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The use digital tools in Pharma companies
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The Digital Divide in pharma

The Digital Divide in pharma | i-Pharma Digital | Scoop.it
Since 2008, Across Health has systematically collected channel data from HCPs on over 50 offline and digital channels - across many markets and therapy areas. The datasets from 2011 onwards have been entered in a unique channel database. To illustrate the robustness of the database: in 2013-14, Across Health collected channel data from nearly 5000 HCPs. Key metrics cover ‘Reach’ – the extent to which channels are commonly encountered by HCPs, and ‘Impact’ – the extent to which channels influence clinical decision making; profiling data include demographic and attitudinal dimensions.

While the digital age has been upon us for some time, pharmaceutical companies still struggle with their digital offerings towards HCPs. Wide-spread thinking throughout the industry often attributes this to the ‘traditional’ mindset of HCPs: they are thought to prefer (single-channel) offline F2F contact with a sales rep above all other channels.

For this article, we delved into our database to uncover the actual reach and impact of digital channels among HCPs, across therapeutic areas and specialties within EU5. The key metric in our analysis is the digital divide, which we defined as the delta between a) the percentage of HCPs preferring digital channels or a multi-channel mix, b) the percentage of HCPs actually reached by pharma’s digital offerings.

Via Dominique Godefroy
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Finding Innovative Ideas in Unexpected Places

Finding Innovative Ideas in Unexpected Places | i-Pharma Digital | Scoop.it

“Looking far outside your own industry can yield surprising solutions to tough problems.”


Via Olivier Gryson
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INFOGRAPHIC: Is the Healthcare Industry Digitally Fit? Our Survey Fin…

Digital technologies are altering the very fabric of the traditional healthcare delivery model. Consumers are actively embracing digital tools to take charge o…
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mHealth apps: Physicians are going mobile | Infographics | Razorfish Healthware

mHealth apps: Physicians are going mobile | Infographics | Razorfish Healthware | i-Pharma Digital | Scoop.it
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Stanford to offer free online training in mobile health

Stanford to offer free online training in mobile health | i-Pharma Digital | Scoop.it

Ever wanted to learn from some of the world’s experts on mobile devices and health technology? And apply it towards solving international health issues? Physicians from Stanford University will re-offer their online course, Mobile Health Without Borders, addressing these topics. Their course is available to the public at no charge.


Via Alex Butler
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Rescooped by Nikos Papaioannou from Changing pharma
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Video: Servier Virtual Cardiac Centre

Video: Servier Virtual Cardiac Centre | i-Pharma Digital | Scoop.it

Dr. Michelle Noga discusses the Servier Virtual Cardiac Centre, the only 3D virtual cardiac centre in


Via Olivier Gryson
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Keeping the patient at the center of cancer innovation

Keeping the patient at the center of cancer innovation | i-Pharma Digital | Scoop.it
The dual challenge of supporting continued scientific progress against cancer and the growing economic burden of the disease is pushing the question of value to the forefront of national debate.

Via Olivier Gryson
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New pills and patches can make monitoring health as easy as checking an app on your smartphone. But could this put personal health information at risk?

New pills and patches can make monitoring health as easy as checking an app on your smartphone. But could this put personal health information at risk? | i-Pharma Digital | Scoop.it

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Multichannel Marketing Summit 2014

Multichannel Marketing Summit 2014 | i-Pharma Digital | Scoop.it

Via Olivier Gryson
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Olivier Gryson's curator insight, May 29, 2014 6:13 AM
Lundbeck: Change your digital strategy towards customer needs
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Successful mobile health apps are made for iOS, connect to other APIs, rely on service sales

Successful mobile health apps are made for iOS, connect to other APIs, rely on service sales | i-Pharma Digital | Scoop.it
Mobile research firm research2guidance surveyed more than 2,000 developers and found a few common traits among the successful mobile health apps.
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Pharma's role in the digital health landscape

Pharma's role in the digital health landscape | i-Pharma Digital | Scoop.it

Via Andrew Spong
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malek's curator insight, May 14, 2014 11:30 AM

The health costs, access and resources are a key driver to seeking solutions to the health dilemma that exists right now and is projected to only get worse.  

