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Pharma Strategic
helping healthcare stakeholders deliver innovative outcomes
Curated by Sven Awege
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Your Facebook Profile Could Determine Mental Illness

Your Facebook Profile Could Determine Mental Illness | Pharma Strategic | Scoop.it
Psychologists and therapists may be able to use social networks to expose patients' mental states.

Via Alex Butler
Sven Awege's insight:

Click on the image - well worth reading. Food for thought.

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Why Radian6 Is Wrong for You - A Salesforce Marketing Cloud Radian6 Review (Part I)

Why Radian6 Is Wrong for You - A Salesforce Marketing Cloud Radian6 Review (Part I) | Pharma Strategic | Scoop.it
The short answer: Abysmal Facebook data quality. For the longer answer, read on…
Brands, consultants, and even mainstream news articles hail Radian6 as a leader in the social media listening space....
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Social media marketing boosts Google+ to second place

Social media marketing boosts Google+ to second place | Pharma Strategic | Scoop.it
This represents a considerable shift in the rankings, though it remains behind Facebook. Though Facebook’s massive user base of one billion is going strong, Google+ has crept ahead of the rest of i
Sven Awege's insight:

Many thought Google+ would never amount to anything but the fact that it is Google behind this (or infront of it to be more gramatically correct!) there was always a distinct possibility that it might just make it.

They have done this in a stealth-fighter manner, harnessing their various properties to garner strengh and strategic advantage.

Whether Pharma will adopt or not is another matter. Facebook has always posed problems for the weak-hearted regulatory and compliance folks, where possibly G+ could actually have some advantages.

Unfortunately for Google though the marketers have kept in mind the barriers raised by Fb and might not dig to compare, or even look where the fish are these days!

As I often say, each business case should take a fresh look at the environment - things change, and fast in this space.

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‘Robodocs’? ‘Tricorders’? How telemedicine will shape the future of health

‘Robodocs’? ‘Tricorders’? How telemedicine will shape the future of health | Pharma Strategic | Scoop.it
News that the FDA has cleared iRobot’s medical robots for use in hospitals stoked interest across the web, but ‘robodocs’ are just one way telemedicine could keep healthcare costs down, improve care and increase access to patients.

Via Alex Butler
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Greater Accountability in Physician Education Drives New Approaches and Technologies - Policy and Medicine

Greater Accountability in Physician Education Drives New Approaches and Technologies - Policy and Medicine | Pharma Strategic | Scoop.it
According to a recent article from Pharma Exec, “there is a new approach to lifelong learning for healthcare professionals”; an approach that is “effective and accountable, and uses technology platforms to deliver tailored content to improve...
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Google's Project Glass and Ingress: Are They Really About Crowdsourcing More Data?

Google's Project Glass and Ingress: Are They Really About Crowdsourcing More Data? | Pharma Strategic | Scoop.it
Google's Project Glass and Ingress have created lots of buzz about the future of augmented reality, but the truth is they could be just as much about crowdsourcing as anything else.
Sven Awege's insight:

Conspiracy theory or true? Either way you have to admit it is ingenious and full of ambition. Can Pharma dream out the box like this?

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iOS and Android Fourth Quarter Mobile Apps Ad Metrics - Forbes

iOS and Android Fourth Quarter Mobile Apps Ad Metrics - Forbes | Pharma Strategic | Scoop.it
iOS and Android Fourth Quarter Mobile Apps Ad Metrics Forbes
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BII REPORT: What's Holding Back Mobile Advertising? - Business ...

BII REPORT: What's Holding Back Mobile Advertising? - Business ... | Pharma Strategic | Scoop.it
In a recent report from BI Intelligence on the mobile advertising ecosystem, we give an overview of the mobile advertising industry's size and explore the "monetization problem." We also examine the mobile platform wars' ...
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Patent Cliff Doom, Gloom Not Panning Out | BioWorld

Patent Cliff Doom, Gloom Not Panning Out | BioWorld | Pharma Strategic | Scoop.it
A lot of ink has flowed describing the tough times that big pharma companies are experiencing as each, lemming-like, tumbles off the patent cliff. (The patent cliff doesn't mean that it is all doom and gloom for big pharma companies.
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Are mobile health apps and digital interventions improving adherence?

