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Less privacy but more effective treatment - trade-offs of personalized health movement

Less privacy but more effective treatment - trade-offs of personalized health movement | Healthy Advertising |
Infographic calls attention to growth of personalized health trends to improve outcomes and cut healthcare costs and the patient data security issue posed by them.


There’s a huge amount of interest in advancing personalized medicine to offer patients more effective treatment based on their genetic makeups that could also significantly reduce healthcare costs. There is also an increasing prevalence of mobile devices to help people track and report details of their personal health with the goal of supporting remote monitoring. But to what extent will privacy concerns challenge the growth of these areas?


People are confiding more personal information than ever through digital health channels. Telemedicine for behavioral health is improving access in areas underserved by psychologists and providing an attractive alternative for some people who might not want to visit an office.


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Via nrip, E. Lacoste-Mbaye, dbtmobile, Pere Florensa
Pere Florensa's insight:

El informe pone en relieve que en función del crecimiento de la e-medicina, crece la posbilidad de tener problemas de seguridad con la privacidad de nuestros datos. Es evidente que uno de los retos a los que habrá que enfrentarse en el futuro, pero la seguridad en la nube cada dia dispone de mas actores en el mercado que posiblemente mejoren esta seguridad.

Pere Florensa's curator insight, October 9, 2013 4:57 AM

El informe pone en relieve que en función del crecimiento de la e-medicina, crece la posbilidad de tener problemas de seguridad con la privacidad de nuestros datos. Es evidente que uno de los retos a los que habrá que enfrentarse en el futuro, pero la seguridad en la nube cada dia dispone de mas actores en el mercado que posiblemente mejoren esta seguridad.

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Nestle y la polémica campaña del cáncer de mama

Nestle y la polémica campaña del cáncer de mama | Healthy Advertising |
La campaña #CheckYourSelfie patrocinada por Nestle Fitness en la que anima a las mujeres a hacerse un autoexamen de los pechos ha generado cierta polémica
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Redes sociales y la nueva generación de Médicos 2.0

Redes sociales y la nueva generación de Médicos 2.0 | Healthy Advertising |
Redes sociales y la nueva generación de Médicos 2.0
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Do You Have a Social Media Policy in Place for Your Hospital or Practice?

Do You Have a Social Media Policy in Place for Your Hospital or Practice? | Healthy Advertising |
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"Meaningfully engaging patients and families as true partners in their care remains the exception, not the rule"

"Meaningfully engaging patients and families as true partners in their care remains the exception, not the rule" | Healthy Advertising |

Via Andrew Spong
Art Jones's curator insight, October 20, 12:49 PM

If patient engagement is the wonder drug of the 21st century why are we having such a hard time engaging?

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10 Things In Advertising You Need To Know This Morning

10 Things In Advertising You Need To Know This Morning | Healthy Advertising |
From Google confirming it’s coming after TV’s money to Apple’s plan to turnaround one of its biggest flops: iAd.
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Marketing agencies have completely missed the potential of digital - The Guardian (blog)

Marketing agencies have completely missed the potential of digital - The Guardian (blog) | Healthy Advertising |
Rather than just supplementing existing systems, digital should be seen as transformational to maximise its possibilities
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18 street ads that will make you look twice. #4 is totally brilliant!

18 street ads that will make you look twice. #4 is totally brilliant! | Healthy Advertising |
Among all the traditional kinds of advertising, such as tv commercials, web ads, magazine ads and billboards, there is a genre of ads that never fails to make me look twice: the street advertising....
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How to Set Inbound Marketing Goals

How to Set Inbound Marketing Goals | Healthy Advertising |
Need some direction in hitting your goals? Here's a walkthrough to get you back on track.

Via Kamal Bennani, armin hamidian
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FDA Reopens Comment Period For Social Media Guidance; PhRMA and Washington Legal Foundation Weigh In - Policy and Medicine

FDA Reopens Comment Period For Social Media Guidance; PhRMA and Washington Legal Foundation Weigh In - Policy and Medicine | Healthy Advertising |
FDA is reopening the comment period for its two controversial draft social media guidances. The decision comes in response to requests for additional time to allow interested parties to submit comments. As stated in the Federal Register, starting on September...
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Do You Have a Social Media Policy in Place for Your Hospital or Practice?

