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12 patient decision support apps

12 patient decision support apps | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
The UK NHS has launched a series of patient decision support apps for a range of common diseases to help improve patient education and understanding

Via Marie Ennis-O'Connor, Olivier Delannoy
eMedToday's insight:

This is an interesting touch point for doctor/patient relationship which does impact Pharma's. Brilliant idea.

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Why the Time is Ripe for Pharma to Embrace Mobile

Why the Time is Ripe for Pharma to Embrace Mobile | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Medical Marketing and Media
Why the Time is Ripe for Pharma to Embrace Mobile
Medical Marketing and Media
Go beyond the standard 300x50 or 320x50 mobile default. 300x250 ads adapt beautifully to smartphone browsing.
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Bettina Gifford's curator insight, Today, 3:09 AM

www.hcpmeetings.com.au - perfect for mobile digital marketing

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Digital Advances: Healthcare Professional Demand versus Pharmaceutical Industry Supply of Digital Resources

Digital Advances: Healthcare Professional Demand versus Pharmaceutical Industry Supply of Digital Resources | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
This 29-page research report is based on an independent study conducted in April 2014 by EPG Health Media, publisher of epgonline.org (the website for healthcare professionals).

The study includes two sample groups; 326 healthcare professionals (HCPs) and 146 pharmaceutical industry marketers (including pharma company and agency) and is designed to provide insight into factors surrounding HCP demand and pharma supply of digital resources.
- See more at: http://www.epghealthmedia.com/industry-reports/digital-demand-versus-supply/#sthash.EULwUre0.dpuf

Via Sven Awege
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Sven Awege's curator insight, July 23, 3:51 AM

Some excellent insights in this free report.

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Channels of Pharmaceutical Marketing; Calgary Digital Marketing ...

Channels of Pharmaceutical Marketing; Calgary Digital Marketing ... | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Most pharmaceutical services are being delivered online too such as guidance and counseling services, public pharmaceutical education among others. Many people visit the internet daily in search of knowledge ...
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Online marketing 'continues to perform well for pharmaceutical companies' - Zenopa

Online marketing 'continues to perform well for pharmaceutical companies' - Zenopa | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Online marketing 'continues to perform well for pharmaceutical companies' Zenopa This comes after the corresponding report from 2013 suggested that healthcare companies have been successfully increasing the effectiveness of their digital marketing...
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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

comScore, Inc. , a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC.


Via Philippe Marchal/Pharma Hub
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Laurent FLOURET's curator insight, July 21, 8:29 AM

"Health marketers continue to use digital channels to reach consumers, and anywhere from three to seven billion display ads are delivered in the drugs and medication sector each month."

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Novartis buys rights to Google's 'smart lens' technology

Novartis buys rights to Google's 'smart lens' technology | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Pharma company's eye unit Alcon will focus on uses in diabetes and presbyopia

Via Stephen Dunn
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For pharma, the era of multi-channel marketing, closed loop marketing, sales force effectiveness, and market access is over

For pharma, the era of multi-channel marketing, closed loop marketing, sales force effectiveness, and market access is over | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
The era in which pharma could expect to be able to speak of 'multi-channel marketing', 'closed loop marketing', 'sales force effectiveness', or 'market access' without being called out as to their ...
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Digital to Pass 25% of Global Media Spend for First Time

Digital to Pass 25% of Global Media Spend for First Time | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Marketers will continue to pour more money into mobile and digital this year.


Via Angel Gonzalez, Lionel Reichardt / le Pharmageek
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Bettina Gifford's curator insight, July 10, 5:45 PM

choosing a direct channel like www.hcpmeetings.com.au in Australia maybe the answer? 

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Digital Marketing Budgets Increase, Reflecting ...

Digital Marketing Budgets Increase, Reflecting ... | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Digital marketing spend is rising. How does yours compare?
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The Doctor's Office of 2024: 4 Predictions for the Future

The Doctor's Office of 2024: 4 Predictions for the Future | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
What’s next on the horizon for doctors and patients? Medical experts predict the biggest changes likely to occur in primary care over the next decade.
[...]
- Doctors will rely on Wearbale tech for Real-time Insights..

Via Pharmacomptoir / Corinne Thuderoz, Celine Sportisse, eMedToday
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Laurent FLOURET's curator insight, July 9, 1:19 AM

Cannot wait for this one: "Waiting Rooms Will Be Phased Out"...

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What's pharma's impact on the mobile health app space? These 3 graphs offer some clues

What's pharma's impact on the mobile health app space? These 3 graphs offer some clues | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
A report highlighting the mobile health app landscape charts pharma companies that have produced the most apps, such as Bayer, Merck and Novartis.
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FDA issues two draft guidances on Social Media

FDA issues two draft guidances on Social Media | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Two NEW FDA DRAFT Guidances On the Use of Social Media and Online Promotions of Devices and Drugs

After five years in the making, the FDA is on a roll. Following the publication of the previous draft guidance on the use of social media for “post-marketing submissions for post marketing submissions of interactive promotional media“, the agency has published two new guidances of conduct of medical device and pharma companies in social media.

