Pharma Payers & Managed Care: Digital Marketing Tips
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Pharma Payers & Managed Care: Digital Marketing Tips
How to talk to real decision-makers: payers, managed care, HTA, & health systems. Follow us here and on HealthEconomics.Com
Curated by Patti Peeples
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Archimedes, a Leader in Healthcare Simulation is Acquired... -- PALO ALTO, Calif. and BETHESDA, Md., Jan. 8, 2014 /PRNewswire/ --

PALO ALTO, Calif. and BETHESDA, Md., Jan. 8, 2014 /PRNewswire/ -- Archimedes, a Leader in Healthcare Simulation is Acquired by Evidera, a Symphony Technology Group Company.
Patti Peeples's insight:

Major new acquisition, should advance Evidera's capabilities for optimizing trial design to ensure market access

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HealthEconomics.Com presents HE-Artists

HealthEconomics.Com presents HE-Artists | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it
Is this YOU? Looking 4 those work in/around #HEOR /Payer Marketing who R creative, have intrsting hobbies http://t.co/AufEgpTLp3 #pharma
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What's holding back health IT? Institution-centric systems | Medical Economics

What's holding back health IT? Institution-centric systems | Medical Economics | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it
A lack of progress on health information exchange (HIE) is preventing the U.S.
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Big Data in Healthcare: Real-time Health Monitoring and Intervention

This case study looks at how one hospital used real-time data streaming from health monitors to detect infections sooner.
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The Week in Review: Top Stories in Outcomes Research, Market Access and ... - DigitalJournal.com (press release)

The Week in Review: Top Stories in Outcomes Research, Market Access and ...
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Patti Peeples's curator insight, March 11, 2013 8:52 AM

See what's hot in health economics, outcomes research, market access, pricing

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HealthEconomics.Com Launches Blog for Health Economics and Outcomes ... - Virtual-Strategy Magazine (press release)

HealthEconomics.Com Launches Blog for Health Economics and Outcomes ... - Virtual-Strategy Magazine (press release) | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it
HealthEconomics.Com Launches Blog for Health Economics and Outcomes ...
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Patti Peeples's comment, March 11, 2013 8:49 AM
Looking for Guest Bloggers...submit to me on tHEORetically Speaking blog
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The Healthcare Round-Up: May 19-26 | Real Endpoints

The Healthcare Round-Up: May 19-26 | Real Endpoints | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it
What will payers do? Here many are looking to Medicare, which has an opportunity to lead by not covering PSA tests for patients who are 75 years or older, where there are considerable data showing PSA isn't good enough to detect ...
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Leadership Exchange: Pact With the Payer - Medical Marketing and ...

Leadership Exchange: Pact With the Payer - Medical Marketing and ... | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it
James Chase (MM&M): To set the scene for our discussion, briefly define the relationship and the dynamic between the pharmaceutical marketing, sales and managed care functions. ...
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Pharma's 'marketing mindset' holds back its use of doctors communities - PMLiVE

The pharmaceutical industry would benefit from working more closely with online doctors communities, but a lack of vision is holding companies back, according to Len Starnes.
The former head of digital marketing and sales for Bayer Healthcare Pharma was speaking during the Rise of Online Physician Communities in Europe webinar last week.
He outlined a series of opportunities for pharma, suggesting market research as an entry point for companies, and said a more holistic use of sponsored disease/condition areas within the networks could combine content, community and services.
“This is something that would, and could, replace pharma’s own websites,” Starnes suggested.


Via Richard Meyer
Patti Peeples's insight:

The only "marketing mindset" that is holding pharma back is its persistent focus on doctors, instead of PAYERS, the real decision-makers in 2014 and beyond.  

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Healthcare Marketing 2013: The Year of Digital Health

Healthcare Marketing 2013: The Year of Digital Health | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it
In 2012, digital marketing made great strides that deepened its involvement in the healthcare industry. Now 2013 holds just as much promise for progress.

Via Jesús Hernández, Màrius Garcia
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Digital Marketing Strategy For Healthcare Industry | Internet ... - EBriks

Digital Marketing Strategy For Healthcare Industry | Internet ... - EBriks | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it
For this reason, it becomes important that websites of healthcare providers should be user-friendly and informative. Read on to know crucial tips which can help you in framing effective digital marketing strategy.” Today's ...
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FDA’s Promotional Assessments Reorganized Around Specialty, Not Target Audience :: “The Pink Sheet” DAILY :: Elsevier Business Intelligence

The two divisions within the Office of Prescription Drug Promotion are renamed the divisions of advertising and promotion review I and II; they will each have four teams operating within them in a structure akin to the Office of New Drugs.