Do You Have a Social Media Policy in Place for Your Hospital or Practice? | Healthy Advertising |

Headlines like this are becoming more common: “Company CEO steps down after social media fiasco.” Or, “Executive fired over social media gaffe.”

Every company today should have a social media policy in place to reduce its chances of becoming a negative headline, but even with a social media policy, things can get out of hand. For healthcare practices and hospitals, upholding patient privacy and confidentiality is of the utmost importance, and in addition to having a written policy, monitoring your social media is critical.

One of our employees recently told me about a situation that occurred with a medical practice she had worked for previously. The medical practice encouraged employees to “like” company posts on a social media platform. A female employee liked one of the company posts. But, by clicking on the likes, readers could be directed to her social media account image. She was in a very revealing outfit in her profile image. Apparently, patients saw the thumbnail image, clicked on it, and were treated to an eyeful. The young lady was a front-desk practice employee who engaged with every patient who walked in. The practice did not have a social media policy in place and lost patients due to the image and the negative attention it reflected on the practice.

Other examples of social media disasters are easy to find by searching Google. So, if you think your company or business is pretty safe from a social media debacle, you could be very wrong.

Navigating social media and creating comprehensive policies are not for the novice, and hiring a social media expert or PR agency is your best bet for providing your healthcare business with the best and most complete social media policy to keep your patients’ information safe and your company name out of trouble.

If you do not have the budget, but still want a social media policy, there are many examples on the Internet to use as a basic template for your business. Here are some pointers to keep in mind before creating your social media policy.


1. Start out by defining what your healthcare business deems as social media
A very detailed description may not take into account emerging trends and may leave your policy open to misinterpretation. For example, the National Council of State Boards of Nursing (NCSBN) describes social media as “social media outlets, platforms and applications, including blogs, social networking sites, video sites, and online chat rooms and forums.” A broad statement like this covers most forms of social media including ones that may be on the horizon.


2. Define acceptable social media use while working
Some employees may be authorized to check your company social media accounts while on-duty, but the parameters need to be defined. If employees bring their own devices, your policy needs to address this use very specifically. If your employees use computers or tablets that have Internet access, the use of both kinds of equipment while on the premises need to be clarified. Your guidelines for taking images while on duty with electronic devices needs to be written into your policy as well.


3. Define acceptable social media use while off-duty
More concerning to healthcare professionals is the use of social media by healthcare staff after hours. HIPAA defines patient privacy, and all employees in healthcare should be trained and educated on a regular basis about HIPAA regulations. While the majority of healthcare professionals would not disclose protected information on personal social media platforms, it can happen inadvertently and without intention to harm. Your policy should cover professionalism and ethics, and cover proper employee use of social media in regards to protected information even after employment terminates.

4. Define disciplinary action
When there is a breach of HIPAA guidelines or your own social media policy, there can be real repercussions. According to the NCSBN, improper use of social media by healthcare providers or workers may violate state and federal laws (established to protect patient privacy and confidentiality) and may result in both civil and criminal penalties, including fines and possible jail time. Educate your employees about your policy and spell out what actions the company will take if an employee uses social media against HIPAA or your company social media rules.

Because there are so many social media platforms available today, it becomes even harder to draw the line between work and off-duty social activity. If your company encourages its employees to post on the company social media accounts, how are you managing this? Can anyone post to your company accounts? Is there an employee who is responsible for monitoring posts and comments? Does your company have a policy in place to handle questionable employee posts? What is the disciplinary process for inappropriate or unprofessional posts?

These are important areas a social media policy must address to be enforceable. If you prefer your employees refrain from posting on your company social media accounts, do you state this in your employee handbook or social media policy? Are your employees “friends” or “followers” of your company social media accounts? If so, does your company regularly look at the employee pages associated with your account?

Make sure each employee comprehends your social media policy, put it in writing, and have each employee sign the document. As another layer of protection for your business, have your legal department review it before distributing the policy to employees.

Via Plus91, Lionel Reichardt / le Pharmageek, Marie Ennis-O'Connor
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Medical Practice Marketing Mistakes

Medical Practice Marketing Mistakes | Healthy Advertising |

Internet marketing can help your medical practice grow, help to sell your auxiliary products and services and put important health information in the hands of patients between appointments. However, Internet marketing is not without its pitfalls. Be careful to avoid these common online marketing mistakes.

