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140 Health Care Uses for Twitter

140 Health Care Uses for Twitter | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Twitter’s simplicity of functional design, speed of delivery and ability to connect two or more people around the world provides a powerful means of communication, idea-sharing and collaboration. There’s potency in the ability to burst out 140 characters, including a shortened URI. Could this power have any use in healthcare? After all, for example, doctors and nurses share medical information, often as short bursts of data (lab values, conditions, orders, etc.).


Via Marie Ennis-O'Connor, Lionel Reichardt / le Pharmageek
eMedToday's insight:

There is no limit to how you might use twitter in a busienss

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Marie Ennis-O'Connor's curator insight, June 19, 2013 5:33 AM

Mega list from Phil Bauman on how Twitter may be used for healthcare

Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Moving into the Age of Digital Health

Moving into the Age of Digital Health | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
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- Are Pharma Franchise Companies Really

- Are Pharma Franchise Companies Really | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
- Are Pharma Franchise Companies Really Looking for Digital Marketing? http://t.co/8DBRJfvnSR
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AstraZeneca launches diabetes portal in Germany

AstraZeneca launches diabetes portal in Germany | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Via Lionel Reichardt / le Pharmageek, Celine Sportisse
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The five megatrends shaping pharma's next decade

The five megatrends shaping pharma's next decade | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
The five megatrends shaping pharma's next decade: sustaining success in a ...
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Pharma puts Watson brain to work to speed up R&D, cut drug development costs

Pharma puts Watson brain to work to speed up R&D, cut drug development costs | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Johnson & Johnson and Sanofi are using IBM Watson’s computer brain/big data cruncher to support research and development.

Via Emmanuel Capitaine , Philippe Marchal/Pharma Hub
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Medication Compliance: Is Mobile Health the Solution?

Medication Compliance: Is Mobile Health the Solution? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
When former Surgeon General, C. Everett Koop, M.D. said, 'Drugs don''t work in patients who don''t take them,' he could never have imagined the crisis in medication compliance would reach multi-billion dollar proportions - but it has.

Via Emmanuel Capitaine , Lionel Reichardt / le Pharmageek
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Diagnostics are rising up the pharma value chain

Pharma interview: Anssi Pulkkinen from Roche Diagnostics, Finland on the increasing prominence of diagnostics

Via Emmanuel Capitaine , Lionel Reichardt / le Pharmageek, Xavier SEDES, Celine Sportisse
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Pharma Marketing Blog: Mobile App Usage Surges. Will Pharma Ads Follow?

Pharma Marketing Blog: Mobile App Usage Surges. Will Pharma Ads Follow? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
We now spend more time using apps than PCs. Surprised? Great stat via @pharmaguy http://t.co/Os5nMxaG9u
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Are Pharma Franchise Companies Really Looking for Digital Marketing?

Are Pharma Franchise Companies Really Looking for Digital Marketing? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

While searching the information on pharma franchise companies online, many articles were found having titles like “future of pharma lies in digital marketing.”


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Microsoft using Nokia Lumia to improve diabetes management in low income populations

Microsoft using Nokia Lumia to improve diabetes management in low income populations | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Microsoft's Nokia Lumia will be part of a study to manage diabetes in the medicaid population.

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Social Media in Medicine: Do Your Patients 'Like' You?

Social Media in Medicine: Do Your Patients 'Like' You? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
The Federation of State Medical Boards (FSMB) recently issued guidelines for the use of social media and social networking in medical practice. You could read the entire 17-page document here, or I can paraphrase their recommendations in one tweet-sized blurb: Physicians should never interact with patients on social media websites. Ever.

