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!! Interesting Taking the Pulse® U.S. 2012 Infographic - Manhattan Research #hcsmeufr #hcsmeu #hcsm

Taking the Pulse® U.S. is Manhattan Research’s annual market research study and syndicated advisory service focused on how U.S.


Via Lionel Reichardt / le Pharmageek
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The use digital tools in Pharma companies
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Apple's Healthbook: Why iOS 8 and the iPhone 6 are likely to put digital health on the map

Apple's Healthbook: Why iOS 8 and the iPhone 6 are likely to put digital health on the map | i-Pharma Digital | Scoop.it

Predicting what Apple are going to do next is always a risky business, but with the case of the forthcoming iPhone 6 all the latest information suggests that the company is looking to get into digital health in a big way.


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Infographic: 2010-2013 Digital Health Funding Insights

Infographic: 2010-2013 Digital Health Funding Insights | i-Pharma Digital | Scoop.it

Infographic illustrates all digital health funding since 2010 from StartUp Health Insights, the most comprehensive funding database in digital health.


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New Hopes for Apple's HealthBook | HL7 Standards

New Hopes for Apple's HealthBook | HL7 Standards | i-Pharma Digital | Scoop.it
Leonard Kish offers his thoughts on the promise of Apple entering the mHealth arena, which will put a spotlight on squarely on user experience.
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13 Social Media Best Practices for Healthcare Brands

13 Social Media Best Practices for Healthcare Brands | i-Pharma Digital | Scoop.it
It’s safe to say that social media is here to stay. Facebook recently celebrated its 10th anniversary and there’s no end in sight. Countless other interactive platforms are sprouting up on a regular basis, making it nearly impossible to determine where your time should be spent developing content and connecting with healthcare consumers. The American Marketing Association's Marketing News journal even refers to social media as "old-school." Social engagement has transitioned from being a shiny, new object to a customer service and healthcare marketing necessity. Many brands -- particularly in healthcare -- find social media to be intriguing, yet illusive. Valuable, but not quite sure how to successfully utilize the social networking websites. And how exactly do you measure success anyway? Algorithms are constantly changing. New Apps are developed at lightning speed.  The rules of engagement are being rewritten every year. It goes without saying that your brand should be utilizing this invaluable space to build relationships with your community, solidify your position as a thought leader, and reinforce what your organization stands for. We all know that no one wants to think of a hospital when they don’t have to. That’s why it’s critical to have a page that people want to engage with, and find useful, valuable information along the way. So when the need eventually arises and a follower of your hospital page is deciding where to look for a provider, that person has a pre-determined positive connection with your brand. With that said, we won’t try to convince you why the opportunity is a no brainer, we’ll simply tell you how to use it most effectively. Here are 13 Best Practices for Healthcare Brands on Social Media: 1. A common rule of thumb that's now universal among brand marketers is the "rule of thirds.” This rule states that tweets, posts, and status updates should fall into one of three categories and be spread more or less evenly between each. Additionally, keep a balanced level of sharing – 1-2 posts per day is plenty, no more, no less. 1/3 of posts should be about you or your brand 1/3 of posts should be about your industry, with content from an outside source 1/3 of your posts should be personal interactions “When you shift away from solicitation as a primary focus of social media usage, you can begin to build an authentic community around your brand." Steven Shattuck, writing at HubSpot.com 2. Photos. Use them.  A lot. Time and time again analytics show that people are most engaged with images. Put time and effort into header images that are eye catching. 3. Don’t ignore complaints, and definitely do not delete them -- unless the comment is extremely offensive (e.g. racist). Be transparent, be…
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Healthcare Gamification

Healthcare Gamification | i-Pharma Digital | Scoop.it

If you believe all the hype about digital health, you might think gamification was a natural solution. Of course, if you’ve never heard of gamification, let me provide a basic definition from Wikipedia.


Via Olivier Delannoy
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Lionel Reichardt / le Pharmageek's curator insight, March 16, 3:36 AM

Pharmageek partenaire de Interaction Healthcare à l'occasion de la conférence :

"Du serious game au Google glass, comment la simulation numérique peut changer la pratique du médecin et la vie du patient ?"

qui aura lieu

le 3 avril prochain à PARIS


INSCRIVEZ VOUS

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21 Rules For Social Media Marketing In Healthcare | Health Care ...

21 Rules For Social Media Marketing In Healthcare | Health Care ... | i-Pharma Digital | Scoop.it
I am normally not a big fan of the word "rules" when it comes to social media, but if you want to be successful on social media and achieve results, you need to follow some basic guidelines. So, whether you call them rules, tips ...

