If the new about an Apple iWatch turns out to be reality healthcare marketers had better be ready because the healthcare applications are endless for device like this. Imagine a watch reminding you to take your medicine or working with another medical device to record things like blood pressure and glucose levels. It’s not that hard to imagine and it really opens the door to empower patients to take more control of their healthcare.
Just when you thought you had a handle on DTC marketing something new comes along ! Well get used to it. The rise of devices to track a patients wellness, like Fitbit, are a clear indication that there is a market for devices that help patients monitor their health. The challenge for healthcare marketers is going to be to start thinking like a technology company and stop thinking of healthcare in past terms.
Of course the other issue is where is the FDA going to come down on the development and implementation of apps for an iWatch and what is considered promotional versus value added for patients ? Then there is the connectivity to bluetooth enabled medical devices and home PC’s. Will the data be secure and will patients have the ability to transmit the data to their doctors ?
Via Dinesh Chindarkar