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Global Health Care Up USD $ 9 Billion 7 Years!

Global Health Care Up USD $ 9 Billion 7 Years! | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Global Mobile Health Market - New Market Research Report Published by ...
eMedToday's insight:

Are Pharmas Players in this Growth??

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eMedToday's curator insight, June 10, 2013 6:00 PM

 

"According to a new market report published by Transparency Market Research "mHealth Market- Global Industry Analysis, Market Size, Share, Growth, Trends and Forecast, 2012 - 2018," the global mHealth market is expected to reach USD 10.2 billion by 2018 from USD 1.3 billion in 2012 at a CAGR of 41.5% from 2012 to 2018"
eMedToday's curator insight, June 10, 2013 6:01 PM

Are hosptials Players in This Growth

Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Even Though There Are Fewer Sales Reps, More Physicians Deny Rep Access

Even Though There Are Fewer Sales Reps, More Physicians Deny Rep Access | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
According to the spring 2014 AccessMonitor™ report from global sales and marketing consulting firm ZS Associates, pharmaceutical access to physicians continues to decline.

Via Emmanuel Capitaine , Lionel Reichardt / le Pharmageek
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ZS associate report exec summary : rep access keeps decreasing opening opportunities to new channels

Despite incipient signs of leveling off, pharmaceutical rep access to physicians continues to decline, particularly in certain specialties and areas of the country. Overall, close to half of all doctors in the United States are now considered “access restricted” to varying degrees. Does that figure constitute a point of no return for physician access, a need for pharma companies to reinvent access strategies, a reconsideration of “access” entirely—or all of the above?


Via Olivier Delannoy
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Bettina Gifford's curator insight, Today, 4:31 PM

New ways to communicate with physicians is needed...digital anyone?

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ePharma Summit: Digital Pharma Proving Effective for Direct to Consumer

Digital Pharma Proving Effective for Direct to Consumer http://t.co/fz0JsxzKKB #ePharma #pharmamktg #digpharm
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A Case for Digital Transformation in the Pharmaceuticals Industry

A Case for Digital Transformation in the Pharmaceuticals Industry | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
A Case for Digital Transformation in the Pharmaceuticals Industry Smart Data Collective In a recent project to evaluate the relevance of its mobile App for HIV-infected patients, a Swiss pharmaceuticals company onboarded several hundred patients...
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Why a Google Novartis partnership matters to doctors

Why a Google Novartis partnership matters to doctors | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
iMedicalApps Why a Google Novartis partnership matters to doctors iMedicalApps However, the recent news that pharmaceutical giant Novartis was partnering with Google to bring these smart contact lenses to market represents a significant shift from...
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88% of Biz Are Undergoing 'Digital Transformation,' Study Says

88% of Biz Are Undergoing 'Digital Transformation,' Study Says | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

A new report, The State of Digital Transformation, released today by Brian Solis of Altimeter Group, discusses the phenomenon of "digital transformation" a


Via Angel Gonzalez, Lionel Reichardt / le Pharmageek, Giuseppe Fattori, eMedToday
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FDA Guidance: How Can Pharma and Device Companies Use Twitter? Not Easily

The US Food and Drug Administration (FDA) today released two guidance documents focused on the use of social media by members of regulated industry, including one on how companies can use the social media platform Twitter and other space-limited...


Via Olivier Delannoy, Giuseppe Fattori
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A peek at Eli Lilly’s strategy for managing digital health risks

A peek at Eli Lilly’s strategy for managing digital health risks | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

When it comes to digital health, pharmaceutical companies tend to be slow and cautious, because of the onerous risks they face from the FDA should they improperly market a drug via the internet or mobile channels. But big pharma recognizes the need to innovate and stay on top of the times as well. That’s why the trend lately has been for large pharmaceutical companies to spin out a smaller group that doesn’t do drug marketing, to test the waters and set the company up for a more robust social media, web, and mobile presence. We’ve already seen that with Johnson and Johnson’s Janssen Healthcare Innovation and with Merck’s M2i2 enterprise.


Via Mike Madarasz, Philippe Marchal/Pharma Hub
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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical ...
MarketWatch
RESTON, Va., July 10, 2014 /PRNewswire/ -- comScore, Inc.

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Patient insight essential for digital marketing

Patient insight essential for digital marketing | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
POST SUMMARY: It’s essential for pharma digital marketers to have and in depth understanding of patients including, why they chose our product, what barriers are needed to overcome to stay on therapy and how can we provide them with help and...
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Pfizer Forms a Strategic Alliance with CliniWorks to Develop Population Health Management Platform

Pfizer Forms a Strategic Alliance with CliniWorks to Develop Population Health Management Platform | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

CliniWorks today announced a strategic alliance between and Pfizer Inc.to jointly advance the parties’ respective capabilities in working with healthcare provider organizations to identify and close clinical or quality gaps to improve population...


Via Emmanuel Capitaine , Celine Sportisse
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10 Digital Health Trends Over The Next 20 Years

10 Digital Health Trends Over The Next 20 Years | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Earlier this week I participated in the world’s first online digital health conference, Digital Health Pulse, organized by digital health consultancy, Enspektos. Speaking at the ...

