician” is Just the…Physician

When the “Digital Physician” is Just the…Physician | Pharma: Trends in e-detailing | Scoop.it

Via Ash Rishi
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Alexandre Gultzgoff's curator insight, June 30, 8:52 AM

again US insights, but at least some good points which may deserve our thoughts

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Mhealth Usage and Adoption by Physicians

Mhealth Usage and Adoption by Physicians | Pharma: Trends in e-detailing | Scoop.it

Olson Research recently polled physicians to understand what their current views are on mhealth, how they are using it in their practices today, and what they think the future looks like for this new technology.

 


Via Philippe Marchal/Pharma Hub, eMedToday
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Bettina Gifford's curator insight, June 28, 3:01 PM

An interesting study showing what physicians think of myhealthshare and where it's going..