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United Kingdom United in Support for mHealth

United Kingdom United in Support for mHealth | Pharma strategy digest | Scoop.it

The United Kingdom is quickly emerging as a hotbed of activity for mHealth and its expansion. Mobile health, telemedicine, and all facets of mobile and


Via Philippe Loizon
Tim Mustill's insight:

True... but only 9% penetration of health/lifestyle apps could be interpreted as slow uptake (or appetite) just as readily as being characterised as latent demand.

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Dan Baxter's curator insight, August 30, 2013 5:37 PM

Nearly 30% of over 50's in the UK have a smartphone!

Joseph Walent's curator insight, September 5, 2013 4:49 PM

Look for #CSC to act as a central provider as thse movement gets legs.

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PR Tufts CSDD 2014 Cost Study | Tufts Center for the Study of Drug Development

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Tim Mustill's insight:

It was not so long ago (18mths to be precise) that Andrew Witty was telling us that the $1b per drug price tag was ‘a myth ’http://bit.ly/1xMkpJ7 and I have some sympathy with his viewpoint. This new Tufts report will fuel the debate on cost of drug development and the associated price of drugs once launched if we accept the new $2.6b cost estimate. I think this is a sterile debate however and we need to re-set the discussion around innovation in development and value in the market.

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The Reinvention Of Medicine: Dr. Algorithm V0-7 And Beyond | TechCrunch

The Reinvention Of Medicine: Dr. Algorithm V0-7 And Beyond | TechCrunch | Pharma strategy digest | Scoop.it
Editor's note: Vinod Khosla is an entrepreneur and investor. He is the founder of Khosla Ventures, which is focused on impactful sustainable energy and..
Tim Mustill's insight:

Somewhat gung-ho but interesting speculation here - apposite on the day care.data pilot is (re)-launched

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A computational and neural model of momentary subjective well-being

A computational and neural model of momentary subjective well-being | Pharma strategy digest | Scoop.it
Tim Mustill's insight:

A computational equation for happiness?? No - me neither, until I read that this fascinating bit of research was done at my alma mater (probably the best neuroscience dept in the world)

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The secret of successful drug launches | McKinsey & Company

The secret of successful drug launches | McKinsey & Company | Pharma strategy digest | Scoop.it
About two-thirds of drug launches don’t meet expectations. Improving that record requires pharmaceutical companies to recognize the world has changed and adjust their marketing accordingly. A McKinsey & Company article.
Tim Mustill's insight:

Not one to normally push the big boys insights but this report does make interesting reading - I quite like the launch archetypes (albeit not so sure about their noted % split across these quads).

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Health innovation: Big ideas

Health innovation: Big ideas | Pharma strategy digest | Scoop.it

od points davidI have worked continuously in the pharmaceutical sector for 30 years. During that time I have worked for three global pharmaceutical companies, and set up two healthcare communications groups with offices and businesses covering most regions of the...

Tim Mustill's insight:

Good points David. Wonder what Lord Seb Coe thinks? Oh hang on... we can ask him when  debating the implications of these issues at the Big Ideas meeting later today!

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Track Your Health | Wellness & Prevention, Inc.

Track Your Health | Wellness & Prevention, Inc. | Pharma strategy digest | Scoop.it
Tim Mustill's insight:

Sign of the time as J&J support 'meta-helathappage'!

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Digital life in 2025 – 15 predictions | Klick Health

Digital life in 2025 – 15 predictions | Klick Health | Pharma strategy digest | Scoop.it
The PEW Internet Project tapped some of the leading internet futurists plus thousands of users to come up with the top 15 trends we will see in 2025. Take a look at Klick Health's take on these trends as they relate to health.
Tim Mustill's insight:

Not actually 15 predictions but 5 short and sweet trends - the 'Ubernet' comment is pertinent and topical to UK Pharma. It is worth following the link to PEW to download the full (free ) report.

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More data, better drugs: Genentech, PatientsLikeMe ink groundbreaking research pact - San Francisco Business Times

More data, better drugs: Genentech, PatientsLikeMe ink groundbreaking research pact - San Francisco Business Times | Pharma strategy digest | Scoop.it
The five-year agreement is the first broad research collaboration between PatientsLikeMe and a drug company, but it also demonstrates how open-source research and social media are increasingly tapped by companies to get real-world insights into diseases and how patients respond to treatments.
Tim Mustill's insight:

Well done ITC - been advocating such a link for many clients for many months (not invented here syndrome oft kicked in however).

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Only 28% Brands Can Measure Content Marketing ROI

Only 28% Brands Can Measure Content Marketing ROI | Pharma strategy digest | Scoop.it

Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company


Via John van den Brink
Tim Mustill's insight:

No worse than print media imho!

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Martin (Marty) Smith's curator insight, March 17, 8:59 PM

Yep, this infographic sounds and feels right to me. Fact I was surprised it was as high as a third :). Marty

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Big Data Analytics: Why is it so hard to make sense of it? - Treato Blog

Big Data Analytics: Why is it so hard to make sense of it? - Treato Blog | Pharma strategy digest | Scoop.it
The challenges with the analytics of Big Data are different from the ones that deal with the processing and storage of it. How to approach the data science behind big data?
Tim Mustill's insight:

Correlations vs causality - interesting take and some good embeded links.

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The Case for Blunders

by Freeman Dyson

Humans need beliefs in order to live, and great scientists are no exception. The essential point of Mario Livio’s book Brilliant Blunders is to show the passionate pursuit of wrong theories as a part of the normal development of science. Science is not concerned only with things that we understand. The most exciting and creative parts of science are concerned with things that we are still struggling to understand. Wrong theories are not an impediment to the progress of science. They are a central part of the struggle.
Tim Mustill's insight:

Of Sweetpeas and snap dragons. Some great lessons in the power of theories (and learning from them) here.

