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Eli Lilly shuns sales force expansion as it looks to boost US diabetes market share: report - FirstWord Pharma

Eli Lilly shuns sales force expansion as it looks to boost US diabetes market share: report - FirstWord Pharma | Pharma Strategic | Scoop.it

President of Eli Lilly's diabetes unit Enrique Conterno said the company only plans a "very limited expansion" of its sales force as it looks to increase its share of the diabetes market in the US....

Sven Awege's insight:

So if salesforce is not going to grow, that might mean we're finally arriving at a more balanced multi-channel environment! Market force realities are starting to hit home, even in Pharma!

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eMedToday's curator insight, October 10, 2013 9:07 PM

"I don’t think the market is responsive today to putting more and more sales people focused on brands," 

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[Digital Business Forum] Comment l’IoT est en train de créer la troisième révolution industrielle en Europe, selon Jeremy Rifkin

[Digital Business Forum] Comment l’IoT est en train de créer la troisième révolution industrielle en Europe, selon Jeremy Rifkin | Pharma Strategic | Scoop.it
Le Digital Business Forum, organisé par la firme internationale de consultants A.T Kearney se tenait...

Via Aurelie Armand
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JAMA article calls for more effective tools to separate good mobile health apps from poor ones

JAMA article calls for more effective tools to separate good mobile health apps from poor ones | Pharma Strategic | Scoop.it
Few of the folks who champion digital health would make a case for apps as the be all end all solution to prevent the kind of complications that send healthcare...

Via PatientView
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PatientView's curator insight, April 23, 5:32 AM

That is why myhealthapps is planning to produce user guidelines 

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How Big Data Is Changing Healthcare

How Big Data Is Changing Healthcare | Pharma Strategic | Scoop.it
If you want to find out how Big Data is helping to make the world a better place, there’s no better example than the uses being found for it in healthcare.

Via Sam Stern
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Has the Native vs. #HTML5 mobile debate changed?

Has the Native vs. #HTML5 mobile debate changed? | Pharma Strategic | Scoop.it
Has the Native vs. #HTML5 mobile debate changed? - Magneto IT Solutions - Google+
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Pharma growing its use of social media - report

Pharma growing its use of social media - report | Pharma Strategic | Scoop.it
New data also highlights who leads the way in integrated social media marketing
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HealthPrize, MeadWestvaco Partner to Increase Medication Adherence

HealthPrize, MeadWestvaco Partner to Increase Medication Adherence | Pharma Strategic | Scoop.it
HealthPrize Technologies, LLC and MeadWestvaco are collaborating to integrate their proven adherence solutions to provide an end-to-end program to pharmaceutical companies, pharmacy chains, and the patients they serve.
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Healthcare Helpouts - Google Helpouts Shutting Down

Helpouts restricts Healthcare Helpouts.
We define Healthcare Helpouts as Helpouts that will provide services (per local laws or industry standards) that are required to be provided by the holder of a
Sven Awege's insight:

Another trial by Google that has not stayed around. Will be interesting to see what they do with all the "Healthcare" information they gathered over the pilot time.

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Can You Trust Patient Rankings of #Pharma Corporate Reputation?

Can You Trust Patient Rankings of #Pharma Corporate Reputation? | Pharma Strategic | Scoop.it

An independent study by PatientView

 

Findings based on a survey of 1,150 patient groups (from 58 countries and of differing specialties)Survey conducted mid-November 2014 to mid-January 2015Patient-group feedback on the corporate reputation of the entire pharma industry during 2014Patient-group feedback on the corporate reputation of 37 individual pharma companies in 2014Results for 2014 are compared with those of 2013, 2012, and 2011

 

The 37 pharma companies reviewed in the study are: AbbVie l Actavis l Allergan l Amgen l Astellas l AstraZeneca l Baxter International l Bayer l Biogen Idec l Boehringer-Ingelheim l Bristol-Myers Squibb l Celgene l Eisai l Eli Lilly (Lilly) l Gilead l GlaxoSmithKline (GSK) l Grũnenthal l Ipsen l Janssen l Lundbeck l Menarini l Merck & Co (USA) l Merck KgA (Germany) l Mylan l Novartis l Novo Nordisk l Otsuka l Pfizer l Roche l Sanofi l Servier l Shire l Stada Arzneimittel l Takeda l Teva l UCB l ViiV Healthcare

 

The corporate reputation of individual pharma companies (as seen from a patient perspective) shows some significant changes between 2014 and 2013 (37 companies assessed in 2014; 33 companies in 2013).


