The American Medical Association today told physicians to start preparing for a 27% cut in Medicare payment rates, after concluding that the deficit talks on Capitol Hill are “at an impasse.”
The AMA wrote, “We feel compelled to advise physicians to start making plans for steps they can take to mitigate this disruption and meet their own financial obligations in January, in case the 26.5 percent cut actually takes effect. ”
Pharmaceutical companies lose an estimated $188 billion annually in revenues in the U.S. because patients fail to take their prescribed medications, according to a study by consulting firm Capgemini.
Even for the countries in Western Europe such as the Netherlands where medication is fully covered, adherence is still a major concern and growing issue.
In the U.S. Medicare payment reforms aim to place an emphasis on preventive health measures affecting other sectors in health care, pharmaceutical companies are no longer alone in facing poor medication adherence.
The question is are these false promises or actual achievable objectives because of wrong targeting?
Pharma firms in the US displayed cautiousness in 2012, with promotional spending dropping 8% year over year. Detailing commanded the largest chunk of advertising spending in 2012, but saw a decline from 2011.
Google search has become part of our medical check-up these days. If you browse WebMD, Google or various online forums for answers before a doctor visit, you're not alone.
It's tempting to see if we can find an answer to our health questions in an instant when a world of information is at our fingertips, rather than leaving work or home. Flawed and inaccurate as some of that information may be, there are also many useful sites and forums with advice from actual doctors.
Un documento realizado por Mind Your Social Media con la colaboración de la Fundación LAFER, hablan de un aumento de la presencia del sector Farmacia en el ámbito de Internet, donde el tema del copago acapara el 40% de las conversaciones que han tenido lugar tanto en medios de comunicación online, como en foros, blogs y redes sociales.
Via Ignacio Fernández Alberti, Pharmacaring