Are mobile health apps and digital interventions improving adherence? | Pharma Strategic | Scoop.it

Mobile and digital health’s potential to help bring about healthy behavior changes has led a number of companies to target the problem with new connected devices, applications, and services. Some of these have claimed to be highly effective: MediSafe recently stated that their app raised users’ adherence rate to 81 percent over the course of its first eight weeks that it was made available, and Vitality GlowCaps once reported pushing adherence rates to as high as 98 percent, both well above the World Health Organization average of 50 percent. NEHI has stated that digital health offerings similar to these have considerably improved adherence, but the market penetration for these tools is still low.

 

The challenge for these companies is not just to develop an effective product, but also to figure out who will pay for it. That means addressing the sticky question of whose problem med adherence really is.

 Patients don’t take their medication for a number of reasons. Forgetfulness is one, particularly in chronic disease patients who have a large regimen of pills to keep track of and in elderly patients who may have poor memories or become confused easily. But other patients don’t take their meds for psychological reasons: some patients “feel fine” and skip a drug, some are concerned about real side effects. Some, according to NEHI Senior Health Policy Associate Nick McNeill, are concerned about imagined side effects. Finally, many patients stop taking medications because they simply can’t afford the co-pay. This, of course, is not a complete list but it does include some of the more commonly referenced reasons. Digital health could play a role in resolving some of them.


Via Andrew Spong
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Andrew Spong's curator insight, January 21, 2013 9:08 AM

Click on the title link above to read the full article on mobihealthnews

Jenni Lawrence's comment, January 22, 2013 7:46 PM
cost of taking now versus BIGGER costs of not taking now.... hmmm... seems like a no brainer to me!
rob halkes's curator insight, February 21, 2013 12:38 AM

Indeed, it is due to a lot if still unknown and  scarcely reserached personal reasons that influence adherence to therapy. More must be done!

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Social CRM Mindmap - Salesforce.com UK

Social CRM Mindmap - Salesforce.com UK | Pharma Strategic | Scoop.it
Social CRM Mindmap. A Guide for Growing Businesses
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Creation Pinpoint. Social media monitoring tool for studying healthcare professional conversations.

Creation Pinpoint (http://creationpinpoint.com) is the world's only social media monitoring tool dedicated to studying conversations taking place between healthcare professionals.

It is used by pharmaceutical brand managers to
• Find doctors talking about specific therapy areas or products via Twitter, blogs and forums
• Discover who they are influencing and how
• Inform their marketing and rep activity

Creation Pinpoint lets you
• Track doctors' social media conversations about your therapy area or brand
• Receive email alerts when healthcare professionals mention your therapy area or brand
•Review historic trends

 


Via Dinesh Chindarkar
Sven Awege's insight:

These types of tools will have great traction over time, once the Pharma maketers have a bit of time to actually think!

 

Have to point out though that the solution mentioned above is not the only one. Another great solution, which seems goes quite a bit further, is Medikly (www.medikly.com).

 

Rollout of these types of solutions will be faster in the US, Japan (& possibly BRIC countries) than in Europe due to the complexity of Privacy across the zone. Pricing will also need to be adjusted for smaller fragmented markets (a price ticket that works for the US might not work from France! - you see, size does matter after all ;-)

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Marie Ennis-O'Connor's comment, January 16, 2013 2:54 AM
There are also many free and freemium tools to pinpoint and #monitor hcsm conversations on Twitter
Dan Baxter's curator insight, January 18, 2013 9:41 AM

Interesting to see how this differs from other social media listening tools and how they keep tabs of who is 'influential' in health circles

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How Sanofi Is Writing The Social Media Rules For Big Pharma Without Running Afoul Of The FDA

How Sanofi Is Writing The Social Media Rules For Big Pharma Without Running Afoul Of The FDA | Pharma Strategic | Scoop.it
The biggest challenge to treating patients with diabetes isn’t doling out medications, it's making sure that people control their habits. Poor diet and lack of exercise generally create complications with the disease.
Sven Awege's insight:

There is just so much content out there! I missed this one!

