Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Is Pinterest Pharma’s Channel on the Visual Web?

Is Pinterest Pharma’s Channel on the Visual Web? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Intouch solutions recommends creating a content strategy focused on better visual content instead of jumping onto the Pinterest platform bandwagon. (As one of the newest social media contenders – is #Pinterest right for #pharma co’s?

Via Olivier Delannoy
eMedToday's insight:

Clearly Pharma need to recognize that visual and video is where the action is.

 

"According to M Booth and Simply Measure, a social media analytics firm, we know that:

Videos on Facebook are shared 12 times more than links & text posts combined.Photos are liked 2 times more than text updates.100 million YouTube users are taking a social action, sharing, rating or commenting, on videos every week.Over 700 YouTube videos are shared on Twitter each minute.Pinterest users follow more brands than users on Facebook or Twitter"
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Rowan Norrie's curator insight, June 28, 2013 4:55 AM

Intersting article of the rise of the visual web and whether Pinterest might have a role for pharma and other life science companies.

Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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SOCIAL MEDIA WILL DETERMINE THE NEXT PHARMA GIANTS

SOCIAL MEDIA WILL DETERMINE THE NEXT PHARMA GIANTS | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

The battle for the best pharmaceutical marketing practices has begun. And the big guns are now digital pharma marketing gadgets. Social media has slowly but surely bought its place in the pharma marketing budgets, reducing traditional marketing budgets.

 


Via Plus91, Esposito Christelle, Philippe Marchal
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Dove Nobel's comment, January 6, 9:32 AM
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JEAN PASCAL POISSONNET's curator insight, January 7, 11:41 AM
Social media will become the heart of marketing for Pharma companies. This is a chance to create a true cooperative ecosystem where industry, health profesionals and patients have a chance to interact. Though in Europe, the relationship between health pros and industry is more and more regulated, this is still a chance to reinvent such relationships and a way out sterile conflicts of interest.
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The FDA's promo police slap four more pharmas in year-end enforcement spree | FiercePharma

The FDA's promo police slap four more pharmas in year-end enforcement spree | FiercePharma | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
The FDA’s promotional enforcement squad wasn’t very active in 2016—until December, that is. Since the beginning of the month, the Office of Prescription Drug Promotion has cited six drugmakers for overstepping their bounds, more than half of its enforcement actions this year.

Via Richard Meyer
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Images Tell the Story of Pharma in 2016

Images Tell the Story of Pharma in 2016 | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
A blog about pharmaceutical marketing and advertising written by PharmaGuy, a constructive critic of the industry.
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pharma brands marketing spends by channels and region

pharma brands marketing spends by channels and region | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
detailed breakup of pharma brands spends by region
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Flowchart: How Pharma Can Handle Every Type of Comment on Social Media

Flowchart: How Pharma Can Handle Every Type of Comment on Social Media | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Via Pharma Guy, Lionel Reichardt / le Pharmageek
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Pharma Guy's curator insight, December 14, 2016 7:16 AM

Philippe Kirby (@PhilippeKirby), Pharma Customer Engagement Ecosystem designer & developer @ Merck & MSD, asked "Is this a joke?" I respect Philippe opinion and have interviewed him about the "near future" of digital pharma back in 2013 (listen here), so I should respond to his question & hopefully stimulate some further discussion.

Imrana Rana's comment, December 19, 2016 10:27 PM
http://serialkeypro.com/vuescan-professional-edition-9-3-07-key/
Dove Nobel's comment, December 28, 2016 10:20 AM
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DTC Stats & Facts

DTC Stats & Facts | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Via Richard Meyer
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REPORT: Strategic Partnerships and Joint Ventures Crucial to Unlock Growth Opportunities Created by Digital Health More

Digital technologies and the massive flows of all forms of data fuelled by the Internet of Things (IoT) are driving vertical integration within healthcare
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The true story of America’s sky-high prescription drug prices

The true story of America’s sky-high prescription drug prices | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Why does an arthritis drug that costs $2,669 here cost $822 in Switzerland? It all boils down to one policy decision.
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WebMD is Just Another Health Web Portal, Says @Richmeyer Nothing Special for Pharma Ad Buyers!

WebMD is Just Another Health Web Portal, Says @Richmeyer Nothing Special for Pharma Ad Buyers! | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

OK, so WebMD is the number one health portal. So what?  As I have talked about many times before the online search for health information does not involve one site.  Online health seekers will go to many sites depending on how big the health problem they are researching effect their lives.

DTC marketers need to think like an online health seeker and place media where THEY are online.  I, for example, have had better metrics with health pages on out top newspaper sites.  We also highly recommend that rather than trying to get someone to click on your ad you deliver the brand message via an integrated online ad as a lot of people surf the web at work and won’t go to a pharma site during that time.

WebMD has had a lot of problems in the past years as well with a new CEO and top talent leaving.  At times I have tried to call WebMD reps to get more information that has never been received.  In a way they are a lot like Twitter, they have the users, but just don’t know how to monetize it.

WebMD can make a comeback, but they need some good independent quantitative case studies that clearly demonstrate to pharma and its agencies that WebMD can help them achieve brand objectives. Until that happens, they are just another web portal.


