Since 2008, Across Health has systematically collected channel data from HCPs on over 50 offline and digital channels - across many markets and therapy areas. The datasets from 2011 onwards have been entered in a unique channel database. To illustrate the robustness of the database: in 2013-14, Across Health collected channel data from nearly 5000 HCPs. Key metrics cover ‘Reach’ – the extent to which channels are commonly encountered by HCPs, and ‘Impact’ – the extent to which channels influence clinical decision making; profiling data include demographic and attitudinal dimensions.
While the digital age has been upon us for some time, pharmaceutical companies still struggle with their digital offerings towards HCPs. Wide-spread thinking throughout the industry often attributes this to the ‘traditional’ mindset of HCPs: they are thought to prefer (single-channel) offline F2F contact with a sales rep above all other channels.
For this article, we delved into our database to uncover the actual reach and impact of digital channels among HCPs, across therapeutic areas and specialties within EU5. The key metric in our analysis is the digital divide, which we defined as the delta between a) the percentage of HCPs preferring digital channels or a multi-channel mix, b) the percentage of HCPs actually reached by pharma’s digital offerings.
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Desktops are near universal in UK doctors' offices, and smartphones have also become a part of most physicians' jobs. More than 80% of doctors in the country now use a smartphone regularly for profession-related reasons while at work. Physicians in the UK have also jumped on the social media bandwagon, with almost two-thirds accessing sites such as Wikipedia and YouTube for professional purposes.
Share on FacebookTweet ThisGoogle+Pin ItLinkedIn The amount of ‘stuff’ happening on the internet is pretty staggering. You probably already know there is more content out there than you could ever have time to sift through. There are more YouTube videos than you have time to watch, and too many cat photos to count. But quantifying …
Personal health is becoming increasingly mobile, and there are now thousands of apps aiming to address everything from lifestyle issues to chronic diseases. But can you trust these apps the same way you trust your prescribed drugs and medical devices?
Medical devices are generally regulated by the U.S. Food and Drug Administration, and although the FDA reviews some apps, experts say the agency's power and efforts aren't nearly enough to cover the 97,000 and counting health apps out there that are transforming consumer health.
La société Mellick Engineering vient de créer un dispositif visant à recueillir les données physiologiques des patients en pharmacie(pression artérielle, glycémie, électrocardiogramme... ), les résultats sont transmis en temps réel à un médecin à distance.
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