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Pharma’s reputation ‘getting worse’ | Pharmafile

Pharma’s reputation ‘getting worse’ | Pharmafile | Pharma strategy digest | Scoop.it
Pharmafile.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings.
Tim Mustill's insight:

Well done Viiv and Gilead for bucking the trend

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How Memes Spread On Facebook

How Memes Spread On Facebook | Pharma strategy digest | Scoop.it
It takes humor good grammar and straight-up pleading to make content go viral.
Tim Mustill's insight:

Seems we've moved on from the '64 people shitting on your lawn' chain mails!

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At the Mayo Clinic, IBM Watson Takes Charge of Clinical Trials - IEEE Spectrum

At the Mayo Clinic, IBM Watson Takes Charge of Clinical Trials - IEEE Spectrum | Pharma strategy digest | Scoop.it
The robo-doc will match patients to experimental treatments
Tim Mustill's insight:

Elementary.....!

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Impression Management – The Psychology of the Viral Ice Bucket Challenge

Impression Management – The Psychology of the Viral Ice Bucket Challenge | Pharma strategy digest | Scoop.it
Okay, so why has the charity Ice Bucket Challenge* become the viral sensation of Summer 2014, recruiting over 20 million views and a million participants including celebrity pop, screen and sports stars – Lady Gaga, LeBron James, Justin Bieber,...
Tim Mustill's insight:

Some pointers for on line impressions here. PLus interesting insight on IBC  (and I thought it was because my daughter nominated me). The figures in the infographic are out of date now btw - the ALS donated amount is >$60m!

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Content Marketing is Dead: Mathematical Proof

Content Marketing is Dead: Mathematical Proof | Pharma strategy digest | Scoop.it
Simple mathematics tells us that content marketing is dead. Why? Well given that the volume of content on the Web is growing exponentially, doubling every ...
Tim Mustill's insight:

OK the headline got me to the end of this (short) article. I disagree with the conclusion however as I think pharma can positively contribute to content. We may not be doing so but we could!

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[INFOGRAPHIC] M-Health Physician Use of Mobile Technology

[INFOGRAPHIC] M-Health Physician Use of Mobile Technology | Pharma strategy digest | Scoop.it
Tim Mustill's insight:

Usual mix of potentially useful stats and guff (250% more likely to own a tablet - so what!?)

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Researchers use 3-D printing to create synthetic blood vessels

Researchers use 3-D printing to create synthetic blood vessels | Pharma strategy digest | Scoop.it
Researchers at Boston's Brighman and Women's Hospital used a 3-D bioprinting method to create functional synthetic blood vessels that could someday be used develop transplanted tissues and test drugs outside the body.
Tim Mustill's insight:

Interesting stuff

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Infographic Connected Physician Primary Care Q1 2014 | Digital Insights Group

Infographic Connected Physician Primary Care Q1 2014 | Digital Insights Group | Pharma strategy digest | Scoop.it

Via Michael Lucht - www.b-innovative.eu
Tim Mustill's insight:

US PCP data - applicable to European Drs I wonder?

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I Dared Slate Readers to Read My Article to the End—and Some Did!

I Dared Slate Readers to Read My Article to the End—and Some Did! | Pharma strategy digest | Scoop.it
Last week I challenged readers to get to the end of my column. OK, right, I do that every week, but this time the challenge was explicit. The Web traffic–analysis firm Chartbeat had provided me with stats showing that most people don’t scroll all the way through online articles. At...
Tim Mustill's insight:

Interesting insight for the blogeratti in here (though original article is from last year). I especially like the comment about how folks feel they can forward or comment on something without having read it. Let's face it we've all done it but we can come unstuck if the short comment doesn't gel with the whole gist of the story.

For the record I am one of the 40% who made it through to the bottom of p2 on this one!

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Healthcare Innovation at SXSW | HealthWorks Collective

Healthcare Innovation at SXSW | HealthWorks Collective | Pharma strategy digest | Scoop.it
Last Friday marked the start of SXSW 2014 — a meeting that pulls together creatives and innovators from healthcare, media, film, tech and more, to learn, exchange ideas and provide a jolt to the collective creative energy that stimulates change.
Tim Mustill's insight:

Interesting challenge for healthcare providers and pharma alike in point 3. If we are slow to embrace digital we lose young talent to other sectors!

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Steve Ballmer's Advice for Startups

Steve Ballmer's Advice for Startups | Pharma strategy digest | Scoop.it
Steve Ballmer joined Microsoft in 1980 as the company’s first business manager, going on to replace Bill Gates as CEO in 2000. Before becoming CEO, his rol
Tim Mustill's insight:

Nice precis of the salieint points form today's lunch chat. Except the part where Tufano called him Bill!

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Progress Against Hepatitis C, a Sneaky Virus

Progress Against Hepatitis C, a Sneaky Virus | Pharma strategy digest | Scoop.it
Hepatitis C can go undiagnosed for decades, sometimes becoming evident only after liver damage has already occurred. But there is good news on the pharmaceutical front.
Tim Mustill's insight:

Good to see the new DAAs getting some positive lay coverage...but a 'sneaky virus' - oh dear!?

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Are creativity and structured thinking incompatible?

Are creativity and structured thinking incompatible? | Pharma strategy digest | Scoop.it

Click here to edit the title

Tim Mustill's insight:

It ain't necessarily so!

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