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Mobile “Apps” and Tablets Take Over Clinical Trials

Mobile “Apps” and Tablets Take Over Clinical Trials (Investment by the pharma industry in wireless devices has grown 78% in the past year http://t.co/zyvGsP3EdR #healthit #tech)...
eMedToday's insight:

The insight

 

The pharmaceutical industry has been embracing these markets for several reasons. One of the biggest reasons is patient compliance. Patients want the "WOW Factor" - the digital and personalized experience.

Devices such as tablets and smartphones can cut clinical costs as well. Setting up desktops or laptops, or even printing paper, can be more expensive than simply downloading information on a device. Using these devices also allows patients to just send information via click or an IM/SMS. With the installation of "apps"; medical information can be downloaded instantly by doctors of Investigators.

 

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Data Analytics's curator insight, May 6, 2013 3:03 PM

Biotechnology is rapidly evolving, and it's going mobile!

 

Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Who Needs What From Pharma E-Detailing? | Actua...

Who Needs What From Pharma E-Detailing? | Actua... | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
There are more hands in the circle than HCPs and reps. E-detailing programs connect players with a range of motivations.
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A healthcare case study of ASCO, Novartis and Boehringer conversation… cc #wydotpharma :-)

Conversation archetypes A healthcare case study of ASCO, Novartis and Boehringer

Via Lionel Reichardt / le Pharmageek, Celine Sportisse
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How To Increase Inbound eDetailing Opportunities - Industry Center ...

How To Increase Inbound eDetailing Opportunities - Industry Center ... | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Today, e-detailing has come as a welcome solution for sales directors looking to connect with physicians in a more efficient manner, and market access managers looking to enhance the impact of their value communication ...
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5 Potential Breakthrough Drugs Set To Launch In 2015

5 Potential Breakthrough Drugs Set To Launch In 2015 | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
These future blockbuster drugs, expected to hit the market in 2015, could save thousands of lives next year alone.
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Survey: Patients expect more from pharma companies

Survey: Patients expect more from pharma companies | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
In today’s so-called consumer-driven landscape, no provider is exempt from the shifting attitudes. When it comes to pharmaceutical companies, it turns out patient expectations — not wishes, mind you —...

Via Philippe Marchal/Pharma Hub
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Karin Benckert's curator insight, January 20, 7:35 AM

Undersökning från 2013 men fortfarande aktuellt.

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Your Marketing Trends Roadmap for 2015 [INFOGRAPHIC]

Your Marketing Trends Roadmap for 2015 [INFOGRAPHIC] | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Want to see some of this year's biggest marketing trends at a glance? This infographic offers a roadmap of stats and trends to walk you through some of the latest developments in the marketing landscape for 2015.
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PwC predicts “DIY Healthcare” will be the top trend of 2015 | mobihealthnews

PwC predicts “DIY Healthcare” will be the top trend of 2015 | mobihealthnews | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
RT @davidmcnierney: Top healthcare trend of 2015: mobile apps & consumer medical devices http://t.co/uLHt4wIGlo #mhealth #pharma #ehealth h…
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Why digital in pharma is worthwhile investment for 2015?

Why digital in pharma is worthwhile investment for 2015? | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Why digital in pharma is worthwhile investment for 2015? http://t.co/pqZ5WZJ2Fg

Via Stephen Dunn
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Pharma must 'get on-board with digital health' to be more patient-focused

Pharma must 'get on-board with digital health' to be more patient-focused | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Via Stephen Dunn
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ePharma Summit: The (Ongoing) Integration of Digital with Pharma Sales

ePharma Summit: The (Ongoing) Integration of Digital with Pharma Sales | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
RT @AmandaCicc: The (Ongoing) Integration of Digital with Pharma Sales http://t.co/COK7ZGMhk6 via @epharma

Via Ricard Robledo, Lionel Reichardt / le Pharmageek
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Bettina Gifford's curator insight, January 8, 5:59 PM

Pfizer, Merck, Astra Zenica and Novartis taking lead...

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Top 4 Digital Marketing Trends for 2015

Top 4 Digital Marketing Trends for 2015 | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Digital marketing continues to be a top priority for both B2B and B2C companies as we get closer to the New Year. With 2014 coming to an end, let’s take a look at some of the top digital marketing trends experts predict will dominate in 2015.
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Warning and NOV Letters Plummet in 2014 | Eye on FDA

Warning and NOV Letters Plummet in 2014 | Eye on FDA | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Via Richard Meyer
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Two Primary Reasons Why Indian Pharma Isn’t Doing Great On Digital

Two Primary Reasons Why Indian Pharma Isn’t Doing Great On Digital | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

Two major challenges why Indian pharma isn't doing great on Digital Marketing, in the backdrop of #DigiSights 2015 - Indian Pharma in Digital marketing.

1. Madness for digital gimmicks

Yesterday’s Facebook page is today’s mobile app – a common problem of the digital and social media industry in the country. Three years back every brand wanted to be on Facebook with a million fans and today the same madness has evolved to having a mobile app. Nobody is talking about “Why” do we need an app or the need to be present on a network. Does that solve the customer problem? Does it reduce the ever-growing divide of doctor and patient?

2. Lack of trust for Pharma

“Nobody trusts our Pharma industry, why would today’s evolved world do?” were the opening lines Salil Kallianpur from GSK-Global. Blunt but the accepted truth by everyone present.

Today the customer is well equipped; gone are the days when Pharma industry could take them for a ride. Unless they adopt digital as a culture and start taking data seriously, Pharma marketing in India would be handicapped.


