Pharma: Trends an...
Follow
Find
26.9K views | +0 today
 
Rescooped by eMedToday from E-HEALTH - E-SANTE - PHARMAGEEK
onto Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

Ebook: Top 20 Big Data projects in Pharma

Ebook: Top 20 Big Data projects in Pharma | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Via rob halkes, Lionel Reichardt / le Pharmageek
eMedToday's insight:

There are 5 main areas of Big Data investigation in real world outcomes by pharma today…

Remote, mobile health – The use of mobile devices such as smart phones to gather data on treatment adherence, on-going patient care, predictive symptoms or adverse events and health outcomesHealthcare provider data – Collecting data from electronic medical records that includes patient diagnosis, treatment, adherence and outcome.Connecting genomic analysis with patient outcomes and subpopulations in order to progress personalized medicineUtilizing data both from health records and pre-clinical studies to find new indications for therapeutic pipelinesBetter clinical decision making in order to improve patient outcomes with prescribed therapeutic
more...
rob halkes's curator insight, July 19, 2013 5:46 AM

Interesting viewpoints and promising initiatives..;-)

We can see how health care might have good examples in benchmarks from other businesses!

 

Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Keep current on Pharma uses of mobile apps
Curated by eMedToday
Your new post is loading...
Your new post is loading...
Rescooped by eMedToday from Pharma & Medical Devices
Scoop.it!

The 3 Most Disappointing Drug Launches of All Time -- The Motley Fool

The 3 Most Disappointing Drug Launches of All Time --  The Motley Fool | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Treatments with huge promise don't always pan out the way you'd expect.

Via Richard Meyer
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
If pharmaceutical and medical device companies are on the fence about how to incorporate social media into their digital marketing campaigns, the
more...
No comment yet.
Rescooped by eMedToday from #eHealthPromotion, #web2salute
Scoop.it!

Apps for Asthma: Design suggestions after first-hand experiences using available asthm self-management applications by teens and their healthcare provider


Via Giuseppe Fattori
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

How Are You Using Digital Marketing to Overcome Challenges

epharma continues to gather the largest digital pharma marketing community over three jam-packed days, and joined forces to share strategic and tactical lear...
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Top 7 Trends in Pharma Marketing for 2015

Top 7 Trends in Pharma Marketing for 2015 | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Toward the end of 2014 the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends will be big in pharma marketing during 2015.
more...
No comment yet.
Rescooped by eMedToday from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
Scoop.it!

Most Health Organizations Lack Digital Health Strategy

Most Health Organizations Lack Digital Health Strategy | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Katie WikeBy Katie Wike, contributing writerBringing Your Health IT Clients Breach-Fighting TechAccording to a Validic survey, more than half of organizations report being behind when it comes to creating a digital health strategy.Four hundred and fifty healthcare organizations recently answered Validic’s call to share their digital health strategies. What researchers discovered was the majority of respondents are either behind or have no digital health strategy in place.According to Validic, “Digital health is information technology, inclusive of both hardware and software solutions, which enables the managing, tracking and analyzing of an individual or population’s health and wellness.”“The purpose of this survey was to provide the healthcare ecosystem with an important update and valuable insights on the progress the industry is making with digital health,” Validic Chief Marketing Officer Chris Edwards said in an announcement.Fifty-nine percent of respondents said they were either behind on their digital health strategy or did not have one in place. The other portion (41 percent) of healthcare organizations say they are on schedule with implementing and executing their strategy.


Via Alex Butler, Lionel Reichardt / le Pharmageek
more...
Pharma Guy's curator insight, August 14, 8:04 AM

Health organizations can learn how to develop a digital health strategy by reading my book: Socialize Your Patient Engagement Strategy, which I co-authored with Letizia Affinito. The book includes case studies, including one from the Cleveland Clinic. Your can get a 35% discount using the code G15JNY35 when you order online here: www.gowerpublishing.com/isbn/9781472456328

Scooped by eMedToday
Scoop.it!

New service from Binley's maximises pharma website potential

New service from Binley's maximises pharma website potential | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Healthcare data and intelligence provider  Binley’s has launched a new web service that is designed to tackle one of the pharma industry’s key digital marketing challenges – validating the healthcare professionals (HCPs) who ar...
more...
No comment yet.
Rescooped by eMedToday from Pharma & Medical Devices
Scoop.it!

