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Pharma Strategic
Pharma Strategic
helping healthcare stakeholders deliver innovative outcomes
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Pharma gets social: world’s best social media of 2012?

A great place to start when looking around for some inspiration (or huge gaping gaps). 

This article is about social media and digital initiatives by pharmaceutical companies in the year 2012.

There has been a good deal of work to dig around and investigate the higher profile initiatives.

As usual with these articles the authors focus on English language initiatives as they're the easiest to spot and understand. Be aware that there are many more initiatives in different languages, many of them even more avant-gardist and driving real engagement.

BTW I've heard that Dose of Digital is updating its Wiki and will publish shortly - will be worth keeping an eye open (or simply RSS it) :-)

 

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Infographic: How Health Consumers Engage Online

Infographic: How Health Consumers Engage Online | Pharma Strategic | Scoop.it

Usually I'm quite sceptical about infographics for numerous reasons. This one though really is very good. If this snapshot does'nt convince the Pharma Marketer then I don't know what will!

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Healthcare Technology Trends 2012 - Accenture

Healthcare Technology Trends 2012 - Accenture | Pharma Strategic | Scoop.it

Forward looking report from Accenture that highlights six healthcare technology trends that they believe will impact how life sciences companies use technology in the future to drive growth:

 

Context-based services

Converging data architectures

Industrialized data services

Social-driven information technology (IT)

Platform-as-a-Service (PaaS)-enabled agility

Orchestrated analytical security

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Pharma’s Take on World Diabetes Day 2012

Pharma’s Take on World Diabetes Day 2012 | Pharma Strategic | Scoop.it

Patients are greatly impacting Pharma as demonstrated in this article that highlights different Pharma initiatives.

To what extent has this adoption come about by the militing through blogs and social media?

My cut - Critical!

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Physicians Need Better Guidelines for Disclosing Conflicts of Interest Via Social Media

Physicians Need Better Guidelines for Disclosing Conflicts of Interest Via Social Media | Pharma Strategic | Scoop.it

OK, so all of us on the Pharma side of the equation tend to forget that doctors are having their own teething issues with Social Media.

 

This interesting article by Pharmaguy underlines the need for guidance on the physicians side too!

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The Anatomy of a Social Media Command Center | MyBeak Social Media

Social monitoring station or listening post to monitor your brand and how it's being received by others.

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Social media and big data changes the game: pharma market research

Social media and big data changes the game: pharma market research | Pharma Strategic | Scoop.it
Moving with the times: #pharma market research and digital http://t.co/ZroFLdkV...
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Pharma infographic - US focused

Pharma infographic - US focused | Pharma Strategic | Scoop.it
US view of who looks for pharmaceutical information online (Doctors, Patients...). Some of the data is a bit old, but gives a great snapshot.

Infographic from CBI.

It shares information about three key factors in mobile for pharma:

Responsive design
Regulation
Geo-targeting

It also lists key social media factors for the industry:

Building trust
Collaborating with physicians
Crowdsourcing innovation
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Pharma and Medical-Information Leaders Become Early-Adopters of Intelligent Virtual Assistant Technology

Pharma and Medical-Information Leaders Become Early-Adopters of ...
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Pharma Marketing Blog: Pharma Testimonial Videos Overstate Efficacy More Often Than Other Ads

Pharma Marketing Blog: Pharma Testimonial Videos Overstate Efficacy More Often Than Other Ads | Pharma Strategic | Scoop.it
Pharma Testimonial Videos Overstate Efficacy More Often Than Other Ads: Mark Senak over at Eye On FDA Blog has a...
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Poll Shows Growing Satisfaction with Pharma's use of Social Media | eyeforpharma

Poll Shows Growing Satisfaction with Pharma's use of Social Media | eyeforpharma | Pharma Strategic | Scoop.it

Poll Shows Growing Satisfaction with Pharma's use of Social Media

Posted by Ben Steele on Oct 25, 2012

 

A recent survey indicates that those clinging to the argument that pharma are behind in the digital space, may be beginning to fall behind themselves...

A recently released WEGO Health/Digital Health Coalition survey suggests that pharma companies may finally be warming up to social media. The recently-conducted survey of 356 health activists showed that 81% believed pharma used social media 'to provide their communities with important updates on products or services'. The amount of people who subscribed to the above viewpoint went up 9% from last year’s survey findings.


