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Top 10 Pharma Advertising Budgets - 2012

Top 10 Pharma Advertising Budgets - 2012 | Pharma & Medical Devices | Scoop.it
While DTC advertising spending has backed off from the $5-billion-a-year highs set during the boom years of the last decade, significant sums are still spent, particularly by the top 10 spenders.
Richard Meyer's insight:

Direct-to-consumer (DTC) advertising, something that once seemed shocking, has become such a part of the television landscape that it raises few eyebrows any longer. Oh, there was an FDA study and finding last year that calming voice-overs and images of puppies and beach houses did not distract consumers from picking up on the health risks of the products being pitched. And a recent study found that voluntary industry guidelines have been ignored to the point that family-hour viewing often comes with a dose of erectile dysfunction drug advertising. But all in all, it is a part of doing business embraced by consumers and used by drugmakers of all ilk.


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Pharma & Medical Devices
Latest news on patients, healthcare and medical devices from around the Web
Curated by Richard Meyer
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Consumer Updates > Pancreatic Cancer: Targeted Treatments Hold Promise

Consumer Updates > Pancreatic Cancer: Targeted Treatments Hold Promise | Pharma & Medical Devices | Scoop.it
Scientists are working to develop breakthrough therapies for pancreatic cancer, one of the deadliest cancers that affects both men and women. FDA has approved three treatments for advanced pancreatic cancer to help patients live longer.
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Drugmaker enlists Fitbit to better understand patients

Drugmaker enlists Fitbit to better understand patients | Pharma & Medical Devices | Scoop.it
Biogen Idec handed out 250 Fitbits last year to better understand how MS affects patients mobility, and how its medications hinder disease progression.
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UPDATE 1-Pfizer's 2015 forecast disappoints, crimped by generics, dollar

UPDATE 1-Pfizer's 2015 forecast disappoints, crimped by generics, dollar | Pharma & Medical Devices | Scoop.it
(Adds revenue, outlook, share movement)Jan 27 (Reuters) - Pfizer Inc reportedstronger-than-expected quarterly sales due to cost cuts anddemand for its vaccines and cancer drugs, but the companyforecast
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Senator Elizabeth Warren Has Big Pharma In Her Crosshairs -- But Her Aim Is Off

Senator Elizabeth Warren Has Big Pharma In Her Crosshairs -- But Her Aim Is Off | Pharma & Medical Devices | Scoop.it
Sen. Warren’s position is based on common political rhetoric and not a hoped-for enlightened discussion.
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Art Jones's curator insight, January 26, 3:45 PM

The article suggest that Senator Warren (D. Mass) has several great ideas and a few that miss the mark entirely. The author suggest that Senator Warren is like other politicians seeking to increase their political stock by taking on Big Pharma.


Were Big Pharma not responsible for such egregious tactics as increasing the price of drugs so much that most people are simply priced out of survivability, has earned Big Pharma the attention of lawmakers.  Big Pharma is ripe for change as the system does not equitably serve the people it sells product to.

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Vaccine Skeptics on the Rise

Vaccine Skeptics on the Rise | Pharma & Medical Devices | Scoop.it
The measles outbreak that began at California’s Disneyland Resort last month is part of a new trend that worries public health officials. At the same time, persuading skeptical parents to vaccinate their children has grown more difficult.
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Skyrocketing cancer drug prices are Express Scripts’ target

Skyrocketing cancer drug prices are Express Scripts’ target | Pharma & Medical Devices | Scoop.it
The company hopes to reshape $37 billion in U.S. spending.
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Art Jones's curator insight, January 26, 11:11 AM

Because it's good for their business and the customers they serve, they are doing the hard work of pushing back on drug price structure. 

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Half of US clinical trials go unpublished

Half of US clinical trials go unpublished | Pharma & Medical Devices | Scoop.it
Results are reported more thoroughly in government database than in journals.
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Survey: Patients expect more from pharma companies

Survey: Patients expect more from pharma companies | Pharma & Medical Devices | Scoop.it
In today’s so-called consumer-driven landscape, no provider is exempt from the shifting attitudes. When it comes to pharmaceutical companies, it turns out patient expectations — not wishes, mind you —...
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Survey: Patients want different digital tools from their MDs than they’re getting | mobihealthnews

Survey: Patients want different digital tools from their MDs than they’re getting | mobihealthnews | Pharma & Medical Devices | Scoop.it
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For the first time in a decade, Americans say health care is getting more affordable

For the first time in a decade, the number of Americans who say they can afford the health care they need went up.
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Survey raises question: Which researchers do people trust with their health data?

