Pharma: Trends and Uses Of Mobile Apps and Digital Marketing

A great post from Mat Philips (@neovoca) detailing how to get started in social listening, and his favourite 15 pharma-related hashtags:

 1. #Pharma   

General,  worldwide industry. Often news on companies, academic studies, drug releases, corporate communications  and regulatory articles

 2. #DigitalHealth         

Covers innovative  spectrum of technologies that achieve specific health outcomes, articles include medical devices, sensors & health data

 3. #mHealth

‘Mobile health’, the practice of medicine and health initiatives supported by mobile devices inc. smartphones, tablets & computers

 4. #PatientEngagement                 

Patients invested in their own care. The valuable relationship patients have with health stakeholders, most commonly healthcare providers

 5. #hcsm 

‘Healthcare social media’ throughout the world, interactions that create & share valuable medical information that support patient care

 6. #hcsmeu

‘Healthcare social media Europe’, the same as #hcsm but focused within Europe, this often reflected in the difference in regulation

 7. #hcmktg

‘Healthcare marketing’, best practice including digital, multichannel and email marketing  as well as ethical and regulatory considerations

 8. #HIT/HealthIT 
*these are closely linked but separate hashtags

‘Healthcare information technology’, provides umbrella coverage of management of health information across computer systems

 9. #HealthApps

‘Health applications’, computer software that performs a useful task relative to healthcare. Usually regarding smartphones & tablets

 10. #ePatient

‘Electronic/internet patient’, health consumers who utilise the internet and electronic communication tools to gather medical information

 11. #EHR/EMR*
*these are closely linked but separate hashtags

‘Electronic health/medical records’, systematic collection, storage and utilisation of electronic health/medical data

 12. #QuantifiedSelf

Data acquisition of an individual’s daily life input, often covers individual’s health data via wearable technology

 13. #BigData

 Large & complex data sets from which trends and meaningful insights can be found. Covering capture, storage, visualisation and analytics

 14. #Gamification

The integration of game mechanics in a non-game context in order to engage user, solve problems and derive specific outputs

 15. #MedEd

 Comprehensive coverage of medical education including curriculum content, engagement, delivery and healthcare professional bodies