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European digital healthcare trends 2013

At the start of each year our US colleagues take a look at the key trends in the digital landscape and the opportunities they present in healthcare. For 2013,
Sven Awege's insight:

Very nice presentation for us Europeans. Most concepts are already out there and well discussed. Nice to have this presentation to bring some of that together in a good read. useful couple of slides for helping senior management wake up to digital as part of Multichannel in Pharma.

Thanks Inventiv Health. Click to view presentation.

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Rowan Norrie's curator insight, February 27, 2013 12:36 AM

Great overview of the key digital trends emerging this year.

Dan Baxter's curator insight, April 18, 2013 2:54 PM

Great roundup, fav quote.....

 

'tell stories, be relevant'

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Moving the Mobile Needle: Majority of HCP's Use Mobile Phones For Professional Purposes

Moving the Mobile Needle: Majority of HCP's Use Mobile Phones For Professional Purposes | Pharma Strategic | Scoop.it
If you've been to a doctor's office recently, you may have noticed some changes. Sure, the stethoscope and tongue depressors are still there. But now, patients

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Google Glass App Connects Patients With Specialists Quickly

Google Glass App Connects Patients With Specialists Quickly | Pharma Strategic | Scoop.it

Navigating the healthcare system as a patient can be a real pain in the aspirin. You've got your annual checkups, and if anything looks fishy, bring on the wild goose chase of specialist visits. If you've ever been referred to a specialist, you've likely experienced weeks of waiting to get into his or her office, and then sat dumbfounded when you went through roughly the same procedure as you had with the first doctor, all to find out, "You're all good."

Remedy, a Google Glass application that connects physicians and specialists, is helping solve appointment overload by getting patients in front of the right specialists quickly and digitally.


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Passive sensing with smartphones

Passive sensing with smartphones | Pharma Strategic | Scoop.it

The opportunities, pitfalls, and ethical challenges associated with the increasing amount of passive data collection that is possible through the many different sensors we're already carrying around in our pockets.


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Andrew Spong's curator insight, August 6, 6:50 AM

I'm thinking 'health' when reviewing this summary of course, and you will be too, I'm sure.

 

These questions will become increasingly important as more sensors are added to the devices we carry with us, but more significantly those static sensors in our lived environments that gather data about us -- overtly, and covertly.

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Digital Advances: Healthcare Professional Demand versus Pharmaceutical Industry Supply of Digital Resources

Digital Advances: Healthcare Professional Demand versus Pharmaceutical Industry Supply of Digital Resources | Pharma Strategic | Scoop.it
This 29-page research report is based on an independent study conducted in April 2014 by EPG Health Media, publisher of epgonline.org (the website for healthcare professionals).

The study includes two sample groups; 326 healthcare professionals (HCPs) and 146 pharmaceutical industry marketers (including pharma company and agency) and is designed to provide insight into factors surrounding HCP demand and pharma supply of digital resources.
- See more at: http://www.epghealthmedia.com/industry-reports/digital-demand-versus-supply/#sthash.EULwUre0.dpuf
Sven Awege's insight:

Some excellent insights in this free report.

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Now You Can See Which Diseases Are Trending At The Doctor's Office

Now You Can See Which Diseases Are Trending At The Doctor's Office | Pharma Strategic | Scoop.it
An electronic health record company is offering up a fascinating new way to see what's making people sick, how they're getting treated, and what...
Sven Awege's insight:

Quite impressive - I can see pharma marketers drooling over this.

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Corporate Communications should not be implementing pharma's social media

Corporate Communications should not be implementing pharma's social media | Pharma Strategic | Scoop.it
Corporate Communications is fine for implementing social media for investor relations but patients and caregivers want someone who can keep it real and speak to them with respect, transparency and honesty.

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Andrew Spong's curator insight, May 6, 3:57 AM

Aside from corporate reporting, I whole-heartedly agree with Rich on this.

 

Clearly, pretty much the opposite is the case at present, and the longer the status quo is preserved, the harder it will be for the industry to break away from a decision which use and familiarity have legitimated over time, and which is looking less and less viable.

 

Social media sits for the most part in pharma corporate communications because it's the easiest thing to do, not because it's the right thing to do.

Tanja Juslin's curator insight, May 15, 1:13 AM

Challenges seen both when corporate communication is doing what they "technically" know best and when therapy area specialist would know the area best, it's not clear that they can "technically" manage this.

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Merck's EHR alliance to improve patient health

Merck's EHR alliance to improve patient health | Pharma Strategic | Scoop.it

In one of its first digital health initiatives, Merck has partnered with web-based electronic health record provider Practice Fusion to help doctors track the percentage of their adult patients who are up to date on their vaccines.