Via Marie Ennis-O'Connor, Art Jones
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HealthPrize raises $3 million for medication adherence platform

HealthPrize raises $3 million for medication adherence platform | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
mobihealthnews HealthPrize raises $3 million for medication adherence platform mobihealthnews HealthPrize's mobile and online offering uses education and rewards to help patient take their medications, while also collecting information like...
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ePharma Summit: Pharma Marketing Budgets Up, Where Are They Being Spent?

ePharma Summit: Pharma Marketing Budgets Up, Where Are They Being Spent? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
RT @epharma: 29% of #PharmaMKTG budgets up thish year- http://t.co/Wud6QMbrqe #ePharma
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ePharma Summit: Pfizer’s Digital Campaign Puts Youthful Spin on Aging

ePharma Summit: Pfizer’s Digital Campaign Puts Youthful Spin on Aging | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Interesting #pharma to #consumer #marketing attempt: Pfizer’s Digital Campaign Puts Youthful Spin on Aging. http://t.co/W0scgHjWMy
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Bayer’s Grants4Apps: An accelerator run by a pharma company

Bayer’s Grants4Apps: An accelerator run by a pharma company | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Bayer HealthCare, a German pharmaceutical company, has underscored pharma’s growing interest in mobile health by starting a new health accelerator.


Via Olivier Delannoy
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Healthcare IT: Top Five Digital Trends Fueling Disruption in Healthcare - Accenture

Healthcare IT: Top Five Digital Trends Fueling Disruption in Healthcare - Accenture | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Explore the five health technology trends that healthcare leaders should pay attention to as they shape the future of healthcare.

Healthcare IT is changing every day, and digital is driving the evolution. Accenture has identified five health technology trends that healthcare leaders should pay attention to as they shape the future of healthcare.

Digital-physical blur: Enabling location-independent care

The digital-physical blur enables location-independent care through healthcare IT. In fact, one Spanish hospital’s telehealth platform is reducing the cost per patient by 7 percent.

From workforce to crowdsource: Enabling new data sources for population management

Moving from workforce to crowdsource opens up a new world of data sources. One group of individuals self-organised a clinical trial to reveal that a relatively dangerous off-label drug did not deliver expected benefits.

Data supply chain: Putting information into circulation

The data supply chain puts information into circulation for powerful analysis. Texas Medical Center empowers its people to analyse complex big data sets through data visualisation and built-in statistical tools.

Harnessing hyperscale: Hardware is back (and never really went away)

Harnessing hyperscale means that hardware never really went away. Healthcare is data-intensive, and providers and payers need lower cost, higher speed healthcare IT solutions to store and share data.

Business of applications: Software as a core competency in the digital world

The business of applications will grow as software becomes a core competency in healthcare IT. Consumers increasingly want access to electronic health records and other shared platforms for decision making among patients and clinicians.


View the infographic to learn more about the technology trends that are disrupting healthcare.


Via rob halkes, Lionel Reichardt / le Pharmageek, Art Jones
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rob halkes's curator insight, August 29, 9:44 AM

Of course, there's some promotional intention behind this all. But still, Accenture points at 5 inspiring IT-trends relevant to the development of health care. Do reflect upon them regarding HealthIT. Read them!

Art Jones's curator insight, August 30, 6:30 PM

Healthcare IT: Top Five Digital Trends Fueling Disruption in Healthcare - Accenture 

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Pharma needs to make the most of Wikipedia - but not in an unstructured manner

Pharma needs to make the most of Wikipedia - but not in an unstructured manner | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

This article by Ben Atkins co-lead of the digital practice at Chandler Chicco Companies offers advice on "someone" [inside pharma, I assume] should consider "if asked to edit a healthcare-related Wikipedia page." 

 

The advice includes:

 

1. Monitor Wikipedia pages
To start, monitor the pages relevant to your company, your products and to the diseases you treat.

 

2. Set parameters for engagement
As part of your social media policy and governance, define and agree the parameters your company will follow to engage Wikipedia.

 

3. Work through the talk page, and avoid editing the page directly
Wikipedia frowns upon any perceived conflict of interest. The safest approach is to recommend an edit, additional text, or a new section, by using the 'talk' page.

