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To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story | Pharma Digital News | Scoop.it

"Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith's department wanted funding. As associate director of P&G's PG -0.39% market research, Mr. Smith had spent three weeks assembling a concise pitch with more than 30 PowerPoint slides.

 

On the day of the meeting, CEO A.G. Lafley entered the room, greeted everybody and turned his back to the screen. He then stared intently at Mr. Smith throughout the entire presentation, not once turning to look at a slide.

 

"I felt like maybe I hadn't done a very good job because he wasn't looking at my slides like everyone else," says Mr. Smith, who also noticed that the other managers didn't seem very engaged. "It didn't occur to me until later that he did that because he was more interested in what I had to say than in what my slides looked like."


Via Gregg Morris, Karen Dietz, malek
Richard Baxter's insight:

Less is more........engaging!

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Brooke Foederer's curator insight, November 14, 2013 10:18 AM

For some time now students and most business professionals prepare for professional presentations by creating a PowerPoint. The PowerPoint is used as a visual aid throughout the presentation and guide for the presenter. PowerPoint’s can be creative and do create a visual. But, is this really the best way to get your message across? Paul Smith, the associate director of Procter & Gamble's market research, had 20 minutes to persuade the CEO and his managers on new marketing research techniques. To do so, Smith created a large PowerPoint presentation with more than 30 slides. He filled the presentation with all of the correct information and visuals. But, on the morning of the presentation, Smith became concerned when the CEO did not look at the PowerPoint screen once. Smith had started to think the CEO was uninterested in his pitch. He soon realized that the CEO was just more interested in what he had to say, rather than follow the PowerPoint slides like the rest of the group. Smith came to the conclusion that the CEO had more interest in what he really wanted to hear him and not see what his slides looked like. Although there are many different types of social media tools available today, it can sometimes be hard to get your message across through a PowerPoint or Prezi. In the article, author Dennis Nishi stated, "That's why companies such as FedEx, Kimberly-Clark and Microsoft are teaching executives to tell relatable stories as a way to improve workplace communication." According to experts, story telling is a tool that is much more useful than PowerPoint presentations. "Storytelling can also be used on a day-to-day basis to sell ideas to one person or a hundred. But being an effective storyteller requires preparation." There are many who think that discussing information numbers may understand means that everyone else will understand too. For example, speaking to a group of individuals from many different sections of a company. By telling a story related to what you are trying to sell and putting into terms that everyone could understand, this will make things much easier for you in the long run. In our book Adventures in Public Relations: Case Studies and Critical Thinking, chapter 10 revolves around cross-cultural and international relations. The way a message is sent and received when two different cultures come together is crucial. Using storytelling when communicating information in international relations can be a lifesaver. By researching the international culture, international stories and values related to those you are trying to sell to, your idea could be much better understood. In the end, I would like to conclude this review with a quote that I think serves great purpose to story telling and intercultural relations. “The way people communicate varies widely between, and even within, cultures.” (Guth & Marsh, 218)

 

Bad Spoon's curator insight, November 18, 2013 12:57 AM

Un excellent exemple de l'impact du storytelling dans les présentations business

Gavin Keeble's curator insight, November 25, 2013 6:47 PM

At best, your PPT slides can only SUPPORT your message. The more refined or rarified your audiences get, the more refined or rarified your slide deck needs to get. They're 'paying' for your professional advice/opinion, not your PPT ability.

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Rescooped by Richard Baxter from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Janssen Healthcare Innovation has today announced the UK launch of Care4Today

Janssen Healthcare Innovation has today announced the UK launch of Care4Today | Pharma Digital News | Scoop.it

Janssen Healthcare Innovation (JHI) has today announced the UK launch of Care4Today™ Mobile Health Manager, a free and secure mobile app and website designed to enable people to stay on track and in control of their medicines and treatments. The platform generates medication dosing and repeat prescription reminders with the aim of improving medicines adherence. It also provides family members and carers the opportunity to provide support through Care4Family™ visit www.mhm.com


Via Marc Phippen, Lionel Reichardt / le Pharmageek, eMedToday
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Le Lab Marketing Digital's curator insight, May 23, 2014 3:26 AM


Care4Today™ Mobile Health Manager is a free and secure mobile app and website designed to enable people to stay on track and in control of their medicines and treatments


The platform generates medication dosing and repeat prescription reminders with the aim of improving medicines adherence. It also provides family members and carers the opportunity to provide support through Care4Family™.


Helen Adams's curator insight, May 28, 2014 5:14 AM

I would be interested to see the stats on this, uptake and those who continue to use the tool

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How to Tell a Story with Data

How to Tell a Story with Data | Pharma Digital News | Scoop.it
Five rules for doing it right.

