Pharma Marketing ...
Follow
Find
43 views | +0 today
 
Rescooped by Pharma Marketing from 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK
onto Pharma Marketing : Conceptualization to Commercialization
Scoop.it!

Your Social Media Content Marketing Program - for Healthcare

Your Social Media Content Marketing Program - for Healthcare | Pharma Marketing : Conceptualization to Commercialization | Scoop.it
Your Content Buffet
As you prepare your content for the healthcare market, you are doing more th...

Via Dean Berg, Lionel Reichardt / le Pharmageek
Pharma Marketing's insight:

The most focused, targeted, direct method is to understand the demographic profile of your audience. Based on the profile of patients who are looking for the information that you are expert in, you may be able to provide precisely the form of content that they prefer.

more...
No comment yet.

From around the web

Pharma Marketing : Conceptualization to Commercialization
Bringing together cutting-edge ideas in Pharma & Healthcare marketing, from traditional to digital and everything in between...
Your new post is loading...
Your new post is loading...
Scooped by Pharma Marketing
Scoop.it!

7 Tips for Pharmaceutical Brands Working with Multiple Agencies | HealthWorks Collective

7 Tips for Pharmaceutical Brands Working with Multiple Agencies | HealthWorks Collective | Pharma Marketing : Conceptualization to Commercialization | Scoop.it
These days pharmaceutical brand teams are working with multiple agencies at any given time. Below are some best practices for how clients and agencies...
Pharma Marketing's insight:

Share goals/objectives instead of just an assignment or project.

Avoid the temptation of putting the cart before the horse

Assign roles and responsibilities

Identify what is concrete and what is open for discussion

Set the stage for an honest relationship

If you want the best big ideas, create friendly competition

Transparency is only going to benefit each participant

more...
No comment yet.
Scooped by Pharma Marketing
Scoop.it!

The Prescribing Apps ERA - Will Clinicians Be Ready? #mHealth

The Prescribing Apps ERA - Will Clinicians Be Ready?  #mHealth | Pharma Marketing : Conceptualization to Commercialization | Scoop.it

Dr. Kraft (@daniel_kraft) recently spoke at FutureMed and talked about the prescribing apps era.  I've talked about this concept many times, and I agree that we are rapidly moving in that direction. And, there’s lots of buzz about whether apps will change behavior and how soon we’ll see “clinical trials” or published data to prove this.

more...
No comment yet.
Scooped by Pharma Marketing
Scoop.it!

From Push to Pull in Healthcare Communications

From Push to Pull in Healthcare Communications | Pharma Marketing : Conceptualization to Commercialization | Scoop.it
Thank you to Morten Hjelmsoe, CEO of Agnitio, for contributing this post. 

This is a turning point for pharmaceutical marketing. Right n
more...
No comment yet.
Scooped by Pharma Marketing
Scoop.it!

5 Social Apps To Encourage Employee Health and Wellness

5 Social Apps To Encourage Employee Health and Wellness | Pharma Marketing : Conceptualization to Commercialization | Scoop.it

Staying healthy not only costs a lot of money but requires an investment of time. The investment pays off in employee productivity, morale and high performance. Smart companies are starting to direct energy to educating employees to maintain a healthy lifestyle. It's good for employees, and it's good for business.

 

 

more...
No comment yet.
Scooped by Pharma Marketing
Scoop.it!

eClinicalWorks to spend $25M on patient engagement, including new app | mobihealthnews

eClinicalWorks to spend $25M on patient engagement, including new app | mobihealthnews | Pharma Marketing : Conceptualization to Commercialization | Scoop.it
more...
No comment yet.
Rescooped by Pharma Marketing from Marketing et Communication Innovante
Scoop.it!

77 % Of Online Health Seekers Start At Search Engines

77 % Of Online Health Seekers Start At Search Engines | Pharma Marketing : Conceptualization to Commercialization | Scoop.it
Although there’s long been a debate over the accuracy of health information online, many U.S. Internet users aren’t hesitant to use the Web when they want answers to health-related questions.

Via Christian NEFF
more...
No comment yet.
Scooped by Pharma Marketing
Scoop.it!

Surveys look at digital health adoption, reasons for hesitance | mobihealthnews

Surveys look at digital health adoption, reasons for hesitance | mobihealthnews | Pharma Marketing : Conceptualization to Commercialization | Scoop.it
Pharma Marketing's insight:

The Atlantic surveyed 1,000 US residents, finding that only 12 percent had emailed or texted their doctors. A Ruder Finn survey of more than 1,000 US adults found that 16 percent of smartphone and tablet users access health apps regularly. Finally, an online study by IEEE of 1,200 Facebook members (mostly engineers and technologists) explored attitudes about connected health devices, finding that only 9 percent listed health as a way in which they’re most interested in using connected devices.

more...
No comment yet.
Rescooped by Pharma Marketing from 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK
Scoop.it!

Your Social Media Content Marketing Program - for Healthcare

Your Social Media Content Marketing Program - for Healthcare | Pharma Marketing : Conceptualization to Commercialization | Scoop.it
Your Content Buffet
As you prepare your content for the healthcare market, you are doing more th...

Via Dean Berg, Lionel Reichardt / le Pharmageek
Pharma Marketing's insight:

The most focused, targeted, direct method is to understand the demographic profile of your audience. Based on the profile of patients who are looking for the information that you are expert in, you may be able to provide precisely the form of content that they prefer.

more...
No comment yet.
Scooped by Pharma Marketing
Scoop.it!

Witty lays out Glaxo vision with UK in lead - Telegraph

Witty lays out Glaxo vision with UK in lead  - Telegraph | Pharma Marketing : Conceptualization to Commercialization | Scoop.it
GlaxoSmithKline’s chief executive tells Andrew Cave the future is about sales in emerging markets and why the company’s Ribena and Lucozade may be sold.
more...
No comment yet.
Scooped by Pharma Marketing
Scoop.it!

Healthcare Providers Rely on High Touch—Not High Tech—to Reach Diverse Patient Groups | Pixels & Pills

Healthcare Providers Rely on High Touch—Not High Tech—to Reach Diverse Patient Groups | Pixels & Pills | Pharma Marketing : Conceptualization to Commercialization | Scoop.it

In trying to engage the increasingly diverse patients walking through their doors, healthcare providers still rely mostly on traditional, non-technological methods—and that may be a missed opportunity.

more...
No comment yet.
Scooped by Pharma Marketing
Scoop.it!

Twitter more informative for health info than search engines

University research has found that social networks like Twitter have a more powerful role in disseminating public health information than search engines.
more...
No comment yet.