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Laura Browne's curator insight, February 26, 5:36 AM

not just relevant for healthcare!

Beverly Morgan's curator insight, March 18, 6:44 AM

Great info and tips for a successful social media campaign! 

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Hot Apps for Doctors and Hospitals - HITECH Answers

Hot Apps for Doctors and Hospitals - HITECH Answers | i-Pharma Digital | Scoop.it
Healthcare Apps In the very recent past, it seems as though the whole world went mobile. Starting with basic car phones, then on to cell phones, and then f
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eDetail Aid Apathy, Inevitable without Innovation?

eDetail Aid Apathy, Inevitable without Innovation? | i-Pharma Digital | Scoop.it
eDetailing; Maximising the opportunity, by David Hunt You have a stunning eDetail aid! It's compelling, engaging, memorable. It addresses customer needs & it absolutely helps the representative...
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Tablet detailing - exciting times ahead.. we just need to be brave enough to embrace them #pharma

Tablet detailing - exciting times ahead.. we just need to be brave enough to embrace them #pharma | i-Pharma Digital | Scoop.it

It's taken a while for our industry to get on board, but it appears that tablet detailing has finally arrived. One in three details is conducted via an iPad or similar device, according to Hall & Partners research, and of our clients that have yet to embrace this evolution most say they plan to do so soon.


However, how much thought are we giving to this new technology? Often we hear that the edict has come from 'on high' … “We are going digital!” our clients tell us. But when we sit down to consider what this really means, conversations are often focused on the format and execution, rather than the potential for interaction offered by the new detailing medium. 

 

This approach sells tablet detailing short. Tablet details are visually appealing and novel, they hold vast amounts of data and offer the potential for animation and video. All good stuff, but they also provide the perfect tool to deepen customer relationships. 

 

Read more: http://www.pmlive.com/pharma_news/tablet_detailing_536499


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Google Contact Lens Will Measure Glucose Levels in Tears | TIME.com

Google Contact Lens Will Measure Glucose Levels in Tears | TIME.com | i-Pharma Digital | Scoop.it
Making it easier for diabetes patients to monitor dangerous blood sugar dips and spikes
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Make Visits More Effective with Point-of-Care Education: 6 Apps in Action

Make Visits More Effective with Point-of-Care Education: 6 Apps in Action | i-Pharma Digital | Scoop.it
Mobile apps provide a simple, low-cost way to educate patients effectively at the point of care. Here, I review 6 education apps in action.
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iPad in #Pharma: Just a Glorified touchscreen or more?

iPad in #Pharma: Just a Glorified touchscreen or more? | i-Pharma Digital | Scoop.it

The first phase of development for any revolutionary new technology often looks a lot like what came before. The earliest cars resembled horse-drawn carriages; computer keyboards even today use the same layout as typewriters did in the 19th century. In some cases it takes many generations — human generations, not technology generations — to explore the full potential of a revolutionary new technology.


And so it is with the iPad. Three years into the Apple-led tablet era, very few developers are treating the iPad as anything more than a glorified touchscreen operating in a vacuum. Pharmaceutical marketers are particularly guilty of this; the considerable majority of our industry's work on tablets consists of "computerized" presentations for sales reps to show to physicians. Such presentations often do take full advantage of the visual capabilities of the medium, with impressive images, multiple pathways of information, and ways for the rep to customize the presentation to each individual.


But physicians don't want pretty pictures; they want help — ways to improve how they practice medicine, the efficiency of how they treat patients, and how they can affect outcomes. And the iPad is not just a visual medium; it is an interactive medium — and interactive in more than just the ability to touch different arrows to see different pictures. The confluence of these two facts offers pharmaceutical marketers what may be their greatest opportunity of the digital age: the opportunity to offer tools that use the full capacity of the iPad to help physicians do their jobs, and help patients stay healthy.


Read more: http://www.pharmexec.com/pharmexec/Noteworthy/The-iPads-Future-in-Pharma/ArticleStandard/Article/detail/832309?contextCategoryId=48158


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Publikation: Impact of Digital Health on the Pharmaceutical Industry

Publikation: Impact of Digital Health on the Pharmaceutical Industry | i-Pharma Digital | Scoop.it

Digital Health will transform the business models of the Pharmaceutical industry. Although many companies have not yet formulated a concise Digital Health strategy, industry executives expect that by 2020, Digital Health will enable Pharmaceutical companies to activate new business segments as well as to significantly improve their competitive advantage. This is the result of a global survey conducted in the Pharmaceutical industry by Arthur D. Little and the Karlsruher Institute of Technology (KIT) to capture the current thinking and the expectations regarding the transformative impact of Digital Health.