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App-Using Patients Less Likely To Be Readmitted

App-Using Patients Less Likely To Be Readmitted | Pharma Strategic | Scoop.it
The Mayo Clinic has found cardiac rehab patients who use apps to monitor their health were less likely to be readmitted. By Katie Wike, contributing...

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Sven Awege's insight:

.... so yes,  going the extra mile with the CE can be worth it!

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DundeeChest's curator insight, April 13, 2:34 PM

Take 2 iPhone apps, three times a day.

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Survey: One third of wearable device owners stopped using them within six months

Survey: One third of wearable device owners stopped using them within six months | Pharma Strategic | Scoop.it
Sven Awege's insight:

Additionally, more than half of consumers who own one no longer use it!

Click on the "survey reads" to see report. Engagement is where the game is now.... just being flash doesn't cut it anymore.

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Nearly three-quarters of prescription-takers use mobile apps, including most older adults and seniors

Nearly three-quarters of prescription-takers use mobile apps, including most older adults and seniors | Pharma Strategic | Scoop.it

Most patients taking prescription medicine (72%) also use mobile apps (Android smartphone, iPhone, Android tablet, iPad, or Kindle Fire),

Mobile app adoption rates are high across all medication-taking adult age groups: 93% (age 18-24), 90% (age 25-34), 88% (age 35-44), 80% (age 45-54), 66% (age 55-64), and 50% (age 65+),

App-using patients prefer the privacy-protected single app Mobile Health Library (MHL) system (by a factor of 11 to 1) over email programs often offered by medication manufacturers.  This high preference for a privacy-protected single app, customized to a user's needs for medication education and support services, was observed across all adult age groups.


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Dr Martin Wale's curator insight, April 8, 8:05 AM

I've not been able to verify the funding source for this research, so it could just be marketing.  If you know, please comment.  Thanks!

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Infographie : l'#application mobile au coeur de la #msanté

Infographie : l'#application mobile au coeur de la #msanté | Pharma Strategic | Scoop.it

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Can Big Data really transform healthcare?

Can Big Data really transform healthcare? | Pharma Strategic | Scoop.it
Like most sectors, pharma periodically discovers new buzzwords and hot topics which become inescapable for 2-3 years, and begin to sound like the answer to every question. At the moment, that buzzwords is 'big data' – but while the hype can...

 


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Denise Silber's curator insight, March 23, 2:11 AM

pharmaphorum. piece on big data, have a read!

 
TUPINIER Arnaud's curator insight, March 25, 3:28 AM

La problématique du big data, on le gère depuis longtemps en R&D, et même si le nombre de données à traiter devient de plus en plus important et que le besoin d'outils de traitement et de gestion des données est incontestable, mais les outils technologiques permettant de répondre à cette problématique vont-ils vraiment révolutionner et catalyser les avancées scientifiques... Rien n'est moins sûr, plus de données c'est plus de certitudes statistiques, plus de chances de comprendre les phénomènes étudiés mais c'est également plus de complexité à gérer !!!

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Google And Apple—Take My Fitness Data, Please!

Google And Apple—Take My Fitness Data, Please! | Pharma Strategic | Scoop.it

This summer is shaping up to be a very healthy season—if you’re a maker of digital fitness apps. Both Apple and Google are scheduled to hold their big, annual events for developers, with new programming tools for health software taking center stage.

At Apple's Worldwide Developers Conference, the star of the show seems likely to be the rumored Healthbook, a repository for biological signals—“biosignals," for short. And Google seems poised to unveil details of Android Wear, its new platform for wearable devices, at Google I/O.


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Can Wearable Technology Put a Dent in Parkinson's Disease?

Can Wearable Technology Put a Dent in Parkinson's Disease? | Pharma Strategic | Scoop.it
Intel is teaming up with the Michael J. Fox Foundation to put a dent in Parkinson's disease with wearable technology and big data.

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Sandy Williams Spencer's curator insight, August 14, 9:49 AM

I love this idea. I don't have Parkinsons disease but with COPD I can think of many ways this would help me too. 


I monitor my heart rate and 02 sat levels throughout most of the day. Unless I'm hooked to 02 all the time, I'm checking to see if I need it or need to raise the level that I'm using. 


With COPD if my 02 level drops below 88, brain damage can begin within a few minutes.  Even if I'm wearing my Oxygen tubing, sat numbers must still be monitored. Exertion levels can drive down the saturation level and increase the heart rate. Too much strenuous exercise without an 02 level to compensate can see heart rates escalate way too high.


