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Information Revolution: Big Data Has Arrived at an Almost Unimaginable Scale | Wired Magazine | Wired.com

Information Revolution: Big Data Has Arrived at an Almost Unimaginable Scale | Wired Magazine | Wired.com | Pharma Strategic | Scoop.it
Twenty years ago, electronic health records were nascent, digital music was mostly a fantasy, Twitter was what birds did, and Google cofounder Sergey Brin was a summer intern at Wolfram Research.

Via Alex Butler
Sven Awege's insight:

This might all seem a bit techy to our usual Pharma stakeholders, but this is becoming mainstream, and can't be ignored any more. Serious considerations should be make regarding how this impacts the environment in which we need to play.

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Dan Baxter's curator insight, April 28, 2013 9:02 AM

Note that business email, the bane of productivity is the largest figure mentioned in the article!

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How mobile became mighty in healthcare

How mobile became mighty in healthcare | Pharma Strategic | Scoop.it
Without a doubt, 2014 will be declared the year mobile became mighty in healthcare. No matter where in the world you live, whether you are talking about patients, consumers, or healthcare providers, mobile is revolutionising the future of healthcare – so much so, that it's worth taking a closer look at 10 powerful trends emerging throughout the mobile health space. We'll also be showcasing our findings on mobile health user experience at the Mighty Mobile seminar at the inauguralCannes Lions Health festival.

Via Alex Butler
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The Wearable Tech Ecosystem in One Easy View (infographic)

The Wearable Tech Ecosystem in One Easy View (infographic) | Pharma Strategic | Scoop.it
After weeks of research, Wearable World has created an Infographic of The Existing Wearable Technology Landscape, which indexes over 160 different companies within the ecosystem.

Via Alex Butler
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Felix Jackson's curator insight, May 14, 1:55 AM

Very complex infographic that nicely shows how difficult it is to categorize the existing wearable landscape... despite what the authors like to think they did... ;)

Eularis's curator insight, May 15, 12:49 AM

The Wearable Tech Ecosystem in One Easy View (infographic) | http://venturebeat.com/2014/05/12/overview-of-the-wearable-technology-ecosystem-infographic/

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More than three-quarters of patients think pharma companies have a responsibility to provide information and services that help patients manage their own health

More than three-quarters of patients think pharma companies have a responsibility to provide information and services that help patients manage their own health | Pharma Strategic | Scoop.it

More than three-quarters (76 percent) of patients think pharmaceutical companies have a responsibility to provide information and services that help patients manage their own health.

 

Nearly as many respondents, 74 percent, indicated that the most appropriate time to initiate outreach is when they start making a medication, although half of the respondents are open to receiving assistance after they have begun a course of treatment or are considering switching.

 

The report also indicated that patients are generally very satisfied with patient services when they get them—and are willing to give more personal health information to obtain more relevant services.

 

Of the patients who receive services, a sizable majority (70 to 80 percent) express satisfaction with all the services used.

 

In addition, patients appear to place high importance on services, providing a strong indication that services are viewed as a "should offer" not a "nice to offer" add-on—dependent on the type of medicine or treatment.

 

Patients are also ready and willing to share information in order to receive improved or free services, the survey found.

 

Eighty percent of patients are proactively seeking information about the medicines they are taking, and more than 70 percent seek out information on health care services related to their conditions.

 

Nearly four in 10 (38 percent) want pharmaceutical companies to reach them through social media—a significantly higher percentage than what they want from physicians, pharmacists, friends and family.

 

"There is a clear need for pharmaceutical companies to understand patient communication preferences and customize channels and content to provide relevant customer experiences at scale," the report said.

 

 


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Surveying the therapeutic areas pharma participates in on facebook, YouTube and Pinterest

Surveying the therapeutic areas pharma participates in on facebook, YouTube and Pinterest | Pharma Strategic | Scoop.it

Many companies have created online forums as support networks for patients and their loved ones. Customized online communities can greatly impact patients, but many of these support groups can also be found on mainstream platforms like Facebook.