1. Being inconsistent. A good Search Engine Optimization strategy includes unique, fresh content on your website. Setting up social media profiles, an interesting blog and a dynamite website won't be effective unless you post regular, engaging content. Simply building the profiles and platforms is just the first step. 

2. Inadvertently disclosing patient information. We all know that individual health care information needs to stay private under the HIPAA laws. However, individuals can also be recognized when you discuss their case online in seemingly anonymous terms, especially if you practice in a small town. Keeping your content HIPAA compliant

3. Using tentative wording. Medical practices, more than most other kinds of businesses, need to exert a voice of authority to be trusted and to gain new patients. According to Physicians Practice, using wording like "we understand," we will attempt" or "we intend to.." can make you seem like less than an expert.

4. Marketing without a plan. Bankers Healthcare Group calls marketing without a plan one of the "seven deadly sins of healthcare marketing." As with any business, trying a few marketing elements for your practice without a cohesive marketing strategy is rarely effective. Better to sit down and devise an interlocking marketing plan than to just write a few blogs or post a few social media updates and ignore them.

5. Forgetting the call to action. If you want your website, social media or blog readers to call for an appointment, subscribe to your newsletter or take other, similar action, you need to tell them what you want them to do. Failing to include a call to action is a common mistake medical practices make when marketing their business, says Don't let this be you.

Embracing the internet for your medical practice's marketing efforts can make a big difference in the success of your practice. Make sure to maximize your efforts by being consistent, avoiding any identifiable reference to patients, developing a cohesive marketing plan and using positive, confident and impactful phrasing with your messaging.


Via Plus91
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Social Media Explained by Patients

Social Media Explained by Patients | Healthy Advertising |

Patients are social—seeking and sharing health information across social-media channels at an increasing rate. Currently 80% of American Internet users go online for health information, and one out of every three American consumers online posts about his or her health-care experiences using social-media tools and platforms.1  

What patients share online through social-media channels has a large impact on other patients. Over 80% of Americans between 18 and 24 years of age are likely to share their personal health information on social-media channels and almost half of them (45%) said that information they received through social media could drive them to look for a second opinion.2  In a recent poll, 40% of respondents said information they found on social-media channels directly impacted how they coped with a chronic condition, or impacted their diet, exercise or choice of physician.3 

By looking at how patients communicate and engage with others through these social-media channels and platforms, we can use social listening to better understand the patient experience.


Via Ignacio Fernández Alberti
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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions | Healthy Advertising |
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation...

Via Matt Coleman, Claudio Bini, Ricard Robledo
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5 Digital Marketing Efforts Every Hospital Should Try | I think an idea

5 Digital Marketing Efforts Every Hospital Should Try | I think an idea | Healthy Advertising |
Marianne Aiello, for HealthLeaders Media, October 15, 2014 Print ads and billboards aren't sufficient anymore. Better search, engaging apps, and social
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El customer engagement: una oportunidad para las pharmas

El customer engagement: una oportunidad para las pharmas | Healthy Advertising |
Los cambios en el sector de la salud obligan a las farmas a orientar su customer engagement. El patient engagement es una de las mayores oportunidades.
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GSK opens world-class Shopper Science Lab in Brentford

GSK opens world-class Shopper Science Lab in Brentford | Healthy Advertising |
GSK has opened a new high-tech shopper research facility designed to provide in-depth understanding of the influences…
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Exposing Patients to the Bigger Mobile and Digital Health Picture

Exposing Patients to the Bigger Mobile and Digital Health Picture | Healthy Advertising |

To understand just how far mobile and digital technology can truly influence progress in global healthcare, we first need to form the foundation of the discussion with a few rudimentary facts.

Clinical research ("a branch of medical science in human beings") is critical to healthcare.All patients are human beings.All stakeholders are current or potential patients.All stakeholders therefore have a vested interest in progression of healthcare.

Our current healthcare model is evolving, slowly but surely. How this progression is defined, and how mobile and digital technology can help to speed this along, will be explored in this article.