Via Dinesh Chindarkar, Lionel Reichardt / le Pharmageek, COUCH.
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Politics and Patients to Shape Pharma in 2015 - Pharmaceutical Technology Magazine

Politics and Patients to Shape Pharma in 2015 - Pharmaceutical Technology Magazine | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

"The biopharmaceutical industry faces multiple challenges in 2015. Scrutiny continues to intensify over prices of new drugs and biotech therapies, while demand escalates for more safe and effective treatments for deadly diseases at home and abroad. A central theme is to pay more attention to the needs of patients, who have insight into the personal impacts of new medicines and trade-offs in risks and benefits. Drug development and manufacturing will be shaped by these trends in coming months."


Via VAB Traductions, Lionel Reichardt / le Pharmageek
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Medisafe Raises $6M to Expand Mobile Health Medication Management

Medisafe Raises $6M to Expand Mobile Health Medication Management | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
MediSafe, global medication management platform announced today that it has raised a $6 million Series A Round led by Pitango Venture Capital.
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Insight Pharma Reports

Insight Pharma Reports | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Optimal KOL Relationship Management – Leveraging the Digital Approach is an intelligent examination of evolving digital tools and how they can broaden the scope, depth and quality of KOL interaction.
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Nurturing change in pharma marketing

Nurturing change in pharma marketing | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Nurturing change in pharma marketing
PMLiVE
“Pharma is used to making decisions based on lots of data, but with many of the more innovative digital initiatives still in their infancy, some of that data is not available to them.
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Pharma Marketing Blog: FDA Says It Will Not Regulate Low-Risk Mobile Health Apps as Medical Devices

Pharma Marketing Blog: FDA Says It Will Not Regulate Low-Risk Mobile Health Apps as Medical Devices | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it

"CDRH [FDA's Center for Devices and Radiological Health] does not intend to examine low risk general wellness products to determine whether they are devices within the meaning of the FD&C Act," says a new guidance posted today on the FDA website ("General Wellness: Policy for Low Risk Devices. Draft Guidance for Industry and Food and Drug Administration Staff").


Note: There is no "2." in the algorithm, but I assume it's the last paragraph. In any case, the examples cited by the FDA may better illustrate FDA's thinking. Three out of 4 of these examples involve mobile apps:

Illustrative Example 1: A mobile application plays music to “soothe and relax” an individual and to “manage stress.”


These claims relate only to relaxation or stress management, not to any disease or medical condition, and thus are general wellness claims. In addition, the technology to play music does not present inherent risks to a user’s safety. Therefore, this product meets both criteria for a low risk general wellness product. 


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Via Pharma Guy
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Pharma Guy's curator insight, January 17, 8:42 AM


CDRH’s general wellness policy does not extend to devices that present inherent risks to a user’s safety.


Whether a device is low risk for purposes of this guidance is determined by whether or not the product:

  1. is invasive;

  2. involves an intervention or technology that may pose a risk to a user’s safety if device

    controls are not applied, such as risks from lasers, radiation exposure, or implants;

  3. raises novel questions of usability; or

  4. raises questions of biocompatibility.


If the answer to any of these questions is yes, the device is not a low risk general wellness product and is not covered by this guidance. 


Some see a future battle on what is & isn't low-risk. "If it's up to companies everything will be low-risk," said Moira Gunn (@biotechnation) on Twitter.

Joel Finkle's curator insight, January 19, 9:43 AM

FDA clarifies what apps don't require review: Stress management, activity and food tracking, as examples.

Rescooped by eMedToday from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
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The Sorry State of Pharma Mobile Health Apps & What To Do About It

© 2015 Pharmaguy™ The Sorry State of Pharma Mobile Health Apps & What To Do About It PharmaGuy Social Media in the Pharmaceutical Industry 21 - 22 Jan 2015…

Via Celine Sportisse
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HCP prescribing behaviours still strongly influenced by traditional channels despite increased use of digital

HCP prescribing behaviours still strongly influenced by traditional channels despite increased use of digital

Via Lionel Reichardt / le Pharmageek
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Pharma Gets Social: Eight years of Twitter for Pharma – From Birth to Adolescence

Pharma Gets Social: Eight years of Twitter for Pharma – From Birth to Adolescence | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
March 2014 marks Twitter’s 8th birthday; eight years since the social media channel’s founder Jack Dorsey sent his first tweet in 2006. At the time, few people would have imagined that this new sha...

Via Plus91, Matt Coleman, COUCH.
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Matt Coleman's curator insight, January 8, 7:21 AM

Excellent Article by Daniel Ghinn...

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Meet us at ‘Digital Pharma Advances’ in London

Meet us at ‘Digital Pharma Advances’ in London | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
We are thrilled to say that Anthill is joining the ‘Digital Pharma Advances’ conference in London, 28 January 2015. This is a great chance to catch up on the latest developments in digital marketing.
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Social media for pharma – an expert’s view

Social media for pharma – an expert’s view | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
Even with risks and regulations, pharma needs to engage with patients and learn more about them

Via Plus91, Stephen Dunn
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Tambre Leighn's curator insight, December 15, 2014 9:21 PM

As we say in coaching....meet them where they are. Most patients and caregivers are using social media to get educated and get support with healthcare challenges. Time for pharma to harness the power and use it for good with patient centered support services.

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Physician communities’ map: reaching doctors in the virtual world

Physician communities’ map: reaching doctors in the virtual world | Pharma: Trends and Uses Of Mobile Apps and Digital Marketing | Scoop.it
The professional social networks represent an efficient opportunity to share info and experiences, keeping up-to-date and boost earnings. The result is a very complex social landscape and a map is needed to navigate.

Via Plus91, Lionel Reichardt / le Pharmageek, dbtmobile, Olivier Delannoy
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Alexandre Gultzgoff's curator insight, January 5, 5:44 AM

Physicians dedicated social networks raising up also in Europe....