Via Sam Stern
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Healthcare’s digital future | McKinsey & Company

Healthcare’s digital future | McKinsey & Company | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Insights from our international survey can help healthcare organizations plan their next moves in the journey toward full digitization. A McKinsey & Company article.

Via Richard Meyer, Art Jones, eMedToday
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Art Jones's curator insight, July 7, 4:59 PM

#TheFutureofHealthcare

Bettina Gifford's curator insight, July 12, 3:25 PM

The healthcare digital revolution is happening..

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Point-of-care apps: How docs can make the most of eight minutes

Point-of-care apps: How docs can make the most of eight minutes | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
John Cox
Eight minutes. That’s approximately how long new doctors spend face-to-face with patients today.

Via Emmanuel Capitaine , Lionel Reichardt / le Pharmageek
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Why the Time is Ripe for Pharma to Embrace Mobile

Why the Time is Ripe for Pharma to Embrace Mobile | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Medical Marketing and Media
Why the Time is Ripe for Pharma to Embrace Mobile
Medical Marketing and Media
Go beyond the standard 300x50 or 320x50 mobile default. 300x250 ads adapt beautifully to smartphone browsing.
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Bettina Gifford's curator insight, July 24, 3:09 AM

www.hcpmeetings.com.au - perfect for mobile digital marketing

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Digital Advances: Healthcare Professional Demand versus Pharmaceutical Industry Supply of Digital Resources

Digital Advances: Healthcare Professional Demand versus Pharmaceutical Industry Supply of Digital Resources | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
This 29-page research report is based on an independent study conducted in April 2014 by EPG Health Media, publisher of epgonline.org (the website for healthcare professionals).

The study includes two sample groups; 326 healthcare professionals (HCPs) and 146 pharmaceutical industry marketers (including pharma company and agency) and is designed to provide insight into factors surrounding HCP demand and pharma supply of digital resources.
- See more at: http://www.epghealthmedia.com/industry-reports/digital-demand-versus-supply/#sthash.EULwUre0.dpuf

Via Sven Awege
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Sven Awege's curator insight, July 23, 3:51 AM

Some excellent insights in this free report.

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Channels of Pharmaceutical Marketing; Calgary Digital Marketing ...

Channels of Pharmaceutical Marketing; Calgary Digital Marketing ... | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Most pharmaceutical services are being delivered online too such as guidance and counseling services, public pharmaceutical education among others. Many people visit the internet daily in search of knowledge ...
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Online marketing 'continues to perform well for pharmaceutical companies' - Zenopa

Online marketing 'continues to perform well for pharmaceutical companies' - Zenopa | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Online marketing 'continues to perform well for pharmaceutical companies' Zenopa This comes after the corresponding report from 2013 suggested that healthcare companies have been successfully increasing the effectiveness of their digital marketing...
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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

comScore, Inc. , a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC.


Via Philippe Marchal/Pharma Hub
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Laurent FLOURET's curator insight, July 21, 8:29 AM

"Health marketers continue to use digital channels to reach consumers, and anywhere from three to seven billion display ads are delivered in the drugs and medication sector each month."

Rescooped by eMedToday from Pharma Multichannel Marketing
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Novartis buys rights to Google's 'smart lens' technology

Novartis buys rights to Google's 'smart lens' technology | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Pharma company's eye unit Alcon will focus on uses in diabetes and presbyopia

Via Stephen Dunn
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For pharma, the era of multi-channel marketing, closed loop marketing, sales force effectiveness, and market access is over

For pharma, the era of multi-channel marketing, closed loop marketing, sales force effectiveness, and market access is over | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
The era in which pharma could expect to be able to speak of 'multi-channel marketing', 'closed loop marketing', 'sales force effectiveness', or 'market access' without being called out as to their ...
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Digital to Pass 25% of Global Media Spend for First Time

Digital to Pass 25% of Global Media Spend for First Time | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Marketers will continue to pour more money into mobile and digital this year.


Via Angel Gonzalez, Lionel Reichardt / le Pharmageek
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Bettina Gifford's curator insight, July 10, 5:45 PM

choosing a direct channel like www.hcpmeetings.com.au in Australia maybe the answer? 

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Digital Marketing Budgets Increase, Reflecting ...

Digital Marketing Budgets Increase, Reflecting ... | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Digital marketing spend is rising. How does yours compare?
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The Doctor's Office of 2024: 4 Predictions for the Future

The Doctor's Office of 2024: 4 Predictions for the Future | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
What’s next on the horizon for doctors and patients? Medical experts predict the biggest changes likely to occur in primary care over the next decade.
[...]
- Doctors will rely on Wearbale tech for Real-time Insights..

Via Pharmacomptoir / Corinne Thuderoz, Celine Sportisse, eMedToday
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Laurent FLOURET's curator insight, July 9, 1:19 AM

Cannot wait for this one: "Waiting Rooms Will Be Phased Out"...

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What's pharma's impact on the mobile health app space? These 3 graphs offer some clues

What's pharma's impact on the mobile health app space? These 3 graphs offer some clues | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
A report highlighting the mobile health app landscape charts pharma companies that have produced the most apps, such as Bayer, Merck and Novartis.
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