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Pharma Social Media & eMarketing Forum take-aways | Bytesize ...

Pharma Social Media & eMarketing Forum take-aways | Bytesize ... | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

We had quite a discussion about what is 'social media' versus 'digital'. The problem is that 'digital' has become a bit of a 'last year' label in pharma – astonishing since we are certainly not expert in it yet!


Via Olivier Delannoy
eMedToday's insight:

This is intereting dicussion. Perhaps the biggest takeway is

 

"I suggested thinking about content differently, not as a promotional tool but a core service.  If you want to be seen as a leader you should be providing excellent content in that therapy area."


Pharma need to develop a way to use social media, use web sites, mobile app that deliver value to doctors and patients

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Pfizer takes to Tumblr to share employee stories - PMLiVE

Pfizer takes to Tumblr to share employee stories - PMLiVE | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

New blog promotes their contributions to health


Via Isabelle Delignière-Léglise, Celine Sportisse
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10 Reasons Your Prescription Drug Prices Are So Painfully High

10 Reasons Your Prescription Drug Prices Are So Painfully High | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Research and development costs are only one piece of the puzzle. Here are nine additional reasons why your prescription drug costs are so painfully high. - Sean Williams - Health Care

Via Richard Meyer
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Fleming Europe: Technology shaping the pharma industry

Fleming Europe: Technology shaping the pharma industry | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Fleming Europe: Technology shaping the pharma industry PharmiWeb.com (press release) Therefore, Fleming Europe's 10th edition of the Sales & Marketing Excellence in Pharma forum has been introduced to help professionals and organizations seamlessly...
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DotComWebDesign Announces New Hispanic Pharmaceutical Marketing Services

DotComWebDesign Announces New Hispanic Pharmaceutical Marketing Services DigitalJournal.com DotComWebDesign, the premier Hispanic marketing agency, is pleased to announce the addition of Hispanic Pharmaceutical marketing services to its wide array...
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Novartis Investing in $49 Billion mHealth market

Novartis Investing in $49 Billion mHealth market | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Novartis currently has 13 iPhone apps in Apple's App Store, and nine of them are designed for patients and consumers. Some, like "Sickel Cell Iron Invaders (Novartis Investing in $49 Billion mHealth...

Via Pharmacomptoir / Corinne Thuderoz, Art Jones
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Debbie Irwin's curator insight, September 28, 5:52 AM

It's all about patients as partners....

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The Power of Multi-Channel Digital Marketing Ca...

The Power of Multi-Channel Digital Marketing Ca... | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
“vWise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brands.”
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Mobile trends for DTC marketers -

Mobile trends for DTC marketers - | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
“behind the numbers are some trends that can influence how DTC marketers think about digital marketing.”
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"What stands in the way of pharma developing hi...

"What stands in the way of pharma developing hi... | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
“This debate hosted by the Mobile Health Global Group on LinkedIn will last until the 9th of October, when a Tweetchat about the same subject will also take place on Twitter. You are very welcome to participate in both events!”
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[Get started] with|closed loop marketing

“Digital allows for interactive elements that draw physician right into ur presentation, #startCLM w/ webinar: http://t.co/KSuumQRcxZ #pharma”
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Pharmas Are Leaving Healthcare Professionals Hanging in a Mature Mobile Market, Manhattan Research Study Finds - Manhattan Research

“New Report Provides Framework for Marketers to Assess and Adjust Their Mobile Strategies (New Digital Competitive Landscape report finds pharmas are leaving HCPs hanging in a mature mobile market - http://t.co/CPXHS4BPHQ)...”
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The New Rules of Pharma Marketing

The New Rules of Pharma Marketing | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
One doesn’t need a thermometer to take the temperature of contemporary rhetoric against the pharmaceutical industry. The white-hot title of...

Via COUCH.
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To Gather Drug Data, a Health Start-Up Turns to Consumers

To Gather Drug Data, a Health Start-Up Turns to Consumers | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Iodine has used online surveys to compile data on Americans’ experiences while taking prescription medications, intending to help other prospective users educate themselves.