A monitor such as this would be ideal for those of us who don't wear our oxygen for 24 hours a day. 


Josepf J Haslam's curator insight, August 14, 10:54 AM

#BackToTheFuture Technologies today?

norm lawlor's curator insight, August 15, 8:29 AM

http://normlawlor.blogspot.ca

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Pact app pays cash for living healthily, provided by members who don't

Pact app pays cash for living healthily, provided by members who don't | Pharma Strategic | Scoop.it

Pact uses cash incentives to help successful users achieve health goals, paid for by members who fail to observe their commitments.


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Andrew Spong's curator insight, August 6, 5:01 AM

I can't decide whether Pact's proposition is akin to a pyramid selling scheme in a health setting, or whether its stimulation of the most primitive of instincts (for example greed, or the fear of losing face) can be drivers of health behaviour change.

 

I'd suspect that it will merely reward those who already observe good health habits, and penalise those willing to pay to discover that willpower cannot be outsourced.

 

It'd be interesting to see the emergence evidence around its health impact, however, particularly with reference to the ability to change health behaviours rather than merely reinforce existing ones.

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Apple HealthKit: watches, health sensors and more

Apple HealthKit: watches, health sensors and more | Pharma Strategic | Scoop.it
Apple has filed for HealthKit trademarks in the U.S. and Europe, with mention of watches, fitness sensors and more

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Sandy Williams Spencer's curator insight, August 6, 8:02 AM

I would love to have this little item. With COPD, I'm monitoring 02 and Heart Rate quite often. On the treadmill, it's constant monitoring. 


And when taking a walk or working around the house, if I'm not wearing 02-- I'm monitoring the need for it. 


When you have an illness of any sort, monitoring vitals is definitely important.  And the ability to send a quick message to friend or family member for help when trouble arises-- is imperative. http:///ginghamcountry.com/living

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How mobile became mighty in healthcare

How mobile became mighty in healthcare | Pharma Strategic | Scoop.it
Without a doubt, 2014 will be declared the year mobile became mighty in healthcare. No matter where in the world you live, whether you are talking about patients, consumers, or healthcare providers, mobile is revolutionising the future of healthcare – so much so, that it's worth taking a closer look at 10 powerful trends emerging throughout the mobile health space. We'll also be showcasing our findings on mobile health user experience at the Mighty Mobile seminar at the inauguralCannes Lions Health festival.

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The Wearable Tech Ecosystem in One Easy View (infographic)

The Wearable Tech Ecosystem in One Easy View (infographic) | Pharma Strategic | Scoop.it
After weeks of research, Wearable World has created an Infographic of The Existing Wearable Technology Landscape, which indexes over 160 different companies within the ecosystem.

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Felix Jackson's curator insight, May 14, 1:55 AM

Very complex infographic that nicely shows how difficult it is to categorize the existing wearable landscape... despite what the authors like to think they did... ;)

Eularis's curator insight, May 15, 12:49 AM

The Wearable Tech Ecosystem in One Easy View (infographic) | http://venturebeat.com/2014/05/12/overview-of-the-wearable-technology-ecosystem-infographic/

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More than three-quarters of patients think pharma companies have a responsibility to provide information and services that help patients manage their own health

More than three-quarters of patients think pharma companies have a responsibility to provide information and services that help patients manage their own health | Pharma Strategic | Scoop.it

More than three-quarters (76 percent) of patients think pharmaceutical companies have a responsibility to provide information and services that help patients manage their own health.

 

Nearly as many respondents, 74 percent, indicated that the most appropriate time to initiate outreach is when they start making a medication, although half of the respondents are open to receiving assistance after they have begun a course of treatment or are considering switching.

 

The report also indicated that patients are generally very satisfied with patient services when they get them—and are willing to give more personal health information to obtain more relevant services.

 

Of the patients who receive services, a sizable majority (70 to 80 percent) express satisfaction with all the services used.

 

In addition, patients appear to place high importance on services, providing a strong indication that services are viewed as a "should offer" not a "nice to offer" add-on—dependent on the type of medicine or treatment.

 

Patients are also ready and willing to share information in order to receive improved or free services, the survey found.

 

Eighty percent of patients are proactively seeking information about the medicines they are taking, and more than 70 percent seek out information on health care services related to their conditions.

 

Nearly four in 10 (38 percent) want pharmaceutical companies to reach them through social media—a significantly higher percentage than what they want from physicians, pharmacists, friends and family.

 

"There is a clear need for pharmaceutical companies to understand patient communication preferences and customize channels and content to provide relevant customer experiences at scale," the report said.

