The application of Social Media – especially in Healthcare – may seem to be a relatively simple matter. But it isn’t. Look around at the times were in: we have different generations aiming to use social media – and they all are looking at the world through different lenses, angles, contexts. The 50-year old social media guru makes assumptions about those inexperienced millennials. Those inexperienced millennials make assumptions about that 50-year old who thinks she’s a genius because she was on Twitter before them. (It all smells like teen spirit these days.) Here’s the reality – few things worthy of doing well are easy to do. Mapping out visions, developing strategies, organizing tactics, executing every single day in the face of questionable return, undying change, and conflicting political dynamics – these are not categories that easily dovetail.
Via Dinesh Chindarkar