Via Pharma Guy
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Pharma Guy's curator insight, February 14, 7:53 AM


Several of the patient organizations participating in this survey receive funding from the pharmaceutical industry. This is common practice especially in the EU where pharma companies cannot promote product directly to consumers but must depend upon intermediaries such as patient organizations -- some of which pharma companies set up themselves -- to help them reach consumers. 


Also note that Lundbeck (after slumping to 22nd in 2013—almost certainly because patient groups reacted to the June 2013 news that the company had been fined by the European Commission) has managed to move back up the rankings in 2014 to 5th. How quickly patients forget! It's difficult to believe. More likely is that Lundbeck spread goodwill via increased grants to patient groups. I'm just speculating here.

Tim Mustill's curator insight, February 19, 4:03 AM

In response to Pharmaguy's 'speculation'. There is a close relationship between pharma companies and patient groups but not for the reasons he cited and certainly not to the point that it would bias the outcome.

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The Future of Medicine Is in Your Smartphone

The Future of Medicine Is in Your Smartphone | Pharma Strategic | Scoop.it
From smartphone attachments that can diagnose an ear infection to apps that can monitor mental health, new tools are tilting health-care control from doctors to patients.
Sven Awege's insight:

Another great article by Pr. Eric Topol.

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The Top 7 Social Media Marketing Trends That Will Dominate 2015

The Top 7 Social Media Marketing Trends That Will Dominate 2015 | Pharma Strategic | Scoop.it
It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year.
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How Smartphone Apps Can Treat Bipolar Disorder and Schizophrenia

How Smartphone Apps Can Treat Bipolar Disorder and Schizophrenia | Pharma Strategic | Scoop.it

Bryan Timlin always carries an iPhone and an Android phone.

 

The 57-year-old is an app and graphic designer with a Michigan company calledOptHub, but he doesn’t carry two phones for work. He carries the iPhone because that’s what he likes, and he carries the Android because it’s what he needs.

 

The Android phone monitors his behavior. Five years ago, Timlin was diagnosed with rapid-cycling bipolar disorder, a mental illness characterized by four or more manic or depressive episodes a year. Some episodes, he says, can last as long as eight weeks. “Being bipolar is like jumping out of an airplane knowing you don’t have a parachute on,” he says. “You know you’re going to be hurt, but the high is so euphoric that it’s worth the risk. You can deal with the consequences later.” With his Android phone, he hopes to deal with these moments in other ways.


Via Alex Butler
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Karin Benckert's curator insight, November 21, 2014 7:46 AM

Otroligt - det här är verkligen något som kan göra skillnad i människors liv. Och inte bara för den som är sjuk utan för alla människor.

Arielle Gold's curator insight, November 24, 2014 2:10 PM

This article discusses one of the many smart phone applications that has been created in order to help alleviate the symptoms of Schizophrenia, and other unpredictable mental disorders (Alba, 2014). The primary application that is discussed is called "Priori" (Alba, 2014). Priori is designed to monitor a patient's tone when he is speaking, along with the periods of time that he isn't speaking (Alba, 2014). It focuses on the speed and tone of his talking, and any rapid changes in topic that may occur (Alba, 2014). Any offsets that Priori records in the patient's regular way of communicating may help him to better predict an impending Schizophrenic episode. These sort of episodes can not only be dangerous to ones-self, but potentially to those around the individual experiencing the episode (Myers & Myers, 2008). Symptoms may include something as basic as laughing or crying at inappropriate times, or potentially as severe as immobility and even hallucinations (Myers & Myers, 2008). Schizophrenia is considered to be one of the most severe examples of "psychosis," or "a broad term for a disorder marked by irrationality, distorted perceptions, and lost contact with reality (Myers & Myers, 2008, p. 562)," because it may not necessarily be consistent, and can be onset at any given time (Alba, 2014). With that being said, although Priori is still in it's developmental phase, this application has the potential to warn patients and their doctors of an impending episode, so that they can better prepare, and ideally make the episode minimally damaging to the patient, and those around him/her (Alba, 2014).