Via COUCH.
Richard Baxter's insight:

Making a story with data a real challenge that a lot of people really struggle with. Here are some clues on where to start and what to think about

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Rescooped by Richard Baxter from Mobile Health: How Mobile Phones Support Health Care
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Infographic: The Rise of Personalized Medicine

Infographic: The Rise of Personalized Medicine | Pharma Digital News | Scoop.it
“ Infographic created by UIC provides an overview of personalized medicine, along with tech companies that are investing their resources into further research”
Via Parag Vora, Lionel Reichardt / le Pharmageek, dbtmobile
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malek's comment, April 6, 2014 5:41 PM
Interesting infographics: good introduction to Personalized medicine
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Wikipedia - How Should Pharma go about editing?

A presentation on how pharma should approach editing Wikipedia for corporate, health and brand related pages. It outlines the pillars of Wikipedia
Via Olivier Delannoy, COUCH.
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The Internet of Things (IoT) Will Grow To 40 Billion Devices By 2020: Are You ... - Dazeinfo

The Internet of Things (IoT) Will Grow To 40 Billion Devices By 2020: Are You ... - Dazeinfo | Pharma Digital News | Scoop.it
The Internet of Things (IoT) Will Grow To 40 Billion Devices By 2020: Are You ...
Dazeinfo
Here is an infographic which states that by 2020, every human being on earth will be connected to 10 devices.
Richard Baxter's insight:

Wow - I do not have 10 pockets!

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Smart skin patch knows when you need your meds

Smart skin patch knows when you need your meds | Pharma Digital News | Scoop.it
A lot can go wrong when doctors prescribe drugs to patients. For one thing, there's always a chance that someone might forget to take their pill or refill their prescription. And then there's also...

Via Celine Sportisse, Hans Wernke
Richard Baxter's insight:

Thanks for Sharing Hans - really interesting piece of kit especially in a geriatric setting

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Trend: People Expect More Than a Prescription - HXP Health Experience Project

Trend: People Expect More Than a Prescription - HXP Health Experience Project | Pharma Digital News | Scoop.it

People increasingly expect to be active participants in their healthcare. They’re bringing their own data and research into the exam room and self-treating with food and apps. It’s part of a new way they want to collaborate with their doctors.

These people don’t want just a prescription; they want a solution. One that’s about more than medication and more than just their physical symptoms. They want choices that put them in the driver’s seat, that let them participate, and that understand the deep mind+body connection.


Via Olivier Delannoy
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Rescooped by Richard Baxter from Digital marketing pharma
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Digital native HCPs underwhelmed by pharma digi...

Digital native HCPs underwhelmed by pharma digi... | Pharma Digital News | Scoop.it

Younger digital natives are more open to eChannels than their peers, but they seem to have become bored by the digital content offered by Pharma. Read more. (RT @LionelREICHARDT: Digital native HCPs underwhelmed by pharma digital offerings.


Via Olivier Delannoy
Richard Baxter's insight:

Not really a surprise I suppose but we do need to get better at it

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Rescooped by Richard Baxter from e-Pharma ,e-Health & Social Media
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Like a Yelp for medical treatments, this app crowdsources doctors' insights on what works best

Like a Yelp for medical treatments, this app crowdsources doctors' insights on what works best | Pharma Digital News | Scoop.it
SharePractice, launching next week, is a social medical reference app that physicians can use to search thousands of diagnoses and see what their peers use.

Via Celine Sportisse, Marina Kouri
Richard Baxter's insight:

Quite like this as an idea but the question for me is what is the universe of contributing HCPs and what is the standard like?

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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | Pharma Digital News | Scoop.it
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.

Via Luis Costa, malek
Richard Baxter's insight:

I really love this approach - interesting, informative and engaging

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malek's curator insight, March 18, 2014 11:01 AM

"Keep Calm and Love Chemistry"

This time it has a true meaning.

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The Drug Discovery INFOGRAPHIC | JP Science Marketing

The Drug Discovery INFOGRAPHIC | JP Science Marketing | Pharma Digital News | Scoop.it
A free graphic for Pharma marketers | Drug Discovery Infographic by JP Science Marketing visualizes the steps & investments necessary to develop a new drug
Richard Baxter's insight:
Fantastic Infographic showing how hard it is to bring a drug to market today
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Your Best Strategic Biz Tool: The Irresistible Power of Storytelling

Your Best Strategic Biz Tool: The Irresistible Power of Storytelling | Pharma Digital News | Scoop.it
“It might seem old-fashioned. But that's what makes it so effective.”
Via Karen Dietz, malek
Richard Baxter's insight:
The value of a great story - engagement and emotional buy in
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Activity trackers like Fitbit bring big data to US healthcare (Wired UK)

Activity trackers like Fitbit bring big data to US healthcare (Wired UK) | Pharma Digital News | Scoop.it
Dr. Eric Topol, a cardiologist at the Scripps Clinic in San Diego, knows when his patients’ hearts are racing or their blood pressure is on the rise, even if they’re sitting at home
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The Content Conundrum [INFOGRAPHIC]

The Content Conundrum [INFOGRAPHIC] | Pharma Digital News | Scoop.it

The below infographic  summarizes the top content challenges faced by marketers and how these could be overcome. As well as 5 benefits of implementing a content marketing strategy.


