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Pharma & Medical Devices
Latest news on patients, healthcare and medical devices from around the Web
Curated by Richard Meyer
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Patients' Preferred Healthcare Communication Reminders

Patients' Preferred Healthcare Communication Reminders | Pharma & Medical Devices | Scoop.it
Patients often receive reminders for various elements of their healthcare, such as reminders to take their medicines and confirming upcoming appointments. Interestingly, patients prefer different modes of communication for different reminder types, according to a survey administered by FICO, an analytics software company.
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Specialty drugs save, transform lives — but at a cost - The Boston Globe

Specialty drugs save, transform lives — but at a cost - The Boston Globe | Pharma & Medical Devices | Scoop.it
Expensive new specialty drugs offer hope to patients with rare and chronic illnesses — but also leave many worrying about paying for them.
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Study Discounts Testosterone Therapy for Early Prostate Cancer

Study Discounts Testosterone Therapy for Early Prostate Cancer | Pharma & Medical Devices | Scoop.it
A large new analysis has concluded that therapy to suppress the production of testosterone does not extend the lives of early-stage patients.
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Gina Fleming's Blog

The age of the customer coupled with the onset of the Patient Protection and Affordable Care Act (a.k.a. "Obamacare") means that many new customers will enter the US health insurance market.
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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions | Pharma & Medical Devices | Scoop.it
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC.
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To me this is a major DUH.  People who com to a pharma website are going to of course going to convert higher than those that don't.

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Bettina Gifford's curator insight, July 12, 6:21 PM

Is your company making the most of pharmaceutical marketing opportunities online? Www.hcpmeetings.com.au

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New Study Finds Ways to Cut Costs of Cancer Care - NBC News

New Study Finds Ways to Cut Costs of Cancer Care - NBC News | Pharma & Medical Devices | Scoop.it
The cost of cancer care is growing at 15 percent a year. But a new study from insurer UnitedHealth Group finds costs can be dramatically cut. CNBC's Bertha C...
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The giant problem American health care ignores

The giant problem American health care ignores | Pharma & Medical Devices | Scoop.it
The United States spends more and gets less in health care. Here's why.
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2014 Digital Patient Journey

2014 Digital Patient Journey | Pharma & Medical Devices | Scoop.it
In today’s modern medical world, patients are beginning to take their diagnoses into their own hands and search queries. This infographic, created by Fathom, looks at the journey of a patient using the ubiquitous “Dr. Google” as part of the new normal for...
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Drug sales to hit 1T by 2020, researchers say

Drug sales to hit 1T by 2020, researchers say | Pharma & Medical Devices | Scoop.it
EvaluatePharmas World Preview 2014 has pharma soaring to new lucrative heights in six years time, buoyed by biologics and a formidable pipeline.
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Here's Why The GDP Report's Healthcare Spending Estimate Was Such A Disaster

Here's Why The GDP Report's Healthcare Spending Estimate Was Such A Disaster | Pharma & Medical Devices | Scoop.it
The BEA explains.
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Incredible Presentation From Wall Street Bank Shows How Sugar Is Destroying The World

Incredible Presentation From Wall Street Bank Shows How Sugar Is Destroying The World | Pharma & Medical Devices | Scoop.it
A new Credit Suisse video shows just how bad sugar consumption has gotten.
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The FDA Social Media Guidances May Not Change Anything: Senak Explains - Pharmalot - WSJ

The FDA Social Media Guidances May Not Change Anything: Senak Explains - Pharmalot - WSJ | Pharma & Medical Devices | Scoop.it
After a five-year wait, the FDA this week released guidelines for how drug and device makers should deal with social media. One provides a blueprint for correcting misinformation on websites run by others, while the second guidance discusses the use of Twitter. We spoke with Mark Senak, a senior vice president and partner at the FleishmanHillard public relations firm that works closely with drug makers and who also writes the Eye On FDA blog, about what the guidances may – or may not - change.
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WebMD sues Everyday Health for trademark infringement, false advertising

WebMD sues Everyday Health for trademark infringement, false advertising | Pharma & Medical Devices | Scoop.it
WebMD Health Corp. said it is suing Everyday Health Inc. for trademark infringement, false advertising and unfair competition.
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Robert Kennedy's Dangerous Anti-Vaccine Activism

Robert Kennedy's Dangerous Anti-Vaccine Activism | Pharma & Medical Devices | Scoop.it
Robert F. Kennedy Jr. is coming out with a new book that claims thimerosal in vaccines causes autism. This claim has been thoroughly discredited, but RFK Jr. believes that it's all a big conspiracy and that he's right. His crazy anti-vaccine views coupled with his fame make for an especially dangerous combination.
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Can Anything Stop Drug Companies From Fleeing The U.S. Tax System?