The role of clinical research

Clinical research is conducted with the aim of further enhancing the health of humans via a number of different pathways. Increasing the knowledge surrounding an existing drug, device, medical procedure, or disease state, or investigating the potential of an innovative compound (IP, Investigational Product) all form the foundation for advancing global healthcare. The world health report 2013 "Research for universal health coverage" argues that universal health coverage—with full access to high-quality services for prevention, treatment and financial risk protection—cannot be achieved without the evidence provided by scientific research.1

In order to better manage or prevent the healthcare problems that can emerge (through antibiotic resistance, climate change, challenging economies, wars, and a growing and aging population—to name but a few), clinical research needs to keep up-to-date, and advance at the same pace as society in general. It cannot be allowed to stagnate, because without clinical research global health would no doubt falter and decline. It’s that simple—but perhaps the connectivity and criticality of this is not recognized by the general public.

Movement of information regarding education, support and guidance, and of course data capture is critical and underpins all progress in both clinical research and healthcare in general. It stands to reason that better engagement leads to more informed and empowered patients, and that is ultimately what leads to improved patient outcomes. An opportunity therefore exists to truly embrace the mobile and digital revolution that has swept the globe, and utilize the popularity of this communication method to its full potential to help deliver clinical trials fit for the 21st century healthcare needs.

The role of the patient

We are constantly told that patient recruitment is still the single biggest limiting factor in clinical research,2 which has caused people to ask the question as to why this continues to be so difficult. It has been proven through multiple surveys3 that insufficient numbers of people are aware of clinical trials—either because they are completely unfamiliar with what they are, or just not conscious of trials that they could join. It should also be acknowledged that there are many trials that are not of a suitable design for those looking to enroll, which is a frequent "gripe" of patient representation at conferences. Could there perhaps be more of a commitment from everyone to engage people from the outset about clinical research—prior to any medical need arising? The science curriculums in our basic education systems do not adequately introduce the critically important topic of clinical research. It seems we’re missing out on not only a very important link in the healthcare communications chain (i.e. the starting point), but also a significant opportunity to influence new ways of thinking and establish a new generation of clinical trial participants (and future influencers).

The role of healthcare professionals (HCPs)

For many years, healthcare has been managed in a language that prevents easy access. Long and complicated medical terminology has engendered an aura of ‘respect’ and ‘reverence’ from patient to physician. However, in this online information era, it seems that things are changing; patients are becoming increasingly confident in asking questions and searching for information, the mystique and complexity of medicine is being lifted, and it’s being brought down a level by mobile and digital technology—enabling the information to be more digestible for patients. Essentially, technology is making medicine less exclusive, and enabling better access to healthcare for the masses.4

The role of the HCP is therefore changing too. The medical community is learning to embrace mobile and digital technology and understand how best it fits into their day-to-day practices, whether that’s for data collection as part of a clinical trial experience, or through direct interface with patients to monitor, educate, motivate, or track their health. How exactly these newly captured data (individual or ‘big’) are used is specific to the environment and situation (the clinical trial objectives or the questions and gaps that exist in that medical field). It’s fair to say that it’s not always without challenges (such as integration of data with the hospital’s EHR system), but the stronger the rationale for use of the technology, the more likely the solutions will flow and embed.


It’s also interesting to see the increasing ‘accessibility’ of HCPs through online Q&A and consulting opportunities. Approximately 1 in 6 doctor visits in the US will be virtual this year.5 The media of an online consultation offers different opportunities for health advice and guidance packages to be provided, and potentially greater openings for discussion about clinical research potential—with the patient being directed more easily (through established workflows) to relevant materials that could be considered.

All of these small steps are changing the dynamics of HCP-patient interactions, and as a result, the role of clinicians is changing in both research and practice. Consequently, a new healthcare model is being defined by the advancing technology era.

The role of mobile and digital technology

Today’s youth has grown up in a technologically rich world, with mobile and digital communications reaching all corners of the globe. From their very first monetary transaction they have always known about internet banking. They have been brought up in a fast-paced and information loaded environment, with data available instantaneously for educational or social purposes. And now everything is accessible through an even more personal and portable medium on their [smart] mobile phone.


