As recent as a few years, social media has witnessed a paradigm shift in its course. Today, it has powerfully emerged as a prolific route to access information on real- time basis, find different services within a vicinity, order products and more. With the turn of technology, social media has become more visual and profound.
The number of Internet users in India has shot up from 50 million in 2007 to 100 million in 2010 and more than 300 million in 2014, making India the world’s second-largest Internet market. (Source cited below). These insights have encouraged various organisations to undertake diligent social efforts to connect with such users on the digital forefront. Today, more and more organisations of all shapes and sizes integrate the power social media in a business plan to be present where their prospects are.
Currently, this large- scale use of technology has significantly impacted the healthcare sector. It has ambitiously taken the centre stage to boost and transform the entire segment. Social media has opened prolific exits to communicate and connect with a broader set of audience. Mentioned below are a few such cost- free social exits/ tactics that will certainly help you to match the way you market your business with the way people look for healthcare services.
Twitter has initiated the concept of one-to-many communication. It has empowered doctors to reach out to a large number of online users in a rapid way. Doctors who cannot physically reach patients in different cities and towns today, communicate with them in a virtual way. They easily tweet from their twitter handle to leverage relevant information and advice to the user. Furtherance, the user can tweet back in case any doubts, making it a two- way conversation.
Similarly, it connects various e- medical retailers with consumers for buying and selling purpose.
CareOnGo uses twitter to track live tweets and find the relevant ones. Once, one of our customers had posted “Down with fever, can’t stop sneezing” We contacted him and delivered him medicines with doctor’s prescription. It is a great way to remain close to our customers and reach out to them quickly.
Facebook is one platform that entails the largest number of users among all other social platforms, across the globe. Today, many doctors and patients are Facebook friends. Similarly, many druggists are friends with consumers who regularly buy medicines and other medical equipment’s online.
Many physicians, health coaches and professionals regularly write blogs/ articles related to various ailments, diseases, cures and more and post it on their Facebook wall. It serves as a great opportunity for users to gain knowledge, influencing them to stay connected.
Besides this, today even users are increasingly comfortable sharing symptoms and treatment experiences online with physicians and health specialists.
Facebook has proved a great medium for our health app, CareOnGo to connect with users. We were able to cater to a customer whose father who was not feeling well and she was not in the same town. She had posted about this on Facebook. Our Social Media team tracked this post and connected with the girl post which we facilitated the delivery of medicines to her father’s address within an hour.
This example is an ideal proof of the powerful role social media plays, in helping business’s connect with their customer’s and cater to their needs in an efficient way.
Ever wondered if a photo- sharing community can help you to reach your target audience?
Yes, Instagram is a rapidly growing platform that can help you in this endeavor. It empowers you to connect with audience through pictures. A picture is worth many words therefore, upload one that encapsulates your message well and grabs quick attention. You can share quick tips, remedies, price chart of medical equipment’s and more in a picture format. Moreover, incorporate hashtags to help your picture reach every front and corner of the community.
Today, you can also link your Instagram account with Facebook and Twitter, paving the way to enhanced visibility across platforms.
LinkedIn is a mainstream social ground that is well- equipped to make you meet your prospects. It gives you an open arena to join relevant groups to connect with people at a rapid pace.
You can post a write- up or upload a picture and simultaneously share it across groups and communities to achieve highest levels of visibility. In case, you are a druggist, you can easily hunt for specific groups where people regularly order for medicines online. Likewise, in case you are a dietician, you can simply identify a health conscious community and circulate your suggestions to reach the right set of people.
Social media powerfully facilitates online communication between patients and physicians. Alongside, it offers a great e-marketplace to order for medicines, medical equipment’s and more. To summarize, it completely caters to all your medical needs, efficiently transforming the healthcare landscape.
Besides this, today most social media platforms offer an incredible opportunity to advertise. Put this enormous respite into practice to undertake optimum utilization of social platforms.
The sales reps are game, the HCPs are receptive and the mobile technology is ready. Rebecca Mayer Knutsen reports on the circumstances that have converged to provide pharma with its most promising mobile selling moment to date. he in-the-moment mobile engagement trend—designed to take advantage of the technology in our pockets, purses and briefcases—requires a brand-new thought process and reinvention of information. Slower to adopt and invest in innovative approaches than other industries, is pharma finally ready to take a seat at the table?"