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Pharma and Social Media: Offering Small Patient Populations Much-Needed Support

Pharma and Social Media: Offering Small Patient Populations Much-Needed Support | i-Pharma Digital | Scoop.it
However, the industry is making strides in its current efforts to support small patient communities struggling with their disease states.
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8 Examples Of How Google Is Moving Into Digital Health

8 Examples Of How Google Is Moving Into Digital Health | i-Pharma Digital | Scoop.it
Google is moving into digital health perhaps more than you think.
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Why tablets - and apps - have a big future in pharma - Independent.ie

Why tablets - and apps - have a big  future in pharma - Independent.ie | i-Pharma Digital | Scoop.it
Talent spotters from Novartis, charged with bringing new ideas into the organisation, are casting their net beyond biotech into the wider pool of wearable, or even edible, technology.
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Over 80% of doctors now use smartphones for profession-related reasons at work

Over 80% of doctors now use smartphones for profession-related reasons at work | i-Pharma Digital | Scoop.it
Desktops are near universal in UK doctors' offices, and smartphones have also become a part of most physicians' jobs. More than 80% of doctors in the country now use a smartphone regularly for profession-related reasons while at work. Physicians in the UK have also jumped on the social media bandwagon, with almost two-thirds accessing sites such as Wikipedia and YouTube for professional purposes.

Via Alex Butler, Dinesh Chindarkar
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Bettina Gifford's curator insight, October 10, 2014 1:48 AM

Mobile phones are a great digital communication platform for HCPs, opportunities on www.hcpmeetings.com.au

MyHealthShare's curator insight, October 11, 2014 6:26 AM
Over 80% of doctors now use smartphones for profession-related reasons at work - http://flip.it/a5yE6
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A mind boggling look at one minute on the internet - Daily Genius

A mind boggling look at one minute on the internet - Daily Genius | i-Pharma Digital | Scoop.it
Share on FacebookTweet ThisGoogle+Pin ItLinkedIn The amount of ‘stuff’ happening on the internet is pretty staggering. You probably already know there is more content out there than you could ever have time to sift through. There are more YouTube videos than you have time to watch, and too many cat photos to count. But quantifying …
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Is That App FDA Approved? Mobile Health Tech Falls Into Gray Area

Is That App FDA Approved? Mobile Health Tech Falls Into Gray Area | i-Pharma Digital | Scoop.it

Personal health is becoming increasingly mobile, and there are now thousands of apps aiming to address everything from lifestyle issues to chronic diseases. But can you trust these apps the same way you trust your prescribed drugs and medical devices?

 

Medical devices are generally regulated by the U.S. Food and Drug Administration, and although the FDA reviews some apps, experts say the agency's power and efforts aren't nearly enough to cover the 97,000 and counting health apps out there that are transforming consumer health.


Via Alex Butler
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Joel Finkle's curator insight, August 1, 2014 9:22 AM

The issue of regulated apps has reached the clickbait sites. Its lack of depth will surprise you!

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Apple Health Kit As A Major Platform Innovation

Apple Health Kit As A Major Platform Innovation | i-Pharma Digital | Scoop.it

The smartphone sector has set the pace in systemic innovation, changing not just the product but the way business is done. Apple is taking the model a step further with Health Kit and Home Kit.


Via Olivier Gryson
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What is the role of social media in healthcare? |

What is the role of social media in healthcare? | | i-Pharma Digital | Scoop.it
In summary, social media use by patients in evolving as people evolve their use of social media.
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How patients and pharma can work together

How patients and pharma can work together | i-Pharma Digital | Scoop.it
The healthcare industry is changing. Information technology and social networks connect people facing serious illness.
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Rescooped by Nikos Papaioannou from Pharma Hub
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La télémédecine fait son entrée dans les pharmacies françaises

La télémédecine fait son entrée dans les pharmacies françaises | i-Pharma Digital | Scoop.it

La société Mellick Engineering vient de créer un dispositif visant à recueillir les données physiologiques des patients en pharmacie(pression artérielle, glycémie, électrocardiogramme... ), les résultats sont transmis en temps réel à un médecin à distance.


Via Philippe Marchal/Pharma Hub
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Rescooped by Nikos Papaioannou from #eHealthPromotion, #web2salute
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Health apps: where do they make sense? Health apps from the perspectives of patients, standards and policies


Via Giuseppe Fattori
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Le Lab Marketing Digital's curator insight, May 28, 2014 3:40 AM


5 key messages :


  • Overhauling healthcare systems–making them patient-centric

  • Engaging doctors in the prescribing of health apps

  • Overseeing quality standards for health apps

  • Ensuring that health apps remain of a high standard throughout their lifetime

  • Considerations for policymakers wishing to oversee health apps

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Infographic Connected Physician Primary Care

Infographic Connected Physician Primary Care | i-Pharma Digital | Scoop.it

Via Michael Lucht - www.b-innovative.eu, Philippe Marchal/Pharma Hub
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Tim Mustill's curator insight, May 21, 2014 3:52 AM

US PCP data - applicable to European Drs I wonder?

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Health Care Apps Offer Patients an Active Role

Health Care Apps Offer Patients an Active Role | i-Pharma Digital | Scoop.it

Mobile applications and devices let people take pictures of moles or record a heartbeat and then communicate accordingly with their doctor.


Via Olivier Gryson
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