Pharma: Trends an...
Follow
Find
30.6K views | +1 today
 
Rescooped by eMedToday from Digital marketing pharma
onto Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

Pharma Social Media & eMarketing Forum take-aways | Bytesize ...

Pharma Social Media & eMarketing Forum take-aways | Bytesize ... | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

We had quite a discussion about what is 'social media' versus 'digital'. The problem is that 'digital' has become a bit of a 'last year' label in pharma – astonishing since we are certainly not expert in it yet!


Via Olivier Delannoy
eMedToday's insight:

This is intereting dicussion. Perhaps the biggest takeway is

 

"I suggested thinking about content differently, not as a promotional tool but a core service.  If you want to be seen as a leader you should be providing excellent content in that therapy area."


Pharma need to develop a way to use social media, use web sites, mobile app that deliver value to doctors and patients

more...
No comment yet.
Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Keep current on Pharma uses of mobile apps
Curated by eMedToday
Your new post is loading...
Your new post is loading...
Rescooped by eMedToday from #eHealthPromotion, #web2salute
Scoop.it!

3 Reasons Why Pharma Marketers Are Failing At Social Media

3 Reasons Why Pharma Marketers Are Failing At Social Media | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
While social media has undoubtedly become an integral part of many people’s daily lives, the pharmaceutical industry is lagging when it comes to harnessing the potential power of Twitter and Instagram. Pharma marketers have historically been much more comfortable with the one-sided conversation of a direct-to-consumer (DTC) ad, but as the industry moves more and more towards patient-centricity, it is becoming necessary for drugmakers to increase engagement with their stakeholders.

Via Philippe Marchal, Giuseppe Fattori
more...
No comment yet.
Rescooped by eMedToday from Pharma Marketing
Scoop.it!

Beyond data: Using insights to improve pharma marketing

Beyond data: Using insights to improve pharma marketing | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
What do pharma need to do to gain insights from big data?

Via COUCH Medcomms
more...
No comment yet.
Rescooped by eMedToday from Pharma Multichannel
Scoop.it!

Creating Better Relationships Through Multichannel Marketing

Finding the way to deliver information in a way your customers will gladly accept.

Via Stephen Dunn
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

What Makes NYC the Best Place for ePharma

ePharma continues to gather the largest digital pharma marketing community over three jam-packed days, and joined forces to share strategic and tactical lear...

more...
No comment yet.
Scooped by eMedToday
Scoop.it!

The Opportunity at ePharma

ePharma continues to gather the largest digital pharma marketing community over three jam-packed days, and joined forces to share strategic and tactical lear...

more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Digital Health Funding: 2015 Year in Review (Part 4)

Digital Health Funding: 2015 Year in Review (Part 4) | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

This article is reproduced from Rock Health.

more...
No comment yet.
Scooped by eMedToday
Scoop.it!

The latest trends in digital pharma marketing: key takeaways from 2015, looking into 2016

The latest trends in digital pharma marketing: key takeaways from 2015, looking into 2016 | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

The latest trends in digital pharma marketing: key takeaways from 2015, looking into 2016 https://t.co/dOwNUW8LgG с помощью @Viseven_CLM...

more...
No comment yet.
Scooped by eMedToday
Scoop.it!

How the Pharma industry uses Social Media [Infographic]

How the Pharma industry uses Social Media [Infographic] | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Research shows Pharma has been slow on the uptake, but massive opportunities await New communications technology has the potential to both disrupt and enha. Marketing topic(s):Social media marketing.

more...
No comment yet.
Rescooped by eMedToday from Digital marketing pharma
Scoop.it!

Big Pharma's bet on Big Data creates opportunities and risks | Reuters

Big Pharma's bet on Big Data creates opportunities and risks | Reuters | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Novartis wants every puff of its emphysema drug Onbrez to go into the cloud.

Via Olivier Delannoy
more...
No comment yet.
Rescooped by eMedToday from #eHealthPromotion, #web2salute
Scoop.it!

“YouTube of healthcare” wants to extend reach of pharma, biotech to patient communities

“YouTube of healthcare” wants to extend reach of pharma, biotech to patient communities | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Healtheo360 met with 18-19 biotechs that are "chomping on the bit" to get in front of some of the 45-50 patient communities in its network.

Via Marc Phippen, Giuseppe Fattori
more...
No comment yet.
Rescooped by eMedToday from Pharma & Medical Devices
Scoop.it!

