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In a recent post, How Caregivers are Different Than Other Health Seekers, we noted that caregivers are more likely to use mobile than other health seekers, according to Pew research. So it should come as no surprise that the doctors, nurse...
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eMedToday's insight:
In fact, the only real surprise here is just how striking this trend is. According to Epocrates’ 2013 Mobile Trends Report:
4 in 5 of the healthcare providers surveyed use smartphones every dayMore than half of physicians use tablets every dayBy next year, 9 in 10 healthcare providers will use smartphones82% of those surveyed expected to use all 3 digital platforms within the next 12 months
The ideal platform for Pharma e detailing are mobile apps