But what do patients really understand in terms of how mobile and digital capabilities are being introduced into the world of health? Whilst many might have heard of personal gadgets such as pedometers and how they are being used in tracking or improving fitness (often in those who are well, and interested in increasing their wellness status), it seems likely that the awareness of the link between health and mobile and digital technology stops there. Does the average person know that data can be collected via a mobile phone from clinical trial participants on how they feel by ranking themselves on an anxiety scale, and from there the results of those rankings viewed in real-time by the HCP in their hospital office to monitor efficacy and safety within that clinical trial? Do they know that asthma sufferers can blow into a spirometry device that has been paired via Bluetooth with a mobile phone, as part of a broader support package alongside their medication which helps them in tracking their own condition more accurately? I suspect that the public are largely unaware of how, where, and why mobile and digital technology is being used in clinical research and healthcare management, who can use it, when it can be used, and what options are available right now. Who is telling the public that we are now on a mobile and digital healthcare super-highway, and that they are allowed to join the journey? For example, the infographic in figure 1 could be used to convey the message simply and clearly in doctor’s offices, clinical sites and through general social media sites such as Facebook and Pinterest.

(Click to enlarge)


If popularized sufficiently through mobile and digital technology, could we anticipate a greater level of interest in and understanding of both clinical research and improved management of healthcare in general? Will it help to further engage and shape the thinking of our patients of today and tomorrow? There is much discussion ongoing about how technology is becoming increasingly important in the world of health, such that expanding internet access is now being considered as one of the drivers of health disparities.6 It seems that internet access is fast becoming one of our basic human rights to enable wellbeing.


The important questions we should ask ourselves are … Who owns our health, and whose responsibility is it? Does it belong to us as individuals? Does it belong to our Governments? Or is it a joint responsibility? Clearly, the answers to those questions are dependent upon where an individual lives, the national economic model, and the healthcare system that is in place. What is clear though is that with decreasing numbers of medically trained doctors per headcount (global population is now >7billion), and a seemingly crisis-level escalation in some countries of chronic diseases such as diabetes mellitus, when it comes to management of health, we need to embed a greater sense of ownership in everyone. Expanding on the first of those drivers for change, the density of physicians per 1,000 population is a stark reminder of the practical challenges and of the disparity in delivering healthcare globally; with fewer than 0.03/1,000 in countries like Sierra Leone and Liberia—where the Ebola virus is currently taking hold, through to the relative luxury of >6/1,000 in places such as Monaco and Qatar. Perhaps surprisingly, the US and UK have relatively modest rates of 2.45 and 2.79/1,000 respectively.7 It’s simple math, sometimes we need to help ourselves. Society therefore needs to wake up and take charge of this growing issue, and that’s where ‘mHealth’ can put that control back into the patient’s hands—whether that be in the form of digital access to a public health campaign regarding a quarantine zone, a web-based interactive neo-natal support program, or mobile data collection for a cystic fibrosis trial.


Just how far the mobile and digital revolution can take us in discovering otherwise unknown facts about health, is unclear. It could potentially reveal previously hidden secrets, through the power of the sheer volume of data that could be collected from patients or healthy subjects. We may well find that clinical research is changed through there being a greater level of honesty between HCPs and patients (or at least a greater convenience and control), and the ‘Parking Lot’ syndrome of last minute PRO (Patient Reported Outcomes) will be finally over. Perhaps we will see a greater ability to look at healthcare through a different ‘wide-angled’ lens. Imagine, if all chronic health sufferers were to give a health status on a given ‘WORLD MOBILE HEALTH DAY’, what a powerful and impactful ‘snapshot-in-time’ that would provide.

Clinical research is just a building block in the greater scheme of health management. But if we could ‘mobilize’ the population, and engage from the youth upwards, through education, then we have the potential to ease the patient recruitment problems in trials, and enable everyone to contribute to a much larger picture than we might have thought possible. We just need to let the patients know.