The first seems easier to understand and implement than the second.

Draft Guidance I: Correcting independent third-party misinformation about prescription drugs and medical devices

Imagine the following: You work as a sales representative in a medical device company. It has come to your attention that a blogger wrote a post that contains inaccurate information about your medical device. On the same day, you learn of a patient that has shared personal experiences with your device on a forum and misinformed other patients about the device’s use. You believe that the way that both these stories are represented may be harmful to the public health. You start typing away at your answer, informing the blogger and forum members of their mistakes. FDA guidance suggests that you should stop first and ask yourself: is it worth your while?

The FDA maintains that you have no obligation to correct any information published by a third party who is not under the firm’s control or influence. This is regardless of whether the firm owns or operates the platform on which the communication appears.

The FDA leaves this to the discretion of the pharma company or medical devices company. If the company chooses to engage in the correction of misinformation, it needs to adhere to certain approaches outlined in the guidance – for instance it cannot only correct negative misinformation written about the medical device while ignoring an overstatement of the benefits of the product.

Download complete draft FDA social media guidance on Correcting Independent Third-Party Misinformation about Prescription Drugs and Medical Devices.

Draft Guidance II: Internet/social media platforms with character space limitations

This FDA draft guidance is more comprehensive than the first and seems more complicated to execute. The guidance describes the FDA’s current thinking about how medical devices and drug manufacturers and marketers should present benefit and risk information of promotional materials in channels that have “character space limitations” (mainly Twitter, and “sponsored links” on search engines such as Google). The guidance does not include platforms such as Facebook and YouTube where there are no space limitations.

The main takeaway: Risk information must appear alongside risk information. Both must be presented in the same message. The FDA clearly states that having risk information on only a Twitter cover photo is insufficient and that main risk information should be included in the short message as well. If a medical company concludes that adequate benefit and risk information, as well as other required information, cannot all be communicated within the same character-space-limited communication, then the firm should reconsider using that platform for the intended promotional message. To many companies, this will be the case. To make matters more complicated, a link should be should be supplied that brings visitors to a page that is solely dedicated to risk information.

The guidance on how promotional materials should be prepared and presented goes on at length in its recommendation – using the example of a fictional drug they call NoFocus (And some people say that the FDA has no humor….).

The use of so many examples shows how complex this field is and the extent to which the FDA does not have a clear grasp of the way it should be managed.

Download complete draft FDA social media guidance on Internet/Social Media Platforms with Character Space Limitations— Presenting Risk and Benefit Information for Prescription Drugs and Medical Devices


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Digital resources – bridging the gap between HCP demand and pharma supply

Digital resources – bridging the gap between HCP demand and pharma supply | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
In the year (2014) that we reached the tipping point of medical professional ‘digital natives’, how well is the pharma industry keeping pace with HCP demand for digital resources?

Via Olivier Delannoy
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ePharma Summit: Digital Pharma Proving Effective for Direct to Consumer

Digital Pharma Proving Effective for Direct to Consumer http://t.co/fz0JsxzKKB #ePharma #pharmamktg #digpharm
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A Case for Digital Transformation in the Pharmaceuticals Industry

A Case for Digital Transformation in the Pharmaceuticals Industry | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
A Case for Digital Transformation in the Pharmaceuticals Industry Smart Data Collective In a recent project to evaluate the relevance of its mobile App for HIV-infected patients, a Swiss pharmaceuticals company onboarded several hundred patients...
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Why a Google Novartis partnership matters to doctors

Why a Google Novartis partnership matters to doctors | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
iMedicalApps Why a Google Novartis partnership matters to doctors iMedicalApps However, the recent news that pharmaceutical giant Novartis was partnering with Google to bring these smart contact lenses to market represents a significant shift from...
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88% of Biz Are Undergoing 'Digital Transformation,' Study Says

88% of Biz Are Undergoing 'Digital Transformation,' Study Says | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

A new report, The State of Digital Transformation, released today by Brian Solis of Altimeter Group, discusses the phenomenon of "digital transformation" a


Via Angel Gonzalez, Lionel Reichardt / le Pharmageek, Giuseppe Fattori, eMedToday
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FDA Guidance: How Can Pharma and Device Companies Use Twitter? Not Easily

The US Food and Drug Administration (FDA) today released two guidance documents focused on the use of social media by members of regulated industry, including one on how companies can use the social media platform Twitter and other space-limited...