Can Anything Stop Drug Companies From Fleeing The U.S. Tax System? | Pharma & Medical Devices | Scoop.it
Yesterday morning, after five spurned bids, AbbVie, the North Chicago-based pharmaceutical giant finally closed in on a deal to buy Irish drugmaker Shire for $54 billion. One key consequence of the deal: AbbVie will change its tax domicile from Illinois to the U.K., reducing its tax rate. The deal, the largest [...]
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Are payer portals worth it for pharmas?

Are payer portals worth it for pharmas? | Pharma & Medical Devices | Scoop.it
by Matthew Arnold, Principal Analyst
Eisai’s Belviq.com pipes payers through to Belviqmanagedmarkets.com via a tab atop the HCP page.
As hospitals and health systems seek to control drug costs through...
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Senators Query Hepatitis C Drug’s High Costs

Senators Query Hepatitis C Drug’s High Costs | Pharma & Medical Devices | Scoop.it
Two members of the Senate Finance Committee asked Gilead Sciences to defend the more than $80,000 cost of Sovaldi, citing the expense to federal health care programs.
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Pharma industry and social media: new scenarios - mHealth

Pharma industry and social media: new scenarios - mHealth | Pharma & Medical Devices | Scoop.it
Social media have opened a new channel of communication for pharma industry, making possible that direct communication could be their way to con...
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The amazing, mysterious decline in Medicare's price tag

The amazing, mysterious decline in Medicare's price tag | Pharma & Medical Devices | Scoop.it
The government is expected to spend about $50 billion less paying for the Medicare program this year than it had expected to just four years ago.
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Healthcare’s digital future | McKinsey & Company

Healthcare’s digital future | McKinsey & Company | Pharma & Medical Devices | Scoop.it
Insights from our international survey can help healthcare organizations plan their next moves in the journey toward full digitization. A McKinsey & Company article.
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Art Jones's curator insight, July 7, 7:59 PM

#TheFutureofHealthcare

Bettina Gifford's curator insight, July 12, 6:25 PM

The healthcare digital revolution is happening..

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Clueless

Clueless | Pharma & Medical Devices | Scoop.it
Like, totally don’t vaccinate babies, OK? JENNY MCCARTHY, a celebrity who introduced herself to the world on the pages of Playboy 20 years ago, is the proud owner...
Richard Meyer's insight:

Whooping cough (pertussis), a contagious bacterial infection that is deeply unpleasant for adults and can be fatal for small children, was supposed to have been largely eradicated from the United States, thanks to widespread vaccination. Infections fell from 222,202 in 1941 to 1,010 in 1976. But lately it has made an unwelcome return. In 2012 48,277 cases were reported, the highest figure in over half a century. On June 13th California declared an epidemic; 3,458 cases, including two deaths, have been reported so far this year. Other parts of the country, including Tennessee and Alabama, have also seen big rises, and there has been a worrying climb in measles cases.

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Patients need these 6 tools to make 'consumer driven healthcare' more than a buzzword

Patients need these 6 tools to make 'consumer driven healthcare' more than a buzzword | Pharma & Medical Devices | Scoop.it
To truly make consumer driven healthcare a reality, patients need these six tools, resources and incentives to take charge of their health.
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Forgotten In The Sovaldi Price Debate: Hep-C Patients And Healthcare Savings

Forgotten In The Sovaldi Price Debate: Hep-C Patients And Healthcare Savings | Pharma & Medical Devices | Scoop.it
“My sister is a Genome 1 Registered Nurse who was infected by a patient with HCV more than 30 years ago. She is already in mid-stage cirrhosis and, if she lived long enough, her only prospect was a liver transplant using her son as a donor. We are all grateful for Sovaldi, which she starts next week. Although her insurance covers 90%, Gilead will contribute all but the last $20.”
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PhRMA: 435 medicines in development | Drug Store News

PhRMA: 435 medicines in development | Drug Store News | Pharma & Medical Devices | Scoop.it
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Can we finally agree that Obamacare is working?

Can we finally agree that Obamacare is working? | Pharma & Medical Devices | Scoop.it
At the end of a war, some people will remain holed up in the trees, thinking they can still turn the tide of a lost cause. Increasingly, that's the best description of the anti- Obamacare dead- enders , including Congressional Republicans , who continue to depict the Affordable Care Act as a failure despite facts like these:
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