Welcome to the March 24, 2017, edition of Pharma Industry News Update (aka PinUp). View the Web version of this issue here: http://bit.ly/PINUP032417
Let’s contemplate how big drug companies can get hundreds of thousands of "likes" on Facebook but score very low among patient groups worldwide. Only 25% of patients, for example, think pharma marketing is ethical. A case in point is Low-T direct-to-consumer advertising.
Articles in this issue:
- “Big Pharma Likes Facebook for Disease Awareness & Facebook Likes Pharma Back!”; http://sco.lt/58WlYv
- “Pharma's Rep Among Patient Groups Sinks to Near Historical Lows"; http://sco.lt/7desOP
- “Direct-to-Consumer Advertising Is Effective In Increasing Inappropriate Prescribing, Say Researchers”; http://sco.lt/7desOP
- Top Pharma Companies on Facebook: http://sco.lt/7g80Ej
- Can You Trust Patient Rankings of #Pharma Corporate Reputation?: http://sco.lt/7AZyfx
- Americans Hate the #Pharma Industry Almost as Much as They Hate U.S. Gov't!: http://sco.lt/7K6aLB
- Italian edition: Corporate Reputation of Pharma in 2015 - the views of 67 Italian patient groups: http://sco.lt/80p8oz
- 83% of Patient-Advocacy Organizations Receive Substantial Financial Support from the Drug Industry But Few Disclose How Much: http://sco.lt/7KCmkj
- Insurers "Duped" by Deceptive Low-T #Pharma Marketing: http://sco.lt/5iII89
About Pharma Industry News Update
The Pharma Industry News Update (aka PinUp) is published every Tuesday and Friday as part of the Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources. If you'd like to receive this newsletter, subscribe here.