Via Richard Meyer
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Seven steps to innovating your #pharma digital ...

Seven steps to innovating your #pharma digital ... | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
“Seven steps to innovating your #pharma digital strategy on #ePharma curated by Mike Madarasz (Seven steps to innovating your digital strategy- http://t.co/T10wm1gglY via @we_are_couch #ePharma #DigitalHealth)...”
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To Gather Drug Data, a Health Start-Up Turns to Consumers

To Gather Drug Data, a Health Start-Up Turns to Consumers | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Iodine has used online surveys to compile data on Americans’ experiences while taking prescription medications, intending to help other prospective users educate themselves.

Via Olivier Delannoy
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Fleming Europe: Technology shaping the pharma industry

Fleming Europe: Technology shaping the pharma industry | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Fleming Europe: Technology shaping the pharma industry PharmiWeb.com (press release) Therefore, Fleming Europe's 10th edition of the Sales & Marketing Excellence in Pharma forum has been introduced to help professionals and organizations seamlessly...
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Hall Family Pharmacy - Android - Download

Hall Family Pharmacy - Android - Download | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Hall Family Pharmacy is an easy-to-use app that allows pharmacy customers to manage their entire family’s pres... (#AndroidGames #App Hall Family Pharmacy: Hall Family Pharmacy is an easy-to-use app that allows pharma...
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Novartis named digital pharma company of the year

Novartis named digital pharma company of the year | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Novartis was announced the first winner of digital pharmaceutical company of the year at last night's PM Society Digital Media Awards in London.


Via Philippe Marchal/Pharma Hub
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Pharma is turning its attention to consumer healthcare - PMLiVE

Pharma is turning its attention to consumer healthcare - PMLiVE | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
“Pharma is turning its attention to consumer healthcare PMLiVE This 'chip and app' energised generation - combined with the wildfire spread of mobile technology in the developing world - is a growing consumer body switched on to health as a daily...”
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Digital health: A way for pharma companies to be more relevant in healthcare

Digital health: A way for pharma companies to be more relevant in healthcare | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
“ Digital health technology can help pharma companies deliver a better experience for patients, improve clinical outcomes, and reduce the total cost of care.”
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Decline in sales rep access makes digital communications vital, says ZS report - The Pharma Letter

Decline in sales rep access makes digital communications vital, says ZS report - The Pharma Letter | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
“Decline in sales rep access makes digital communications vital, says ZS report The Pharma Letter Digital communication channels are becoming increasingly important as cost pressures mean drug reps reduce in-person visits, according to a new report...”
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Pharma: Are You Ready To Optimize Your Marketing Strategy?

Pharma: Are You Ready To Optimize Your Marketing Strategy? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
“Guide to Build a Digital Marketing Campaign ([Get free New Whitepaper] How To Build Integrated Digital Pharma Marketing http://t.co/iEnOfxdu7N)”
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"What stands in the way of pharma developing high quality mobile health apps?" This is the headline of our first debate.Participate in it here since the 25th of September. John Mack will moderate it!

"What stands in the way of pharma developing high quality mobile health apps?" This is the headline of our first debate.Participate in it here since the 25th of September. John Mack will moderate it! | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
“This debate will last until the 9th of October, when a Tweetchat about the same subject will also take place on Twitter. You are very welcome to participate in both events! (Join in the conversation here!”
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Pharma and Twitter: a happy marriage or time for a divorce?

Pharma and Twitter: a happy marriage or time for a divorce? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Pharmafile.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings.

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No silver bullet, but a growing arsenal for pharma comms

No silver bullet, but a growing arsenal for pharma comms | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Pharmafile.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings.

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Digital health: A way for pharma companies to b...

Digital health: A way for pharma companies to b... | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
“Digital health technology can help pharma companies deliver a better experience for patients, improve clinical outcomes, and reduce the total cost of care.”
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