 

The article show popular therapeutic areas that are represented on pharma-sponsored Facebook, YouTube and Pinterest sites, according to secondary research conducted by CEI analysts.

 

In these graphics, the larger the circle, the larger a presence the therapeutic area has on the social media platform. These data suggest that central nervous system (CNS), diabetes and oncology patients have many options for online support. But there are also options for endocrinology, respiratory and immunology patients – to only name a few.

 

Facebook is shown above.

 

YouTube: http://www.cuttingedgeinfo.com/wp/wp-content/uploads/Figure-2-YouTube-TA-presence-JPEG-400x299.jpg

 

Pinterest: http://www.cuttingedgeinfo.com/wp/wp-content/uploads/Figure-3-Pinterest-TA-presence-JPEG-400x300.jpg

 

 


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EUROPA - Press release - Healthcare in your pocket: unlocking the potential of mHealth

EUROPA - Press release - Healthcare in your pocket: unlocking the potential of mHealth | Pharma Strategic | Scoop.it
Sven Awege's insight:

he European Commission is today launching a consultation on #mHealth or mobile health, asking for help in finding ways to enhance the health and wellbeing of Europeans with the use of mobile devices, such as mobile phones, tablets, patient monitoring devices and other wireless devices.

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Rowan Norrie's curator insight, April 11, 1:54 AM

Links to useful European strategy and green papers on eHealth

 

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Roche joins forces with PatientsLikeMe | Pharmafile

Roche joins forces with PatientsLikeMe | Pharmafile | Pharma Strategic | Scoop.it
PatientsLikeMe has set up a five-year agreement with Genentech, Roche’s biologics arm, to allow the firm access to patients’ real-world experience with disease and treatment.
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A DOCTOR’S PRESCRIPTION FOR SOCIAL MEDIA

A DOCTOR’S PRESCRIPTION FOR SOCIAL MEDIA | Pharma Strategic | Scoop.it
SOURCE
MARCH 31, 2014 



As an experiment,  I immersed myself in social media for the past three months.  I started this blog, joined Twitter, LinkedIn,
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Corporate digital IQ linked to performance

Corporate digital IQ linked to performance | Pharma Strategic | Scoop.it

PwC identifies five key capabilities that make a difference in raising a company's digital IQ.

 

They are:

 

Behavior 1: CEO actively champions digital

Behavior 2: Strong CIO-CMO relationship

Behavior 3: Outside-in approach to digital innovation

Behavior 4: Significant New IT Platform investments

Behavior 5: View digital as an enterprise capability  

 


Via Andrew Spong
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Andrew Spong's curator insight, March 28, 6:20 AM

Even the pharma companies who perform relatively (a loaded term) well in digital environments fail at least one of these criteria.

 

Most fail more than one.

 

Some fail all of them.

 

And: I'm probably being generous.

 

N.B. it goes without saying that 'significant new IT platform investment' need not correspond to measurable improvements across measures.

Alexandre Gultzgoff's curator insight, April 1, 8:07 AM

did they attend SPMSD LTA forum?

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Google addresses top 10 myths associated with Glass

Google addresses top 10 myths associated with Glass | Pharma Strategic | Scoop.it
In a recent post on Google+, the Glass team addressed the top 10 myths related to the futuristic augmented reality visor in an effort to simply "clear the air." Privacy concerning Glass is no doubt a hot topic as evident……

 


Via Denise Silber
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Denise Silber's curator insight, March 21, 4:51 PM

Google Glass is also a great advert for Google

 
Lionel Reichardt / le Pharmageek's curator insight, March 22, 3:42 AM

Pharmageek partenaire de Interaction Healthcare à l'occasion de la conférence :

"Du serious game au Google glass, comment la simulation numérique peut changer la pratique du médecin et la vie du patient ?"

qui aura lieu

le 3 avril prochain à PARIS

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LA VERSION CANADIENNE DE LA CONFÉRENCE 

Pharmageek partenaire de Interaction Healthcare à l'occasion de la conférence :