China will become the world’s second largest drug market within the next year. China’s healthcare management sector is growing close to 40% a year and will hit $38 billion in the next five years. With sales growth declining in most mature markets, pharmaceutical corporations and brands look to China as a key opportunity for maintaining and developing their global prominence.
Prospects of greater intellectual property protection, an evolving regulatory regime and the transition from being a supplier of ingredients and generic drugs market to becoming a leading LSHC market are strong indicators for pharmaceutical companies that the time is right to ramp up their presence in China through drug licensing and acquisitions.
Digital health plays an increasing role as China revamps a healthcare management sector impaired by chaotic patient data, underfunded rural health centers, overburdened city hospitals and a catastrophic nationwide shortage of doctors (1,5 doctor per 1000 citizens). In fact, patients often travel hundreds of miles to see a specialist in one of the big city centers. Furthermore, the doctor-patient relationship in China is far from ideal; a recent survey stated that 67% of patients don’t trust the diagnosis and treatment provided to them by their doctor.
With a staggering mobile penetration of 91%, the market of mobile health in China is projected to exceed CNY ten billion by the end of 2018. The app Chunyu Yisheng – which raised $50 million in funding in 2014, the biggest single funding round into a Chinese healthcare startup to date – connects patients with doctors remotely to discuss and diagnose their conditions. Chunyu Yisheng has set an ambitious target of gaining 100 million users by the end of 2015.
Chinese Internet giant Tencent Holdings recently took a major stake in popular drug information platform DXY.com and led a $100 million round of funding into healthcare platform Guahao.com. Furthermore, E-commerce giant Alibaba has stated its ambitions to build a platform for online prescription drug sales and become the e-payment platform for healthcare.
The active social media penetration in China is currently 47%. Powerful social platforms like WeChat (600m users), Tencent Wiebo (580m users), Sina Weibo (556m users) are utilized by digital first-mover brands to promote disease awareness and mobile-based patient resources directly to Chinese patients.
So what is the best market penetration strategy in 2015? Putting digital health in the hands of as many patients as possible is definitely a strong contender.
Valtech’s recommendation is that pharmaceutical brands promoting digital health services should run campaigns on DXY.com to compete for the attention of doctors and on WeChat to compete for the attention of patients. A parallel campaign approach will not only create a patient-doctor loop reinforcing the reach, application and validity of the digital health services offered, it will eventually result in better access to care, improved health outcomes and added prescription value.
Valtech has in 2014 advised international pharmaceutical brands on how to develop and promote mobile-based digital health in China.
Please reach out if you want to know more about how we work with healthcare strategies and how we can help you as well.
Reuters.com (2014), Digital doctors: China sees tech cure for healthcare woes Linked.com (2014), China’s giants setting up foothold in digital health era Nuvian.com (2014), Digital Health in China: Part I—Healthcare in the World’s Largest Economy Wearesocialnet.com (2014), Social, Digital & Mobile in China 2014 edition.cnn.com (2014), Feeling sick? Cyber doctor is just a click away reportsandintelligence.com (2014), Research and Investment Prospect of China Mobile Health Market, 2014-2018 sciencedirect.com (2014), Mobile technology for health care in rural China mhealthwatch.com (2014), China using eHealth to fix healthcare www.bain.com (2014), Embracing China’s brave new pharmaceutical world deloitte.com (2014), The next phase: Opportunities in China’s pharmaceuticals market statista.com (2014), Active social media penetration in Asian countries in October 2014
Weight gain happens pound by pound, over many years, and that’s how Dave Haynes found himself sixty pounds away from a healthy BMI. In his career, Dave was immersed in the startup world; he helped start Soundcloud, which allows anyone to share and produce music and has over 10 million users. So when he ultimately resolved to reverse this disturbing weight trend, he naturally looked to technology for the solution; he downloaded the popular fitness apps and bought an Internet-connected Withings scale. But could these online apps help him achieve real-life behavior change ?
Bernadette Keefe MD “Playing a game is the voluntary effort to overcome unnecessary obstacles.” (Bernard Suits) Introduction Game-play focuses and controls our attention, taps into our innate strengths, thrills us utterly, and compels us to greater resilience in the attainment of more powerful and effective skills. For these reasons, some believe that game-play is an…
Social media has become so pervasive in American society that it’s impossible to ignore. Yet some physicians still dismiss it as the home for cute pet antics and baby birthday pictures. Mildly amusing, perhaps, but not professionally useful.