Judith Teall, Director of Clinical Excellence, Exco InTouch


World Health Organization, “Research for universal health coverage: World health report 2013”, McDonald, R.C. Knight, M.K. Campbell, V.A. Entwistle, A.M. Grant, J.A. Cook, D.R. Elbourne, D. Francis, J. Garcia, I. Roberts, C. Snowdon, “What influences recruitment to randomised controlled trials? A review of trials funded by two UK funding agencies.”, (2006) Trials, 7 (9)I.S. Mackenzie, L. Wei, D. Rutherford, E.A. Findlay, W. Saywood, M.K. Campbell, T.M. MacDonald, “Promoting public awareness of randomised clinical trials using the media: the ‘Get Randomised’ campaign”, (2010), BJCP, 69 (2)S. Baum, “How often do consumers use digital health tools? This graph will show you”, (2014), Mearian, “Almost one in six doctor visits will be virtual this year”, (2014), Bresnick, “How can expanding internet access address health disparities?”, (2014), HeathITAnalytics, Health Organization, (2014),


Via Plus91
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Hospitals Going Concierge: Creative Marketing at Its Best

Hospitals Going Concierge: Creative Marketing at Its Best | Healthy Advertising |
The concierge approach takes patient amenities to the next level, but it also gives hospitals something to brag about on social media sites and through other marketing channels.
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Inbound Marketing: Optimization Is The Future Of Marketing

Inbound Marketing: Optimization Is The Future Of Marketing | Healthy Advertising |
Inbound marketing requires optimization to drive results. Work weekly and monthly to make improvements that optimize your investment in marketing.

Via Thomas Faltin
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The ENGAGE Conference: Top Insights for Patient-Centric Digital Health Innovators

The ENGAGE Conference: Top Insights for Patient-Centric Digital Health Innovators | Healthy Advertising |
MedCityNews invited me to attend their ENGAGE “Innovation in Patient Engagement” Conference and I found the content, speakers, and overall quality quite good.
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The 8 Essential Tools That Keep a Social Media Agency Humming

The 8 Essential Tools That Keep a Social Media Agency Humming | Healthy Advertising |
Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.

Via Khaled El Ahmad, malek
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Top 20 Social Networks for Doctors

Top 20 Social Networks for Doctors | Healthy Advertising |

Physicians are on duty most of the time. When they aren’t, you can be sure they’re either resting or trying to find new answers to the latest issues. It should come to no surprise that doctors and medical professionals don’t spend time on social media. However, what if they don’t necessarily have the time to get in direct contact with one of their colleagues?

Thankfully, there are social networks specifically designed for the medical professional (doctors, nurses, etc.) in mind.

Ask your burning questions, anything you want regarding some of your latest cases by going through the networks we’ve listed below.

Here are the top 20 social networks for doctors, separated by applications you can download on your mobile device, forums and websites for extended discussions, and groups in LinkedIn and Google Plus.

Enjoy the read!


Doximity – Make your life much simpler as a physician by joining Doximity, one of the leading social networks for doctors. More than 40% of the physicians in the US are on the platform, allowing you to connect with professionals from all kinds of fields.

Figure1 – Figure1 lets you share and access images of patient ailments in order to discuss them. While surprisingly useful to engage with other professionals, patient privacy is of the utmost importance. Figure1 aims to let professionals discuss images without identifying information.

Sermo – Sermo is the number one social network created exclusively for physicians! More than 270,000 physicians have joined the social network, discussing clinical cases, collaborating on resources, and more.

SharePractice – SharePractice is a powerful social-based resource supported by physicians everywhere. Stay informed with constantly updated treatments and share your knowledge where it’s needed among peers.

WeMedUp – Connect with some of the top medical professionals on the web using WeMedUp. This private community allows you to discuss the latest research findings and network with others in your field of expertise.

Forums & Websites

AllNurses – Ask any question on the nurse’s life on AllNurses! Articles, FAQs, and trending topics and questions are more than enough to keep you engaged with this community of nursing practitioners.

Doctors Hangout – Doctors Hangout is a professional networking site for both doctors and medical students worldwide! This site contains a variety of medical groups for you to chose from and interact with.

Doc2Doc – Doc2Doc internationally connects doctors and healthcare professionals. SIgn up for your free profile today and get in on these interesting discussions!

MomMD – MomMD connects women in medicine with each other. Participate in the forums and come together to make an impact!

Nursezone – Get insights on nursing work and life with the members of Nursezone! Explore the entire career path, talk travel nursing, and learn about the latest nursing events once you join up.

Orthomind - Orthomind is a global network created specifically for the orthopaedic surgeon in mind. Only orthopaedic surgeons can join this network, specializing in improving patient care.

