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Follow Apple’s Storytelling Example to Market your mHealth Brand

Follow Apple’s Storytelling Example to Market your mHealth Brand | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Why did millions of people recently rush to buy Apple’s latest iPhone? Maybe it was the allure of the newest, greatest thing.
eMedToday's insight:

Pharma experience mixed record on image and branding with the public.

 

Clearly, if they could develop a story approach to the public, that would have major postive impact

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eMedToday's curator insight, July 23, 2013 11:17 PM

Stories are the future marketing trend for hospitals

 

"When your mHealth brand tells a story, people will listen. And a good story makes it easy for people to get the picture so they don’t have to think too much about what you’re saying. Your story imprints a memorable image that your consumers will associate with your brand"

Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Why 87% of Life Sciences Marketers are Dissatisfied with Digital and What to do About It

Why 87% of Life Sciences Marketers are Dissatisfied with Digital and What to do About It | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

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AstraZeneca, Adherium to create smart inhaler adherence program for patients | mobihealthnews

AstraZeneca, Adherium to create smart inhaler adherence program for patients | mobihealthnews | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

AstraZeneca has partnered with New Zealand-basedAdherium Limited, which offers a mobile-enabled inhaler, to incorporate digital health offerings into AstraZeneca’s patient support programs for people with COPD and asthma.

Adherium’s Smartinhaler sends data on when medication was taken to mobile devices and desktop computers via Bluetooth. The platform is designed to help patients, caregivers, and physicians remotely monitor and manage patients’ adherence to their medication.

The program that AstraZeneca has created for patients with COPD and asthma will use smart inhalers to monitor patients’ adherence and then provide patients with personalized advice based on their condition and medication use. In the future, the company said the program will also likely incorporate additional sensors designed to monitor a patient’s condition and potentially assess a patient’s personalized risk factors. 


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How Pharma Can Offer More than Pills

How Pharma Can Offer More than Pills | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

A better way to get into services.


Via Celine Sportisse, Lionel Reichardt / le Pharmageek
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5 Reasons Pharma Should Reconsider Instagram

5 Reasons Pharma Should Reconsider Instagram | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

More and more, Instagram is becoming a viable social channel for pharma, if used in the right way. So here are five reasons we believe pharmas should take a new look at Instagram.


Via Olivier Delannoy, Lionel Reichardt / le Pharmageek, Giuseppe Fattori
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AstraZeneca and Vida Health launch new app for heart attack recovery

AstraZeneca and Vida Health launch new app for heart attack recovery | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
The live digital coaching program is designed to take patients from bedside to treadmill.

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Pharma Digital Marketing - 5 future trends | Di...

Pharma Digital Marketing - 5 future trends | Di... | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Digital Marketing within the Pharma Industry: The first and safer way is to summarize the past 12 months, the second, more dangerous but also more exciting is …
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Could the Big Techs kill Big Pharma?

Could the Big Techs kill Big Pharma? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
The notion of “disruptive innovation” was first used in 1997 by Clayton Christensen (Harvard Business School) to describe an innovation that helps create a new market and value network, and then goes on the destroy what went before. Businesses in the sector have to choose between maintaining status quo (risking extinction) or developing a brand new business model to fulfill its clients’ future or unmet needs. In just a few years, digital technology has profoundly destabilized many sectors:
The movie and music industries have been seriously hit by illegal online copies
V

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Fact: Pharmaceutical Companies Do Not Conduct Clinical Trials

Fact: Pharmaceutical Companies Do Not Conduct Clinical Trials | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Our business success and our companies’ reputations depend on the quality and credibility of the information that emerges from clinical trials.

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Americans want Medicare to help negotiate down drug prices: poll

Americans want Medicare to help negotiate down drug prices: poll | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
By Kylie Gumpert NEW YORK (Reuters) - A vast majority of Americans say the Medicare health program for the elderly should be able to negotiate with drug companies to set lower medication prices, a practice currently prohibited by law, according to a survey released on Friday. The poll conducted by the Kaiser Family Foundation found that 87 percent of people surveyed want Medicare to have the authority to press drugmakers for greater discounts. The skyrocketing prices for crucial medicines have h

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How ingestible sensors and smart pills will revolutionize healthcare - MaRS

How ingestible sensors and smart pills will revolutionize healthcare - MaRS | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Move over wearables, ingestible sensors and smart pills from companies like Proteus Digital Health are changing digital healthcare and patient monitoring.