Social media (SM) is a nearly indispensible tool in healthcare marketing and communications plans. Yet relatively few doctors are widely recognized (and thus admired) as authoritative SM rock stars.
The benefits of a social media strategy…
The nation’s healthcare system continues to reinvent itself nearly as fast as the Internet has reshaped social interaction. The fact is, some of the most successful doctors, hospitals and health systems benefit from an aggressive social media strategy. And patients and prospective patients might be the primary beneficiaries. Here’s how and why SM-savvy doctors are using an integrated strategy today:
OUTCOMES: Educated, engaged and empowered patients experience better outcomes. When a patient knows what’s going on in their care, they are more actively involved (and more diligently follow) their treatment plan or disease management. Social media tools are an important means to closely connect provider and patient.
PHYSICIAN CME: Doctors interacting with professional colleagues are better doctors. Social media enables physicians to access continuing education, share ideas and knowledge, collaborate with other providers, and gain more immediate awareness of advances in science in medicine.
REPUTATION: Social media builds and extends an online presence. Professional reputation relies on a level of awareness, among patients, among fellow professionals, or both. Social media facilitates an online presence that helps define and direct a positive identity, reputation and visibility.
EDUCATION: Authoritative information promotes healthy living and lifestyle habits. Social media influence is pervasive and persuasive as a trusted source for the general public.
WHERE THE PATIENTS SEARCH: Patients look online first for health and medical guidance. The Internet in general, and social media in particular, represent healthcare’s digital front door. It only makes sense to meet, engage and attract new patients where they are searching for help.
A successful social media strategy for doctors and healthcare providers will integrate several of these elements. If we can help with formulating a new or stronger plan, please contact us today.
Within 24 hours of Apple launching its platform for health research this month, tens of thousands of iPhone users had signed up to take part in five inaugural studies involving some of the US’s most respected medical institutions. A Harvard-affiliate
We present you our last report about Pharmaceutical Companies taking into account their global profiles on Social Media during December 2014. The analysed companies have been selected regarding their turnover volume, and are the following :GlaxoSmithKline, Astrazeneca, Novartis, Pfizer, Sanofi, Johnson & Johnson, Merck, Roche, Eli Lilly, Bristol MyersSquibb, Abbott and Bayer.
Among the 12 enterprises considered for the study, Facebook is the most important social network with 2 millions of potential buyers. The most populars companies are Bayer and Johnson & Johnson because they gather the 80% of the total unique audience.
Twitter is the place where pharmaceutical brands are more active, in spite of their performance not being very high (an average of 78 tweets/month) in comparison with other industries’ activity on this social network.
Pharmaceutical Companies obtain the best results of engagement on Youtube. This network should be part of your online strategy. Johnson & Johnson has the 44% of the total unique users, meaning that it holds almost half of the market.
Would you like to know more about this study? If so, please click on the button bellow these lines and you will find out interesting data for your knowledge.
Apple Inc.’s new ResearchKit software platform turns the iPhone into a diagnostic tool drawing medical data from millions of potential customers, creating a boon for researchers and a headache for privacy advocates. Just how viable is this announcement and is it more sizzle than steak?
The platform, which will be available on the latest version of iPhone software next month, will allow any iPhone user to enroll in tests of new drugs and therapies by downloading apps from hospitals and providers who are recruiting patients. Hardware already available on the iPhone, like the voice recorder and motion sensor, will then be used to measure health outcomes — everything from steps taken to testing whether someone’s voice patterns are indicative of Parkinson’s disease. It works with HealthKit, which Apple introduced last year.
ResearchKit joins health-tracking technology tools such as Fitbit Inc.’s wristwear that can generate reams of data on people’s health and activity levels. While researchers are enthusiastic about having access to such information culled from a diverse population, privacy advocates are concerned the information could be tied to individual users. ResearchKit’s uses would cross into areas where the privacy protections of the HIPAA law are not always present.
Is the growth of digital channels a good thing for reps seeking to engage a physician audience—or is the Internet the driving force behind a trend for more physicians to say “goodbye” to the traditional rep relationship? Looking at recent data from Digital Insights Group (DIG) it seems the answer lies somewhere “in between” for most U.S. physicians today.
LDA is "the state of the art in topic modeling, according to analysis published Thursday in the American Physical Society's journal Physical Review X, which said that, in the 10 years since its introduction, LDA had become one of the most common ways to accomplish the computationally difficult problem of classifying specific parts of human language automatically into a context-appropriate category.
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