Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Google Trends data highlights medical and healt...

Google Trends data highlights medical and healt... | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Interest in medical apps is experiencing strong growth according to a Google Trends analysis in a an emerging technology only five years old.
eMedToday's insight:

Pharma need to recognize medical apps are HOT

 

 

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eMedToday's curator insight, August 21, 2013 7:51 PM

key hot word

 

The trend for keyword medical app search only emerged in 2007 but has had a steady consistent rise in search interest. For comparison purposes, weight loss app and diabetes app show similar increases but are less frequently searched than the general term medical app.

eMedToday's curator insight, August 21, 2013 8:02 PM

medical app means a e detailing app for Pharma

Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Keep current on Pharma uses of mobile apps
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The Digital Health Tech Vision 2016

The Digital Health Technology Vision 2016 reveals five trends that prove winning in the digital age hinges on people. Keeping up with changing technology is vi…

Via Lionel Reichardt / le Pharmageek
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Digital Marketing: Latest trends, best practices, and strategies in healthcare

Digital Marketing: Latest trends, best practices, and strategies in healthcare | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Via Marie Ennis-O'Connor, Lionel Reichardt / le Pharmageek
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Pharma Marketing Blog: Now May Be the Time for Pharma to Get Serious About Instagram | Digital Pharma news

Pharma Marketing Blog: Now May Be the Time for Pharma to Get Serious About Instagram | Digital Pharma news | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
iDespite the fact that FDA recently cited Duchesnay for a violative Instagram Diclegis ad that featured celebrity Kim Kardashian, Instagram may be the social medium of choice of pharma marketers now that it has added a new feature.<br/>...
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Greater use of digital health can be a 'game-changer' for asthma care

Greater use of digital health can be a 'game-changer' for asthma care | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
In a report published today the charity said that technology delivered via smartphones, including ‘smart inhalers’, apps that help individuals avoid triggers and remote monitoring, would revoluntionise asthma care and ease pressure on the NHS.The report, Connected asthma: how technology will transform care, said immediate action should be taken to ensure every person with asthma has an action plan available to them digitally. These action plans should eventually be incorporated into shared patient records.
Via Alex Butler, Chatu Jayadewa
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iPad and Tablet Use in Detailing: Where Pharma is Going Wrong | Thought leadership and innovation for the Pharmaceutical Industry - EyeforPharma

iPad and Tablet Use in Detailing: Where Pharma is Going Wrong | Thought leadership and innovation for the Pharmaceutical Industry - EyeforPharma | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
The hardware is an important factor, but is your sales force utilizing these to gain a strategic advantage or are they using it more as a glorified PDF viewer?
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Microneedle Patch for Painless Monitoring of Drug Intake | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing

Microneedle Patch for Painless Monitoring of Drug Intake | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
A collaboration between researchers at the University of British Columbia and Paul Scherrer Institut in Switzerland has developed a microneedle device for drug monitoring.
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Microneedle Patch for Painless Monitoring of Drug Intake | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing

Microneedle Patch for Painless Monitoring of Drug Intake | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
A collaboration between researchers at the University of British Columbia and Paul Scherrer Institut in Switzerland has developed a microneedle device for drug monitoring.
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The World's Best Medication Reminder May Be All Around You

The World's Best Medication Reminder May Be All Around You | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
We don't need more notifications in our lives, we just need them at the right time and in the right place.
Via Olivier Delannoy, Lionel Reichardt / le Pharmageek
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12 Big Pharma Stats That Will Blow You Away -- The Motley Fool

12 Big Pharma Stats That Will Blow You Away --  The Motley Fool | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Big Pharma means big numbers -- usually. But there are some small numbers that are fascinating, too.