This article from August of last year is a nice story-telling example of the use of multiple platforms to build a bigger force.

Worth reading through (again if you already have read it) as it brings home the potential higher value proposition that social media can bring to the table. If you know much about the sphere you'll understand that there are considerable resources behind this, but the stakes are excessively high too in the area of Diabetes!

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Video: Jude Law Tackles Pharmaceutical Industry in "Side Effects"

Academy Award nominee on his latest role as out-of-control doctor. (my homie jude.
http://t.co/jHYrwLdN)
Sven Awege's insight:

I guess this film will get quite an audience from Pharma employees!

Good or bad?

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Succeeding With Social Media in Mental Health & Addiction Services: Six Dos & Six Don'ts

Succeeding With Social Media in Mental Health & Addiction Services: Six Dos & Six Don'ts | Pharma Strategic | Scoop.it

This week, guest writer Cecile LaBore brings us a practical look at how healthcare providers can effectively use social media as part of their communications plans.

Cecile LaBore is Administrator for Recovery Systems Institute.  RecoverySI focuses on bridging the gap between treatment and recovery by providing information, tools, and resources for people in recovery and their families, clinicians, and addiction treatment programs.

Sven Awege's insight:

Pharma can learn some serious lessons from the wider stakeholder community. They're not scared of using social media. With a cool brain and a bit of creativity we can see how true value can be created.

Well worth reading the article - click on the image.

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Social media has already changed the healthcare landscape irrevocably

Social media has already changed the healthcare landscape irrevocably | Pharma Strategic | Scoop.it

As patients increasingly turn toward social media to access healthcare and self-diagnose, the patient-provider relationship is changing, the book argues. The first step in this change came when patients gained access to medical information online. Now they're adding the power of crowd sourcing, which means the healthcare industry isn't just seeing a more educated patient but also patients interpreting information and, essentially, becoming a member of their healthcare team.

 

"Patients are becoming our colleagues," said co-author of 'Social Media For Nurses' Ramona Nelson. "It's changing relationships and the kinds of questions and services a patient asks for."

 

With healthcare becoming increasingly virtual, said Wolf, it's becoming the provider's responsibility to direct patients to the best online resources.

Looking ahead, Wolf advises that nurses and practitioners need to incorporate social media into a strategic plan to determine how they're going to use different platforms and extend services through them. This plan, she said, should be created from a clinical perspective as well as an IT perspective, allowing for an interdisciplinary approach.

 

"Clinicians in services may not understand websites or synchronized information versus unsynchronized information," she said. "They need help to get them out there virtually."


Via Andrew Spong, Dan Baxter
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rob halkes's curator insight, January 27, 2013 6:18 AM

Surely socia media do have changed health care and patients' care for their proper health. But I guess, it is still at the outside realms of the interactive care process itself: not directly to the interaction and communication wtihtin the care process itself!