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How digital and social media is impacting pharmaceutical marketing

How digital and social media is impacting pharmaceutical marketing | i-Pharma Digital | Scoop.it

The world as we know it is changing. Our stakeholder’s way of thinking, and behaving, is changing due to 24/7 access to global information. So how does this impact our industry and what are the opportunities for pharma marketers?Patients are engaging online around their health, and they expect to be able to engage online with other people and companies in this space. They do not understand why big pharma companies does not engage and this exacerbates the industry’s poor reputation. From a corporate marketing point of view this is an easy win. By accepting social media, rather than avoiding it, companies can start to have a positive impact on their reputation, and build corporate brand value.Read more: http://pharmaguapa.com/2014/04/02/how-digital-and-social-media-is-impacting-pharmaceutical-marketing/


Via Parag Vora, Alfonso López, Ricard Robledo
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Health apps: where do they make sense? A patient opinion-informed white paper

Health apps: where do they make sense? A patient opinion-informed white paper | i-Pharma Digital | Scoop.it

Conclusions of the first ever cross-stakeholder, pan-european seminar on health apps, held at the King's Fund on 28 October 2013.

 

Direct download from Alex Wyke's blog: https://www.dropbox.com/s/xt6oh78wpn4b1ef/MASTER%20A4%20WHITE%20PAPER%20PDF.pdf

 

The five key messages:

 

1. Overhauling healthcare systems–making them patient-centric

2. Engaging doctors in the prescribing of health apps
3. Overseeing quality standards for health apps
4. Ensuring that health apps remain of a high standard throughout their lifetime
5. Considerations for policymakers wishing to oversee health apps


Via Andrew Spong, Olivier Delannoy
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Andrew Spong's curator insight, March 18, 2:17 AM

My POV:

 

1. Lip-service has been given to this idea since time immemorial, but there are few examples of such change having not only been instantiated, but maintained, and used to drive strategic direction. This is a systemic problem which I don't think will be resolved until we accept that 'reskinning' existing structures is inadequate to the needs of truly patient-centred healthcare design.

 

2. Unenforceable, but necessary. A paradox that may only be resolved through cross-constituency digital peer-review (imagine the degree of insight and involvement if there were a '#FOAMed meets #bcsm' for every disease area)

 

3. See above. 'Regulation' as we understand it will neither be viable, nor enforceable. Whether we want a 'top layer' of heavy-hitting health faculty acting as a secondary filter before content enters the App Store (Apple) and Play (Google) is another question. I'm not sure if it's even a good idea (re-replacing 'evidence with eminence' again) unless it's largely automated using a Watson-like AI with a complete picture of the existing gold standard in all evidence.

 

4. Predicated upon the expectation that they're of a high standard at launch, which simply isn't the case.. The majority of health-related content available as apps is of low quality and relevance.

 

5. Re. the first paragraph of the synopsis of this section: 'The consensus at the seminar was that the adoption of smartphone technology will not create health inequalities, but rather can increase healthcare sustainability'. I strongly agree with this line of reasoning, and feel that the 'digital divide' debate needs to be answered once and for all.

 

My answer to this last point: principally, this is a period of transition, and no plans should be made to accommodate perceived (and usually unsubstantiated) inequalities in terms of access to health information which will diminish over time -- although NB levels of health literacy are another matter. Where digital exclusion exists (and such conclusions often overlook the 'one step removed' access to digital health via family members, friends, and carers) the savings made from the efficient implementation of lower-cost digital health initiatives (and there really should be some; if there aren't, questions need to be asked about the organisation under review) should be reinvested in targeting hard-to-reach communities in an offline setting.

rob halkes's curator insight, March 18, 3:25 AM

Great Read!

Marisa Maiocchi's curator insight, March 21, 11:55 AM

Aportes y conclusiones del primer seminario pan-europeo sobre apps de salud. Muy interesante.

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Study: AliveCor Heart Monitor can identify high risk of stroke in previously undiagnosed patients | mobihealthnews

Study: AliveCor Heart Monitor can identify high risk of stroke in previously undiagnosed patients | mobihealthnews | i-Pharma Digital | Scoop.it

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Olivier Gryson's curator insight, April 3, 9:32 PM
An innovative prevention campaign in pharmacies, that could be extended in any other country.
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What I Learned Negotiating With Steve Jobs

What I Learned Negotiating With Steve Jobs | i-Pharma Digital | Scoop.it
Fresh out of Stanford Business School, I started a software company, T/Maker, with my brother Peter. He was the software architect and I was, well, everything else. Our little company was among the first to ship software for the Macintosh, and we developed a positive reputation among the members of the nascent developer community, which led us to expanding our business by publishing software for other independent developers. Two of our developers, Randy Adams and William Parkhurst, went to work for Steve Jobs at his new company, NeXT, and that’s how I ended up head to head with Steve Jobs. 