Fight To Lower Drug Prices Forces Some To Switch Medication

Fight To Lower Drug Prices Forces Some To Switch Medication | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Health insurers are trying to spark a price war by refusing to pay for some brand-name medications unless they get a big discount. This forces some people to change their prescriptions.

Via Richard Meyer
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Six predictions for pharma and digital health in 2016 – DRG Blog – DRG

Six predictions for pharma and digital health in 2016 – DRG Blog – DRG | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

What will 2016 bring for pharma? Well, the cognoscenti are in consensus that there will be more ugly wrangling over drug prices, but beyond that media...

more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Bryan Hill on Digital Marketing in Pharma

Bryan Hill on Digital Marketing in Pharma | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Bryan Hill, Chief Technology Officer for Cadient, a Cognizant Company, Says Many Pharma Organizations Lack Digital Marketing Expertise

more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Merck's digital health accelerator expands into Africa -

Merck's digital health accelerator expands into Africa - | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Will run new startup support programme in Nairobi

more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Joincare Pharma Invests $30M In Mobile App Apricot Forest

Joincare Pharma Invests $30M In Mobile App Apricot Forest #mobileapps #apps https://t.co/ozo7LijXZf https://t.co/Bid7mLhnVD...

more...
No comment yet.
Rescooped by eMedToday from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
Scoop.it!

LEO Pharma launches new innovation lab with $65M in funding for non-pharmaceutical dermatology expansion

LEO Pharma launches new innovation lab with $65M in funding for non-pharmaceutical dermatology expansion | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
LEO Pharma, which has had a primary focus on skin conditions like psoriasis, has launched its new Innovation Lab to further explore treatment options that don't involve medication.

Via eHealth Nordic, Lionel Reichardt / le Pharmageek
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

ePharma Stands Out from the Crowd

ePharma continues to gather the largest digital pharma marketing community over three jam-packed days, and joined forces to share strategic and tactical lear...

more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Pharma Investing Across Digital Health, Biotech...

Pharma Investing Across Digital Health, Biotech... | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

The number of digital health investments in total was small, with pharma corps with only 28 deals involving pharma corps since 2013.Merck is particularly active in digital health, investing largely through their venture arm in companies including...

more...
No comment yet.
Scooped by eMedToday
Scoop.it!

The Digital Marketing Platforms That Will Stick Around

The Digital Marketing Platforms That Will Stick Around | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Where pharma marketers may fear to tread, many general marketers rush in to bet on the latest rising star without a clear idea of where it’s heading. Peter Houston reviews the digital and social channels that look likely to stick around.

more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Pharma in emerging economies: risks, concerns, and considerations

Pharma in emerging economies: risks, concerns, and considerations | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Emerging markets in BRIC nations are gaining traction and will be a key revenue driver for multinational pharma companies - but not without risk.

more...
No comment yet.
Scooped by eMedToday
Scoop.it!

ePharma Summit: Why a Ban on Rx DTC Advertising Makes Me Uncomfortable

ePharma Summit: Why a Ban on Rx DTC Advertising Makes Me Uncomfortable | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

And why digital health will eventually make the ban irrelevantBy Peggy Salvatore This is the fourth in a series of blogs for ePharma Summit 2016 to explore ways the pharmaceutical industry can maximize the promise of digital health.I vaguely...

more...
No comment yet.
Rescooped by eMedToday from Pharma Strategic
Scoop.it!

Accenture on value of digitizing health


Via Sven Awege
more...
Sven Awege's curator insight, January 27, 12:38 PM

Great thoughts and shaping. Who will be courageous?

Rescooped by eMedToday from Pharma & Medical Devices
Scoop.it!

FDA 2015 Report on New Drug Approvals – A Banner Year | Eye on FDA

FDA 2015 Report on New Drug Approvals – A Banner Year | Eye on FDA | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Via Richard Meyer
more...
No comment yet.
Rescooped by eMedToday from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
Scoop.it!

Pharma companies turn to LinkedIn to engage

Pharma companies turn to LinkedIn to engage | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
While the three granddaddy social networks, Facebook, Twitter and YouTube, have spent a decade publicly duking it out for share of human attention-span and

Via Lionel Reichardt / le Pharmageek
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Creating Better Relationships Through Multichannel Marketing

Creating Better Relationships Through Multichannel Marketing | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Finding the way to deliver information in a way your customers will gladly accept.

more...
No comment yet.