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Mobile Apps: Reaching Healthcare Audiences on the Devices They Use Most

Mobile Apps: Reaching Healthcare Audiences on the Devices They Use Most | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
A mobile apps are likely to find a larger audience among healthcare types, simply because mobile devices are so popular with this audience. (RT @KittermanMG: What mobile apps are you using to market your #healthIT prods/services?
eMedToday's insight:

mobile apps are the magic bullet for Pharma marketing and e detailing

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eMedToday's curator insight, August 24, 2013 8:26 PM

This is the heart

 

A mobile app is likely to find a larger audience among healthcare types, simply because mobile devices are so popular with this audience. Sure, you’ll still want to employ your regular arsenal of marketing vehicles: brochures, videos and product demos, websites, email, and social media. But a mobile app can incorporate any and all of these elements in one, easily accessible source.

 

Your app can be informational, communicating your message in text, images, video, and sound. It can be interactive. It can be social. And because you can update it regularly, it can be dynamic. With this much potential, your mobile app could be the magic bullet in your healthcare IT marketing strategy.

Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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MedTrix Healthcare partners with one of the top 3 Pharma companies in emerging markets

MedTrix Healthcare partners with one of the top 3 Pharma companies in emerging markets | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

MedTrix Healthcare, a leading provider of digital and medical communication solutions to top Pharma companies globally has announced that it has partnered with one of the top 3 Pharma companies in emerging markets to provide patient engagement as...

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Defining the pharma customer experience

Defining the pharma customer experience | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
There is confusion in our industry. Who is the customer? What is pharma customer experience? We set the the story straight.

Via COUCH Medcomms
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#Pharma Ramps Up Ads & Lobbying to Fend Off Rx Pricing Regulation

#Pharma Ramps Up Ads & Lobbying to Fend Off Rx Pricing Regulation | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

The pharmaceutical industry, under fire this election season for rising drug prices, is ramping up a new advertising campaign designed to improve its reputation with lawmakers as it lobbies against any effort to rein in prescription costs. 


The sector’s largest trade group, the Pharmaceutical Research and Manufacturers of America, or PhRMA, says it intends to spend several million dollars this year, and 10% more than in 2015, on digital, radio and print ads that emphasize the industry’s role in developing new drugs and advancing medical science.
 

Many of the ads are running on social-media sites like Facebook, LinkedIn and Twitter,because PhRMA wants to target federal and state lawmakers, policy analysts and other political “influencers,” said Robert Zirkelbach, senior vice president of communications at PhRMA, which represents nearly three dozen of the largest drugmakers, including Pfizer Inc. and Amgen Inc.


Websites like Facebook promise to deliver ads to specific audiences based on characteristics including their location, occupation and keyword search history. 


The campaign is primarily directed at policy makers in Washington, but ads will also run in some select states that have yet to be determined, Mr. Zirkelbach said.


Via Pharma Guy, Lionel Reichardt / le Pharmageek
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Pharma Guy's curator insight, February 8, 7:21 AM

Are pharma PACs & people still giving money to Bush? http://sco.lt/6K6grZ 

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Almirall's Eduardo Sanchiz and Alfonso Ugarte with their view on patient centricity to pharma - eyeforpharma Barcelona 2016

Almirall's  Eduardo Sanchiz and Alfonso Ugarte with their view on patient centricity to pharma - eyeforpharma Barcelona 2016 | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

In these exclusive videos eyeforpharma's Paul SImms spoke with Eduardo Sanchiz and Alfonso Ugarte, resp CEO and Senior Director of Global Business Units of Almirall, on the changing pharma landscape, patient value and rewriting the business plan.



Via rob halkes, Lionel Reichardt / le Pharmageek
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rob halkes's curator insight, February 6, 10:11 AM

Inspiring to see the leadership of Almirall speaking about their personal drives to lead their company to patient centricity.

PatientView's curator insight, February 8, 4:01 AM

@almirall  is featured in our new corporate rep report in March 2016  43 patient groups commenti on the company

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The Digital Transformation in Pharma

The Digital Transformation in Pharma | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Marianne Kryhlmand, a brand manager from Lundbeck , will be presenting at ”The digital transformation in Pharma” conference, April 13-14 in Copenhagen. Prior to the conference she have been asked by the organizers to shed some light on our beliefs at Lundbeck regarding the digital transformation in the pharmaceutical industry.


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Merck's digital health accelerator expands into Africa -

Merck's digital health accelerator expands into Africa - | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Will run new startup support programme in Nairobi

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Joincare Pharma Invests $30M In Mobile App Apricot Forest

Joincare Pharma Invests $30M In Mobile App Apricot Forest #mobileapps #apps https://t.co/ozo7LijXZf https://t.co/Bid7mLhnVD...

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LEO Pharma launches new innovation lab with $65M in funding for non-pharmaceutical dermatology expansion

LEO Pharma launches new innovation lab with $65M in funding for non-pharmaceutical dermatology expansion | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
LEO Pharma, which has had a primary focus on skin conditions like psoriasis, has launched its new Innovation Lab to further explore treatment options that don't involve medication.