Turns out, Steve had a problem and Randy and William thought I could be the solution. Steve had done an “acquihire” of the developers who had written the Mac word processor MacAuthor. In order to make the deal economics work, Steve had promised to publish MacAuthor and pay royalties to the developers. But now, with the world’s attention on his new startup, how would it look to have NeXT’s first product be a word processor for the Mac?  Randy and William suggested to Steve that if I were to be the publisher, the problem would be solved.  Steve liked the idea, and invited me in to talk about it.


My first meeting with Steve lasted well over an hour. He grilled me about packaging, channels, distribution, product positioning and the like. I must have passed the test, as he invited me back to negotiate a publishing deal. I spent the next three weeks preparing detailed timelines, package mockups and drafting a very specific contract based on our experience with the other developers we had already published.


On the appointed day, after waiting in the lobby for 45 minutes (this, I would come to learn, was par for the course for meetings with Steve), I was called up to Steve’s cubicle. I remember to this day how completely nervous I felt. But I had my contract in hand and I knew my numbers cold.


Shortly into my pitch, Steve took the contract from me and scanned down to the key term, the royalty rate. I had pitched 15%, our standard. Steve pointed at it and said,


“15%? That is ridiculous. I want 50%.”


I was stunned. There was no way I could run my business giving him 50% of my product revenues. I started to defend myself, stammering about the economics of my side of the business. He tore up the contract and handed me the pieces. “Come back at 50%, or don’t come back,” he said.


I slogged down to my car feeling like I had just blown the biggest deal of my life.  Lucky for me, someone had followed me out.


Dan’l Lewin, one of the NeXT co-founders, had a cubicle within earshot of Steve (actually, at that time, every employee was within earshot of Steve.) Dan’l had been working with me in background over the last few weeks and we’d developed a good relationship. If this deal did not get done, it was going to end up being his job to find someone else, so he really wanted me to get the business. Dan’l put his arm around my shoulder, and said one sentence, which I will never forget.


“Make it look like fifty percent,” he said.  


“But I can’t afford to pay fifty percent!” I complained.


“I get that you can’t afford to pay fifty percent of gross,” said Dan’l, “but Steve wants to see 50% on that contract. So figure out a way to make a contract that you can live with that also says 50% at the bottom.”


That’s when the light bulb came on.


For Steve, this contract wasn’t that important to the future of NeXT. While we would go on to pay Next about $5 million in royalties over the life of the contract, and were their first source of revenue, we were not central to his mission (Steve later teased me that he made more money collecting interest on his bank account than he made from me.). However, he had promised the developers 50%, he had said the number within earshot of everyone, and he wanted to be able to tell everyone he got what he wanted.


I had to make the business make sense financially. I just needed to make my 15% look like his 50%.


To do so, I reduced the nut to split by first deducting the cost of packaging, of technical support, the salaries for some developers on my side of the business to implement fixes, and when I still couldn’t get the math to pencil out, I added a $6 per unit ‘handling fee’ thanks to some inspiration from an infomercial on the Home Shopping Network.   My new “Hollywood net” number read 50%, but fully-loaded it was pretty close to the 15% of gross I needed to make the deal work.  Magic!


Steve was happy with his 50% contract and the deal got inked.   T/Maker became the publisher of the renamed WriteNow word processor, which went on to decent success, garnering 25% of the Mac word processing market during its multi-year run and making many millions of dollars for both NeXT and T/Maker.  And, I went on to work with Steve for many years – but that is a different story! 


Here is what I learned:


Know your numbers:  I knew my numbers, what I could make money on, and what I could not.  I understood which dials I could turn to make the deal work for me and for the other side.


Don’t let the bright lights blind you:  I did not do a bad deal just because I was dealing with a high-profile person, no matter how tempting the glory was at the time.   In my current life as a VC I can’t tell you how many times the entrepreneur wants to do a deal simply because it would be a great press release. Don’t do it!


Have allies inside the other organization:  During my preparation process I had gotten to know Dan’l Lewin quite well, and he likewise got to know me as a proactive, thoughtful, ethical person that he wanted to do business with.  Without him working the background this deal never would have gotten done.  For every deal, it is important to cultivate other relationships inside the firm who can help you with perspective and work behind the scenes to move you into the yes position.


