Pharma & Mobile
6 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Vinay Sastry from Pharma Marketing
Scoop.it!

Video Has Power for Pharma – 93% of pharma users take action after viewing health information in videos, and 60% interact with their doctor as a result of watching a video

Video Has Power for Pharma – 93% of pharma users take action after viewing health information in videos, and 60% interact with their doctor as a result of watching a video | Pharma & Mobile | Scoop.it
At any given moment, a patient with a recent diagnosis and a physician-supplied prescription is scouring the Internet to find out more about the drug he or she is being asked to take. In the process, the patient typically will find...

Via COUCH Medcomms
more...
eMedToday's curator insight, October 30, 2013 8:50 PM

Video should be a core element in a e detailing strategy yet is not.

 

Doctors do not have the time to read PDF descripition of a drug

Scooped by Vinay Sastry
Scoop.it!

Beacon mHealth pilots show promise in combating type 2 diabetes

Beacon mHealth pilots show promise in combating type 2 diabetes | Pharma & Mobile | Scoop.it
Early findings from three U.S. communities that received federal funding through the Beacon Community Cooperative Agreement Program suggest a "promising impact of mHealth on behavior...
more...
No comment yet.
Rescooped by Vinay Sastry from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

Medical reps a vanishing race as pharma firms take to online marketing

“Medical reps a vanishing race as pharma firms take to online marketing Business Standard For instance, Pfizer has started a digital service called 'Ask Pfizer' which provides promotional product information and makes presentations to doctors at a...”


Via eMedToday
more...
eMedToday's curator insight, October 16, 2013 11:48 PM

E-detailing is now evolving as a means of communication between MRs and doctors.

Rescooped by Vinay Sastry from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

CyberDoctor takes new angle on medication adherence

CyberDoctor takes new angle on medication adherence | Pharma & Mobile | Scoop.it

“ A patient-facing app from CyberDoctor is taking a new approach to addressing the $290 billion a year problem of medication adherence.”


Via eMedToday
more...
No comment yet.
Rescooped by Vinay Sastry from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

U.S. mobile health audience jumps to 95 million adults

U.S. mobile health audience jumps to 95 million adults | Pharma & Mobile | Scoop.it
U.S. mobile health audience jumps to 95 million adults -- new research ...
PR Newswire (press release)
Manhattan Research surveyed 8,605 U.S. adults online and on the phone in Q3 2013 for the Cybercitizen Health® U.S.

Via eMedToday
more...
eMedToday's curator insight, October 24, 2013 8:33 PM

For pharma marketers, having mobile-optimized websites is key in light of the growth of mobile health.  The Cybercitizen Health® U.S. 2013 study found that consumers access health information on mobile phones at home, not just on the go, and that while adoption of mobile health apps from pharma companies is so far low, they are strongly influential for those users.   

The study also shows that mobile health adoption, activities and attitudes vary greatly among the patient audiences tracked, highlighting the need for marketers to understand mobile behavior by unique therapeutic segments.  

Online patient audiences who are most likely to be mobile health users:

Cystic fibrosis patientsGrowth hormone deficiency patientsAcne patientsADD/ADHD patientsHepatitis C patientsMigraine patientsCrohn's disease patientsChronic kidney disease patientsGeneralized anxiety disorder patientsBipolar disorder patients
Rescooped by Vinay Sastry from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

Online product searches and their impact on prescribing

Online product searches and their impact on prescribing | Pharma & Mobile | Scoop.it

The study was conducted between April and July 2013 and involved a sample of 332 physicians across 25 different specialties. A total of 1,537 individual product searches were reported, with results analysed at brand and company level.


Via Philippe Marchal, eMedToday
more...
No comment yet.
Scooped by Vinay Sastry
Scoop.it!

Boehringer to sponsor patient iPad app

Boehringer to sponsor patient iPad app | Pharma & Mobile | Scoop.it
Boehringer Ingelheim and Visible Health have entered into a collaboration where the global pharma company will sponsor Visible Health's series of drawMD Cardiology patient education iPad apps. drawMD 3 allows doctors to create visual images that...
more...
No comment yet.