Via Olivier Delannoy, Giuseppe Fattori
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A peek at Eli Lilly’s strategy for managing digital health risks

A peek at Eli Lilly’s strategy for managing digital health risks | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

When it comes to digital health, pharmaceutical companies tend to be slow and cautious, because of the onerous risks they face from the FDA should they improperly market a drug via the internet or mobile channels. But big pharma recognizes the need to innovate and stay on top of the times as well. That’s why the trend lately has been for large pharmaceutical companies to spin out a smaller group that doesn’t do drug marketing, to test the waters and set the company up for a more robust social media, web, and mobile presence. We’ve already seen that with Johnson and Johnson’s Janssen Healthcare Innovation and with Merck’s M2i2 enterprise.


Via Mike Madarasz, Philippe Marchal/Pharma Hub
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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical ...
MarketWatch
RESTON, Va., July 10, 2014 /PRNewswire/ -- comScore, Inc.

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Patient insight essential for digital marketing

Patient insight essential for digital marketing | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
POST SUMMARY: It’s essential for pharma digital marketers to have and in depth understanding of patients including, why they chose our product, what barriers are needed to overcome to stay on therapy and how can we provide them with help and...
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Pfizer Forms a Strategic Alliance with CliniWorks to Develop Population Health Management Platform

Pfizer Forms a Strategic Alliance with CliniWorks to Develop Population Health Management Platform | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

CliniWorks today announced a strategic alliance between and Pfizer Inc.to jointly advance the parties’ respective capabilities in working with healthcare provider organizations to identify and close clinical or quality gaps to improve population...


Via Emmanuel Capitaine , Celine Sportisse
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10 Digital Health Trends Over The Next 20 Years

10 Digital Health Trends Over The Next 20 Years | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Earlier this week I participated in the world’s first online digital health conference, Digital Health Pulse, organized by digital health consultancy, Enspektos. Speaking at the ...

Via Sam Stern
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Healthcare’s digital future | McKinsey & Company

Healthcare’s digital future | McKinsey & Company | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Insights from our international survey can help healthcare organizations plan their next moves in the journey toward full digitization. A McKinsey & Company article.

Via Richard Meyer, Art Jones, eMedToday
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Art Jones's curator insight, July 7, 4:59 PM

#TheFutureofHealthcare

Bettina Gifford's curator insight, July 12, 3:25 PM

The healthcare digital revolution is happening..

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Social media’s role in clinical research

Social media’s role in clinical research | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Can social media really play a part in curing a disease?

During this year’s DIA Annual Meeting in San Diego, I found out the answer is “yes.”

From providing platforms for open discussion and raising awareness to patient recruitment, new uses for social media are being used to further clinical research.

Patients helping patients

Several of the presentations focused on social media use in clinical trials used statistics to show what we all know about social media – that people use it to come together to find people and information that relate to their experiences.

Brian Lowe from Inspire, who creates patient communities as platforms for access to highly engaged, authentic patient populations, explained how patients are using online communities to become informed, find support and be heard. They use their stories to inspire others to seek new forms of treatment and provide support and hope to those going through similar experiences.

Other presenters, like by Melissa Mottolo, patient recruitment strategy associate from Genentech, a leading biotechnology company that discovers, develops, manufactures and commercializes medicines to treat patients with serious or life-threatening medical conditions, provided data to support the message that patients are seeking platforms for support and information related to their diseases – a 2012 PwC social media consumer survey showed that 29 percent of respondents said they use social media to access information on other patients’ experiences with their disease.

Listening – the new patient recruitment tactic

In several presentations, social listening – a method of monitoring and analyzing social media by gathering data from a variety of sources (online communities, blogs, social networks, message boards and wikis) – was advocated for use during the development of patient recruitment and retention clinical trial plans. Social listening’s value is in identifying influencers at the patient level, identifying digital spaces at a country level and by identifying health care providers and sites.

Although social media use adoption is slow, the clinical research industry is beginning to recognize its use as a new tool in patient recruitment according to Ken Getz, director and associate professor CSDD, Tufts University School of Medicine. Getz reported use of social media for patient recruitment on 10 percent of clinical trials but said according to the Tufts research he was referencing, 75 percent of the U.S. respondents expect the use of social media for recruitment to grow.



Via Plus91, Giuseppe Fattori
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Andrea Robotti's curator insight, July 7, 1:24 AM

Riflessione che fa seguito a quella specifica che ho fatto ieri sull'uso di Twitter da parte dei medici.

In questo caso l'argomento sono i social media in generale e il contesto è quello della ricerca clinica, ma l'essenza del messaggio non cambia.

L'auspicio rimane, infatti, che si rafforzino e ampliino i segnali positivi sull'efficacia nell'uso di questi canali che sono già emersi.

Il reclutamento di pazienti e la condivisione delle proprie esperienze di terapia da aprte degli stessi sono gli esempi più noti, ma si spera di poter fare meglio e che le aziende di settore si impegnino maggiormente per diffondere questa abitudine.