Ozmosis – Go from good to great with Ozmosis! Join a secure and private community and discuss the latest news of the day in the medical field.

Quantia MD – Quantia MD offers practical advice for practicing physicians. Learn from experts and trusted colleagues with real names and institutions to validate their experiences upon connecting.

The Social Media Health Network – The Social Media Health Network brings social media to healthcare! Get notified of events, curated news and tips, and more when you visit this page and stay connected with the community.

The Student Doctor Network (SDN) – This non-profit organization of thousands of practicing physicians and medical students offers a large reservoir of knowledge and networking capabilities. Any question of yours will be answered with full support of the community!

Social Media Groups (LinkedIn & Google Plus)

American Medical Association – Do you want to participate in the future of medicine? Learn to help your patients by joining this union of physicians from across the world at the American Medical Association.

Digital Healthcare: Social Media and Online Tools – Meet healthcare professionals, patients, and other stakeholders online in this Google Plus Community Page!

Medical Group Management Association (MGMA) – This is a community of the Medical Group Management Association website. Communicate with other leaders in medical practices to get better insight for your management practices.

Medical Doctor (MD) Network – The MD Network is the meeting place to converse on the issues various professionals face. Feel free to ask any and all questions regarding your medical practice and insurance, right here.

Physicians Practice – In order to improve patient outcomes in your practice, talk with people actively trying to solve the problem in their fields. Physicians Practice is a top LinkedIn Group you’ll enjoy contributing towards.


Via Plus91, Art Jones, Lionel Reichardt / le Pharmageek, Marie Ennis-O'Connor
Kevin Moran's curator insight, October 15, 9:01 PM

Great sites for Providers to share and collaborate.

Art Jones's curator insight, October 16, 1:25 PM

On line education, knowledge sharing and camaraderie for MD's using social in private groups

Helen Adams's curator insight, October 20, 3:54 AM

A good summary of social networks for physicians in the US

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Trends in Wearable Technology & Preventative Healthcare

Trends in Wearable Technology & Preventative Healthcare | Healthy Advertising |
We surveyed over 900 U.S. adults to determine the size of the wearable fitness market, and how the healthcare industry can encourage personal tracking.

Via Olivier Delannoy
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The role of social networks in knowledge sharing in healthcare

The role of social networks in knowledge sharing in healthcare | Healthy Advertising |

Social networks, of both the internal and external variety, often seem to be a technology that is striving for a practical and useful application in our workplaces.  Whilst there has long been a sense that they enable and support the kind of tacit, and indeed explicit, knowledge sharing that the modern organization craves, actually proving that it happens has often been rather trickier. So a recent paper, published by researchers from the University of Missouri, might offer a glimmer of hope for enterprise social vendors.  The researchers wanted to explore how information gets shared on social networks, and they found that the creation of a specialized network could significantly improve how knowledge flows throughout an organization.


The paper explores the best way to create such a network, and uses social network analysis to explore how a combination of a knowledge management system and a social network could improve the organization and sharing of knowledge within an enterprise.  They believe that their analysis of the workforce allows them to identify who they believe are early adopters of such technologies, before then identifying a route for those early adopters to share their knowledge with colleagues. The researchers believe that their mapping and analysis of the workforce allowed them to identify the relationship between the star players in an organization, ie those with the most knowledge and influence, and the way knowledge links those people up.  They found that if these people could be connected up via a knowledge sharing network of their own, it would significantly improve knowledge sharing throughout the organization.  This core group would rapidly allow the organization to disseminate knowledge widely because each of the ‘stars’ had a large network of their own. What’s more, the researchers also believe that there is better adoption of the knowledge management system if these star players get to form a core network within it.


 Putting effort into getting these core people on board therefore can pay off in spades later on, as they disseminate knowledge and practice throughout their own networks. “While these recommendations apply specifically to this healthcare organization, these recommendations are applicable for improving knowledge sharing in any large organization regardless of industry,” the researchers say. Suffice to say, their findings are largely based upon a theoretical exploration at this stage, although they hope to test out their hypothesis in an actual enterprise social network for the healthcare organization used in their study.  That will very much provide the proof in the pudding. - See more at:


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Should the medical community recognize the social media work of healthcare professionals?