Survey raises question: Which researchers do people trust with their health data? | Pharma & Medical Devices | Scoop.it
The appetite for health data grows and along with it conversations on people’s comfort level with making that information available. Young people tend to have a pretty passive attitude towards...
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2015 Global life sciences sector outlook | Deloitte | Life Sciences and Health Care industry reports & services

2015 Global life sciences sector outlook | Deloitte | Life Sciences and Health Care industry reports & services | Pharma & Medical Devices | Scoop.it
Explore the top issues facing global life sciences companies & considerations as they seek to adapt to a changing market. 
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Sometimes Cutting R&D Spending Can Yield More Innovation

Sometimes Cutting R&D Spending Can Yield More Innovation | Pharma & Medical Devices | Scoop.it
It’s all a matter of when you cut your spending, and why.
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Biogen adds football, basketball talent for MS campaign

MS drugmaker Biogen Idec drafted Tyler Campbell, son of NFL Hall of Fame running back Earl Campbell, and former Dallas Mavericks point guard Chris Wright to help inspire sufferers of multiple sclerosis.
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Many Breast Cancer Patients Lack Info on Their Cancer - US News

Many Breast Cancer Patients Lack Info on Their Cancer - US News | Pharma & Medical Devices | Scoop.it
Problem more pronounced among minority women, study finds
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‘Midnight Three & Six’

‘Midnight Three & Six’ | Pharma & Medical Devices | Scoop.it
For the past eight years, the Chamberlain family in Fort Worth, Tex., has been coping with a nightmare all parents fear: In 2006, their daughter, Grace, was given a diagnosis of a life-threatening disease. Grace has Type 1 diabetes, for which there is no cure.
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RPT - INSIGHT-Safety concerns cloud early promise of powerful new cancer drugs

RPT - INSIGHT-Safety concerns cloud early promise of powerful new cancer drugs | Pharma & Medical Devices | Scoop.it
(Repeats for additional subscribers)By Ransdell PiersonNEW YORK, Jan 26 (Reuters) - A new wave of experimentalcancer drugs that directly recruit the immune system's powerfulT cells are proving to be
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Sanofi And Regeneron Leapfrog Amgen In New Cholesterol Drug Race

Sanofi And Regeneron Leapfrog Amgen In New Cholesterol Drug Race | Pharma & Medical Devices | Scoop.it
Early on Monday Sanofi and Regeneron leapfrogged their rival Amgen to gain leadership in the race to bring a new class of cholesterol drugs to market. The new development could potentially give Sanofi and Regeneron a month on the market by itself before facing competition from Amgen. Sanofi and Regeneron announced early on Monday that [...]
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Is proton therapy the 'magic bullet' for cancer? - CNN.com

Is proton therapy the 'magic bullet' for cancer? - CNN.com | Pharma & Medical Devices | Scoop.it
A Belgian nuclear physicist is pioneering a new treatment for cancer that offers more precision and less side effects: proton radiation.
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Sure You Can Track Your Health Data, But Can Your Doctor Use It?

Sure You Can Track Your Health Data, But Can Your Doctor Use It? | Pharma & Medical Devices | Scoop.it
People use wearable gadgets and phone apps to monitor their health — everything from calories consumed to medication taken. But all that data doesn't necessarily translate into better health care.
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2015 Healthcare Trends

2015 Healthcare Trends | Pharma & Medical Devices | Scoop.it
Riding a perilous wave of policy turmoil, consumer empowerment, and tightening profits, payors and providers have no choice but to go bold.
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Signs of a revival in drug development - FT.com

Signs of a revival in drug development - FT.com | Pharma & Medical Devices | Scoop.it
After a long innovation drought in the previous decade, investors in big pharma would be forgiven for wondering whether signs of revival in drug development are a mirage. Yet the evidence of an upturn is becoming harder for sceptics to dismiss.
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Big Pharma faces up to new price pressure from aggressive insurers

Big Pharma faces up to new price pressure from aggressive insurers | Pharma & Medical Devices | Scoop.it
SAN FRANCISCO (Reuters) - The world's biggest drugmakers face a new reality when it comes to U.S. pricing for their products as insurers use aggressive tactics to extract steep price discounts, even for
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Is Sitting The New Smoking?

Is Sitting The New Smoking? | Pharma & Medical Devices | Scoop.it
A study released by the American College of Occupational and Environmental Medicine suggests that, because you're human, you lose 11% to 14% of your productivity-potential every day. You check the news. You chitchat with a colleague in the next cubicle. You daydream about dinner, who is going to be on [...]
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Patient Perspectives on Online Health Information and Communication With Doctors: A Qualitative Study of Patients 50 Years Old and Over

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