Via rob halkes
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State of mobile in France - May 2012

Good collation of different sources of information to provide a snapshot of the state of Mobile in France. Excellent base to review when thinking out some of your ideas before going too far!
Via Lionel Reichardt / le Pharmageek
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How To Create A Digital Marketing Strategy

How To Create A Digital Marketing Strategy | Pharma Strategic | Scoop.it

Where is the starting point in such a mission?

Already from the title I'm a little concerned that we're going to create isolation. Yes, I'm a digital geek, but to really shift the needle digital is only part of multi-channel. If we want Pharma to have a meaningful impact on their target audience we need to start upstream.

This article is however an excellent read as there is alot of structure and great elements that are all part of the magic that is needed in delivering results.

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Does Social Influence really matter?

Does Social Influence really matter? | Pharma Strategic | Scoop.it

Such an important question that we often forget to ask.

Reach is important, but relevence is critical!


Via Gilles Jourquin
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The state of online pharma communities

The state of online pharma communities | Pharma Strategic | Scoop.it

The numbers tell a dismal story for pharma industry. After gaining ground last year in adopting community best practices, this year’s report data reveals stagnation.

In 2012, 23 of the 32 best practices had less than 50 percent adoption.

Thirteen of the best practices had less than 30 percent adoption—most notably, advocate programs, mobile apps, leader boards, offline engagement, community management, forums, rewards and recognition,content tagging and content.

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Pourquoi 50% des patients abandonnent leur traitement en cours?

Pourquoi 50% des patients abandonnent leur traitement en cours? | Pharma Strategic | Scoop.it

SANTÉ - 50% des patients aujourd'hui ne vont pas au bout de leur traitement. Les causes de cette non-observance?


Via Lionel Reichardt / le Pharmageek
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Designer Fund And The White House Challenge You To Redesign The Electronic Medical Record

Designer Fund And The White House Challenge You To Redesign The Electronic Medical Record | Pharma Strategic | Scoop.it

This is not gamification as we know it, but using social competition is a (fairly) novel way to drive change and deliver innovative solutions:

 

Hey designers! You could build another app. Or you could save some lives by entering the White House's Health Design Challenge to give the electronic medical record a much-needed redesign.


Via Alex Butler
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Viewing Video’s Regulatory Profile

Viewing Video’s Regulatory Profile | Pharma Strategic | Scoop.it

Are you considering putting together a video that contains a patient of physician testimonial? If you are, you will want to take extra care in considering two things – how you present your risk information and how you script the video.

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For Health, People Consult the Internet Over Doctors

For Health, People Consult the Internet Over Doctors | Pharma Strategic | Scoop.it

Are you a bit shy when it comes to asking your physician personal health questions? Or maybe you avoid the doctor because you worry certain medical services won’t be covered by insurance? If so, you’re not alone, according to a survey by Pearl.com, a site that connects users to doctors, lawyers and other professionals for advice.


Via Alex Butler
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Protecting the Public

How overt and covert #packaging technologies help fight counterfeit #medicine in #pharma industry http://t.co/NcHRvAQ2...
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Which Social Media Groups Distrust Pharma?

Which Social Media Groups Distrust Pharma? | Pharma Strategic | Scoop.it

When considering social media in your multi-channel campaign this table (derived from the WEGO survey) is quite good as a starting point on your landscape screening phase.

Pharma needs to seriously consider these channels, but with our eyes open upfront (47% of health activists have a negative view of Pharma - up to us to prove our value as a trusted partner).

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Pharma marketers and mobile ads - a no brainer if MLR accept

Doctors are hooked on their smartphones, spending more time on the small screen than any other channel Pharma cares to use. This article gives some good clues of how to approach this cleverly.
How pharma marketers are tapping into mobile - Mobile Commerce Daily - Columns http://t.co/r9hkZwGE...
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To Mobile App or Not to Mobile App? That is the IT Question - Pharmaceutical Executive

If we swallow the hype and decide that we all need to get onto the mobile app bandwagon, how exactly do we go about it? Sven Awege explains.

Proud to say that this post made it to the Pharma Exec "Top Feature".

There have been some minor changes, but mainly intact.

My original title was "TO “PHARMA APP” OR NOT TO “PHARMA APP”, THEN THERE’S THE “IT” QUESTION!"

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Facebook ROI: The real truth for most brands

Facebook ROI: The real truth for most brands | Pharma Strategic | Scoop.it
Excellent points made in to article that Pharma marketers should understand. Facebook can be part of a strategy, but it is not the only tactic There are still people out there who believe facebook is the answer to bad marketing and branding.
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