Via Pharma Guy, Lionel Reichardt / le Pharmageek
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Pharma Guy's curator insight, December 12, 2016 1:43 PM

Related articles:

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Multi-Channel Marketing: 5 Key Success Factors for Implementation

Multi-Channel Marketing: 5 Key Success Factors for Implementation | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
To reach customers via multiple channels, 77% of pharma companies increased their digital marketing budgets in 2015. But how many have successfully implemented it?
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High price tags for new medicines are about to come under renewed pressure

High price tags for new medicines are about to come under renewed pressure | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
The president-elect, formerly pharma industry’s preferred candidate, has promised to bring prices down

Via Richard Meyer
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mHealth Monitor survey shows patients increasing digital communication with physicians - iMedicalApps

mHealth Monitor survey shows patients increasing digital communication with physicians - iMedicalApps | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Ketchum's mHealth Monitor survey shows patients are increasingly using their smartphones to interact with their healthcare team.

Via Richard Meyer, eMedToday
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Siemens planning IPO for Healthineers health business

Siemens planning IPO for Healthineers health business | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Siemens did not indicate when the Healthineers IPO would take place, how much the company would try to raise or where shares would be listed.
Via Philippe Marchal
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The year in digital health: 2016 highlights

The year in digital health: 2016 highlights | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
RT @SamBrownInc: Check Out The Year in Digital Health: 2016 Highlights. https://t.co/hSAuAEVRE4 #eHealth #telemedicine #DigitalHealth
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2017 digital health predictions from Boston Children's Hospital - Vector blog

2017 digital health predictions from Boston Children's Hospital - Vector blog | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Boston Children's Hospital's digital health predictions: reshaping of the patient journey, more patient-centric care, more clinically impactful technology.
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Tunnah’s musings: Hope over hype for pharma in patient centricity, multichannel and beyond the pill - Pharmaphorum

Tunnah’s musings: Hope over hype for pharma in patient centricity, multichannel and beyond the pill - Pharmaphorum | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Three areas where the pharma industry will advance in 2017 as it looks beyond the hype.
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The drug industry's biggest middleman just said we might see fewer drug price hikes in 2017

The drug industry's biggest middleman just said we might see fewer drug price hikes in 2017 | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
"You're probably going to see some restraint compared to what we have maybe seen in the last couple of years."

Via Richard Meyer
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Poll: U.S. voters blame drug makers for rising cost of prescription drugs

Poll: U.S. voters blame drug makers for rising cost of prescription drugs | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Like numerous members of Congress, Arizona’s senior U.S. senator, John McCain, has engaged on the issue of rising prescription drug prices.

Via Richard Meyer
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Transforming Patient-Generated Data into an Essential Tool for Optimized Care

Transforming Patient-Generated Data into an Essential Tool for Optimized Care | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
The evidence in the market is clear: patient-generated health data (PGHD) is an essential tool for optimized care.
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In global first, Teva signs deal to market medical marijuana inhaler

In global first, Teva signs deal to market medical marijuana inhaler | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Tel Aviv-based Syqe Medical says its device revolutionizes precise delivery of the drug, already in use in Haifa hospital
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Healthcare Marketing: Google’s Guide to Patient Recruitment

Healthcare Marketing: Google’s Guide to Patient Recruitment | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
The healthcare industry is vast, featuring a variety of B2B and B2C organizations for which the marketing goals are different. While B2B healthcare companies such as EHR providers ultimately aim to increase leads from hospitals and other healthcare facilities, B2C healthcare organizations instead aim for increased patient recruitment. According to a recent Google webinar, the […]
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2016 Year in Review: Charts & Graphs

2016 Year in Review: Charts & Graphs | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

I heard on Twitter that no one wants to see your "Year in Review." @lucyboyen, for example, tweeted "I looked at my year in review and thought to myself you know who wants to see that? Absolutely nobody."

Yes, 2016 was a lousy year for many people and even for the drug industry, but for different reasons. Yet if you look at the numbers, you will find some good news as well. So I feel justified in collecting together this Slideshare "2016 Year in Review" focusing on the many charts and graphs that I have published via Pharma Marketing News, Pharma Marketing Blog, and curated via Pharma Industry News Update. Hope you find it useful.

Find the PPT here.


Via Pharma Guy, Lionel Reichardt / le Pharmageek
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Donald Trump’s pick for FDA chief wants drugmakers to sell first, then test later

Donald Trump’s pick for FDA chief wants drugmakers to sell first, then test later | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
The next head of the FDA really wants to relax regulations on how drugs are tested

Via Art Jones
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Art Jones's curator insight, December 10, 2016 1:42 PM

Does a free market approach to Pharma make sense?

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Health Communication and Pharmaceutical Marketing

We are RxTap, a Digital Healthcare Communication Company. Today 62% of American Population conduct Digital Search for Healthcare Information, Medica
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6 Surprising Trends Shaping the Future of Pharma - The Medical Futurist

6 Surprising Trends Shaping the Future of Pharma - The Medical Futurist | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
“We don’t want to miss the train of digital health” is a phrase I often hear from pharmaceutical companies. However, there are no trains to catch anymore. Disruptive healthcare trends are the futuristic spaceships many pharma companies don’t even see flying above them. If pharma doesn’t prepare for the coming waves of change, it won’t …

Via Lionel Reichardt / le Pharmageek
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