Understand the needs of the other person:  In business school, I learned that negotiation is “the process of finding the maximal intersection of mutual need.” At first I did not understand Steve’s needs, but when I reflected on it after being banished from his cubicle, I came to realize that this deal was not important to NeXT in terms of dollars or future, but important for Steve to get the 50% he promised his developers.  Once I got that, it was relatively easy to come up with a contract that met his needs but also met mine.  People are not often as clear as Steve was — it sometimes takes extra work and lots of iterative communications to find out what the other person truly wants, but the process creates better, more sustainable deals.

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Top physician information sources by mobile device

Top physician information sources by mobile device | i-Pharma Digital | Scoop.it
Top physician information sources by mobile device

Via Andrew Spong, Rémy TESTON, Giuseppe Fattori
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The Advent Of Digital Health

The Advent Of Digital Health | i-Pharma Digital | Scoop.it
From  strategy+business By Saptarshi Sinha In the Affordable Care Act environment, healthcare providers have a real opportunity to transform the way they treat people. The objective? Delivering a better patient experience, with improved results, at lower costs. The key to this transformation is digital health technology. For patients, digital health solutions include everything from [...]
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Les 24 styles de management dans le monde - Cadreo

Les 24 styles de management dans le monde - Cadreo | i-Pharma Digital | Scoop.it
[reprendre meta description]

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Dépy Carron's curator insight, February 2, 11:11 PM

would Australia be a good destinaion then 

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Apple Said To Be Focusing On Health With iOS 8 And iWatch, Following Exec Meeting With FDA

Apple Said To Be Focusing On Health With iOS 8 And iWatch, Following Exec Meeting With FDA | i-Pharma Digital | Scoop.it
Apple's plans for iOS 8 focus on redefining health tracking via mobile devices, according to a new report from 9to5Mac, which has a terrific track record when..

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HealthcareAbroad.com's curator insight, February 2, 7:40 PM

Apple plans to develop iOS 8 to redefine health tracking via mobile devices.

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A social pill for pharma

A social pill for pharma | i-Pharma Digital | Scoop.it

Pharmaceutical companies are slow to board the social media bus, but the rest of the healthcare industry isn’t waiting around.

 

Online health information is readily available, and consumers have no reservations about tapping the Internet and social environments to find it.


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GSK launches Facebook weight loss campaign for alli - PMLiVE

GSK launches Facebook weight loss campaign for alli - PMLiVE | i-Pharma Digital | Scoop.it

GlaxoSmithKline (GSK) has launched a Facebook campaign that will provide free support to people looking to live a healthier lifestyle in the New Year. The pharma company will utilise the social media platform to provide daily tips and supportive messages via its page for alli, GSK's over-the-counter drug to help support weight loss in people with obesity when used in combination with a healthy diet. Timed to capitalise on the traditional New Year diet period, the campaign will offer a range of services, including two months of motivational tips, access to registered dietician Betty Kovacs, a social forum for programme users and a range of recipes linked to the alli diet plan. "GSK is passionate about helping people achieve a healthier lifestyle so they can see enjoy their successes,” said Deborah Larsen, marketing director of the alli brand “That's why we're excited to offer a convenient way to make the journey more manageable and enjoyable, right from the start".


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Sven Awege's curator insight, January 17, 1:03 AM

Great initiative by GSK. Looking forward to hearing how well this programme performs! Bravo GSK team :-)

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5 Key Takeaways From The FDA’s Draft Social Media Guidance

5 Key Takeaways From The FDA’s Draft Social Media Guidance | i-Pharma Digital | Scoop.it

This week, the FDA Quietly released it’s densely titled “Guidance for Industry Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and Biologics.”


In keeping with the tradition of most of these edicts, these guidelines are drafts and may change over time, but in reading them there are 5 key things digital marketers need to be aware of.


1. If you own it, balance it.

2. Brands are only responsible for content that they produce.

3. Third Party Blogger Engagements Should Become A Larger Part Of The Communication Mix.

4. Transparency Is A Must.

5. FDA Submissions Of Real Time Interactions Do Not Have To Be Submitted Prior To Deployment.


Read more: http://www.doseofdigital.com/2014/01/5-key-takeaways-fdas-draft-guidance-interactive-promotional-media/


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Gamification in Pharma Marketing Explained with Examples

Gamification in Pharma Marketing Explained with Examples | i-Pharma Digital | Scoop.it
Gamification in pharma marketing is one of the hot topics of recen...
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