WebMD may soon begin to offer healthcare price transparency tools to users, and is even looking at becoming involved in telehealth, CEO David Schlanger said on a recent earnings call. Schlanger also talked about traffic and search trends, Medscape Consult, and the company’s video content strategy.
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A research trial evaluating mobile healthcare technology versus traditional disease management reveals "little evidence" digital medicine intervention reduces healthcare costs or drives greater consumer healthcare interest, though some improvement in health self-management was reported.
Pharma companies are obviously rolling in it: Ads with heroic toenails don’t come cheap when they’re sandwiched between Super Bowl plays, and neither does a certain Wu-Tang album. But many of the priciest medications are available for free if you have a coupon. Something’s wrong here.
French drugmaker Sanofi thought it had a gold mine in its licensing pact with MannKind for the rights to sell the insulin inhaler Afrezza, but safety concerns and reimbursement issues doomed the effort.
Doctors’ visits aren’t typically a favorite activity for most, but their importance is unquestionable. As health care models continue to morph, the marketplace is continually changing. Patients now have more choices than ever as to where and how they interact with their health care providers, so satisfaction is an increasingly important measure. Among those who have visited a doctor’s office in the past year (“patients”), 88% (up 5 points from 2012) report they are satisfied with their last visit; notably, over half (53%) state they are very satisfied.
Look at how pharmaceutical companies actually spend their money. Contrary to what they claim, research does not dominate. Rather, more of the money goes toward funding marketing budgets and realizing profits.
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