How value will impact the business of pharma - Health Populi

How value will impact the business of pharma - Health Populi | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Life science company growth is flat and most new brand launches are underperforming. KPMG offers 10 strategies for pharmaceutical company transformation.

Via Richard Meyer
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

4 tips to conducting a successful digital marketing pharma campaign

4 tips to conducting a successful digital marketing pharma campaign | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
In a world that operates across a digital platform, it’s important for today’s pharma and medical device companies to integrate digital marketing into their business plan.

One, if not the most, important aspect of digital marketing is social media.
more...
No comment yet.
Rescooped by eMedToday from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
Scoop.it!

Pharma industry worth more than $1 trillion – and growing

Pharma industry worth more than $1 trillion – and growing | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Pharmafile.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings.

Via Lionel Reichardt / le Pharmageek
more...
No comment yet.
Rescooped by eMedToday from Pharma Hub
Scoop.it!

In US, UK, and Germany, top 10 pharma apps make up 66 percent of downloads

In US, UK, and Germany, top 10 pharma apps make up 66 percent of downloads | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Sixty-six percent of all pharma app downloads in the United States, the United Kingdom, and Germany, were downloads of the top 10 apps according to an infographic recently released by German app company SmartPatient (not to be confused with Roni Zeiger-founded online patient community SmartPatients).

Via Philippe Marchal/Pharma Hub
more...
No comment yet.
Rescooped by eMedToday from Pharma & Medical Devices
Scoop.it!

Survey: 59% of Healthcare Orgs Lack Digital Health Strategy -

Survey: 59% of Healthcare Orgs Lack Digital Health Strategy - | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
59% of healthcare organizations are either behind schedule with their digital health strategy or have no digital health strategy currently in place.

Via Richard Meyer
more...
No comment yet.
Rescooped by eMedToday from Pharma Hub
Scoop.it!

Doctors ‘distrust apps developed by pharma’ - survey

Doctors ‘distrust apps developed by pharma’ - survey | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

A study of GPs in three European countries show GPs feel there is a role for healthcare technologies in disease management - but distrust many of pharma’s efforts to create these technologies.  


Via Philippe Marchal/Pharma Hub
more...
No comment yet.
Rescooped by eMedToday from Pharma & Medical Devices
Scoop.it!

Pharma Marketing Blog: The Irrelevance of Social Media for Pharma Marketing

Pharma Marketing Blog: The Irrelevance of Social Media for Pharma Marketing | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Via Richard Meyer
more...
No comment yet.
Rescooped by eMedToday from Pharma & Medical Devices
Scoop.it!

Americans Don't Like Pharma And Think They're Getting Ripped Off

Americans Don't Like Pharma And Think They're Getting Ripped Off | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
WASHINGTON -- Americans use prescription drugs and they know these medicines help people, but they still don't care much for pharmaceutical companies and think the industry is too money-hungry, according

Via Richard Meyer
more...
Richard Meyer's curator insight, August 20, 10:20 AM

W have our work cut out to earn back the trust 

Scooped by eMedToday
Scoop.it!

How can Pharma organize for agility in the digital age?

How can Pharma organize for agility in the digital age? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
As pharma and healthcare companies embrace the need for digital transformation, how can they ensure that they are set up for success?
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Underutilized Marketing Channels by Pharma

epharma continues to gather the largest digital pharma marketing community over three jam-packed days, and joined forces to share strategic and tactical lear...
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Digital Marketing: Is Pharma Still A Laggard? |...

Digital Marketing: Is Pharma Still A Laggard? |... | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Digital Marketing: Is Pharma Still A Laggard? | PILMAN on Pilman - A Tapan Ray Website on Pharma & Healthcare curated by Tapan Ray
more...
No comment yet.
Rescooped by eMedToday from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
Scoop.it!

Roche will use app to track Parkinson’s symptoms in drug trial

Roche will use app to track Parkinson’s symptoms in drug trial | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

The app will be run on Samsung Galaxy S3 Mini phones, given to participants just for the study, and stripped of most other functionality. This will help to facilitate smartphone use in the elderly patient population. Patients will do six 30-second active tests a day on the app, as well as passive monitoring. The six tests consist of a voice test (saying “aaah” for as long as possible), a balance test (standing still), a gait test (walking 20 yards and turning around), a dexterity test (tapping buttons on the touch screen), a rest tremor test (holding the smartphone and counting down from 100), and a postural tremor test (the same as the rest test, but with the hand outstretched).