Via eHealth Nordic, Lionel Reichardt / le Pharmageek
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ePharma Stands Out from the Crowd

ePharma continues to gather the largest digital pharma marketing community over three jam-packed days, and joined forces to share strategic and tactical lear...

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Pharma Investing Across Digital Health, Biotech...

Pharma Investing Across Digital Health, Biotech... | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

The number of digital health investments in total was small, with pharma corps with only 28 deals involving pharma corps since 2013.Merck is particularly active in digital health, investing largely through their venture arm in companies including...

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The Digital Marketing Platforms That Will Stick Around

The Digital Marketing Platforms That Will Stick Around | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Where pharma marketers may fear to tread, many general marketers rush in to bet on the latest rising star without a clear idea of where it’s heading. Peter Houston reviews the digital and social channels that look likely to stick around.

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Pharma in emerging economies: risks, concerns, and considerations

Pharma in emerging economies: risks, concerns, and considerations | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Emerging markets in BRIC nations are gaining traction and will be a key revenue driver for multinational pharma companies - but not without risk.

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ePharma Summit: Why a Ban on Rx DTC Advertising Makes Me Uncomfortable

ePharma Summit: Why a Ban on Rx DTC Advertising Makes Me Uncomfortable | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

And why digital health will eventually make the ban irrelevantBy Peggy Salvatore This is the fourth in a series of blogs for ePharma Summit 2016 to explore ways the pharmaceutical industry can maximize the promise of digital health.I vaguely...

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MedTrix Healthcare partners with one of the top 3 Pharma companies in emerging markets

MedTrix Healthcare partners with one of the top 3 Pharma companies in emerging markets | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

MedTrix Healthcare, a leading provider of digital and medical communication solutions to top Pharma companies globally has announced that it has partnered with one of the top 3 Pharma companies in emerging markets to provide patient engagement as...

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How twitter’s 10K-Character limit could change the game for pharma

How twitter’s 10K-Character limit could change the game for pharma | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
This POV will highlight some of the benefits and considerations for pharma marketers and will offer recommendations for making Twitter a part of their 2016 marketing plan.

Via COUCH Medcomms
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How GSK plans to shake up healthcare marketing

How GSK plans to shake up healthcare marketing | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
As GSK expands its consumer health brand portfolio, marketing director for Northern Europe Rachel Deans is determined to place the pharmaceuticals giant at the forefront of digital innovation.

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Big Data and IoT: Can They Improve Our Health?

Big Data and IoT: Can They Improve Our Health? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Big Data and IoT (Internet of Things) are appearing in an increasing number of conversations about technology and healthcare in 2016, but what do these terms mean? More importantly, how can they help us improve our health?

Xenon Health describe the IoT as ‘a phenomenon through which the operational aspects of the physical world become increasingly integrated with digital platforms, enabling information to move seamlessly toward the computational resources that are able to make sense of it.’ Big Data is a similar concept – it signifies the amount of data that is being created at an exponential rate on a daily basis.



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3 Reasons Why Pharma Marketers Are Failing At Social Media

3 Reasons Why Pharma Marketers Are Failing At Social Media | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
While social media has undoubtedly become an integral part of many people’s daily lives, the pharmaceutical industry is lagging when it comes to harnessing the potential power of Twitter and Instagram. Pharma marketers have historically been much more comfortable with the one-sided conversation of a direct-to-consumer (DTC) ad, but as the industry moves more and more towards patient-centricity, it is becoming necessary for drugmakers to increase engagement with their stakeholders.

Via Philippe Marchal, Giuseppe Fattori
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Beyond data: Using insights to improve pharma marketing

Beyond data: Using insights to improve pharma marketing | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
What do pharma need to do to gain insights from big data?

Via COUCH Medcomms
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Creating Better Relationships Through Multichannel Marketing

Finding the way to deliver information in a way your customers will gladly accept.

Via Stephen Dunn
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What Makes NYC the Best Place for ePharma

ePharma continues to gather the largest digital pharma marketing community over three jam-packed days, and joined forces to share strategic and tactical lear...

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The Opportunity at ePharma

ePharma continues to gather the largest digital pharma marketing community over three jam-packed days, and joined forces to share strategic and tactical lear...

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Digital Health Funding: 2015 Year in Review (Part 4)

Digital Health Funding: 2015 Year in Review (Part 4) | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

This article is reproduced from Rock Health.

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The latest trends in digital pharma marketing: key takeaways from 2015, looking into 2016

The latest trends in digital pharma marketing: key takeaways from 2015, looking into 2016 | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

The latest trends in digital pharma marketing: key takeaways from 2015, looking into 2016 https://t.co/dOwNUW8LgG с помощью @Viseven_CLM...

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How the Pharma industry uses Social Media [Infographic]

How the Pharma industry uses Social Media [Infographic] | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Research shows Pharma has been slow on the uptake, but massive opportunities await New communications technology has the potential to both disrupt and enha. Marketing topic(s):Social media marketing.

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