Via Richard Meyer
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Book Review: 'Big Data' - Neon Tommy

Book Review: 'Big Data' - Neon Tommy | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it
Neon Tommy
Book Review: 'Big Data'
Neon Tommy
“Big data” refers to growing technological capacities for processing tremendous amounts of data.
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Market Access Facts: Sweden, Italy, Switzerland, and Spain

Market Access Facts: Sweden, Italy, Switzerland, and Spain | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it

In the last but not least Market Access Fact of this year we will look at funding of innovation in Sweden, Italy, Switzerland and Spain.


Via Bart Collet, Lionel Reichardt / le Pharmageek
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NAMCP Medical Directors Purchasers, Plans, Providers

NAMCP Medical Directors Purchasers, Plans, Providers | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it
The vision of the NAMCP is to be an interrelated member of the managed care delivery team and systems for positive health care outcomes.
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Pharma Marketing Blog: OMG, FTC Says "One-Click Rule" OK for Twitter Ads. Will FDA be a Copy Cat?

Pharma Marketing Blog: OMG, FTC Says "One-Click Rule" OK for Twitter Ads. Will FDA be a Copy Cat? | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it
RT @TraskInsight: OMG, FTC Says "One-Click Rule" OK for Twitter Ads. Will FDA be a Copy Cat? http://t.co/I3mpeUBmJN #pharma
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Revealed: The 1962 CIA Paper That Predicts the Big Deal With Big Data

Revealed: The 1962 CIA Paper That Predicts the Big Deal With Big Data | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it
In 1962 the agency contemplated how it might use Big Data to overthrow Yugoslavia's Tito (RT @BW: Revealed: The 1962 CIA paper that predicted our obsession with Big Data | http://t.co/MEtuft6IWh)...
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HealthEconomics.Com Launches New Web Series: HE-Artists - DigitalJournal.com (press release)

HealthEconomics.Com Launches New Web Series: HE-Artists DigitalJournal.com (press release) To strengthen the virtual community of Health Economists and create deeper connections with its audience of 20,000 healthcare researchers worldwide,...
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Patti Peeples's comment, March 11, 2013 8:49 AM
Please submit your name if you create art, have an interesting hobby, or volunteer for a special cause that you'd like to share. Let us get to know you!
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Big Data, Plus Cloud: Call It 'Weird Data,' But in a Good Way - Forbes

Big Data, Plus Cloud: Call It 'Weird Data,' But in a Good Way - Forbes | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it
VideoWe have the cloud, we have big data, we have social networks and we have mobile computing.
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Pharma, Social Media & Common Sense | The Health Care Blog

Now consider a few typical characteristics of pharma social media content these days: ... Population-based warning systems via Twitter and GPS-aware applications can save more lives much faster than the evening TV news.
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Pharma and Healthcare to Be Fastest-Growing Online - Marketing ...

Pharma and Healthcare to Be Fastest-Growing Online - Marketing ... | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it
As we move through 2012, with online ad revenue growing a solid 14% over last year, pharma and healthcare appears to be the most active vertical. And, marketers preferences for specific formats show that we can expect ...
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Healthcare Marketing: How Digital Media Helps Doctors (Part I) | Dynamic Marketing Communications

Healthcare Marketing: How Digital Media Helps Doctors (Part I) | Dynamic Marketing Communications | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it
Healthcare Marketing: How Digital Media Helps Doctors (Part I) | Dynamic Marketing Communications http://t.co/sKe6S8oL

Via Dean Berg
Patti Peeples's insight:

Please, could we recognize that doctors don't make many prescribing decisions anymore...we must talk to payers, pharma!

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Digital - Emerging Trends in Pharma Sales and Marketing | Digital Healthcare Trends

Digital - Emerging Trends in Pharma Sales and Marketing | Digital Healthcare Trends | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it
Pharmaceutical companies adopt new technologies to build efficiency in sales and marketing.The rise in patent cliffs, regulatory pressures and increasing R&D c (Digital - Emerging Trends in Pharma Sales and Marketing #pharma #sales #digital...

Via Laurent J.V. Dubois
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Abacus International Expands Annual Partnership With HealthEconomics.Com - PR Web (press release)

Abacus International Expands Annual Partnership With HealthEconomics.Com - PR Web (press release) | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it
PR Web (press release) Abacus International Expands Annual Partnership With HealthEconomics.Com PR Web (press release) Com Annual Marketing Partnership Program allows partners to communicate with a global community of 20,000 pharmaceutical, health...
Patti Peeples's insight:

Leaders in Payer-based Market Access strategies for Pharma, Abacus is a 4-year Marketing Partner with HealthEconomics.Com, utilizing HealthEconomics.Com to give them access to payers, health insurers, health systems, pharma, and more.

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Info-Graphic: How Big is Big Data? - AIS

Info-Graphic: How Big is Big Data? - AIS | Pharma Payers & Managed Care: Digital Marketing Tips | Scoop.it
AIS operates enterprise-class data centers in San Diego, Phoenix: VMware cloud service IaaS, disaster recovery, colocation, security, bioinformatics SaaS. (RT @jmcgrane: This is crazy .....#Infographic: How Big is Big Data?
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