Investigators will keep watch on a dashboard to make sure each patient does their tests, and will be able to reach out to patients who neglect to do the active tests. The data collected will help investigators gauge the effectiveness of the treatment.


Via Marc Phippen, Lionel Reichardt / le Pharmageek
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Study: Mobile pharma app increases med adherence

Study: Mobile pharma app increases med adherence | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Mobile apps geared toward helping HIV patients adhere to medication intake requirements can significantly boost medication adherence, according to a new report conducted by Avella Specialty Pharmacy.
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Pharma App Benchmarking 2014 – How Pharma Companies Make Use Of Mobile Apps

Pharma App Benchmarking 2014 – How Pharma Companies Make Use Of Mobile Apps | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Pharma App Benchmarking 2014 - How Pharma companies make use of mobile apps provides information on pricing, market analysis, shares, forecast, and company
more...
No comment yet.
Rescooped by eMedToday from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
Scoop.it!

Is Pharma Keeping up with the Kardashians?

Is Pharma Keeping up with the Kardashians? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

On July 19th, Kim Kardashian posted a photo of herself to her Instagram feed holding a bottle of DICLEGIS®, an FDA approved treatment for morning sickness.  What ensued was a virtual firestorm of controversy over celebrity endorsements of drugs and the regulatory questions surrounding a branded post on a platform that has limited characters for disclosing endorsements and providing fair balance


Via Olivier Delannoy, Lionel Reichardt / le Pharmageek
more...
No comment yet.
Rescooped by eMedToday from mHealth- Advances, Knowledge and Patient Engagement
Scoop.it!

Strategy, not technology, drives digital transformation - Deloitte

Strategy, not technology, drives digital transformation - Deloitte | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

What’s the most important driver of organizational digital maturity—social, mobile, analytics, or cloud? None of the above, according to the latest MIT Sloan Management Review and Deloitte digital business study. Research infographic and podcast


Via Bonnie Hohhof, Lionel Reichardt / le Pharmageek, eMedToday
more...
Laura Luckman Kelber's curator insight, August 7, 10:22 AM

Strategy always pays off

Jean-Guy Frenette's curator insight, August 10, 11:39 AM

PDGPlan

Rescooped by eMedToday from Pharma & Medical Devices
Scoop.it!

Drug sales expected to top $1.3T in 2018

Drug sales expected to top $1.3T in 2018 | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Drug sales crossed a significant metric last year. They grew past $1 trillion. And for those industry insiders thinking global sales will taper off, a new report says think again. Expect sales to top $1.3 trillion in 2018.

Via Richard Meyer
more...
No comment yet.
Rescooped by eMedToday from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
Scoop.it!

How Artificial Intelligence Can Make Drugs Better and Faster

How Artificial Intelligence Can Make Drugs Better and Faster | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
When researchers used to try to diagnose and treat diseases, they would often search for one mutation on a single gene that was causing the problem. Or maybe they would look for average effects of a mutation that led to a disease across the entire population. But these approaches ignored the complexities and specifics that truly give rise to disease — demographic information, proteins, multi-gene interactions, environmental effects, and a whole host of other facets.

Until recently, computers weren’t powerful enough to be able to analyze all of this health information, nor were there large enough datasets to test. But the rise of Artificial Intelligence (AI) can tease out interactions from big health data that is emerging from the ability to quickly sequence entire genomes and gather more molecular information than ever before. AI could make precision medicine a reality, since it will hopefully one day be able to identify the unique characteristics an individual has that could lead to certain diseases, and how to treat them.

“That’s what precision medicine is all about. Each of us is different and each of us is genetically unique, so each of us should have a treatment that’s tailored to our individual genetic makeup and our individual environmental history,” said Jason H. Moore, Chief of the Division of Informatics at the University of Pennsylvania. “So I think that’s where artificial intelligence has a very important role to play, is being able to put together multiple genetic and environmental factors to identify the important subgroups.”

Via Dominique Godefroy, Lionel Reichardt / le Pharmageek
more...
No comment yet.