Via Olivier Gryson, Celine Sportisse
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Richard Platt's curator insight, July 20, 2:00 PM

Move over wearables and embeddables, because the mobile wireless health revolution is well underway thanks to smart pill technology, also known as “ingestibles.” According to the report “Smart Pills Technologies Market (2012-2017),” the global smart pills market is expected to reach $965 million by the year 2017. The technology development is currently focused on two primary functions: wireless patient monitoring and diagnostic imaging.

Taking snapshots of our systems:   A non-invasive test can be used to remotely visualize the gastrointestinal tract and colon to detect polyps and identify the first signs of colorectal cancer.  Instead of having an invasive colonoscopy procedure. Given Imaging, an Israeli company, has made this possible. The company has developed a battery-powered camera pill that can take high-speed photos of the intestinal tract. The device then sends the images to a second device worn around the patient’s waist and then to a computer or tablet to be reviewed by a doctor.  If swallowing a camera makes you feel squeamish, you might be relieved to learn that it has been approved by the United States Food and Drug Administration. The PillCam COLON is intended for patients who have difficulties undergoing standard colonoscopies due to anatomy issues, previous surgery or various colon diseases.  

Disrupting medical monitoring:   Scientists and researchers are working on even more impressive applications of ingestibles. For example, Scripps Health is currently developing nano-sensors that can travel the bloodstream and send messages to a smartphone, alerting the user of signs of infection, an impending heart attack or other cardiovascular issues. It’s clear that these nano-sensors and other smart pill technologies could absolutely change the game when it comes to wireless health.


Expect to see more in this ingestible space, this is only get bigger and better.



Glenn Wallace's curator insight, July 21, 10:58 AM

Stay up

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Merck Manuals health guides go digital, and free

Merck Manuals health guides go digital, and free http://t.co/KiOiNiP07M


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Social listening should be a no-brainer for pharma, study finds

Social listening should be a no-brainer for pharma, study finds | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Start listening to chatter on social media and you'll discover that Pepto-Bismol is commonly used for face masks, allergy OTC meds' side effects are disruptive, and knitters get lots of headaches.

Infegy's recent study divining social insights for pharma also found some interesting prescription drug gems as well. For instance, cancer patients talk more about marijuana than Zofran for nausea relief. And along with insulin shots, diabetes patients also use almonds and nuts, apple cider vinegar and high fiber to manage their disease.

Rion Martin, Infegy's marketing director, said social listening is often an untapped resource for pharma, which even some drugmakers admit. Initial feedback on the study included several companies noting they had never thought of using social media that way, he said. The other significant feedback centered on regulations, particularly adverse events and the question of whether findings via social listening would have to be reported. (The answer is currently no.)

"Today the major value is insight and analysis because of the problem of (vague) regulations," he said. "We advise people to use social media more as a point of research than a point of engagement."

But what to do with all those insights? That depends. In the case of the discovery of knitters getting headaches, the digital ad agency for Tylenol, which uncovered the new target group, caused the headache medicine to shift marketing and SEO strategies, resulting in an increase in visits to its website, according to the Infegy report.

Other findings, like the marijuana chatter, diabetes dietary aids or the side effects of allergy medicine, can be used to look at the impact of side effects, address what's working and what's not working in treatment management or tailor messaging to address specific pain points.


Via Plus91, Lionel Reichardt / le Pharmageek
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Me Too! Physicians: Study Finds Prescribers Susceptible to Peer Pressure

Me Too! Physicians: Study Finds Prescribers Susceptible to Peer Pressure | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Like teenage girls unsure of the latest fashion, doctors are susceptible to the social influence of their peers when it comes to prescribing both new and repeat drugs, according to a new Wharton School study. And not unlike said teens, peer influencers change over time. With doctors, however, the study found that the changes occur as a drug moves from new and risky to recurrent status.


Via Pharma Guy, Giuseppe Fattori, Philippe Marchal/Pharma Hub
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Alexandre Gultzgoff's curator insight, July 29, 2:38 AM

is it true also for vaccines?