Via malek
Richard Baxter's insight:

Great Insight in a friendly form - Thanks for sharing Malek

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malek's curator insight, May 20, 2014 3:47 PM

Marketers are spending more on content marketing than ever before, but without a clear strategy how can you calculate return-on-investment?

Rescooped by Richard Baxter from Healthcare, Social Media, Digital Health & Innovations
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#Infographic: The Evolution of Medicine

#Infographic: The Evolution of Medicine | Pharma Digital News | Scoop.it
“An infographic summarizing the entire evolution of medicine.”
Via Parag Vora
Richard Baxter's insight:
Nice
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The right tool for the job: Five collaborative writing tools for academics.

The right tool for the job: Five collaborative writing tools for academics. | Pharma Digital News | Scoop.it
“Research collaboration now involves significant online communication. But sending files back and forth between collaborators creates redundancy of effort, causes unnecessary delays and, many times,...”
Via Ana Cristina Pratas, massimo facchinetti, malek
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Rescooped by Richard Baxter from Pharma Marketing
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Wikipedia - How Should Pharma go about editing?

A presentation on how pharma should approach editing Wikipedia for corporate, health and brand related pages. It outlines the pillars of Wikipedia
Via Olivier Delannoy, COUCH.
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Rescooped by Richard Baxter from Digital marketing pharma
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Mayo Clinic study finds app reduces cardiac readmissions by 40 percent

Mayo Clinic study finds app reduces cardiac readmissions by 40 percent | Pharma Digital News | Scoop.it

According to an as-yet unpublished study, the Mayo Clinic has found that incorporating a smartphone app into cardiac rehabilitation can reduce emergency room visits and hospital readmissions by 40 percent.


Via Olivier Delannoy
Richard Baxter's insight:

One of the clear areas where Digital support tools will have an effect I think

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The Patient Information Journey

The Patient Information Journey | Pharma Digital News | Scoop.it
Download Blue Latitude’s high level Patient Information Journey mapping out the information seeking behaviour of patients and their interaction with health care professionals along a diagnosis and treatment path.
Richard Baxter's insight:

Really nice view on patients journey and touchpoints

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Rescooped by Richard Baxter from Digital marketing pharma
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TellSpec hand-held scanner identifies what's in your food

TellSpec hand-held scanner identifies what's in your food | Pharma Digital News | Scoop.it
TellSpec is a hand-held device you can simply point at a food item, to identify whatever is in it. Not only does the device warn you about chemicals, allerg...

Via Olivier Delannoy
Richard Baxter's insight:

Interesting

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Doctors on Twitter: Worldwide growth mapped, 2006-2014 - YouTube

“Video maps growth in doctors, nurses and healthcare professionals using Twitter since its launch in 2006 to 2014. Data sourced using Creation Pinpoint, the w... (@kevinmd appears around end 2007 & then the world of HCPs on Twitter lights up.”
Richard Baxter's insight:
Great!
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Rescooped by Richard Baxter from eHealth - Social Business in Health
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The Microsoft HealthVault Future - in Visual

The Microsoft HealthVault Future - in Visual | Pharma Digital News | Scoop.it

This image by Xplanations I found here:

http://www.smarthealth.nl/2014/03/17/vertraging-epd-zweden-david-vs-goliath/


Via rob halkes
Richard Baxter's insight:

Another of the big hitters enters the MHealth arena - does this add anything extra though?

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rob halkes's curator insight, March 20, 2014 5:37 AM

The Future in care according to Microsoft's HealthVault.

Besides the suspected issues on my and your data safety, I guess as it is as "simple" as this, will it work?

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What your body parts are worth [infographics] - Holy Kaw!

What your body parts are worth [infographics] ... How to Create the Perfect Password {Infographic} ... Apple Versus Google [INFOGRAPHIC] #Apple #Google ... Beyond the Pint Glass #infographic ... A Century Of Chairs [Infographic].
Richard Baxter's insight:

Slightly left field but a real dilemma in some Health care systems - nice infographic though!

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malek's comment, March 18, 2014 3:41 PM
wow! what a great infographic
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Lorem ipsum dolor sit er elit lamet, consectetaur cillium adipisicing pecu, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ull... | Pharma Digital News | Scoop.it
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3D GIFs: Each Of These Amazing Animated 3D GIFs Are Made Using A Simple Visual Effect | Elite Daily

The only thing cooler than GIFs are 3D GIFs but how often do you come across those?! Very, very rarely.
Richard Baxter's insight:

Love these - can think of some interesting ways to ues within Pharma?

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malek's comment, March 11, 2014 6:59 PM
a real thrill to watch