 

 


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Surveying the therapeutic areas pharma participates in on facebook, YouTube and Pinterest

Surveying the therapeutic areas pharma participates in on facebook, YouTube and Pinterest | Pharma Strategic | Scoop.it

Many companies have created online forums as support networks for patients and their loved ones. Customized online communities can greatly impact patients, but many of these support groups can also be found on mainstream platforms like Facebook.

 

The article show popular therapeutic areas that are represented on pharma-sponsored Facebook, YouTube and Pinterest sites, according to secondary research conducted by CEI analysts.

 

In these graphics, the larger the circle, the larger a presence the therapeutic area has on the social media platform. These data suggest that central nervous system (CNS), diabetes and oncology patients have many options for online support. But there are also options for endocrinology, respiratory and immunology patients – to only name a few.

 

Facebook is shown above.

 

YouTube: http://www.cuttingedgeinfo.com/wp/wp-content/uploads/Figure-2-YouTube-TA-presence-JPEG-400x299.jpg

 

Pinterest: http://www.cuttingedgeinfo.com/wp/wp-content/uploads/Figure-3-Pinterest-TA-presence-JPEG-400x300.jpg

 

 


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EUROPA - Press release - Healthcare in your pocket: unlocking the potential of mHealth

EUROPA - Press release - Healthcare in your pocket: unlocking the potential of mHealth | Pharma Strategic | Scoop.it
Sven Awege's insight:

he European Commission is today launching a consultation on #mHealth or mobile health, asking for help in finding ways to enhance the health and wellbeing of Europeans with the use of mobile devices, such as mobile phones, tablets, patient monitoring devices and other wireless devices.

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Rowan Norrie's curator insight, April 11, 1:54 AM

Links to useful European strategy and green papers on eHealth

 

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Roche joins forces with PatientsLikeMe | Pharmafile

Roche joins forces with PatientsLikeMe | Pharmafile | Pharma Strategic | Scoop.it
PatientsLikeMe has set up a five-year agreement with Genentech, Roche’s biologics arm, to allow the firm access to patients’ real-world experience with disease and treatment.
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A DOCTOR’S PRESCRIPTION FOR SOCIAL MEDIA

A DOCTOR’S PRESCRIPTION FOR SOCIAL MEDIA | Pharma Strategic | Scoop.it
SOURCE
MARCH 31, 2014 



As an experiment,  I immersed myself in social media for the past three months.  I started this blog, joined Twitter, LinkedIn,
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Corporate digital IQ linked to performance

Corporate digital IQ linked to performance | Pharma Strategic | Scoop.it

PwC identifies five key capabilities that make a difference in raising a company's digital IQ.

 

They are:

 

Behavior 1: CEO actively champions digital

Behavior 2: Strong CIO-CMO relationship

Behavior 3: Outside-in approach to digital innovation

Behavior 4: Significant New IT Platform investments

Behavior 5: View digital as an enterprise capability  

 


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Andrew Spong's curator insight, March 28, 6:20 AM

Even the pharma companies who perform relatively (a loaded term) well in digital environments fail at least one of these criteria.

 

Most fail more than one.

 

Some fail all of them.

 

And: I'm probably being generous.

 

N.B. it goes without saying that 'significant new IT platform investment' need not correspond to measurable improvements across measures.

Alexandre Gultzgoff's curator insight, April 1, 8:07 AM

did they attend SPMSD LTA forum?

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Google addresses top 10 myths associated with Glass

Google addresses top 10 myths associated with Glass | Pharma Strategic | Scoop.it
In a recent post on Google+, the Glass team addressed the top 10 myths related to the futuristic augmented reality visor in an effort to simply "clear the air." Privacy concerning Glass is no doubt a hot topic as evident……

 


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Denise Silber's curator insight, March 21, 4:51 PM

Google Glass is also a great advert for Google

 
Lionel Reichardt / le Pharmageek's curator insight, March 22, 3:42 AM

Pharmageek partenaire de Interaction Healthcare à l'occasion de la conférence :

"Du serious game au Google glass, comment la simulation numérique peut changer la pratique du médecin et la vie du patient ?"

qui aura lieu

le 3 avril prochain à PARIS

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LA VERSION CANADIENNE DE LA CONFÉRENCE 

Pharmageek partenaire de Interaction Healthcare à l'occasion de la conférence :

"Du serious game au Google glass, comment la simulation numérique peut changer la pratique du médecin et la vie du patient ?"

qui aura lieu

le 10 avril prochain à MONTREAL -CANADA


INSCRIVEZ VOUS