Crazy monsters, bizarre furniture and weird pets are at the heart of a new mobile game from Sanofi UK for children with diabetes.
Available on the iPhone, iPad and Android devices, Monster Manor is a collecting game with a built-in tracker that provides positive feedback the more regularly players test and log their blood glucose levels.
Start-ups are increasingly looking to the principles of behavioral psychology to encourage behaviors and return visits. And those principles have helped HealthTap increase the number of users and doctors on the site.
Pharmaceutical companies should establish a corporate social media policy, attorney John Manthei, with Latham & Watkins LLP in Washington, said Sept. 17.
Speaking during a session on drug product compliance at the Food and Drug Law Institute's Advertising & Promotion Conference, Manthei said the Food and Drug Administration is “incredibly” advanced at using social media, but it hasn't yet said how it will regulate others when it comes to social media.
Manthei said the FDA is required by the Food and Drug Administration Safety and Innovation Act of 2012 (FDASIA) to issue specific guidance on social media by July 9, 2014. However, he said FDA's message in warning letters has been that “current standards apply” when it comes to social media.
Social media is “interactive and the formats are constantly evolving,” Manthei said.
Manthei said companies should establish a “clear corporate social media policy and provide adequate training to employees.”
Additionally, Manthei said that companies should ensure that their internal and promotional labeling review program is “attuned to developing issues in the media space.”
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