"Du serious game au Google glass, comment la simulation numérique peut changer la pratique du médecin et la vie du patient ?"

qui aura lieu

le 10 avril prochain à MONTREAL -CANADA


INSCRIVEZ VOUS

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Social Media: A Review and Tutorial of Applications in Medicine and Health Care

Social Media: A Review and Tutorial of Applications in Medicine and Health Care | Pharma Strategic | Scoop.it
Social Media: A Review and Tutorial of Applications in Medicine and Health Care

 

Background: Social media are dynamic and interactive computer-mediated communication tools that have high penetration rates in the general population in high-income and middle-income countries. However, in medicine and health care, a large number of stakeholders (eg, clinicians, administrators, professional colleges, academic institutions, ministries of health, among others) are unaware of social media’s relevance, potential applications in their day-to-day activities, as well as the inherent risks and how these may be attenuated and mitigated.
Objective: We conducted a narrative review with the aim to present case studies that illustrate how, where, and why social media are being used in the medical and health care sectors.
Methods: Using a critical-interpretivist framework, we used qualitative methods to synthesize the impact and illustrate, explain, and provide contextual knowledge of the applications and potential implementations of social media in medicine and health care. Both traditional (eg, peer-reviewed) and nontraditional (eg, policies, case studies, and social media content) sources were used, in addition to an environmental scan (using Google and Bing Web searches) of resources.
Results: We reviewed, evaluated, and synthesized 76 articles, 44 websites, and 11 policies/reports. Results and case studies are presented according to 10 different categories of social media: (1) blogs (eg, WordPress), (2) microblogs (eg, Twitter), (3) social networking sites (eg, Facebook), (4) professional networking sites (eg, LinkedIn, Sermo), (5) thematic networking sites (eg, 23andMe), (6) wikis (eg, Wikipedia), (7) mashups (eg, HealthMap), (8) collaborative filtering sites (eg, Digg), (9) media sharing sites (eg, YouTube, Slideshare), and others (eg, SecondLife). Four recommendations are provided and explained for stakeholders wishing to engage with social media while attenuating risk: (1) maintain professionalism at all times, (2) be authentic, have fun, and do not be afraid, (3) ask for help, and (4) focus, grab attention, and engage.
Conclusions: The role of social media in the medical and health care sectors is far reaching, and many questions in terms of governance, ethics, professionalism, privacy, confidentiality, and information quality remain unanswered. By following the guidelines presented, professionals have a starting point to engage with social media in a safe and ethical manner. Future research will be required to understand the synergies between social media and evidence-based practice, as well as develop institutional policies that benefit patients, clinicians, public health practitioners, and industry alike.


Via rob halkes
Sven Awege's insight:

Great paper to help professionals by providing a starting point to help navigate.

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rob halkes's curator insight, March 19, 11:27 AM

Social Media is going to play a significant rol in health care. It may have a farreachiung implication indeed. But we still have to see and observe how that is going to happen. What we however ought to do, is to see how we change health care to better outcomes and fewer costs, to prevent that the "disruption of care" will have consequences we don't want.

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US regulator to launch ‘openFDA’

US regulator to launch ‘openFDA’ | Pharma Strategic | Scoop.it
The FDA is planning to introduce a new digital resource in order to open up its data to the public and increase access to its information.
Sven Awege's insight:

Three broad focus areas:

adverse events

product recalls

product labelling

My money on startups gathering around the first!

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Stanford and Google team up to simulate key drug receptor

Stanford and Google team up to simulate key drug receptor | Pharma Strategic | Scoop.it
(Phys.org) —Roughly 40 percent of all medications act on cells' G protein-coupled receptors (GPCRs). One of these receptors, beta 2 adrenergic receptor site (B2AR), naturally transforms between two base configurations; knowing the precise location of each of approximately 4,000 atoms is crucial for ...
Sven Awege's insight:

Boundaries blurring on all fronts. Pharma needs to partner more with different partners to the usual culprits, or get sidelined by alternative groupings.