Via Richard Meyer
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Lilly-backed smartphone-enabled insulin pen gets FDA nod

Lilly-backed smartphone-enabled insulin pen gets FDA nod | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Companion Medical, a stealthy San Diego-based company that received funding last year from Eli Lilly and Company, has received FDA 510(k) clearance for its Bluetooth-connected smart insulin pen and associated mobile app, called InPen.
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Microneedle Patch for Painless Monitoring of Drug Intake

Microneedle Patch for Painless Monitoring of Drug Intake | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
A collaboration between researchers at the University of British Columbia and Paul Scherrer Institut in Switzerland has developed a microneedle device for drug monitoring. The device is in a form of a patch that’s stuck onto the skin, painlessly pushing microneedles through to sample the interstitial fluid.
Via Philippe Marchal
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Five Ways Pharma Can Benefit From Digital Health Technologies

Five Ways Pharma Can Benefit From Digital Health Technologies | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Healthcare has been understandably late to the widespread adoption of digital technology. Extremely restrictive regulations, the presence of multiple key stakeholders, a slow-to-adopt culture and other challenges distinguish healthcare from the retail and finance sectors, which have flourished with their implementations of digital technologies. But pharmaceutical companies (pharma) inhabit a unique position, situated between patients, prescribers and payers, allowing them to gain maximum benefits from a wide array of digital offerings.
Via Alex Butler, Rémy TESTON, Philippe Marchal, Lionel Reichardt / le Pharmageek
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Drugmakers’ Pricing Power Remains Strong | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing

Drugmakers’ Pricing Power Remains Strong | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Drug companies’ power to raise prices is firmly intact despite pushback from health insurers and scrutiny by U.S. lawmakers.
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Why multichannel is not an in/out option

Why multichannel is not an in/out option | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Multichannel, long a hot topic for pharma, continues to stimulate more debate than an EU referendum. But as models of communication evolve in time with digital revolution, multichannel is not an in/out choice - it's the real world. Pharma is slowly making progress, but excellence? It's not a familiar experience.
Via Philippe Marchal, Lionel Reichardt / le Pharmageek
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The Bright Future of Pharmacies

The Bright Future of Pharmacies | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
The rapid development of medical technology affects every aspect of healthcare – and pharmacies cannot escape its transformative power either.
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The Bright Future of Pharmacies - The Medical Futurist

The Bright Future of Pharmacies - The Medical Futurist | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
The rapid development of medical technology affects every aspect of healthcare – and pharmacies cannot escape its transformative power either.
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Now May Be the Time for Pharma to Get Serious About Instagram

Now May Be the Time for Pharma to Get Serious About Instagram | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

iDespite the fact that FDA recently cited Duchesnay for a violative Instagram Diclegis ad that featured celebrity Kim Kardashian, Instagram may be the social medium of choice of pharma marketers now that it has added a new feature.

 

Until now, I didn't think Instagram was good for pharma. While its demographics may skew too young for marketing most of the products pharma has to sell, it is a growing population. Plus, now that it is owned by Facebook, the demographics -- especially among women (the best target for drug marketing) -- will likely shift to resemble FB's demographics.

 

According to eMarketer, now that Instagram is open to all advertisers, by the end of 2016, 48.8% of marketers are expected to the platform.

 

Of course, due to FDA regulations, the necessity to expend resources to monitor comments for adverse reactions (read "One (BIG) Reason Pharma Shouldn't Reconsider Instagram"), lack of expertise in measuring social media ROI, etc., pharma marketers have not given social media a warm reception no matter what the platform.

 

Continue reading to see why I feel a new Instagram feature will make it more appealing to pharma marketers.