Indeed, for some, attitutes of patients (informed empowerment) have been developed. Attitudes of physicians and other caregivers might also have been influenced, for some. But how to use social media to reconstruct the very caring process itself so as to create a more open and direct shared decision making between patients and hs caregivers? Theres is a lot to be learned and reserached still.BUt as you can read in this blog, resp. book, you will see that we go onwards, not backwards, for sure. ;-)

 

Sven Awege's comment, January 31, 2013 2:13 AM
We're all patients or caregivers, and some of us are pushing very hard, asking for much better service and taking responsibility about our health. We will prevail!
rob halkes's comment, January 31, 2013 2:55 AM
Indeed Sven, that's my spirit! SO, let's make it happen! ;-)
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Pharma's digital health strategy: four options

Pharma's digital health strategy: four options | Pharma Strategic | Scoop.it

David Shaywitz writes:

 

As pharma companies confront the digital health wave and contemplate their digital health strategy, I see four high-level options:

 

1. Opportunistic adjacency: Leverage healthcare knowledge and regulatory expertise to develop technology in a related but distinct area, ultimately anticipating it evolves into a discrete business unit, analogous to animal health (e.g. Lilly’s Elanco), generics (Novartis subsidiary Sandoz), nutrition, and consumer health.

 

2. Follow with interest: Determine that digital health, while promising, is still in its earliest days.  Just as some pharmas may be relieved they resisted investing in the first round of stem cell technologies, for instance, they might be similarly inclined to adopt a watchful waiting posture, and give the field some time to settle out.  Functional areas could utilize specific digital health solutions when they evolve to the point they are available from vendors, similar to the way other solutions are utilized by the industry.

 3. Elevate: Set up a dedicated “digital health” division envisioned not as a standalone business unit, but tightly integrated and explicitly intended to support the main pharma business, similar to the way many companies have dedicated “biomarker” divisions, for example.  This group could be responsible for monitoring external developments and internalizing and operationalizing the most promising technologies.

4. Planned obsolescence: My personal choice, this approach would set up a dedicated “digital health” group, as in 3, but with the stated mission of catalyzing technology adoption, and with the explicit expectation that it would wind down within a set time (say five years).  If successful, awareness of the relevant digital health opportunities and expertise in their appropriate utilization would by that point be located in the individual functional areas.

 


Via Andrew Spong
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Andrew Spong's curator insight, January 24, 2013 11:52 PM

In my opinion, 4 is the only viable alternative.

 

However, rather than effectively innoculating the business against innovation by hiving it off in the way David describes in order to reintroduce it in a nominal 'five years' (the classical 'long grass' time frame; imagine asking this question in 2008 when most of the digital health technologies we now use didn't exist), I'd favour seeding innovation across all business units simultaneously by supporting the intrapreneurs within each team who've shown aptitude.

 

Some will thrive, some will fail; however, digital health evolution will be supported across the entire enterprise in some capacity which will prove to be of greater utility than merely supporting an 'innovation showcase' at the margins of the business.

 

The former strategy attempts to side-step the major obstacle here (implementing and integrating changes that will have a real impact); the latter strategy confronts it head-on.

 

Pharma has to get better at failing faster, and learning from its experiences in order to inform its next experiments.

 

It's the science of digital health.

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Social Media Landscape: Pharmaceutical and Device : Digital Health Coalition

DHC's start of a landscape of social media in Pharma. As usual, don't be surprised if 99% are US or English language. The rest of the world doesn't do anything anyway! (there, my bugbear is over). Good start though, and should raise the bar for future initiatives.
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WebMD’s Path to Premium Mobile Ads

WebMD’s Path to Premium Mobile Ads | Pharma Strategic | Scoop.it
WebMD's Todd Zander talks to Digiday about the mobile revenue gap, why advertisers are reluctant to fully embrace mobile and imperatives for a successful mobile strategy.

 

What are the imperatives for a successful mobile strategy for brands?
The first thing is to think about mobile in a multi-screen environment and don’t look at it on its own. It is about one audience accessing services across various different platforms. Creative is a big challenge on mobile as well. Brands need to be watching what their doing and iterating on the fly. But there’s an investment with regards to that, and some brands are reluctant to make it. Mobile is new, and brands need to understand it’s not going to work every single time. They need to be willing to test and learn and optimize to figure out what works and what does not.

Sven Awege's insight:

WebMD is a great example to share with Pharma marketers - firstly because they have pioneered where we will probably follow, in a "simiar" mindset as ourselves.