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Seeking Insights About Cycling Mood Disorders via Anonymized Search Logs

Seeking Insights About Cycling Mood Disorders via Anonymized Search Logs | Pharma Strategic | Scoop.it
Seeking Insights About Cycling Mood Disorders via Anonymized Search Logs
Sven Awege's insight:

Powerful techniques like these will drive better insights, and hopefully generate better solutions from all stakeholders to deliver meaningful outcomes to our patients.

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Now You Can See Which Diseases Are Trending At The Doctor's Office

Now You Can See Which Diseases Are Trending At The Doctor's Office | Pharma Strategic | Scoop.it
An electronic health record company is offering up a fascinating new way to see what's making people sick, how they're getting treated, and what...
Sven Awege's insight:

Quite impressive - I can see pharma marketers drooling over this.

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Corporate Communications should not be implementing pharma's social media

Corporate Communications should not be implementing pharma's social media | Pharma Strategic | Scoop.it
Corporate Communications is fine for implementing social media for investor relations but patients and caregivers want someone who can keep it real and speak to them with respect, transparency and honesty.

Via Andrew Spong
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Andrew Spong's curator insight, May 6, 3:57 AM

Aside from corporate reporting, I whole-heartedly agree with Rich on this.

 

Clearly, pretty much the opposite is the case at present, and the longer the status quo is preserved, the harder it will be for the industry to break away from a decision which use and familiarity have legitimated over time, and which is looking less and less viable.

 

Social media sits for the most part in pharma corporate communications because it's the easiest thing to do, not because it's the right thing to do.

Tanja Juslin's curator insight, May 15, 1:13 AM

Challenges seen both when corporate communication is doing what they "technically" know best and when therapy area specialist would know the area best, it's not clear that they can "technically" manage this.

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Merck's EHR alliance to improve patient health

Merck's EHR alliance to improve patient health | Pharma Strategic | Scoop.it

In one of its first digital health initiatives, Merck has partnered with web-based electronic health record provider Practice Fusion to help doctors track the percentage of their adult patients who are up to date on their vaccines.


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App-Using Patients Less Likely To Be Readmitted

App-Using Patients Less Likely To Be Readmitted | Pharma Strategic | Scoop.it
The Mayo Clinic has found cardiac rehab patients who use apps to monitor their health were less likely to be readmitted. By Katie Wike, contributing...

Via Alex Butler
Sven Awege's insight:

.... so yes,  going the extra mile with the CE can be worth it!

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DundeeChest's curator insight, April 13, 2:34 PM

Take 2 iPhone apps, three times a day.

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Survey: One third of wearable device owners stopped using them within six months

Survey: One third of wearable device owners stopped using them within six months | Pharma Strategic | Scoop.it
Sven Awege's insight:

Additionally, more than half of consumers who own one no longer use it!

Click on the "survey reads" to see report. Engagement is where the game is now.... just being flash doesn't cut it anymore.

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Nearly three-quarters of prescription-takers use mobile apps, including most older adults and seniors

Nearly three-quarters of prescription-takers use mobile apps, including most older adults and seniors | Pharma Strategic | Scoop.it

Most patients taking prescription medicine (72%) also use mobile apps (Android smartphone, iPhone, Android tablet, iPad, or Kindle Fire),

Mobile app adoption rates are high across all medication-taking adult age groups: 93% (age 18-24), 90% (age 25-34), 88% (age 35-44), 80% (age 45-54), 66% (age 55-64), and 50% (age 65+),

App-using patients prefer the privacy-protected single app Mobile Health Library (MHL) system (by a factor of 11 to 1) over email programs often offered by medication manufacturers.  This high preference for a privacy-protected single app, customized to a user's needs for medication education and support services, was observed across all adult age groups.


Via Alex Butler
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Dr Martin Wale's curator insight, April 8, 8:05 AM

I've not been able to verify the funding source for this research, so it could just be marketing.  If you know, please comment.  Thanks!

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Infographie : l'#application mobile au coeur de la #msanté

Infographie : l'#application mobile au coeur de la #msanté | Pharma Strategic | Scoop.it

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Can Big Data really transform healthcare?