Should the medical community recognize the social media work of healthcare professionals? | Healthy Advertising |

A surgeon blogger  raised an interesting question about social media and academe in his blog Skeptical Scalpel.

Should academia recognize social media achievements?

The author compared his blog post‘s page views to the number of people who read his published scientific articles – peer-reviewed papers, case reports, review articles, book chapters, editorials, and letters to journal editors on a peer reviewed journal.  The 13, 400 pageviews his blog post generated “far exceeded the views his peer reviewed scientific articles” garnered!  The metrics he used maybe a bit crude but you can’t just disregard those numbers.

This multi authored site began eight months ago, published some 50 posts, had a total of 6K plus views as of today. HealthXPh health care related topics are broadcast and discussed over twitter via a healthcare tweetchat #healthxph. At one point, a healthxph tweetchat generated  some 9 million plus impressions spread  globally. Crude as it may seem, but that tweet chat impressions most probably far exceeded too the “page views” of all the published scientific articles of this site authors combined!

We want the fastest way to share new medical information into the scientific community and jump start discussion. Or maybe refute it. The broader, general audience will most likely benefit if new healthcare information is readily available and accessible to them. That was exactly what we wanted for paper based journals a century ago. Peer reviewed online publications had the same goal with its launch twenty something years ago.Today, social media is poised to that too. We just need more healthcare professionals to run healthcare social media.

Most of us acknowledge the value of social media to learning. It’s role beginning to take shape in the academe. Healthcare systems use social media to deliver vital medical information to the scientific community. The rapid spread of information on social media makes new medical information available to the general public, fast and easily accessible.

We recognize social media’s value to healthcare  yet , we seem reluctant to accept the fact we need healthcare professionals to “run” healthcare social media.

Join us his Saturday October 11, 2014 at 9PM Manila time as we discuss the following issues

T1. Should the medical community recognize social media works of healthcare professionals? Why or why not?T2. How should the healthcare system quantify social media work by healthcare professionals?T3. How should the medical community peer review social media work of healthcare professionals? Why or why not?


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Gita Pensa, M.D.'s curator insight, October 19, 1:58 PM

Why, yes, yes they should...

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Top 3 Medical Digital Marketing Strategies

Top 3 Medical Digital Marketing Strategies | Healthy Advertising |

Medical digital marketing strategies require planning, tracking, and innovation, which might seem easier said than done. But when you consider a few basic factors — like what your practice offers, how it’s different from the competition, and what your patients want — you suddenly have a foundation to market your medical practice online. Read on to view our top 3 medical digital marketing strategies.

Make your website user-friendly. If your medical practice doesn’t have a website, stop right now and build one on WordPress using one of their easy-to-use templates. If you do have a website, great! Take a moment to put yourself in a prospective patient’s shoes. Does your homepage provide a good, basic summation of what your practice offers? Is it aesthetically pleasing and easy to navigate? Can you easily locate your practice’s “Contact” page and address? If your website does not meet any of these basic requirements for a user-friendly experience, it’s time to reevaluate your approach online. Successful medical digital marketing strategies begin with giving people the resources they need, and showing search engines that your website meets the needs of visiting users. Work with your staff to identify key places that need fixing throughout your practice’s website, and get to work!Get on social media. You don’t need to create an account for everything — but you should, at the very least, make sure your practice is on Facebook. Social media is an important part of medical digital marketing strategies because it serves two purposes: It gives patients a chance to directly interact with your practice in a new way, and it places your medical office’s information in a familiar online setting. Many practices post diet tips, current medical research, links to recent blogs, and photos of medical staff in the community on their social media pages, which serve as a way to show current and prospective patients the personality of your medical office. This sets you apart from your competitors, and gives patients a chance to interact and connect with your office and staff on a deeper level. This is a good thing — but can only be achieved once you get online and update weekly at the bare minimum.Work with Search Engine Optimization (SEO). SEO is the hallmark of medical digital marketing strategies, and is the place where working with a marketing professional would give you a huge advantage. Search engines like Google and Bing use algorithms to provide search results when someone enters a query. You can optimize your website to target certain keywords and phrases, which catches the attention of search engines and ranks you higher than you might be ranking right now.


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