I particularly like the last paragraph of this article, that I've copied above.

Worth reading the full article though.

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McDonald's Australia's mobile app lets diners track food source - Fox News

McDonald's Australia's mobile app lets diners track food source - Fox News | Pharma Strategic | Scoop.it
McDonald's Australia's mobile app lets diners track food source Fox News McDonald's Australia has launched a new app that will allow diners to track where the ingredients to their meal came from--down to the farm, bakery or ranch. Could be interesting for Pharma products, thinking on the counterfeit side!
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Apple Pulls 500px's Mobile Apps From The App Store, Claiming It's ...

Apple Pulls 500px's Mobile Apps From The App Store, Claiming It's ... | Pharma Strategic | Scoop.it
Toronto photo-sharing startup 500px is reporting today that both of its applications, 500px for iOS and its recent acquisition ISO500, have been pulled from the App Store, after nearly a year of being there. I've recently had a similar case with a Pharma app - the pharmaco only wanted to change some text in the T&C's (to make it more explicit). Beware Pharma Marketers! See my post "To Pharma App or not to Pharma App...", will help you with this minefield.
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Digital Health Needs To Be More Than Just Digital Data - Forbes

Digital Health Needs To Be More Than Just Digital Data - Forbes | Pharma Strategic | Scoop.it
This last week – the widely read Dr. Rob Lamberts lamented the usability of his Electronic Medical Record (EMR) software for his new primary care practice. It's worth reading (here) as it highlights the larger systemic problem of EMR software...

Via Alex Butler
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How is medical communications responding to the evolving needs of its pharma clients? A live Digitally Sick podcast from the MedComms Networking event in Oxford on 17th January

How is medical communications responding to the evolving needs of its pharma clients? A live Digitally Sick podcast from the MedComms Networking event in Oxford on 17th January | Pharma Strategic | Scoop.it

Recorded live in front of an audience of 70 medical communications and pharmaceutical professionals in Oxford by the @Digitally_Sick team of Faisal Ahmed (@sickonthenet), Alex Butler (@Alex__Butler) and Andrew Spong (@andrewspong) at the kind invitation of Peter Llewellyn (@NetworkPharma)


Via Alex Butler, Andrew Spong
Sven Awege's insight:

Bravo to our Digitally Sick pioneers! Real engagement under the spotlight has taken this to another level.

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Alex Butler's curator insight, January 21, 2013 1:22 AM

The first live recorded podcast from Oxford tackles medical communications in an age of social technologies and digital media.

 

In front of 70 medical communications professionals the team look at the definition of medcomms, what the challenges are at the present time and in the future and what needs to be done to meet these challenges. There is comment and perspective from a lively and engaged audience.

Alex Butler's comment, January 22, 2013 5:49 AM
Thanks Sven, appreciated :-)
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Méthodologie pour réussir sa stratégie sur les médias sociaux

Méthodologie pour réussir sa stratégie sur les médias sociaux | Pharma Strategic | Scoop.it
Social Media Snake, astuces et stratégies marketing sur les réseaux sociaux vous sont présentées par la méthode du serpent des médias sociaux. KPIs, Monitoring, ROI

Via Isabelle Delignière-Léglise
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États-Unis : l'adoption des services de e-santé moins rapide qu'espéré | L'Atelier: Disruptive innovation

États-Unis : l'adoption des services de e-santé moins rapide qu'espéré | L'Atelier: Disruptive innovation | Pharma Strategic | Scoop.it
Pour optimiser l'adoption de la santé digitale aux États-Unis, il est nécessaire d'uniformiser les interfaces et de les rendre plus faciles à utiliser aussi bien pour les médecins et les patients.

Via Rémy TESTON
Sven Awege's insight:

Change is happening, and will not stop any time soon. The big issue however is knowing the rate and speed of that change. I'm currently proof-reading my article that covers exactly this issue.... stay tuned!

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