Dr. Kraft (@daniel_kraft) recently spoke at FutureMed and talked about the prescribing apps era. I've talked about this concept many times, and I agree that we are rapidly moving in that direction. And, there’s lots of buzz about whether apps will change behavior and how soon we’ll see “clinical trials” or published data to prove this.
Staying healthy not only costs a lot of money but requires an investment of time. The investment pays off in employee productivity, morale and high performance. Smart companies are starting to direct energy to educating employees to maintain a healthy lifestyle. It's good for employees, and it's good for business.
The Atlantic surveyed 1,000 US residents, finding that only 12 percent had emailed or texted their doctors. A Ruder Finn survey of more than 1,000 US adults found that 16 percent of smartphone and tablet users access health apps regularly. Finally, an online study by IEEE of 1,200 Facebook members (mostly engineers and technologists) explored attitudes about connected health devices, finding that only 9 percent listed health as a way in which they’re most interested in using connected devices.
The most focused, targeted, direct method is to understand the demographic profile of your audience. Based on the profile of patients who are looking for the information that you are expert in, you may be able to provide precisely the form of content that they prefer.
In trying to engage the increasingly diverse patients walking through their doors, healthcare providers still rely mostly on traditional, non-technological methods—and that may be a missed opportunity.