 

4. Stick to the facts and don't be promotional 

 

5. Recommend edits and don't seek to rewrite entries
Taking the extra step of providing a rewrite vs concisely correcting specific inaccuracies or by sharing a link to the PI as a potential new reference may be perceived as influencing content.

 

6. Use judgement
Regulatory guidance remains to be clarified; this means there remains an element of uncertainty.

 

I think Atkins forgot one important piece if advice.


Via Pharma Guy, Olivier Delannoy, Lionel Reichardt / le Pharmageek, Celine Sportisse
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Pharma Guy's curator insight, August 28, 7:04 AM


The missing piece of advice is my friend, Dr. Bertalan Meskó (@Berci) wrote in an open letter to pharma back in June 2012 (here):


Dear Pharma Companies,

The place of Wikipedia in the dissemination of medical information online is indisputable now. If you want your customers to access information about your products from the quality perspective and in the simplest way, you have to deal with using Wikipedia.

Based on the pretty negative past encounters between pharma employees and Wikipedia editors (pharma employees trying to edit entries about their own products in a quite non-neutral way), we advise you to employ a Wikipedia editor if you want to make sure only evidence-based information is included in entries about your own products. Appointing someone from within your company as a “spokesperson” in Wikipedia who would perform all edits on behalf of the company is an excellent way to update those entries.

For more details, please see our open access social media guide
[see my review here].

But basically, we, Wikipedians, are more than open to starting a discussion about this with you.

I’m looking forward to working together.

Dr. Bertalan Mesko
Webicina.com


In other words, not just any pharma employee should willy-nilly take on the task of editing Wikipedia articles, but some FTE designated by upper management and adequately TRAINED should represent the entire company's response to correcting misinformation on wikipedia (and perhaps in other online sources of information).

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Three Fresh Digital Pharma Offerings

Three Fresh Digital Pharma Offerings | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

As pharma continues to make every effort to provide value “beyond the pill”, a number of different digital initiatives have cropped up.  Here are a couple of the latest iterations we’ve seen from some of the heavy hitters in the pharma industry. 


Via Philippe Marchal/Pharma Hub, Celine Sportisse
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AZ launches DoctorsNotes online medical literature tool

AZ launches DoctorsNotes online medical literature tool | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

AstraZeneca has launched a new web tool to help healthcare professionals (HCPs) 'consume, discover and share' medical literature as part of its 'beyond-the-pill' strategy.


Via Philippe Marchal/Pharma Hub, Lionel Reichardt / le Pharmageek
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ePharma Summit: Health Care Pros Staying Informed Through Social, No Matter How Skeptical

ePharma Summit: Health Care Pros Staying Informed Through Social, No Matter How Skeptical | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

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Digital Revolution in Healthcare

Digital Revolution in Healthcare | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
In this selection of articles experts explore the impact this has on digital pharma marketing.Access here http://t.co/oo6qyo4a5U “#digpharm
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Futurists weigh in on digital health in 2025 | mobihealthnews

Futurists weigh in on digital health in 2025 | mobihealthnews | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Via Lionel Reichardt / le Pharmageek, Art Jones
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Art Jones's curator insight, August 25, 10:11 AM

Revolutionary change is on the horizon

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What do patients want in "mobile health" -

What do patients want in "mobile health" - | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
there is a big gap in what patients expect and what's available.
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New Uses for Pinterest by Pharma

New Uses for Pinterest by Pharma | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Intouch Solutions Jennifer Hague takes a look at new opportunities for pharma to use Pinterest.

Via Olivier Delannoy
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Pharma and Life Sciences Enterprises Mobilize with Box

Pharma and Life Sciences Enterprises Mobilize with Box | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Pharma and Life Sciences Enterprises Mobilize with Box
Mobile Enterprise
... more efficient, secure and user-friendly access to content on desktops and mobile devices.
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