Via Pharma Guy, Lionel Reichardt / le Pharmageek
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Nilambari Mane's curator insight, August 22, 3:26 AM
Newer platforms pose newer opportunities! 
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Five Ways Pharma Can Benefit From Digital Health Technologies | Digital Health Marketing

Five Ways Pharma Can Benefit From Digital Health Technologies | Digital Health Marketing | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Healthcare has been understandably late to the widespread adoption of digital technology.
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3 key ways digital health is changing medication adherence in clinical trials

3 key ways digital health is changing medication adherence in clinical trials | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Digital health technologies are providing pharma companies with actionable insights into the medication-taking behaviors of trial participants.
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Healthcare marketers: Don't forget about the baby boomers | Hospitals: Trends in Branding and Marketing

Healthcare marketers: Don't forget about the baby boomers | Hospitals: Trends in Branding and Marketing | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
An 86-year-old grandmother in Liverpool recently performed a Google search that blew up the online universe.
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Pharma companies gain access to de-identified data on adherence for specific drugs

Pharma companies gain access to de-identified data on adherence for specific drugs | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Medisafe's new channel for pharma companies is aimed at helping drug developers better understand adherence dynamics and make it easier to tweak their guidance for patients and physicians.

Via Marc Phippen, Lionel Reichardt / le Pharmageek
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8 ways for pharma to improve the way it uses Twitter

8 ways for pharma to improve the way it uses Twitter | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Twitter’s health team offers advice on how pharma and healthcare companies can more effectively utilize 140 characters.
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Smart inhaler market predicted to be worth $3.56B in 2024

Smart inhaler market predicted to be worth $3.56B in 2024 | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Though connected inhalers are a new market, they've seen rapid growth in the last few years with interest from big pharma companies like AstraZeneca and Novartis, major device companies like Philips Respironics, as well as the newer, smaller players like Propeller Health that have made a big bet on the space.


Via rob halkes, Pharma Guy, Philippe Marchal
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rob halkes's curator insight, July 28, 5:25 AM

Smart inhalers might as well be the leverage of pharma to really consider and develop partnerships to healthcare. Delivering inhalers should be more about developing co-creative collaboration and taking responsibility of health therapies in action. Curious how this development will change the pharma/health market! See the customer centric pharma business model as well!

Pharma Guy's curator insight, July 28, 6:04 AM

Also read “GSK, AZ, BI & Novartis Race to Launch Io(Medical)T Smart Inhalers to Improve Adherence”; http://sco.lt/7PjHDl

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Pharma Marketing Blog: FDA's Dependence on User Fees & "Institutional Corruption" Blamed for Dramatic Increase in Drug Adverse Events and Deaths

Pharma Marketing Blog: FDA's Dependence on User Fees & "Institutional Corruption" Blamed for Dramatic Increase in Drug Adverse Events and Deaths | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

An estimated 128,000 hospitalized patients die each year from Adverse Drug Reactions (ADRs. aka Adverse Events, AEs), which matches stroke as the 4th leading cause of hospital deaths (see here).

 

Deaths and serious reactions outside of hospitals would signicantly increase the totals. This does not include deaths and hospitalizations from over-dosing, errors, or recreational drug use. We know this because of  hundreds of thousands of drug "Adverse Event Reports" (AERs) received by the FDA every year directly from healthcare professionals (HCPs such as physicians, pharmacists, nurses and others), consumers (such as patients, family members, lawyers and others), and drug companies, which are normally required to send AERs it receives from HCPs to the FDA.

The chart above shows the trend in AERs received by the FDA from 2004 through 2015.


I have analyzed data from 2003 through 2014 to look at the number of AERs submitted by HCPs versus consumers, the number of serious adverse events versus the number of adverse events involving death, and the correlation between serious AEs and user fees paid to the FDA by drug companies. I see some interesting trends in the data.

 

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Via Pharma Guy, Lionel Reichardt / le Pharmageek
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Pharma Guy's curator insight, July 26, 6:30 AM

What's responsible for the sharp rise in AERs submitted to FDA by consumers? Could it be class action lawsuits and attorney commercials about the deadly side effects of drugs? Read “AMA Chastises Lawyers for Alarming Drug Ads”; http://sco.lt/5RkA4X

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The Best in B2C Pharmaceutical and Health Care Content Marketing 

Pharmaceutical and healthcare companies have a huge opportunity to be the go-to-source of information people around the world are searching for.
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