 

This article is very well-written, and appears to be reliable because of several different sources cited throughout, including Dr. Jeffrey Lieberman, a psychiatrist in chief at the New York-Presbyterian Hospital/Columbia University Medical Center (Alba, 2014). Any scientific information that was included about Schizophrenia or other mental disorders seemed to be accurate because it was given to the author by physicians, and even an actual mental disorder patient, named Bryan Timlin (Alba, 2014). If I were to recommend any changes in order to help the author verify the accuracy of this article, I would suggest the inclusion of a full reference page that will give any contributors all of the credit that they deserve, while giving readers the tools to do some research on their own.

 

The following is the full-text citation of the textbook that I discussed in my review of this article, along with a citation for the article itself:

 

Alba, D. (2014, November 20). "How Smartphone Apps Can Treat Bipolar Disorder and Schizophrenia" - Wired. Retrieved from http://www.wired.com/2014/11/mental-health-apps/

 

Myers, D. G., & Myers, D. G. (2008). Schizophrenia. In Exploring Psychology in Modules(9th ed., pp. 562-568). Retrieved from http://books.google.com/books?id=ReckAAAAQBAJ&printsec=frontcover&authuser=2&source=gbs_ge_summary_r&hl=en&output=reader&pg=GBS.PA568

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Medical Calculators Use Big Data to Help Patients Make Choices

Medical Calculators Use Big Data to Help Patients Make Choices | Pharma Strategic | Scoop.it

Doctors are turning to clinical calculators that crunch big data to help patients make informed medical decisions.


Via Giovanna Marsico
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Denise Silber's curator insight, September 26, 2014 3:09 AM

Thanks to @giomarsi for pointing this out.

 

 
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Social Media Rules: The FDA Crackdown

Social Media Rules: The FDA Crackdown | Pharma Strategic | Scoop.it

Studies have shown that 60% of Americans turn to the internet for medical advice. It’s obvious how social media naturally seems like another method pharmaceutical companies can quickly and easily advertise to consumers. Are pharmaceutical companies alone in trying to tap into our unconscious? Would you be surprised if I told you that you could be inadvertently perpetuating such behavior?  

The U.S. is one of the few countries that permits direct-to-consumer advertising of pharmaceuticals. We’ve all see the ads that ramble on about all the potential risks and side effects associated with various medications. No doubt you’ve probably been bombarded with flashy sidebars on the internet promoting one medication or another — some creepily relevant to our own medical conditions. As social media became a part of life for many of us, pharmaceutical companies were quick to exploit the medium. Platforms like Twitter are free to operate and far-reaching. Only until recently has there been a greater effort to regulate the content being disseminated to the public.

In this day and age, Big Pharma might not be quite as cavalier as you might expect. A quick search on Twitter says it all. Almost every major drug company has a verified Twitter account. While companies are generous in providing general medical knowledge or the update here or there that says the company is actively researching condition X, seldom do you find anything plugging a specific product.

Direct-to-consumer advertising on social media has revealed many challenges. Sometimes 140 characters simply isn’t enough to convey all the benefits let alone the black box warnings a drug may possess. The “Twitterverse” is an international community, and messages applicable to one population could wrongfully passed on to another. Some medications banned by one country may be promoted by individuals and corporations of another country. In fact, Glaxo Smith-Kline and AstraZeneca reportedly have disclaimers on their Facebook sites saying that information is “intended for US residents/consumers only.”

But how often are pharmaceutical companies really harping on their own products on Twitter? More likely than not, individuals are weighing in with their micro-reviews on Twitter. Some would argue that these posts could impact consumers. Bad experiences often motivate people to say something. What about the positive reviews? Who is really behind the tweets gushing about Medication XYZ?

So far, individuals aren’t being held accountable for claims they make. Should the FDA as individuals to report their disclosures? Should the FDA be verifying all social media posts that mention a drug? Something tells me there no room in the FDA budget for this. Others would go as far as to argue that this violates the first amendment.

In June 2014, the FDA released suggested guidelines to regulate social media posts by drug companies. Essentially for every post claiming benefit of a certain medication, the FDA is demanding equal reporting of risks and a link to more information to go with it. Sounds impossible to squeeze all that into 140 characters, and perhaps it these guidelines were meant to deter drug companies from using social media altogether to promote their products.

Let’s take a step back to ask ourselves a few questions:

Do you think the FDA is being fair to drug companies, or should we be hearing about the risks/benefits of toilet paper or have the nutrition facts be mandated for a tweet promoting candy bars? Do you think such regulations are resulting in adverse effects by deterring some individuals from learning about some medications? As mentioned earlier, should individuals be subjected to the same rules? Should all our tweets be regulated as potential advertisement for whichever product is mentioned?