Can Big Data really transform healthcare? | Pharma Strategic | Scoop.it
Like most sectors, pharma periodically discovers new buzzwords and hot topics which become inescapable for 2-3 years, and begin to sound like the answer to every question. At the moment, that buzzwords is 'big data' – but while the hype can...

 


Via Denise Silber
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Denise Silber's curator insight, March 23, 2:11 AM

pharmaphorum. piece on big data, have a read!

 
TUPINIER Arnaud's curator insight, March 25, 3:28 AM

La problématique du big data, on le gère depuis longtemps en R&D, et même si le nombre de données à traiter devient de plus en plus important et que le besoin d'outils de traitement et de gestion des données est incontestable, mais les outils technologiques permettant de répondre à cette problématique vont-ils vraiment révolutionner et catalyser les avancées scientifiques... Rien n'est moins sûr, plus de données c'est plus de certitudes statistiques, plus de chances de comprendre les phénomènes étudiés mais c'est également plus de complexité à gérer !!!

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Google And Apple—Take My Fitness Data, Please!

Google And Apple—Take My Fitness Data, Please! | Pharma Strategic | Scoop.it

This summer is shaping up to be a very healthy season—if you’re a maker of digital fitness apps. Both Apple and Google are scheduled to hold their big, annual events for developers, with new programming tools for health software taking center stage.

At Apple's Worldwide Developers Conference, the star of the show seems likely to be the rumored Healthbook, a repository for biological signals—“biosignals," for short. And Google seems poised to unveil details of Android Wear, its new platform for wearable devices, at Google I/O.


Via Alex Butler
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This is Healthbook, Apple's major first step into health & fitness tracking

This is Healthbook, Apple's major first step into health & fitness tracking | Pharma Strategic | Scoop.it
Seven years out from the original iPhone’s introduction, and four years past the iPad’s launch, Apple has found its next market ripe for reinvention: the mobile healthcare and fitness-tracking indu...
Sven Awege's insight:

Imagine enabling all that data (anonymously of course) for driving real health insights and guiding clinical research!

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How to build successful mobile health applications: 4 key principles

How to build successful mobile health applications: 4 key principles | Pharma Strategic | Scoop.it

There is a great deal of attention being paid to mobile health applications at the moment, especially in the context of wearable technology. For example, Samsung, Apple and even Google, have recently made clear the focus they will place on this exciting intersection of biology, medicine, healthcare and digital technology. 


However, some statistics suggest 90% of health apps are deleted or not used again after 10 days, so getting it wrong can be a terrible waste of investment. From my experience, there are four key principles that tend to define if an application in healthcare will work, and if it is likely to be used:.


Via Alex Butler
Sven Awege's insight:

Great article by Alex to cover the conceptual positioning.

 

Additional areas that need high focus once you believe you have the aforementioned ingredients that I have seen Pharma struggling with (and assisted in solutioning):

 

- Is my app going to be classified as a Medical Device (and so what)?

- Sponsored vs Owned vs Influenced - and risk balancing

 

Additionally, this article also provides some insights into the stumbling blocks to avoid: 

http://pharmastrategic.com/2012/10/11/to-pharma-app-or-not-to-pharma-app-then-theres-the-it-question/

 

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Sophie Undreiner's curator insight, March 15, 2:21 AM

Applis e-santé: 4 conseils pour éviter ça: "some statistics suggest 90% of health apps are deleted or not used again after 10 days, so getting it wrong can be a terrible waste of investment"

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Merck's big data healthcare collaborations seek insights for drug development

Merck's big data healthcare collaborations seek insights for drug development | Pharma Strategic | Scoop.it
Sachin Jain, the CMIO of Merck's digital health arm talks about big data health insights it hopes to gain from healthcare industry collaborations.

Via Andrew Spong
Sven Awege's insight:

Another great initiative by Merck here. My question though is that the kinds of outcomes and insights we're talking about might be better managed by a more independent player! Not sure how comfortable patients are about being data-mined by a Pharma company.

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