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Should pharma's use of medical conference hashtags be curbed?

Should pharma's use of medical conference hashtags be curbed? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

A group of scientists and HCPs have published a paper indicating that, through their use of hashtags during medical society conferences, biopharmas and medical device companies exert a disproportionate influence on healthcare providers to promote their products or services instead of sharing unbiased, evidence-based information.

The full analysis with comments (including mine) can be viewed here:
https://thewinnower.com/papers/1476-measuring-the-influence-of-commercial-entities-in-the-twitter-backchannels-of-medical-conferences-the-miceproject

I must admit this aspect of pharma’s Twitter contributions to hashtags is one that I had not fully considered, possibly because I have been far more concerned with encouraging the industry to use social media and engage with HCPs openly. We should not forget that it was only a few years ago that the very first pharmas plucked up sufficient courage and developed appropriate internal guidelines to enable them to contribute to conference hashtags; Boehringer Ingelheim springs instantly to mind.

Yet, most importantly, the analysis raises some critical issues concerning the industry’s apparent power to influence: should its behaviour be curbed or regulated in some way?


Via Dominique Godefroy, Lionel Reichardt / le Pharmageek
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Report: Instagram Now Getting More Brand Posts Than Facebook

Report: Instagram Now Getting More Brand Posts Than Facebook | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Brands are now posting more content to Instagram than they are on Facebook, according to a new report by research firm L2.

It’s not quite an unfriending situation. More like brands have found a new best friend.

You can probably guess the reason. Giving plunging organic reach on Facebook, marketers have been cutting back on posting on Facebook and paying for reach with advertising dollars, the report says. On the other hand, Instagram is mostly a free-for-all. The Facebook-owned photo-sharing network has some advertising options but most brand activity is organic, and user feeds, although growing more competitive, are still unfettered by algorithm, meaning that, at least in theory, consumers who follow a brand will see all of that brand’s posts.



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An algorithm that predicts the way drugs work in the body

An algorithm that predicts the way drugs work in the body | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Columbia researchers have developed an algorithm to predict how drugs will interact inside an individual - potentially reducing side effects, and finding new uses for existing drugs.

Via HaBIc, Philippe Marchal/Pharma Hub
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Digital marketing pharma - Pharmageek

Digital marketing pharma - Pharmageek | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
A resource about connected healthcare, the digital revolution going on and how pharma can helpSource: www.scoop.it
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FDA approves St. Jude's iOS-based spinal cord stimulation trial system

FDA approves St. Jude's iOS-based spinal cord stimulation trial system | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

St. Jude medical announced today in a press release that its new wireless spinal cord stimulation trial system has been approved by the FDA. The system uses Bluetooth and pairs with iOS devices to ...


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What do you do when your prescription costs $34,000 a year?

What do you do when your prescription costs $34,000 a year? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Some states try to find ways to make medicines more affordable.

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Will biopharma ever lead in digital marketing?

Will biopharma ever lead in digital marketing? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
KEY TAKEAWAY: Digital leadership means taking risks to help patients chose health care treatments, but biopharma's processes often prevent risk taking at a time when patient's have more health care...

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Pharma needs to get into digital health data game to stay competitive, study says

Pharma needs to get into digital health data game to stay competitive, study says | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
That Apple watch you are wearing may allow you to text and listen to music, and it can track your activity. But it may also be conducting a postmarket study that will help cut the price of some of your prescription drugs in the future.

Via Philippe Marchal/Pharma Hub
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Social media in the medical sciences

Social media prior for biomedical engineers and medical physicists presented at the World Congress of Biomedical Engineering and Medical Physics, Toronto June …

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For First Time in Seven Years, Pharma Support of CME Increases. A Closer Look at the Data.

For First Time in Seven Years, Pharma Support of CME Increases. A Closer Look at the Data. | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
According to data compiled by the Accreditation Council for Continuing Medical Education (ACCME), the pharmaceutical industry has increased its financial support of CME in 2014 compared to 2013.

Via Ricard Robledo, Lionel Reichardt / le Pharmageek
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Big Pharma Eyes iPhone For Drug R&D

Big Pharma Eyes iPhone For Drug R&D | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
To develop new drugs, the pharmaceutical industry is thinking about gathering user data through iPhone apps.

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