To read the other posts in Austin Chiang’s Healthcare & Social Media series, click here.

 


Via Plus91, Rémy TESTON, Antoine POIGNANT, MD, EuroHealthNet
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Connecting The Dots: Which pharma companies are succeeding in the soc…

For the full report, please email pharmasocial@ogilvy.com

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PatientView's curator insight, April 23, 5:03 AM

@Oglivy @Boehringer ranks top for social media - the intention is to improve corporate reputation. In  PatientView's study the main factors to do with improving corporate reputation are having high-quality products, fair pricing policies and being patient-centred- of which social media is a part    

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La santé du futur avec ou sans le pharmacien ?

La santé du futur avec ou sans le pharmacien ? | Pharma Strategic | Scoop.it
Les pharmaciens ne doivent pas perdre de vue que le marché de la santé n'a jamais été en telle croissance. Certes, l'émergence d'un nouveau...

Via Stéphanie Chevrel
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Lancement d'un magazine dédié à la santé connectée

Lancement d'un magazine dédié à la santé connectée | Pharma Strategic | Scoop.it

#Le magazine “Comment ça va ?” est une source d’informations sur les innovations dans le domaine de la santé connectée.


Via Rémy TESTON
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Social Media Marketing: Which Platform is Best for Your Business?

This is very informative video for Social Media Marketing. They have received very huge information about Social Media platform best for your business.
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38 Tips on Social Media Etiquette for Business

38 Tips on Social Media Etiquette for Business | Pharma Strategic | Scoop.it
When you add the global reach of social media, bad manners and bad behaviour gets amplified. Here is the social media etiquette for 6 social media networks.
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Comment faire indexer vos tweets par Google ?

Comment faire indexer vos tweets par Google ? | Pharma Strategic | Scoop.it
Un nouveau partenariat entre Twitter et Google va permettre au moteur de recherches d’indexer les tweets du réseau social !

Via Céline Hollinger
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A remedy for your health-related questions: health info in the Knowledge Graph

Sven Awege's insight:

Google is commoditising medical information - this is going to be a direct clash with some big editors and publishers around such as WebMD and the rest - each country has their own, thinking language will protect them, but my bets are on the customer (patient) choosing the depth of Google over time as their pockets are deep enough to sponsor a mammoth initiative! 

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Top health industry issues of 2015

Top health industry issues  of 2015 | Pharma Strategic | Scoop.it
Every year, PwC’s Health Research Institute names the top issues that will shape the US health industry in the year to come.
Sven Awege's insight:

Not all will apply to Europe, but the underlying factors will drive change in Europe too.... just a bit slower!

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Campus docs and engineers forging new path to progress and profits

Campus docs and engineers forging new path to progress and profits | Pharma Strategic | Scoop.it
A growing number of university engineering and medical schools are launching new collaboratives after recognizing both perspectives are required for success in developing new medical technologies.
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New App Uses ‘Rewards’ to Monitor Mood Disorders

New App Uses ‘Rewards’ to Monitor Mood Disorders | Pharma Strategic | Scoop.it

Adrian Cunning’s startup, ThriveStreams, has released its first product, according to CNET.

 

The newly released app takes a gamified approach to mood tracking for those with conditions such as depression and bipolar disorder. Cunning was diagnosed as bipolar in 2002 and has said that his own battle with the disorder inspired him to serve others with mental health struggles.


Via Alex Butler, Dinesh Chindarkar
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Home - Soreon Research

Home - Soreon Research | Pharma Strategic | Scoop.it
Soreon Research is an independent research firm. We specialize in research reports on how technology and wearables will revolutionize the healthcare sector
Sven Awege's insight:

Sounds like a great report. Already you can capture lots of information from these pages, including a list of the top 30 disruptive players.

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Physicians in Social Media: Listening using Creation Pinpoint - Creation Pinpoint

Physicians in Social Media: Listening using Creation Pinpoint - Creation Pinpoint | Pharma Strategic | Scoop.it
    Discover how doctors, nurses, pharmacists and other healthcare professionals all over the world are using public social media in their professional lives. In the video above you’ll see examples of healthcare professionals connecting together online using Twitter, Google+, blogs…Read more ›
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